Sat.Jan 12, 2013 - Fri.Jan 18, 2013

Trending Sources

Does everybody need a social media strategy?

grow - Practical Marketing Solutions

As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? This is a very complex question.

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get.

Online Marketing: the Musical!

Tomorrow People

It’s here! The new musical you’ve all been waiting for. With plenty of great tips about online marketing, you simply must read about this spectacle.

10 Common Sense Ideas To Raise Your Klout Score

B2B Marketing Insider

In the last week, 4 people have asked me this exact same question: What is Klout ? Must be a New Year resolution or something.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

More Trending

3 Demand Generation Goals to Avoid in 2013

The Point

Launch a lead nurturing program. Don’t get me wrong: lead nurturing is a worthy investment for most companies, but making lead nurturing a goal for the new year is akin to saying you want to do more marketing. It just means too many things to different people.

Is Empathy The Secret Ingredient To A Social Business

B2B Marketing Insider

What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy.

20 of the world’s most entertaining Twitter bios

grow - Practical Marketing Solutions

Two years ago I began collecting funny Twitter bios. Clearly, I have too much time on my hands. But I’m constantly amazed at the amount of creativity you can fit into 160 characters … and I think when you read these, you’ll agree!

Content Marketing Must Go Beyond Inbound Marketing in Industrial Sales

Industrial Marketing Today

There is quite a bit of confusion among my industrial clients about the terms Inbound Marketing and Content Marketing. For many, the two are synonymous and it is just a [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Sales Strategies Content Marketing Institute HubSpot Industrial Marketing Industrial sales

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Intro to Lead Generation: How to determine if a lead is qualified

B2B Lead Generation Blog

Tweet Dear Daniel, First of all, happy new year! I thank you so much for your complete and interesting feedback. It has been very useful for me. Just one thing: may you give me some objective parameters to define a lead as qualified?

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

Classes. Events Calendar. Contact Us. About OMI. OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. No, really, it is.

Tools 62

The best marketing value in the world?

grow - Practical Marketing Solutions

Mitch Joel rocked Social Slam 2012. Each April something magical happens in Knoxville, TN. Yes, the city tucked into the Smoky Mountains has the most beautiful spring in the country. And the weather is mild and the people are happy.

Best 99

The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet]

Hubspot

Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. The internet has made marketing far more measurable (and therefore more accountable to the CEO and CFO) than ever before.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do.

Click 88

21 stats show CMOs leap before they look at ROI

Biznology

Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has.

Stats 88

How to do Social Media Management on the cheap

grow - Practical Marketing Solutions

By Kerry Gorgone, Contributing {grow} Columnist. A while back, I wrote a post on the Best Social Media Management Tools for Small Business Owners.

Evaluate Your Facebook Page With This Simple Checklist [INFOGRAPHIC]

Hubspot

With new trends, social networks, feature announcements, and changes to existing features popping up every day, the social media marketer has a lot to keep up with on a daily basis. Just think about how different Facebook was only a year ago!

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Marketers Need to Adjust Their Focus

ANNUITAS

Author: Carlos Hidalgo @cahidalgo is CEO and Principal, ANNUITAS. A New Year is upon us and provides the opportunity to look at the past year and see how far we have come in B2B demand generation.

Sales Management: Taking Smart Risks

Your Sales Management Guru

Sales Management: Taking Smart Risks. How Sharp Leaders WIN When Stakes are High. The opening chapter had me right away, whether you are a: 1. Entrepreneur wannbe. 2. Small business owner. 3. New manager in a complex organization. 4. Corporate executive.

Sales 55

If Your Writing Sucks, So Will Your Content

Modern B2B Marketing

by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher.

How to Make Sure Your Website Passes the Dreaded Blink Test

Hubspot

Visitors judge the value of your website in a matter of seconds. Hours and hours of hard work are distilled into one glance, when they decide whether or not your website is worth their time.

Test 59

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

It’s All E-commerce: How Social, Local, and Mobile Affects Sales Online and Offline

Biznology

Yesterday’s Biznology® Webinar by our blogger Tim Peter was all about how the Web affects e-commerce. Does your business have an online shopping cart? Use third-party sites like eBay, Amazon, Etsy, or Expedia? Or do your customers walk into your store?

How Social Sign-On Increases Conversions [CHART]

Modern Marketing

by Joel Rothman | Tweet this There is a formula for becoming a demand generation superstar – and, luckily, there is an easy way to tip the equation in your favor. This weeks chart explores how to do that.

3 Powerful Ways A/E/C Firms Can Demonstrate Their Expertise and Showcase Their Services

Marketri

An enduring challenge in professional services marketing is showing potential clients the benefit of a service they can’t see, feel, or touch. When you buy a physical product – a shirt, for example – you can see the product before you buy it.

When Press Releases Do (and Don't) Help Your Marketing

Hubspot

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press. years ago.

Press 58

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

When I cross-post I do it mostly by hand (you should too)

Biznology

Writing once and sharing many is very compelling as is the sort of evergreen content that you can share and share and share. There are exceptions, of course, but you should think twice about automatically sharing everything.

Has B2B Social Media Marketing Crossed the Chasm?

B2B Marketing Traction

I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. Pragmatists unite – it may be time to think about getting on board.

9 Mobile Apps Every B2B Marketer Should Try

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer.