Sat.Jan 12, 2013 - Fri.Jan 18, 2013

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get.

Online Marketing: the Musical!

Tomorrow People

It’s here! The new musical you’ve all been waiting for. With plenty of great tips about online marketing, you simply must read about this spectacle.

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Trending Sources

10 Common Sense Ideas To Raise Your Klout Score

Marketing Insider Group

In the last week, 4 people have asked me this exact same question: What is Klout ? Must be a New Year resolution or something.

2013 Is Not the Year of Mobile!

Digital B2B Marketing

We see the predictions every year: This will be the year of mobile! Every year, the prediction falls short and every year the pundits dust it off and bring it back out. It isn’t because mobile adoption is slower than expected, or even because marketers aren’t paying attention to mobile.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Intro to Lead Generation: How to determine if a lead is qualified

B2B Lead Generation Blog

Tweet Dear Daniel, First of all, happy new year! I thank you so much for your complete and interesting feedback. It has been very useful for me. Just one thing: may you give me some objective parameters to define a lead as qualified?

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

Classes. Events Calendar. Contact Us. About OMI. OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. No, really, it is.

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The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet]

Hubspot

Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. The internet has made marketing far more measurable (and therefore more accountable to the CEO and CFO) than ever before.

21 stats show CMOs leap before they look at ROI

Biznology

Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has.

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Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Marketers Need to Adjust Their Focus

ANNUITAS

Author: Carlos Hidalgo @cahidalgo is CEO and Principal, ANNUITAS. A New Year is upon us and provides the opportunity to look at the past year and see how far we have come in B2B demand generation.

5 Critical Things to Consider When Evaluating Lead Generation Companies

ViewPoint

The decision to add “tele” to your arsenal will soon be easy. If you don’t, you’re dead. What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.

Evaluate Your Facebook Page With This Simple Checklist [INFOGRAPHIC]

Hubspot

With new trends, social networks, feature announcements, and changes to existing features popping up every day, the social media marketer has a lot to keep up with on a daily basis. Just think about how different Facebook was only a year ago!

If Your Writing Sucks, So Will Your Content

Modern B2B Marketing

by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

It’s All E-commerce: How Social, Local, and Mobile Affects Sales Online and Offline

Biznology

Yesterday’s Biznology® Webinar by our blogger Tim Peter was all about how the Web affects e-commerce. Does your business have an online shopping cart? Use third-party sites like eBay, Amazon, Etsy, or Expedia? Or do your customers walk into your store?

Content Marketing Must Go Beyond Inbound Marketing in Industrial Sales

Industrial Marketing Today

There is quite a bit of confusion among my industrial clients about the terms Inbound Marketing and Content Marketing. For many, the two are synonymous and it is just a [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Sales Strategies Content Marketing Institute HubSpot Industrial Marketing Industrial sales

How to Make Sure Your Website Passes the Dreaded Blink Test

Hubspot

Visitors judge the value of your website in a matter of seconds. Hours and hours of hard work are distilled into one glance, when they decide whether or not your website is worth their time.

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How Social Sign-On Increases Conversions [CHART]

Modern Marketing

by Joel Rothman | Tweet this There is a formula for becoming a demand generation superstar – and, luckily, there is an easy way to tip the equation in your favor. This weeks chart explores how to do that.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

When I cross-post I do it mostly by hand (you should too)

Biznology

Writing once and sharing many is very compelling as is the sort of evergreen content that you can share and share and share. There are exceptions, of course, but you should think twice about automatically sharing everything.

3 Powerful Ways A/E/C Firms Can Demonstrate Their Expertise and Showcase Their Services

Marketri

An enduring challenge in professional services marketing is showing potential clients the benefit of a service they can’t see, feel, or touch. When you buy a physical product – a shirt, for example – you can see the product before you buy it.

How to Totally Suck at Marketing [Slideshow]

Hubspot

Are you partying. I mean marketing. like it's 1999? Unfortunately, many of the marketing tactics that were considered best practices 15 years ago are actually indications of crappy marketing today.

9 Mobile Apps Every B2B Marketer Should Try

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Social business and knowledge as an accident of paper

Biznology

Photo credit: ayalan. Is your internal social business platform shaping up to become just a slightly better intranet or a good-looking SharePoint site? Is most of your content held in private communities?

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Has B2B Social Media Marketing Crossed the Chasm?

B2B Marketing Traction

I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. Pragmatists unite – it may be time to think about getting on board.

When Press Releases Do (and Don't) Help Your Marketing

Hubspot

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press. years ago.

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ReachForce Demand Generation Sponsor at Online Marketing Summit

Reachforce

We focus on solutions for B2B demand generation marketers to improve and accelerate results from all their online initiatives. So we’re thrilled to sponsor the incredible Demand Generation presentations February 12 – 13, 2013 at the Online Marketing Summit in San Diego.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

5 Considerations for Creating and Implementing Your Law Firm's Social Media Policy

Marketri

Due to their often cautious and conservative nature, many law firms struggle with how to implement a firm-wide social media policy. When social media was first introduced, it seemed a foreign concept to traditional law firm marketing.

Almost Everything A B2B Marketer Needs to Be An SEO Genius

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B marketers who master the basics of search engine optimization can improve their ability to be found online, increase awareness, reduce marketing costs and compound the benefits over the long term.

Facebook Announces New Social Search Feature Called 'Graph Search'

Hubspot

Well folks, it's the moment we've all been waiting for. Facebook announced its big news today -- the stuff we've all been sitting at the edge of our seats for, the release we've been pontificating about ( read what some of our ideas. and your own were. about Facebook's big reveal )!

24 More of the Best Facebook Guides, Stats and Rants of 2012

Webbiquity

As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.