Webbiquity

JULY 23, 2024

Guest post by Scarlett Finley. B2B companies often struggle to keep up with rapidly changing market demands. Traditional B2B marketing methods often fall short. They lack the precision and efficiency needed to reach the right audience, at the right time, with the right message. Image credit: Mikhail Nilov on Pexels According to a recent study, businesses that use AI in their marketing strategies see a 40% increase in productivity.

Lead Ranking 297

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 297

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. Blindly repeating them is easy. What’s hard is validating the data, understanding it and then putting it into a meaningful, useable format. Context matters in data analysis “Numbers out of context are just numbers!

Planning 117

Planning Paid Search Agency Advertising Agencies Peer-to-peer 117

Marketri

JULY 24, 2024

If you follow my blog, you know I recently made a plea for the return to creativity in marketing, inspired by my trip to Spain and my visit to the Basilica de la Sagrada Familia, designed by the incredibly famous and thoroughly original architect Antoni Gaudi. I bemoaned the fact that our tech-driven, data-focused, hectic world is making it tough for marketers to infuse their work with creativity—and why that threatens marketing ROI.

Creativity 62

Creativity B2B Marketing B2B Thought Leadership B2B 62

Valasys

JULY 22, 2024

Generative AI is getting better and better at more and more tasks. That’s why so many industries are waking up to the immense possibilities of this technology. This isn’t a thing of the future anymore, as an article in Forbes on ‘How Generative AI Will Change All of Our Jobs in 2024’ makes clear. It’s a fact that will affect all of us imminently. Digital marketing is likely to benefit more than others as it so closely aligns with what AI is great at.

Generation 10

Generation Copywriting Analysis Lead Nurturing 10

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Marketing & Strategy

Marketing Interactions

JULY 22, 2024

B2B marketers are experimenting with GenAI for content marketing tasks from personas to content marketing strategy to messaging, content, social posts, and more. Most are also doing so without a strong foundation for validating the outputs ChatGPT or its peers produce. We know that the output from basic prompts is mediocre. My concern is whether we know how to fix it.

Marketing AI 75

Marketing AI Peer-to-peer B2B Marketing Buyer Personas 75

Sana Commerce

JULY 22, 2024

AI in B2B E-commerce: Navigating Impact & Possibilities In this session Watch Davide Giordani, Product Manager at Sana Commerce, explore AI’s evolution in B2B e-commerce. Gain insights into its transformative impact and vast possibilities. Learn to navigate this dynamic landscape, driving innovation for a competitive edge in the digital marketplace.

B2B 52

B2B B2B Marketing Video Marketing Order 52

Lead Forensics

JULY 23, 2024

Yes, networking. Not the awkward small talk at industry conferences, but a strategic, relationship-driven approach that can transform you from a faceless salesperson into a trusted advisor, a connector, and the go-to expert within your field. A staggering 82% of B2B buyers say high-quality content from salespeople makes them more receptive. Salespeople who leverage social media for selling outperform their non-networked peers by a whopping 78%.

B2B Sales 52

B2B Sales Peer-to-peer B2B Trade Show 52

Lusha

JULY 21, 2024

In the ever-evolving world of sales and marketing, qualifying leads is crucial for maximizing your ROI. But with so many potential customers out there, how do you identify the ones most likely to convert? Enter the Marketing Qualified Lead (MQL). This article provides a detailed guide on nurturing high-quality leads and boosting sales. It covers defining MQLs, setting criteria, and using scoring models to prioritize leads.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

Only B2B

JULY 24, 2024

Your business generates tons of leads, but only a small percentage of these leads convert to customers- many are unlikely to convert, wasting your precious time and resources. State of Sales report revealed that- A Sales representative spends only 28% of their time on actual selling, with the rest being consumed by administrative tasks, including lead qualification.

Sales Qualified Leads 71

Sales Qualified Leads Ideal Customer Profiles Lead Ranking High Quality Lead 71

Speaker: Speakers:

Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical

Video Marketing

Marketing Insider Group

JULY 22, 2024

Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. Its purpose is to provide deeper insights into user behavior and website performance, helping you make adjustments whenever necessary. Understanding engaged sessions within GA4 is crucial for anyone looking to optimize their online presence. These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take act

High Quality Lead 306

High Quality Lead Trigger Marketing Sales Qualified Leads User-Generated Content 306

Sprout Social

JULY 23, 2024

“You know what I really like? Pinterest. I’ve got a lot of stuff saved. I deleted Instagram and Twitter on my phone. I have TikTok, and I have Pinterest… Puppies, breakfast, workout videos and booty shorts. I see all the content I want to see.” This quote from Megan Thee Stallion during a recent chat at Social Media Week captures the buzz we’ve been hearing in marketing circles: Pinterest is having a moment.

Branding 128

Branding Brand Identity Top of Funnel Best Practices 128

Webbiquity

JULY 25, 2024

Hosting multiple domains can reduce costs and make management simpler. You’ll need to create a separate folder for each domain and give it a domain or a unique IP address. Since 2023, Internet users have added 13.2 million new domains, an increase of 3.9%. 33,000 new domains are registered daily—a new domain every 2.61 seconds. The majority of domains are dot-com, or 37% of the total.

Domain 189

Domain Marketing Management Marketing Websites Godaddy 189

Martech

JULY 24, 2024

Lately, it seems like everyone is focused on AI. To summarize what I’ve read: AI is the panacea; problems will cease to exist and we’ll be more productive than ever if we just use AI. The reality is that, at least in marketing, AI is not new. We’ve been using it for years and its use continues to grow as new opportunities for automation appear with each advancement in AI capabilities.

Campaigns 124

Campaigns Work Management Budget Programs Sample 124

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. This webinar will provide a practical introduction to AI, focusing on its current applications, transformative potential, and strategies for successful implementation in your organization. Using real-world examples and actionable insights, we’ll examine how businesses are leveraging AI to increase efficiency, enhance personalization, and drive measurable results.

Tools

Marketing Insider Group

JULY 24, 2024

Content marketing is a dynamic field that evolves rapidly, and staying ahead requires significant effort. You’ll need to set strategic benchmarks to measure success, helping you improve wherever necessary. Whether you’re a seasoned marketer or just starting, these benchmarks will help define your successes and failures. From there, you can optimize your strategies and achieve the desired results.

Advertising Benchmark 301

Advertising Benchmark Content Marketing Lead Scoring Lead Ranking 301

Act-On

JULY 25, 2024

If you spend any time on social media, you know that rarely does a day pass without reading about some new, shiny AI tactic. “Hey, marketer, did you know that AI can analyze your content and produce 100 headlines in 2.5 seconds?” While tactics often dominate the AI discussion, we’d argue that AI success is more about leading with strategies. That’s where the true power lies, right?

B2B Thought Leadership 130

B2B Thought Leadership Marketing & Strategy Marketing Strategy Webinar Metrics 130

Zoominfo

JULY 23, 2024

Is that prospect ghosting you, or are they just on vacation? It’s a maddening feeling that every sales professional has to deal with a few times each year. According to our new analysis of millions of emails, it’s not just in your head. We analyzed out-of-office (OOO) reply rates to outbound sales emails and explored seasonal trends — with some predictable spikes and a few surprises.

Outreach 130

Outreach Response Rate Best Practices Analysis 130

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach assumed that targeting a CEO, CFO or CMO would likely result in a sale. However, in large organizations, this isn’t realistic.

Demand 127

Demand Account Based Marketing Ideal Customer Profiles B2B 127

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Buy

Sprout Social

JULY 23, 2024

As President of Sprout Social, I’m fortunate to have conversations with C-suite executives and marketing leaders across brands and industries everyday. I hear their timely perspectives, challenges and sentiments around social media, and how it fits into their macro business strategy. Their anecdotes tell me a lot about the current and future state of marketing.

Work Management 118

Work Management Marketing Management Budget Programs Lead Ranking 118

SocialPilot

JULY 24, 2024

In a world where attention spans are already shorter than ever, understanding how your audience interacts with your brand online is crucial. You need to know what works for your audience and what does not. Looking at the likes and comments alone won’t work for long. You need to know which social media metrics to track to tell the whole story and decipher hidden actionable insights.

Social Media 111

Social Media Cost Per Click Cost Per Thousand ROAS 111

SmartBrief - Marketing

JULY 25, 2024

Whitmer (Mosaicx) Research clearly illustrates the value consumers place on personalization. One report found that 84% of customers say being treated like a person – instead of a number – is crucial to winning their business. This isn’t confined to any one industry. From retail to finance to enter tainment, every industry has benefited from personalization, fostering deeper engagement and significantly boosting satisfaction rates.

Tactics 123

Tactics Ideal Customer Profiles Privacy Policies Ad Building 123

Martech

JULY 25, 2024

In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding the exact individuals they aspire to market to. By understanding how and why people make decisions, you can craft strategies that resonate deeply with their audience, leading to better engagement and increased conversions.

Urgency Marketing 120

Urgency Marketing Ethics Lead Ranking Transparency 120

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Sprout Social

JULY 24, 2024

The success of your business depends on how well you engage your customers. Highly engaged customers are more likely to buy from you and stay loyal to your brand. So you should stay on top of your customer engagement metrics to improve various aspects of your performance. This includes everything from the content you create to the customer care you provide.

Churn Rate 115

Churn Rate Customer Satisfaction Click Rate CTR 115

Oktopost

JULY 21, 2024

Let’s be radically transparent here: social media managers are exceptionally hard-working professionals. Here’s a non-exhaustive list of some of their responsibilities: writing content, creating graphics, managing an active community, monitoring analytics, and keeping up with the latest trends. The list just goes on. With all the different hats to wear, how can a social media manager stay productive?

Social Media 118

Social Media Work Management Marketing Management Product 118

ClearVoice

JULY 24, 2024

Finding ways to engage with Gen Z can be uniquely challenging for marketing professionals. Maybe your content comes across as too cheugy. Maybe you don’t even know what cheugy means. (FYI, it’s used to describe something cringey or too try-hard.) Gen Z is a huge demographic with a lot of buying power, so it’s vital for content marketers to get it right.

Marketing AI 116

Marketing AI Content Marketing Enterprise Management Paid Search Agency 116

Martech

JULY 23, 2024

Brands today face a new and formidable threat: AI-powered dupes. These sophisticated copycats are eroding consumer trust, diluting brand identities and damaging bottom lines. The cost? The sale of counterfeit products is a $2 trillion criminal enterprise that impacts virtually every industry, according to the National Crime Prevention Council (NCPC).

Marketing AI 118

Marketing AI Branding Brand Identity Enterprise Management 118

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Heinz Marketing

JULY 22, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing As part of my Marketing Operations role, one of my focus areas is to understand how our website is performing and where we have opportunities for optimization. But we don’t have a dedicated website team, advanced tools, or even a budget to put toward the effort. In my research, however, it seems it’s not all totally necessary.

Budget Programs 101

Budget Programs Optimization Marketing Websites Lead Scoring 101

Oktopost

JULY 23, 2024

When Oktopost was founded ten years ago, we had a simple mission: to empower B2B marketing teams with the tools they need to thrive on social media. Ten years ago, there was a misconception that social media marketing was solely for B2C companies. Today, social media is the cornerstone of B2B marketing. For the last decade, we’ve focused on empowering social media teams to create engaging campaigns, launch successful employee advocacy programs, measure their efforts to optimize their strategies,

B2B Marketing 118

B2B Marketing B2B Advertising Agencies Barriers 118

Optinmonster

JULY 24, 2024

As a content marketer, I’m always looking for competitor analysis tools that will give my company a leg up. I spend hours on competitive research each week, using a variety of software. Through my experience, I’ve identified some of the best tools available to help businesses analyze their competition and optimize their marketing strategies.

Paid Content 96

Paid Content Budget Programs Analysis Optimization 96