Sat.Oct 03, 2009 - Fri.Oct 09, 2009

Trending Sources

Is Social Media Wasted on PR Agencies?

The Point

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. But good grief. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives. Recently I was made privy to a social media plan authored by a client’s PR agency.

Why marketers must become the new publishers

Chris Koch

One of the great trends were seeing at ITSMA is increased automation of the lead process. It’s great because the software acts as a battering ram for alignment between marketing and sales. But this trend has an unintended side effect: it exposes our content development processes (or lack thereof). If we now have a system measuring how long it takes marketing to nurture a lead until it is sales ready, we will now also have a measure of whether the nurturing period increases or decreases over time.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Fouts presented yesterday in Boston.

ClickInsights: How should case studies be used in marketing activities versus sales activities?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature "top-notch" industry experts and thought leaders and get their insights, opinions and predictions.

WOM 2

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

More Trending

Happy Sixth Month Blog Anniversary!

Ambal's Amusings

Six months ago we embarked on the ClickDocument: Connect the Docs blogging journey. It has been a thoroughly exciting adventure! Thank you Readers and Panel of Experts. Readers - A big thank you for reading, subscribing and for your enthusiastic involvement!

Survey Looks for Hostility to Behavioral Targeting, and Finds It

Customer Experience Matrix

Summary: a new survey found that most Americans oppose behavior-based Web targeting. The authors clearly had an agenda, but the industry still needs to present its side of the story. A recent survey conducted by professors by UC/Berkeley and University of Pennsylvania concluded (to quote its full title) that “Contrary to what marketers say, Americans Reject Tailored Advertising and Three Activities That Enable It.” Is it just me, or do I detect a bit of hostility?

Throw out the stats. Talk to people.

grow - Practical Marketing Solutions

I’ve been reading a couple articles about the latest social media stats, which some authors suggest are not leading to the “transformational&# aspects of social media many expected.

Voicemail Debate - To Leave One or Not - POLL

Smashmouth Marketing

This past week on Focus.com , there was an active discussion regarding if we Should or Should Not leave a voicemail when tele prospecting. The opinions are varied, but for those of us in the business, I thought we should put some stats behind the argument. Hence, time for a LinkedIn Poll.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

ClickDigest: Weekly Round-Up: 9-Oct-2009

Ambal's Amusings

Normal. false. false. false. EN-US. X-NONE. X-NONE. TGIF and welcome to ClickDigest weekly roundup! It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. We highlight a take-home point of each post, giving you a snapshot of what thought leaders and influencers are saying. Improve your Lead Gen: 8 Takeaways from the B2B Marketing Summit. Author : Brian Carroll.

What is Marketing Effectiveness?

Reachforce

What is Marketing Effectiveness? We’ve spent the last few weeks getting to know our marketing automation partners and friends. They all share the goal of increasing marketing effectiveness. This got me thinking, really what IS marketing effectiveness. Wikipedia defines marketing effectiveness as the quality of how marketers go to market with

Twitter smack-down: Pizza joint hit with $2 million lawsuit

grow - Practical Marketing Solutions

Welcome to the world’s first hyper-interactive, cross-country, super-charged blog. My subject today will serve as a case study to be discussed during a Twitter chat (#SM4B) hosted by Steve Farnsworth (@TheRealPRMan) Wednesday, Oct. 7, at noon Eastern time. I will be his guest.

Lead Generation Tip - Don't Use a Voicemail Script

Smashmouth Marketing

I know my colleagues in the sales consulting industry are going to fill this page with comments telling me why their Lead Gen Tip of the day would be to craft the perfect voicemail script. My response is -- Don't Bother.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

What are your best practices for "recession marketing?"

Chris Koch

Okay, so I’m not an “A-list&# blogger. But I’ve been at it long enough that I’ve earned the right to call in a favor now and then. My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. So I’m going to go all Chris Brogan on you (I mean that in a nice way) and talk to you directly and ask you to be part of my community and talk to me. If nothing else, do it because you feel sorry for me.

How to write a tutorial that helps others and helps you

Ambal's Amusings

Did you know that you're an expert at something? You know something about a topic or a process that many people don't, and you're qualified to teach that knowledge to the rest of us. Designing a user-friendly tutorial or instructional resource about a process or method related to your field is a great way to help others, build community and market content. Instructional information is valuable for many reasons: It demonstrates expertise and an altruistic willingness to share knowledge.

3 Guidelines for Effective Email Personalization – B2B Marketing and Sales Tip #263

Reachforce

This post comes to us from one of our friends at ExactTarget, Joel Book. Having observed how email has become the backbone of successful one-to-one marketing solutions, I have 3 guidelines that will help you use personalization for more effective B-to-B email. Remember that People buy from People. With all due respect

Lead Generation Tip - Don't Use A Voicemail Script

Smashmouth Marketing

I know my colleagues in the sales consulting industry are going to fill this page with comments telling me why their Lead Gen Tip of the day would be to craft the perfect voicemail script. My response is -- Don't Bother.

7 Inspiring B2B Marketing Campaigns

Must-See Examples of Marketing Success That You Can Replicate.

What are your best practices for “recession marketing?”

Chris Koch

Okay, so I’m not an “A-list&# blogger. But I’ve been at it long enough that I’ve earned the right to call in a favor now and then. My web analytics tell me that there are at least 100 people who care enough to let me into their e-mail boxes before deleting me. So I’m going to go all Chris Brogan on you (I mean that in a nice way) and talk to you directly and ask you to be part of my community and talk to me. If nothing else, do it because you feel sorry for me.

MarketingSherpa B2B Marketing Summit Boston

LeadSloth

Monday and Tuesday I’m attending the Boston MarketingSherpa B2B Marketing Summit. About two weeks ago I attended the San Francisco event, which had a similar program and exhibitors. In this post some thoughts about the program… First of all, the best thing about this event is that the speakers are marketing practitioners, not vendors. This ensures that you get lots of real-life advice.

Twitter is Worth What!?! – Marketing WTF?

Reachforce

If you haven't noticed by now, we think of Mashable as THE source for all things social media (and generally cool tech stuff). I came across an interesting article on Mashable by Ben Parr yesterday, Twitter's Value: 5 Eye-Popping Stats. Check these out: 1. According to PEDC’s numbers, the price of

Voicemail Debate - To Leave One or Not - POLL

Smashmouth Marketing

This past week on Focus.com , there was an active discussion regarding if we Should or Should Not leave a voicemail when tele prospecting. The opinions are varied, but for those of us in the business, I thought we should put some stats behind the argument. Hence, time for a LinkedIn Poll.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

Why marketers must become the new publishers

Chris Koch

One of the great trends were seeing at ITSMA is increased automation of the lead process. It’s great because the software acts as a battering ram for alignment between marketing and sales. But this trend has an unintended side effect: it exposes our content development processes (or lack thereof). If we now have a system measuring how long it takes marketing to nurture a lead until it is sales ready, we will now also have a measure of whether the nurturing period increases or decreases over time.

The end of PR as we know it

grow - Practical Marketing Solutions

I usually dismiss people who say that social media “changes everything.&# At least in marketing, it’s a variation on a theme of “listen, react, and serve your customer&# that has served us well for generations.

What is ExactTarget? – Marketing Automation Who’s Who

Reachforce

Our customers, prospects and B2B Lead followers often ask us about marketing automation. Since ReachForce targeted role-based leads are fed into many of these solutions we decided to give each of them an opportunity to explain their key benefits and features in their own words. Thanks to Colby Cavanaugh at

New RSS FEED for Smashmouth - Update it NOW

Smashmouth Marketing

We've just migrated the Green Leads site and the Smashmouth Marketing Blog over to a new platform from Hubspot. Tons of great features and inbound marketing goodness, but unfortunately, the one thing we can't do is redirect our old RSS feed. So our new RSS feed is below: New RSS Feed (set it up in your reader - now) This page will stay up for a few weeks, and we'll republish it to ping your reader a couple times, but eventually, damphousse.org will also be forwarded.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Cold Calling: Often we don't fail, we just give up…

ViewPoint

Lead Generation Check list – Part 5: Treat your marketing database as a valued asset

B2B Lead Generation Blog

This is the fifth installment in an eight-part series, the ‘Lead Generation Checklist.’ The goal of this series is to provide a checklist that will help organizations optimize their lead generation process.

Twitter Misunderstanding

B2B Marketing Savvy

Other Twitter Topics: Marketing at Twitter Speed Multiple Account Layering Strategy Social Media: Not Just for Kids Email The Scoopdog Team.

Unified Demand Gen

Smashmouth Marketing

You heard it here first on October 3, 2009. Green Leads' new service offering: Unified Demand Gen SM - noun (y??'n?-f?'d·di-mand·jen): d·di-mand·jen): 1. The efficient use of inbound marketing and outbound marketing techniques to maximize lead generation. Essential b2b lead generation best practices. Inbound Mafia, Outbound Mafia.we're re all one family. How many analysts do I have to work with to get it to be a buzzword? More later

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results