Sat.Sep 29, 2012 - Fri.Oct 05, 2012

Ruling Online: Henry VIII Maximises His Inbound Marketing Potential

Tomorrow People

Henry VIII understands the importance of good marketing. He needs to project the image of being a powerful ruler to rival monarchs all over the world, but he also needs to communicate with his populace to keep them updated about what the CEO of the nation is up to.

Rules 317

KoMarketing Heads to #SMX East 2012

KoMarketing Associates

Two members of the KoMarketing team will be taking the stage this week at SMX East 2012 in New York City.

Is Content Marketing The New Advertising?

Marketing Insider Group

When I ask people what they think marketers do or what is marketing , they almost always say that marketing is some form of advertising or promotion. We all learned the “4 Ps” (Product, Promotion, Price and Place for those who don’t remember.)

Content Marketing: Slow, steady pays off for manufacturer

B2B Lead Generation

Tweet In this Forbes article, “ Content Marketing’s Dirty Little Secret ,” Patrick Spenner, Managing Director of the Corporate Executive Board’s Marketing & Communications Practice, expresses his concern about the amount of content required for a targeted campaign.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Death of Magazine Advertising [FLIPBOOK]

Tomorrow People

There was a time when you'd go to the newsagent, buy a magazine and then search page after page of ads in the hope of some content. There was a reason for this. The cover price rarely recouped the costs of producing the mag and so revenue largely came from advertising. An industry in the decline.

More Trending

5 Tips To Create A Sales Call Center That Works

Marketing Insider Group

Sales and marketing are really just 2 sides of the same coin. Yin and Yang. Push and Pull. And in many ways, they are becoming more and more alike. I have spent time in both roles and the basic tenets of success in sales and marketing still come down to basic human nature.

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What Does a Content Marketing Strategy Mean for Industrial Companies?

Industrial Marketing Today

I’m sure every time you’ve talked with an industrial marketing consultant about content marketing, you’ve been told that you need to start with a “content marketing strategy.” That’s very good advice but what does it really mean if you are on the other side of the table and are responsible for marketing your industrial company? I don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company.

B2B Lead Generation: The Best of PowerViews

ViewPoint

Over the past few months I have had the pleasure of interviewing nineteen influential B2B sales and marketing leaders to discuss their views in areas like traditional and new media strategies, current and future trends, B2B lead generation, and sales lead management.

Study: B2B Marketers Turn to Content Marketing for Lead Generation

KoMarketing Associates

According to the results of a recent study from Holger Shulze, B2B marketers worldwide are turning to content marketing to improve their marketing campaigns, including boosting lead generation efforts, brand awareness, and customer loyalty.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Your keywords suck and are outdated

Biznology

You probably built your website years ago by now. You’ve probably never updated your CV, just added your latest jobs and clients to the top.

Mobile SEO: How to Search Optimize Mobile Websites

Webbiquity

Mobile web search is no longer of importance only to restaurants and retailers seeking to bring in more local street traffic. It’s rapidly becoming imperative even for the big-data, desktop-centric B2B world.

Mobile 224

Social Media Metrics & Analytics; Measuring Success

NuSpark

An Approach to Measuring Success with Social Media; What Metrics Mean the Most .

How to Get Started with Social CRM

Modern Marketing

by Jesse Noyes | Tweet this Today’s post is adapted from the Grande Guide to Social CRM , written by the well-known social CRM thinker, Paul Greenberg. There’s a lot of talk about social CRM these days, but precious little action.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Have you discovered agile marketing?

Biznology

Photo credit: John_Scone. If you think that a scrum is the main reason you’ll never play rugby, you might be right, but you are also missing a type a scrum much more related to marketing.

Quality Content: How to Write Great Blog Posts Every Time

Writing on the Web

How do you create quality content that attracts online readers and yet works to promote the growth of your business?

Looking Back at 300: Top 10 Posts on the Webbiquity Blog So Far

Webbiquity

After 32 months (time flies when you’re having fun!) and 300 posts, here is a quick look back at the 10 most-read posts on the Webbiquity blog to date. This is an update of the looking back at 100 post in July 2010.

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How Good Content can Help Improve Database Health

The Point

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. The most common changes (in order): job function, phone number, and mailing address.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Copyright expert Nicholas Wells on the newest Google Bowling

Biznology

Photo credit: Wikipedia. How can a lawyer explain Google Bowling? Nicolas Wells is not your ordinary lawyer, that’s how.

Data Append & Real-Time SmartForms- interview with DemandGen Report

Reachforce

DemandGen Report interviews Mary Firme, ReachForce Director of Marketing & Chief Lead Accelerator at the Dreamforce show. Mary explains how SmartForms enriches and appends additional data to any inbound lead form offering much deeper insight and greater value to each lead generated. The SmartForms solution draws from the largest set of company data of any data enrichment solution offering the highest possibility of a site level company match.

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We Know You… Or Do We?

ANNUITAS

The Honda Corporation recently aired a new commercial touting their new 2013 Honda Accord. The theme of the commercial is “We Know You”. Throughout the commercial, the narrator discusses all the things they know about their drivers – you are tired, frustrated, need to work, have relationships, need to let loose, etc. The commercial speaks to us. No matter what our frame of mind, Honda knows us and can relate to us.

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I Need a Plan for 200 Videos for the Channel

Avitage

Chapter One Max Wilson, Director of Marketing for WECAN Technologies, received the following email from his boss on Monday morning. October 1, 2012 Max, Our executive team has been visiting customers and partners for the past two weeks to identify sources for our next phase of growth. The consensus is we need to redouble our efforts to support our channel partners. Our efforts to enhance their capabilities to sell WECAN solutions will be a win/win scenario.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

2 Challenges to Keyword Collaboration

Biznology

Image via CrunchBase. I used to think our book, Audience, Relevance and Search was the only book that emphasized basing your whole marketing and communications enterprise upon keyword data. That was until I read the second edition of Vanessa Fox’s Marketing in the Age of Google.

Ruling Online: Henry VIII Maximises His Inbound Marketing Potential

Tomorrow People

Henry VIII understands the importance of good marketing. He needs to project the image of being a powerful ruler to rival monarchs all over the world, but he also needs to communicate with his populace to keep them updated about what the CEO of the nation is up to.

Rules 156

5 Behaviors of Successful Modern Marketers

Modern Marketing

by Jesse Noyes | Tweet this It’s hard to find advocates of the hard-sell these days. The rise of the online research and the ease of getting peer feedback means marketers have to be smarter, finding ways to educate and advise rather than pushy. ClickZ has published it’s own 10 Commandments of Modern Marketing , which offers some sage advice. But it’s not the end of the world. Modern marketing is about behaviours, not just tactics.

I Need a Plan for 200 Videos for the Channel

Avitage

Chapter One Max Wilson, Director of Marketing for WE-CAN Technologies, received the following email from his boss on Monday morning. October 1, 2012 Max, Our executive team has been visiting customers and partners for the past two weeks to identify sources for our next phase of growth.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.