Sat.Jan 04, 2025 - Fri.Jan 10, 2025

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The Role of Blog Writing in Inbound Marketing

Marketing Insider Group

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services. Quick Takeaways Blog writing attracts organic traffic by addressing audience questions and optimizing for search engines, boosting visibility and engagement.

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How to overcome AI challenges in martech to maximize ROI

Martech

AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. However, a number of issues make integrating AI into martech stacks very challenging. Here are actionable strategies to resolve these and other common AI issues. Dig deeper: AI readiness checklist: 7 key steps to a successful integration Common challenges in AI integration and how to overcome them Here are the top reasons why integrating AI into existing martech stacks poses a ch

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How to Future-Proof Your 2025 B2B Marketing Plan

Trade Press Services Newsletter

2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw.

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The Top 10 Most-Read B2B Marketing Blog Posts of 2024

Webbiquity

With 2024 now behind us, heres a quick look back at the posts, old and new, that grabbed the most attention last year. Image credit: Marcelo Chagas on Pexels Its an interesting mix, covering metrics and analytics; martech tools; and a couple of oddball guest posts that generated a surprising degree of interest. But mostly, the interest was in AI, and specifically how it will impact marketing and SEO.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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The Most Important Fundamentals for Marketing a Product

Marketing Insider Group

If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. Otherwise, people may not know that your product exists, or they may not understand why it is so favorable to purchase. However, if you’re relatively new to the world of marketing, you may not know where to begin with a product marketing strategy.

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B2B Marketing Trends Every Business Should Know

sagefrog

B2B marketing teams are facing growing complexities as they strive to connect with increasingly savvy audiences. The expectations placed on in-house teams have expanded dramatically, with marketers expected to be strategists, data analysts, tech experts, and creative leaders all at once. Wearing multiple hats often leaves teams wondering how to balance priorities, manage resources, and deliver results for their leadership teams.

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The B2B Marketer’s Guide to Winning with Email in 2025

Learn from the Pros

Email marketing isnt going anywherebut its not staying the same, either. Weve had countless conversations with B2B marketers about their challenges, and one thing is clear: what worked even a few years ago simply doesnt cut it anymore. With tighter privacy regulations , smarter audiences, and inboxes bursting at the seams, the email game has changed.

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How to Manage Tough Conversations in Content Marketing, From Clients to Teams

ClearVoice

Tough conversations in content marketing are unavoidable. This is true whether you’re dealing with critical feedback from a client, an underperforming freelancer, or team issues (or all three). But with the right communication strategy and tools, you can handle these interactions with ease. Learn how to maintain positive relationships, increase project quality, and achieve your goals by improving your communications. 3 Types of Difficult Conversations (and Potential Solutions) Difficult co

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Optimizing LLMs for B2B SEO: An overview

Martech

Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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The Benefits of Native Advertising: Why It’s a Game Changer

Marketing Insider Group

Standing out in a sea of advertisements is no small feat and will take some effort. Native advertising is a subtle yet valuable approach that blends promotional content seamlessly into the format of the platform it appears on. Unlike traditional ads, which can feel invasive or disruptive, native ads match the tone, style, and context of their surroundings.

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Will ChatGPT Search Change Everything in SEO?

CMSWire

Search engines beware: ChatGPT Search is rewriting the rules of discovery. Continue reading.

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An Ultimate Guide to Google Review Automation for Small Businesses

SocialPilot

The importance of good Google reviews cannot be overstated. According to Forbes, about 90% of customers read online reviews before visiting a business. Glowing reviews from satisfied customers can boost your business credibility, attract new customers, and increase your chances of showing up in local rankings. That said, acquiring and managing these reviews isnt easy.

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AI agents: 2025 predictions

Martech

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Outsourcing Web Development: What to Consider When Hiring an Agency

Marketing Insider Group

As you know, your business needs a strong online presence to reach its goals. For many organizations, outsourcing web development has become a go-to strategy to achieve high-quality results without the challenges of building an in-house team. IBISWorld estimates the web design industry in the United States will generate about $43.5 billion in revenue in 2024 as more companies look to outsource these tasks.

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Seize the Trail with Trailblazer Quests: Start the New Year Strong

Salesforce Marketing Cloud

Hit the ground trailblazing in 2025! Level up by getting hands-on with Trailblazer Quests, connect with the amazing Trailblazer Community , and enter for a chance to win* some trail-tastic prizes. Table of contents What is Seize the Trail? Build, learn, and win with Agentforce Quests Climb the ranks with more Trailblazer Quests Ready to Seize the Trail in 2025?

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How AI Tools for Marketing Drive Efficiency and Creativity

CMSWire

We must ensure our teams understand that AI is not a threat to their jobs but rather a powerful ally that can elevate their work to new heights. Continue reading.

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Personalization’s double-edged sword: Balancing relevance with intrusiveness

Martech

This article was co-authored with Mike Froggatt , Senior Director, Analyst, at Gartner. Digital personalization is a double-edged sword. While it can significantly enhance customer experiences, it also risks alienating consumers if not executed thoughtfully. Digital marketing leaders must carefully manage the reality and perceptions around personalization.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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CDP Lytics Bought By DXP Customerstack

Customer Experience Matrix

Almost one month to the day since ActionIQ was bought by Uniphore , another first-generation CDP has been sold to a large customer experience vendor. This time it's Lytics , founded in 2013, which announced this week that it had been purchased in December by composable CMS and digital experience platform Contentstack. Like ActionIQ, Lytics is a technically advanced product that has kept up with industry trends, making its features available as components, stressing real-time capabilities, and of

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AI For Startups: 9 Use Cases For Growing Businesses

Salesforce Marketing Cloud

Starting a business itself is challenging. Youre up against larger companies, tight budgets, and a crowded market. However, artificial intelligence (AI) can help you overcome these challenges. Today, 90% of small to medium-sized business (SMB) and startups utilize AI to automate customer interactions , showing just how essential AI has become for driving customer engagement.

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How to Balance Personalization and Privacy in Predictive Audience Segmentation

CMSWire

Getting predictive audience technology right for your company and customers requires thoughtful planning to adhere to consumer privacy laws and expectations. Continue reading.

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How AI can combat the ‘paradox of choice’ and improve customer outcomes

Martech

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Rising prices and the paradox of choice As people try to be smarter with their money, they’re running into another problem: too many choices when shopping online.

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4 Simple Decisions to Unlock Your Post-Cookie Targeting Strategy

The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

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CMOs and AI: Leading marketers into a new way of working

Sprout Social

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees.

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How to Find Your Brand Voice: The Ultimate Guide for Building Brand Messaging

Acrolinx

What’s a brand voice in content creation and why does it matter? Creating a brand voice is one of the most important steps in shaping how your business communicates with its audience. But what’s a brand voice? Simply put, its the unique personality your brand conveys through its content from marketing campaigns to customer service emails.

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What XMail’s Launch Could Mean for Email Marketers

CMSWire

Could XMail challenge emails status quo? Lets discuss its potential to reshape the email ecosystem and address key challenges for marketers. Continue reading.

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Martech disappointment grows despite increased usage

Martech

The most recent CMO Survey results have been released, offering fresh insights into the state of marketing strategies. A key theme emerges from the survey: the growing pressure on CMOs to demonstrate value and ROI amid a shifting marketing landscape. Since this fall 2024 survey does not ask the exact same questions as the spring edition, this analysis wont be able to make a direct, question-by-question comparison between the two.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to use landing page sales funnels to convert more visitors

Unbounce

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. Updated on January 6, 2025. 14 min read Ahh, the funnel. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. In order to build funnels that actually convert, you first need to fully understand what the core stages of the marketing funnel are, what the goals are at each stage, and the r

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How We’re Using AI for B2B Marketing and Design

BOP Design

Artificial Intelligence has started infiltrating almost every aspect of our life including the tools we use professionally and personally. While AI can do a variety of interesting things for us from planning vacations and doing research what we are most interested in is how we can leverage AI to streamline B2B marketing. The post How Were Using AI for B2B Marketing and Design appeared first on Bop Design.

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8 Tips for Effective User-Generated Content Moderation

CMSWire

Effective moderation is essential to ensure the content aligns with your brand's values and complies with legal and ethical standards. Continue reading.