Sat.Jul 09, 2022 - Fri.Jul 15, 2022

How to Provide a Remarkable Digital Customer Experience

Marketing Insider Group

The digital customer experience (DCX) is a core component of every business’s marketing, sales, and customer support strategies in 2022 — or at least it should be. Customers expect a DCX that allows them to seamlessly move across channels and platforms to interact with a brand.

Transforming Your Go-to-Market Team: Building a “Converged Growth” B2B Organization

ANNUITAS

Is your go-to-market team still trying to achieve sales and marketing alignment? B2B organizations have for decades attempted to achieve so-called sales and marketing alignment – fueled by countless business books, analyst reports, strategic frameworks and consulting engagements – all well-meaning.

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10 Email Marketing Mistakes to Avoid in Your Next Campaign

Scoop.it!

Email marketing is an effective strategy for any company. It boosts customer engagement, increases brand awareness, and as a result, generates more sales. However, small businesses often make the same mistakes when designing and sending marketing emails. .

Report: Sales and Marketing Misalignment is Hurting the Customer Experience

KoMarketing Associates

Although both marketers and sales personnel strive to provide an optimal customer experience, new research shows that their misalignment may be holding them back.

The Essential Guide to the Buying Experience of the Future

Forget your old sales playbook. Your best value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read this Essential Guide to the Buying Experience of the Future to find out how to empower your customer-facing teams to thrive in modern selling environments.

How to Identify (And Optimize) the Most Important Content on Your Website

Marketing Insider Group

SEO is one of the most talked about (and practiced) digital marketing strategies. But what about the experience after users arrive on your site? To keep users engaged, marketers need to know how to optimize web content on every page.

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The Cure for Imposter Syndrome as a Marketer

Oktopost

Chedva Kleinhandler, CEO & Founder of Rooms and Words takes the hot seat on the Radically Transparent podcast. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.

69% of Marketers Looking to Purchase More Martech Within the Year

KoMarketing Associates

Marketers have a wide array of marketing technology (martech) at their fingertips. Now, new research shows that many have become overwhelmed by the options, but this is not dampening their desire to continue investing in this area.

Why A Digital Marketing Agency Makes More Sense During A Recession

Square 2 Marketing

A lot is about to change given what most experts say is an inevitable recession. Hiring will slow down, layoffs could increase, spending will likely decrease and it’s going to be harder to win business.

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Unconfirmed Subscribers: What They Are and What To Do About Them

Webbiquity

Guest post by Anna Maste. Email marketing to your own list remains one of the most effective ways to build relationships with potential customers over time.

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7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

5 Steps for Dealing with Social Media Negativity

Buffer Marketing

Life on the Internet can be stressful –  even more for anyone who's selling a product or service. Negative comments and reactions on your social media are standard and almost expected whether you're a brand or an individual.

How To Make LinkedIn Your Top Social Media B2B Marketing Platform

Content Marketing Institute

A lot of B2B marketing happens on LinkedIn. A presence on the platform isn’t enough. It’s about optimizing your brand’s presence, from the page to organic content and paid opportunities. Here’s how to do that. Continue reading → Company News

The Top Complaints B2B Sales and Marketing Have about Each Other

Sword and the Script

Both sales and marketing cite a “lack of willingness to collaborate” and say “communication” is the top barrier to correcting the problem. A big part of problem-solving is clearly identifying the issue.

HubSpot and Litmus Share the 2022 Marketing Trends You Need to Know

Litmus

Email marketing often gets overlooked in the wake of new and flashier digital marketing platforms. But email still works—and it continues to be unmatched when it comes to return on investment (ROI), resulting in a $36 return for every $1 spent.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

7 Steps to Launch Your Brand’s First Influencer Marketing Campaign

Tapinfluence

Ready to delve into the world of influencer marketing but don’t know where to start? Use these steps to guide you through the before, during, and after of your first influencer marketing campaign. . 7 steps to launch your campaign. Define your budget.

How To Use AI-Generated Content the Right Way (and Avoid the Downsides)

Content Marketing Institute

Don’t believe the hype around AI-generated content. But that doesn’t mean you should ignore its potential. Learn why, plus the benefits and limitations of this real-life experiment. Continue reading → Company News

Three Primary Email Marketing Components to Focus on to Increase Engagement

Launch Marketing

With the importance of email in B2B marketing, it is essential to keep the focus on continuous improvement and optimization of your email marketing efforts.

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The Ultimate Guide to Bullet Points in HTML Email

Litmus

Are HTML bullet points useful in emails? Bullet points in plain text emails are an incredibly useful tool for content hierarchy. They allow subscribers to read the key elements of your emails quickly and easily. They are a great way to set apart important information from the rest of the email.

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Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Seeking Exceptional Legal Content for Your Website?

nDash

Are you seeking exceptional legal content for your website? Hire a Lawyer to Write for You. Many businesses offer legal content writing. That said…. How many agencies attract writers who are lawyers, retired lawyers, and legal professionals?

Ban These Words and Phrases From Your Communications Right Now (an A-to-Y Guide)

Content Marketing Institute

Are you guilty of letting any of these overused, meaningless, or confusing words, phrases, or categories of no-nos slip into your content? You won’t do it again after reading this list suggested by Content Marketing World speakers. Brace yourself for the fingernails-on-blackboard effect.

It matters to Elon Musk, it should matter to you

Sharpspring

Why is Elon Musk backing out of his bid to purchase Twitter? A primary reason is due to fake accounts and the valuation of Twitter as a result of the actual account number. Twitter reports that fewer than 5% of accounts are fake, but Elon doesn’t believe that. Elon estimates that number is 20-25%.

Long Form Content Guide: Definition, Benefits, and Characteristics

Roketto

Let's write content. Specifically, long-form content! Featured Content Marketing

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

How to Create a Custom WordPress Search Form

Optinmonster

Looking for an easy way to add a custom WordPress search form? Search forms help visitors find the content on your website. It makes content discoverability easy, which in fact boosts user experience on your website.

How to Monetize Beyond Third-Party Cookies

33Across

Lexicon immediately makes your inventory addressable, but did you know that there are ways to take your cookieless monetization to the next level? Below you will find essential tips and tricks that we've. The post How to Monetize Beyond Third-Party Cookies appeared first on 33Across.

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5 Best Practices to Maximize Flextime While Working Remotely

SmartBug Media

If you’re anything like me, you want to fully enjoy all of the flexibility and freedom that comes with working remotely. The pandemic certainly changed how, when, and where many people work and has opened up a whole new world of work schedule possibilities.

10 SEO Tips for Family Law Attorneys

seo.co

As a family law attorney, your focus is on helping protect people’s rights when it comes to family issues like marital disagreements, divorce, child custody, separation of assets, abuse, and neglect. You are not focused on things like search engine optimization (SEO). But perhaps you should be?

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Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Make It to the Inbox With Litmus Spam Testing

Litmus

If you’re like the nearly 60% of email marketing pros who responded to our 2021 State of Email survey, you invest more than two weeks into your email production cycles. But did you know 16% of all emails never make it into the inbox ?

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SEO Maintenance: A Checklist For Essential Year-Round Tasks via @sejournal, @coreydmorris

Search Engine Journal

By breaking SEO down into daily, monthly, quarterly, and annual process-driven tactics, you can plan more effectively and improve ROI. The post SEO Maintenance: A Checklist For Essential Year-Round Tasks appeared first on Search Engine Journal. SEO SEO Strategy

An Inside Look at One of the Most Ambitious and Successful Content Strategies

Content Marketing Institute

Ever wonder what it would take to create an award-winning program, a thriving content team, and the ability to get whatever you ask for to support them? Stop wondering and start reading this impressive tale of the simple content strategy that could (and does). Continue reading → Company News