ANNUITAS

JULY 12, 2022

Is your go-to-market team still trying to achieve sales and marketing alignment? B2B organizations have for decades attempted to achieve so-called sales and marketing alignment – fueled by countless business books, analyst reports, strategic frameworks and consulting engagements – all well-meaning. We’ve been on a search for the ‘silver bullet’ – including whether optimized lead-pass and the role of inside sales/lead development teams could be the perfect marketing-to-sales bridge.

Organization 130

Organization B2B Marketing Lead Ranking Ad Building 130

Scoop.it

JULY 12, 2022

Email marketing is an effective strategy for any company. It boosts customer engagement, increases brand awareness, and as a result, generates more sales. However, small businesses often make the same mistakes when designing and sending marketing emails. . And while these common mistakes might not seem like a big deal at first, they can prevent your business from experiencing the highest possible ROI on your email marketing campaign.

Email Marketing 92

Email Marketing Campaigns Paid Search Agency Lead Scoring 92

KoMarketing Associates

JULY 13, 2022

Although both marketers and sales personnel strive to provide an optimal customer experience, new research shows that their misalignment may be holding them back. SharpSpring recently partnered with Ascend2 to conduct “The State of Marketing and Sales Alignment 2022,” and statistics indicated that only 18% of respondents believe the customer experience they offer is “excellent.

Marketing Report 259

Marketing Report Advertising Agencies Marketing & Strategy Statistics 259

The Point

JULY 13, 2022

LinkedIn ads have become a staple of the B2B demand generation playbook, in large part due to an ability to target a tightly defined audience. However, whereas there’s plenty of information online about the mechanics of LinkedIn advertising (bid strategy, audience definition), it’s much harder to find proven best practices for the creative aspects of an effective LinkedIn ad.

Linkedin 241

Linkedin Paid Search Agency Ads Effectiveness 241

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Zoominfo

JULY 15, 2022

ZoomInfo’s “1% better” mentality isn’t just a value embraced by our employees. We also strive to make our platform 1% better everyday so that your team can more effectively find top job candidates, sales prospects, and marketing leads. It’s all made possible by customer feedback and hard work from our engineering and product teams. And this month, we’ve got a fresh batch of new features and critical updates.

Zoominfo 130

Zoominfo Buyer Intent Intent Data Startups 130

KoMarketing Associates

JULY 12, 2022

Marketers have a wide array of marketing technology (martech) at their fingertips. Now, new research shows that many have become overwhelmed by the options, but this is not dampening their desire to continue investing in this area. Clevertouch recently published “The State of Martech 2022” report, and statistics indicated that overall, 47% of marketers are overwhelmed by their technology.

Purchase 221

Purchase Statistics Custom Publishing Marketing Report 221

Oktopost

JULY 13, 2022

Chedva Kleinhandler, CEO & Founder of Rooms and Words takes the hot seat on the Radically Transparent podcast. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. According to a 2020 review, 9%-82% of people experience a form of imposter syndrome throughout their lifetime – and that number increases in the first few weeks of starting a new job.

Transparency 131

Transparency Advertising Agencies Paid Search Agency Click Rate 131

Zoominfo

JULY 13, 2022

Concerns around data privacy have been on the rise in recent years — and for good reason. As consumers in a technology-driven world, our information has become a new form of currency. Consumer-oriented businesses collect data to create profiles that can, among other things, power more personalized marketing campaigns and introduce people to products that are more relevant to their needs and interests.

Zoominfo 130

Zoominfo Privacy FAQ Opt-out 130

Search Engine Journal

JULY 15, 2022

By breaking SEO down into daily, monthly, quarterly, and annual process-driven tactics, you can plan more effectively and improve ROI. The post SEO Maintenance: A Checklist For Essential Year-Round Tasks appeared first on Search Engine Journal.

SEO 143

SEO ROI Tactics Process 143

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

Content Marketing Institute

JULY 14, 2022

Don’t believe the hype around AI-generated content. But that doesn’t mean you should ignore its potential. Learn why, plus the benefits and limitations of this real-life experiment.

Generation 134

Generation Content Companies 134

The Daily Egg

JULY 14, 2022

If you’re running an ecommerce store, then you know the importance of monitoring key performance indicators (KPIs). By tracking the right KPIs, The post The Complete Guide to Ecommerce KPIs appeared first on The Daily Egg.

eCommerce 134

eCommerce Marketing Websites 134

Zoominfo

JULY 12, 2022

The quality of your company’s data and the way it’s routed have a direct effect on your bottom line. Simple enough, right? Unfortunately, it’s all too common for sales teams to be hamstrung by incomplete routing systems and low-quality data. But expecting stellar results with a patchwork data strategy is a little like putting regular fuel in a racecar and expecting to win the Indy 500.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel High Quality Lead Lead Scoring 130

Search Engine Journal

JULY 9, 2022

Let's deep dive into what Google is looking for in mobile usability, how you can meet Google’s expectations of mobile-first best practices, and more. The post Where We Are Today With Google’s Mobile-First Index appeared first on Search Engine Journal.

Google 135

Google Practices Best Practices SEO 135

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

CopyBlogger

JULY 14, 2022

If you want to write about anything you’d like, as often as you’d like, there’s a place for that: Your. Continue Reading. The post How to Pitch an Article (and Get an Enthusiastic Response) appeared first on Copyblogger.

Features 132

Features Content Marketing Content Marketing 132

Launch Marketing

JULY 13, 2022

With the importance of email in B2B marketing, it is essential to keep the focus on continuous improvement and optimization of your email marketing efforts. While there is a huge list of components that can contribute to the success of email campaigns, there are three, that when nailed down, will drive the most engagement from audiences. Timing. The first of three primary email marketing components is timing.

Email Marketing 125

Email Marketing CAN-SPAM Click Rate Open Rate 125

The Daily Egg

JULY 15, 2022

Shopify is one of the best ecommerce platforms on the market today. Moving your site to Shopify might sound intimidating. But it’s. The post How To Transfer a Website to Shopify appeared first on The Daily Egg.

Marketing Websites 128

Marketing Websites eCommerce Best Practices Marketing 128

Search Engine Journal

JULY 13, 2022

Google is rolling out six new features for Performance Max campaigns, including the long-awaited optimization score. The post Google Brings Optimization Score To Performance Max Campaigns appeared first on Search Engine Journal.

Optimization 135

Optimization Google Campaigns Features 135

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Content Marketing Institute

JULY 12, 2022

A lot of B2B marketing happens on LinkedIn. A presence on the platform isn’t enough. It’s about optimizing your brand’s presence, from the page to organic content and paid opportunities. Here’s how to do that.

Linkedin 126

Linkedin Social Media B2B Marketing Social Marketing 126

Liveintent

JULY 12, 2022

In the world of media buying and digital marketing, the two most prominent forms of data used to target audiences are first-party data and third-party data. But there’s another form of data that’s popular: Second-party data. In this blog post we’ll take a look at what it is, its benefits, and how to use it. Let’s dive in. What is second-party data? Second-party data is data collected by a company or organization right from their audience and then sold to another organization.

Aggregators 118

Aggregators Transparency Ideal Customer Profiles Custom Publishing 118

33Across

JULY 11, 2022

Lexicon immediately makes your inventory addressable, but did you know that there are ways to take your cookieless monetization to the next level? Below you will find essential tips and tricks that we've. The post How to Monetize Beyond Third-Party Cookies appeared first on 33Across.

Tips 118

Tips 118

Search Engine Journal

JULY 14, 2022

In this helpful guide, we’ll give you a step-by-step approach to developing, implementing, and optimizing your very own data-driven content strategy. The post 7 Data-Driven Content Strategy Tips For Improving Conversions appeared first on Search Engine Journal.

Conversion 128

Conversion Tips Content Optimization 128

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Envy

JULY 13, 2022

Most of us in the content industry have written a fair few blogs, some have flopped and some have hit the jackpot. They're your main breadwinners and a select percentage, the elite, bring a large proportion of traffic to your blog. Over time, however, these blogs become tired, they start to drop in traffic and the nice bump in your contacts that you used to get from them starts to fade.

Case Study 117

Case Study Case Studies Lead Scoring Lead Ranking 117

The Daily Egg

JULY 15, 2022

Shopify is best known for its industry-leading ecommerce platform. But the software provider also has a built-in email marketing service for Shopify. The post The Complete Guide to Shopify Email Marketing appeared first on The Daily Egg.

Email Marketing 121

Email Marketing eCommerce Software Marketing 121

DivvyHQ

JULY 11, 2022

Do you have a social media content strategy? Most companies would answer "yes" to that question, but is it documented somewhere? And has it been updated since the pandemic? Spoiler alert: things have changed. The latest data is telling us that we may need to rethink what, where, and how we're doing things on social. Here's more from DivvyHQ co-founder Brock Stechman.

Social Media 119

Social Media Media Marketing & Strategy Content 119

Search Engine Journal

JULY 11, 2022

Whether you’re starting out with social media marketing or seeking ways to expand your approach, here are 10 of the best ideas for your strategy. The post 10 Of The Best Social Media Marketing Strategies For Hotels appeared first on Search Engine Journal.

Social Media 128

Social Media Marketing & Strategy Social Marketing Marketing Strategy 128

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Stevens & Tate

JULY 11, 2022

There are hundreds of manufacturing conferences that are held every year around the country. As the owner of a manufacturing business, it would do you a lot of good to attend just one of these conferences. Unfortunately, many business owners don’t take the time to attend any of them. There’s a chance that you may not have gone because you simply weren’t aware that these conferences were being held.

Conference 119

Conference Network Marketing Education Trends 119

The Daily Egg

JULY 9, 2022

Planner apps can help you stay organized and find a balance between work and life commitments through a unified platform. After reviewing. The post Best Planner Apps appeared first on The Daily Egg.

Best Practices 119

Best Practices Organization 119

ClearVoice

JULY 15, 2022

Marketing to Baby Boomers is more lucrative than you think. Despite being overtaken by Millennials as the largest generation, Baby Boomers still hold the most buying power. They also adopted the online shopping and content consumption habits of younger generations, making them prime targets for businesses in food, fashion, health, and even luxury niches.

Planning 118

Planning Content Marketing & Strategy Youtube 118