Sat.Mar 15, 2014 - Fri.Mar 21, 2014

The 3 Social Media Networks That Are Best for B2B Marketing

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer. As a B2B marketer, are you overwhelmed by all the available social media networks? Don’t be. Focus on these three to get the most bang for your buck. Social media is the number one content marketing tactic used by B2B marketers as measured by the 2014 B2B Content Marketing Trends-North America: Content Marketing Institute/MarketingProfs study.

Content Marketing Is The Top Marketing Priority of 2014

Marketing Insider Group

Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. The survey covered “client-side” marketers from both the B2B and B2C worlds as well as from marketing agencies. According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014.

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Marketing 101: How to get started in lead generation

B2B Lead Generation

Tweet I was recently reading your blog “ Lead Generation: Who knows the customer better – Marketing or Sales? “ on b2bleadblog.com. It’s been really fascinating to me to try and figure all this sales and qualifying a lead thing out. I’ve been employed to do a tough task in a small composite company that doesn’t have the finances to employ specialists.

How to Craft a B2B Email Marketing Strategy That Works

KoMarketing Associates

Email marketing is one of the main cornerstones of several B2B marketers’ strategies. However, there is definitely a wrong and a right way to do email, especially in the age of email overload, which we as business professionals have been feeling for several years already. After all 91% on consumers open email every day, according to ExactTarget via HubSpot.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

5 Reasons To Check out the Modern Marketing Tour

Oracle

by Amanda Batista | Tweet this Mark your calendars! The Modern Marketing Tour (formerly known as the Road to Revenue Tour) is coming to a city near you! The event series is a free, full-day event for regional marketers to share ideas, network, and generate new ideas from inspirational content. Tour stops include Atlanta, Amsterdam, Austin, Berlin, Chicago, Denver, the Bay area, Stockholm , and more!

More Trending

3 Ways Marketing Can Increase Revenue From Big Data

Crimson Marketing

How can marketing departments leverage Big Data to help their organizations increase revenue? Quite simply, by preparing sales to lead with buyers concerns rather than waiting for the buyers to. The post 3 Ways Marketing Can Increase Revenue From Big Data appeared first on. Corporate Marketing Other Interesting Topics

The True Detective Approach to Content Marketing

KoMarketing Associates

If you’re like me, you spent the bulk of this winter obsessing over True Detective on HBO. More specifically, Rust Cohle (i.e., Matthew McConaughey), one of two homicide detectives tasked with investigating a series of murders along the Louisiana Gulf Coast over a period of 17 years. Note to those of you waiting for the first season to come out on Netflix: no spoilers, I promise.).

3 Newer Types of Content Tactics To Support Lead Gen

Oracle

by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Josh Haynam , the co-founder of Interact, a platform for creating lead capture quizzes. He frequently writes about using content effectively and getting the most from it. Follow Josh on Twitter @jhaynam. In an ideal world, your content marketing efforts would yield droves of leads that stream in endlessly. Back in reality that just doesn’t happen and generating leads is a constant struggle for content marketers.

Content marketing for the whale watching fisherman hunter

Biznology

I moderated a panel yesterday at the JW Marriott hosted by MediaPost titled “ Slip Of The Tongue: Pitfalls and Potential in Social Media.” ” On my panel were Kriste Goad , CMO, ReviveHealth , @kristegoad ; Carrie Kerpen , CEO, Likeable Media , @carriekerpen ; David Kopp , EVP/General Manager, Healthline , @kopportunity ; and Jenny Vance , Co-Founder and President, LeadJen @jennyvanceindy — all specialists in the healthcare space and social media mavens in their own right.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Give Your Next Demand Gen Campaign A Reality Check

The Point

We’ve all been there. The copy is winding its way through the marketing group and is now on its fourth revision. The CEO didn’t like the photo at the top of the email so it’s back to the drawing board, design-wise. The marcom director wants to change the headline so it conforms to the “approved company message” And you need to broadcast by the end of the week.

How to Create Successful Industrial Marketing Content for TOFU

Industrial Marketing Today

In case you aren’t familiar with the content marketing acronym TOFU, let me define it for you. TOFU stands for top of the funnel and relates to content that attracts [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Content Marketing Inbound Marketing Industrial blogs Industrial Marketing MoFU ToFU

Create Your Own Marketing Luck

Oracle

by Amanda Batista | Tweet this Feeling lucky? Marketing organizations are increasingly being asked to demonstrate accountability and prove substantial contribution to ROI. The right process-oriented approach can help your team showcase the value of your initiatives, and improve your ability to engage with your audiences.

How to Research Content for Your Expert Ebook

Writing on the Web

for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? This is a huge question for most writers, and a major reason why some ebooks never get written or finished. The field of online research methods is new and expanding rapidly. Using social media is a new opportunity for gathering information, but it’s complex and time consuming.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

In Defense of Unsolicited Email

The Point

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company? Do they really think that I’m going to spend my Tuesday morning getting signed up for some cheap BI training, order up a website review, and do a deep dive on our corporate telephone system?”.

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Content Is A Strategic Imperative for B2B Selling Organizations

Avitage

Most business enterprises engaged in B2B selling have adopted content marketing as “the only marketing there is.” ” (Seth Godin) It is reported to be the top B2B marketing priority for 2014.

Thank You For Tweeting! Highlights From the “Targeting” Twitter Chat

Oracle

by Eloqua | Tweet this Oracle Marketing Cloud is hosting five Twitter chats to help marketers around the world can get personal answers to their questions from the experts at Oracle Marketing Cloud and Topliners. Here are the highlights from the first Twitter chat, on ‘Targeting’. Oracle Marketing Cloud’s Marketing Success Consultant Rob Heerdegen took #Eloquestions on ‘Targeting’ from marketers around the world.

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Key Content Marketing Strategy: Answer Readers’ Questions

Writing on the Web

Does your website answer readers’ questions? This is a key element of a smart content marketing strategy. You must devote a few key content pages to answering readers’ questions about your business products and services. Otherwise you’re not helping them solve their problems. You won’t keep visitors on your site for long; it will be “click and bye-bye.” ” Of course, this applies to your business blog as well.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Big data is big news

Savanta

Click to read report. We’ve all heard the hype. Big Data is the next revolutionary force in marketing. By mining the petabytes of information which sit on our corporate servers and elsewhere, we can uncover hidden insights into customer behaviour. And a new report from dnx based on a survey by Circle Research of some of the UK’s top B2B marketers suggests the hype is fast becoming reality. Eight in ten marketers already use Big Data (43%) or plan to (40%) in the next three years.

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#BADMarketing from Burlington [Video]

Crimson Marketing

Not your typical brand campaign for socks… #BADMarketing (Adweek) The post #BADMarketing from Burlington [Video] appeared first on. BADMarketing

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8 dead easy steps for writing a blog in less than an hour

Biznology

Image credit: HubSpot. Writing a blog post doesn’t have to be an overwhelming or time-consuming task. If you’re just starting a business blog, you may feel creating even one post per week will take up too much of your precious time. It’s true that blogs take lots of effort if you want to convey the importance of the information contained, but that doesn’t mean you’ll need hours to do so. If you really need to get your blogging time down to less than an hour, we can help.

Marketing Automation Dissatisfaction: Are Users Buying the Wrong Systems?

Customer Experience Matrix

I took a preliminary peek at the results of the marketing automation deployment survey that VentureBeat and I have been fielding for the past few weeks. There are some hints of really interesting insights, but we don’t have enough responses yet to publish. Like the sheriff in Blazing Saddles who held himself hostage, I''m writing this to encourage more people to complete the survey so we can release it. First, some context.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology

ANNUITAS

I was sitting in some client meetings recently going over their Demand Generation Strategy, and something struck me as out of the ordinary…but in a good way. All of the usual suspects were in the room – head of marketing, head of sales, marketing automation power users, demand generation leads, content marketer … but also present were the head of their CRM install and the lead project manager of their website and web analytics team — both IT roles in this particular company.

Client Newsletters: Empty Suit of the B2B Marketing Mix

Marketing Craftmanship

Most Client Newsletters Deliver No Tangible Business Value. Client newsletters are the most widely used, often abused and hotly debated B2B marketing tactic for professional services firms of any size. Here are three highly subjective myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter. MYTH #1: Your Firm Needs a Client Newsletter. Marketers want you to believe that your firm needs a client newsletter.

Creating great content for content marketing: don’t overthink it

Biznology

(Photo credit: Wikipedia). Frequently, we hear our clients worry about how to keep a steady stream of content flowing. Many of them don’t realize that they’re making more of the problem than they have to. You certainly have to devote some of your (probably too-scarce) marketing resources to content creation.

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IgnitionOne Buys Knotice, Prompting Many Deep Thoughts

Customer Experience Matrix

Digital marketing technology vendor IgnitionOne today announced its acquisition of email and audience management vendor Knotice. Both vendors are listed in Raab Associates’ Guide to Customer Data Platforms in the “audience management” category. But the extract below from the CDP Guide also shows how they complement each other: Knotice does “fuzzy” matching of names and addresses and sends email, while IgnitionOne buys online media and selects best customer treatments.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.