Sat.Jan 12, 2013 - Fri.Jan 18, 2013

Does everybody need a social media strategy?

grow - Practical Marketing Solutions

As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? This is a very complex question.

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get.

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Online Marketing: the Musical!

Tomorrow People

It’s here! The new musical you’ve all been waiting for. With plenty of great tips about online marketing, you simply must read about this spectacle.

10 Common Sense Ideas To Raise Your Klout Score

B2B Marketing Insider

In the last week, 4 people have asked me this exact same question: What is Klout ? Must be a New Year resolution or something.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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Is Empathy The Secret Ingredient To A Social Business

B2B Marketing Insider

What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy.

20 of the world’s most entertaining Twitter bios

grow - Practical Marketing Solutions

Two years ago I began collecting funny Twitter bios. Clearly, I have too much time on my hands. But I’m constantly amazed at the amount of creativity you can fit into 160 characters … and I think when you read these, you’ll agree!

Content Marketing Must Go Beyond Inbound Marketing in Industrial Sales

Industrial Marketing Today

There is quite a bit of confusion among my industrial clients about the terms Inbound Marketing and Content Marketing. For many, the two are synonymous and it is just a [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Sales Strategies Content Marketing Institute HubSpot Industrial Marketing Industrial sales

Intro to Lead Generation: How to determine if a lead is qualified

B2B Lead Generation Blog

Tweet Dear Daniel, First of all, happy new year! I thank you so much for your complete and interesting feedback. It has been very useful for me. Just one thing: may you give me some objective parameters to define a lead as qualified?

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

26 Content Marketing Tools to Use in 2013 | OMI Blog

delicious b2bmarketing

Classes. Events Calendar. Contact Us. About OMI. OMI Blog - Internet Marketing Training Courses & Certification Programs. 26 Content Marketing Tools to Use in 2013. On 01.09.13, In Content Marketing , by Kari Rippetoe. Content marketing is so hot right now. No, really, it is.

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The best marketing value in the world?

grow - Practical Marketing Solutions

Mitch Joel rocked Social Slam 2012. Each April something magical happens in Knoxville, TN. Yes, the city tucked into the Smoky Mountains has the most beautiful spring in the country. And the weather is mild and the people are happy.

Best 99

The 6 Marketing Metrics Your CEO Actually Cares About [Cheat Sheet]


Gone are the days of the CMO who is not fluent in metrics, analytics and spreadsheets. The internet has made marketing far more measurable (and therefore more accountable to the CEO and CFO) than ever before.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns


Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do.

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The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

21 stats show CMOs leap before they look at ROI


Photo credit: Wikipedia. The average tenure of a CMO has increased from 23.6 to 43 months since 2004 according to Spencer Stuart. That’s good news. Perhaps, companies are finally appreciating the business impact a CMO has.

Stats 87

How to do Social Media Management on the cheap

grow - Practical Marketing Solutions

By Kerry Gorgone, Contributing {grow} Columnist. A while back, I wrote a post on the Best Social Media Management Tools for Small Business Owners.

Marketers Need to Adjust Their Focus


Author: Carlos Hidalgo @cahidalgo is CEO and Principal, ANNUITAS. A New Year is upon us and provides the opportunity to look at the past year and see how far we have come in B2B demand generation.

Evaluate Your Facebook Page With This Simple Checklist [INFOGRAPHIC]


With new trends, social networks, feature announcements, and changes to existing features popping up every day, the social media marketer has a lot to keep up with on a daily basis. Just think about how different Facebook was only a year ago!

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Sales Management: Taking Smart Risks

Your Sales Management Guru

Sales Management: Taking Smart Risks. How Sharp Leaders WIN When Stakes are High. The opening chapter had me right away, whether you are a: 1. Entrepreneur wannbe. 2. Small business owner. 3. New manager in a complex organization. 4. Corporate executive.

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If Your Writing Sucks, So Will Your Content

Modern B2B Marketing

by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher.

It’s All E-commerce: How Social, Local, and Mobile Affects Sales Online and Offline


Yesterday’s Biznology® Webinar by our blogger Tim Peter was all about how the Web affects e-commerce. Does your business have an online shopping cart? Use third-party sites like eBay, Amazon, Etsy, or Expedia? Or do your customers walk into your store?

How to Make Sure Your Website Passes the Dreaded Blink Test


Visitors judge the value of your website in a matter of seconds. Hours and hours of hard work are distilled into one glance, when they decide whether or not your website is worth their time.

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Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

3 Powerful Ways A/E/C Firms Can Demonstrate Their Expertise and Showcase Their Services


An enduring challenge in professional services marketing is showing potential clients the benefit of a service they can’t see, feel, or touch. When you buy a physical product – a shirt, for example – you can see the product before you buy it.

How Social Sign-On Increases Conversions [CHART]

Modern Marketing

by Joel Rothman | Tweet this There is a formula for becoming a demand generation superstar – and, luckily, there is an easy way to tip the equation in your favor. This weeks chart explores how to do that.

When I cross-post I do it mostly by hand (you should too)


Writing once and sharing many is very compelling as is the sort of evergreen content that you can share and share and share. There are exceptions, of course, but you should think twice about automatically sharing everything.

How to Totally Suck at Marketing [Slideshow]


Are you partying. I mean marketing. like it's 1999? Unfortunately, many of the marketing tactics that were considered best practices 15 years ago are actually indications of crappy marketing today.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Has B2B Social Media Marketing Crossed the Chasm?

B2B Marketing Traction

I think social media has crossed the chasm for B2B marketers as a way to create brand awareness. Pragmatists unite – it may be time to think about getting on board.

9 Mobile Apps Every B2B Marketer Should Try

Modern Marketing

by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer.

Social business and knowledge as an accident of paper


Photo credit: ayalan. Is your internal social business platform shaping up to become just a slightly better intranet or a good-looking SharePoint site? Is most of your content held in private communities?

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When Press Releases Do (and Don't) Help Your Marketing


When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press. years ago.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results