Sat.Mar 15, 2014 - Fri.Mar 21, 2014

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The Problem with Inbound Leads - A Sales Rep's Perspective (& Solution)

ViewPoint

'You know when you get excited about new inbound leads. Then when you call them, all you hear is "not interested", "just researching", "not involved", "not a decision maker" etc. And you soon realize you are completely wasting your time. Well, I called 185 inbound leads like that, in one week. Not only was it a waste of my time, but the repeated failure really started to get inside my head.

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Marketing 101: How to get started in lead generation

markempa

'Tweet I was recently reading your blog “ Lead Generation: Who knows the customer better – Marketing or Sales? “ on b2bleadblog.com. It’s been really fascinating to me to try and figure all this sales and qualifying a lead thing out. I’ve been employed to do a tough task in a small composite company that doesn’t have the finances to employ specialists.

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Marketing Automation Dissatisfaction: Are Users Buying the Wrong Systems?

Customer Experience Matrix

'I took a preliminary peek at the results of the marketing automation deployment survey that VentureBeat and I have been fielding for the past few weeks. There are some hints of really interesting insights, but we don’t have enough responses yet to publish. Like the sheriff in Blazing Saddles who held himself hostage, I''m writing this to encourage more people to complete the survey so we can release it.

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Content Marketing Is The Top Marketing Priority of 2014

Marketing Insider Group

'Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. The survey covered “client-side” marketers from both the B2B and B2C worlds as well as from marketing agencies. According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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PowerViews with Chris Tratar: Execs Need to Support ‘Sales-First’ Culture

ViewPoint

'Everyone in sales recognizes that there is an unfortunate gap between marketing automation and customer relationship management (CRM). When 80 percent of marketing-qualified leads fail to convert into sales-qualified leads, it’s time for the industry to reconfigure its thinking. This is a topic I discussed at length with my latest guest, Chris Tratar, head of SAVO.

More Trending

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How to Craft a B2B Email Marketing Strategy That Works

KoMarketing Associates

'Email marketing is one of the main cornerstones of several B2B marketers’ strategies. However, there is definitely a wrong and a right way to do email, especially in the age of email overload, which we as business professionals have been feeling for several years already. After all 91% on consumers open email every day, according to ExactTarget via HubSpot.

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3 Ways Marketing Can Increase Revenue From Big Data

Crimson Marketing

'How can marketing departments leverage Big Data to help their organizations increase revenue? Quite simply, by preparing sales to lead with buyers concerns rather than waiting for the buyers to. The post 3 Ways Marketing Can Increase Revenue From Big Data appeared first on.

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What Is Content Marketing? It’s Starts With Culture!

Marketing Insider Group

'I was recently interviewed by an international business rag on content marketing. They asked me things like what is it, why anyone should care, how to do it well, etc. We all know content marketing is nothing new. And sometimes this is one way it is dismissed – as just another marketing “buzzword.” But one of the things that’s really interesting to me about content marketing, is how few Marketing Leaders are talking about it.

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PowerViews with Chris Tratar: Execs Need to Support ‘Sale-First’ Culture

ViewPoint

'Everyone in sales recognizes that there is an unfortunate gap between marketing automation and customer relationship management (CRM). When 80 percent of marketing-qualified leads fail to convert into sales-qualified leads, it’s time for the industry to reconfigure its thinking. This is a topic I discussed at length with my latest guest, Chris Tratar, head of SAVO.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The True Detective Approach to Content Marketing

KoMarketing Associates

'If you’re like me, you spent the bulk of this winter obsessing over True Detective on HBO. More specifically, Rust Cohle (i.e., Matthew McConaughey), one of two homicide detectives tasked with investigating a series of murders along the Louisiana Gulf Coast over a period of 17 years. (Note to those of you waiting for the first season to come out on Netflix: no spoilers, I promise.).

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Who Is The Chief Marketing Technology Officer? [Infographic]

Crimson Marketing

'There’s a new c-suite executive on the rise: The Chief Marketing Technology Officer. This hybrid executive bridges the gap between the CMO/CIO with their business savvy, marketing analytics, and technical. The post Who Is The Chief Marketing Technology Officer? [Infographic] appeared first on.

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Content marketing for the whale watching fisherman hunter

Biznology

'I moderated a panel yesterday at the JW Marriott hosted by MediaPost titled “ Slip Of The Tongue: Pitfalls and Potential in Social Media.” On my panel were Kriste Goad , CMO, ReviveHealth , @kristegoad ; Carrie Kerpen , CEO, Likeable Media , @carriekerpen ; David Kopp , EVP/General Manager, Healthline , @kopportunity ; and Jenny Vance , Co-Founder and President, LeadJen @jennyvanceindy — all specialists in the healthcare space and social media mavens in their own right.

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Give Your Next Demand Gen Campaign A Reality Check

The Point

'We’ve all been there. The copy is winding its way through the marketing group and is now on its fourth revision. The CEO didn’t like the photo at the top of the email so it’s back to the drawing board, design-wise. The marcom director wants to change the headline so it conforms to the “approved company message” And you need to broadcast by the end of the week.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Notes from the Marketing Operations Executive Summit 2014

ANNUITAS

'Rather than write a summary of the fantastic Marketing Operations Executive Summit , which just wrapped up in San Diego yesterday, I thought I might share the highlights by pulling together my “stream of consciousness” twitter stream from the event. Lots of small, digestible thoughts from the show, sometimes retweeted from my colleagues at the event (marked RT at the beginning of the line).

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How to Research Content for Your Expert Ebook

Writing on the Web

'for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? This is a huge question for most writers, and a major reason why some ebooks never get written or finished. The field of online research methods is new and expanding rapidly.

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Content Is A Strategic Imperative for B2B Selling Organizations

Avitage

'Most business enterprises engaged in B2B selling have adopted content marketing as “the only marketing there is.” (Seth Godin) It is reported to be the top B2B marketing priority for 2014. They are doing so because effective content is the key enabler for tactics that execute a customer-centric go-to-market strategy, especially: Inbound marketing Automated demand management with lead nurturing Social marketing and selling Sales enablement These tactics are primary drivers for 3 stra

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In Defense of Unsolicited Email

The Point

'Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Do they really think that I’m going to spend my Tuesday morning getting signed up for some cheap BI training, order up a website review, and do a deep dive on our corporate telephone system?”.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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Big data is big news

Savanta

'Click to read report. We’ve all heard the hype. Big Data is the next revolutionary force in marketing. By mining the petabytes of information which sit on our corporate servers and elsewhere, we can uncover hidden insights into customer behaviour. And a new report from dnx based on a survey by Circle Research of some of the UK’s top B2B marketers suggests the hype is fast becoming reality.

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Key Content Marketing Strategy: Answer Readers’ Questions

Writing on the Web

'Does your website answer readers’ questions? This is a key element of a smart content marketing strategy. You must devote a few key content pages to answering readers’ questions about your business products and services. Otherwise you’re not helping them solve their problems. You won’t keep visitors on your site for long; it will be “click and bye-bye.” Of course, this applies to your business blog as well.

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8 dead easy steps for writing a blog in less than an hour

Biznology

'Image credit: HubSpot. Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time. It’s true that blogs take lots of effort if you want to convey the importance of the information contained, but that doesn’t mean you’ll need hours to do so.

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These are the 6 Steps I Use for Great Content Marketing

Convince & Convert

'Image from BigStock.com. Now that it’s a “thing,” we have a tendency to overcomplicate content marketing. Not coincidentally, this was also the case when websites became a “thing” as well as when email, and SEO and social media got hot. Probably even butter churning, when that first went viral (or whatever passed for viral in feudal Europe).

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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#BADMarketing from Burlington [Video]

Crimson Marketing

'Not your typical brand campaign for socks… #BADMarketing (Adweek) The post #BADMarketing from Burlington [Video] appeared first on.

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What Type of Customer Experience Do You Deliver?

Vision Edge Marketing

'Customer Experience (CX) is one of the most highly discussed topics in organizations today. By definition, CX encompasses all interactions across the entire life cycle of the customer relationship. According to a recent survey by Oracle, of 1,300 senior executives in 18 countries, 97 percent believe CX is critical to their success. In addition, the study revealed a significant difference in perceptions between what executives think about the experience that they provide customers, versus what c

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Creating great content for content marketing: don’t overthink it

Biznology

'(Photo credit: Wikipedia). Frequently, we hear our clients worry about how to keep a steady stream of content flowing. Many of them don’t realize that they’re making more of the problem than they have to. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation. You have to develop a strategy regarding the kind of content you’ll create and how you’ll distribute and promote it, but you don’t have to re-invent the wheel when it comes to actually gene

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New Data Demonstrates Teens are Not Abandoning Facebook

Convince & Convert

'There have been innumerable posts and articles about how Facebook is no longer “cool,” or as important to teens as it once was. Frustratingly, however, much of the speculation I’ve seen regarding this has been based either upon anecdotal evidence, or upon research that isn’t projectable to the population of teen Facebook users. So, I decided to take a look at some hard facts.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Client Newsletters: Empty Suit of the B2B Marketing Mix

Marketing Craftmanship

'Most Client Newsletters Deliver No Tangible Business Value. Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter.

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Why your market universe size dictates your strategy

Direct Response Coach

'One of the first questions I ask with new clients is how big is your market universe? Put another way, how many people in your market universe could actually buy this product or service? I ask this not to determine how big of a budget they will need – or how big of sale I [.]. The post Why your market universe size dictates your strategy appeared first on McCarthy and King Marketing.

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18 reasons to listen to social media before you leap

Biznology

'Image via CrunchBase. Among companies that are “very successful” at achieving goals with social media, 47% make extensive use of social analytics. Among companies that are “not successful,” 17% use social analytics (source: Marquette Group and Ascend2 ). Is there a similarity between companies that listen and achieve success?