Webbiquity
AUGUST 9, 2022
Contributed post. There are several B2B sales and marketing strategies you could adopt to expand your B2B market this year. Optimizing your sales pitch deck is one you may want near the top of your list. The more prospects you can successfully pitch to and convert to clients, the higher the return on your marketing and sales spend. Image credit: Jason Goodman on Unsplash.
HG Data
AUGUST 8, 2022
Alignment challenges between sales and marketing teams have been around for a long time, but there are certain tactics, like ABM, that allow them to come together and work toward a common goal. In many cases, advancements in technology and available data have also enabled these teams to better coordinate their tactical efforts, like account … The post A Beginner’s Guide to ABM and Account Scoring appeared first on HG Insights.
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KoMarketing Associates
AUGUST 10, 2022
As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months. Wpromote recently published the “2022 State of B2B Digital Marketing” report, and statistics indicated that the majority of B2B marketers (50%) now cite social media as their most effective digital marketing channel in terms of driving revenue.
Contently
AUGUST 11, 2022
Recession. Downturn. Economic uncertainty. When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. It turns out that advice is dead wrong. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Influitive
AUGUST 12, 2022
Cisco started its customer advocacy program (Cisco Insider Advocates) six years ago and, since then, it has evolved into a vibrant community of customers and partners In fact, Cisco’s advocates aren’t just customers who are in it for rewards. Rather, they’re genuine brand champions who share ideas and discuss insights at the highest levels. Cisco […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
AUGUST 9, 2022
It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. However, new research indicates that many are failing to achieve the objectives associated with utilizing existing multi-channel strategies. Ascend2 recently published “The State of Multi-Channel Marketing” report, and statistics suggested that the majority of marketers (67%) only consider their multi-channel marketing strategy to be “somewhat successful” at achieving str
Search Engine Journal
AUGUST 11, 2022
While some of the Google changes target low-quality content and spam, other updates aim to improve the searcher's online experience. The post Google Algorithms & Updates Focused On User Experience: A Timeline appeared first on Search Engine Journal.
Influitive
AUGUST 9, 2022
According to Forrester, only 3-6% of B2B organizations are truly “customer-obsessed” in that they embody the right amount of leadership commitment, internal culture and many other key attributes. So, for the vast majority of B2B firms, what’s missing? To answer that question, we sat down with Amy Bills, the Vice President and Principal Analyst over […].
Zoominfo
AUGUST 11, 2022
Filling the top of a recruitment funnel is often the most labor-intensive part of a recruiter’s job. After considering all the active applications, recruiters also spend considerable time trying to figure out where highly coveted passive candidates are employed — and what might convince them to make a move. To help solve that problem, ZoomInfo TalentOS is now equipped with Advanced Smart Filters that allow recruiters to fine-tune their candidate search.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
BOP Design
AUGUST 11, 2022
Chatbots have infiltrated the B2B marketing world. With the rise of AI and conversational marketing technology, today’s marketers are using chatbots more than ever before to provide their audience with immediate answers to their questions. Studies show that the integration of web chat into a website increases conversions by up to 45%. Customers convert because they can get instant answers with minimal barriers to entry.
Search Engine Journal
AUGUST 8, 2022
LinkedIn is rolling out a new feature that allows users to add external links to photos shared in posts. The post LinkedIn Lets You Add Clickable Links To Photo Posts appeared first on Search Engine Journal.
Content Marketing Institute
AUGUST 11, 2022
Simply showing up on social isn’t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Try these expert tips to update and refine your social media strategy.
Zoominfo
AUGUST 8, 2022
With unemployment rates steadily hovering around pre-pandemic lows , the power in the US job market has shifted into the hands of applicants — with competition that goes far beyond who has the best craft beers on tap. But while job-seekers aren’t struggling to find roles, companies are finding it difficult to hire talent that wants to stick around. Leaving a job is no longer an anxiety-inducing endeavor.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Litmus
AUGUST 11, 2022
It’s time for us to look back at the most popular email clients from June to July 2022. Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 billion opens in July 2022 with Litmus Email Analytics. Before diving in, we’ve got an update to share: we’ll be reporting on email client market share in three-month increments moving forward.
Search Engine Journal
AUGUST 11, 2022
Yoast SEO Plugin update causes fatal errors on WordPress websites. The post Yoast SEO 19.5 Update Causes Fatal Errors appeared first on Search Engine Journal.
The Daily Egg
AUGUST 8, 2022
Affiliate marketing has a definite allure. It’s a lucrative business that continues to generate income even when you’re off the clock. But. The post How to Start an Affiliate Marketing Business appeared first on The Daily Egg.
Martech
AUGUST 12, 2022
Five years ago, it seemed like customer journey orchestration technology was having a moment. . Since then, the marketplace for standalone journey orchestration engine (JOE) platforms has receded. A plateau in sales and numerous vendor acquisitions absorbed nearly all the independent JOE vendors. What happened, and what does it mean for you, the martech leader?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Sprout Social
AUGUST 10, 2022
Influencer marketing has grown from a $1.7 billion industry in 2016 to a projected $16.4 billion in 2022. It’s little wonder, then, that influencer marketing has become an indispensable part of the PR and crisis management approach for most brands. Here are five ways to make PR and influencer marketing work for your brand during a crisis. 1. Rebuilds trust in your brand.
Search Engine Journal
AUGUST 8, 2022
Google experienced a rare, widespread outage on August 9. The cause of the outage is currently unknown. The post Google Experiences Rare, Widespread Outage appeared first on Search Engine Journal.
The Daily Egg
AUGUST 7, 2022
It’s no secret that people have no time to visit the bank. With online banking, you get the same services and convenience. The post Best Online Business Banking Compared appeared first on The Daily Egg.
Stevens & Tate
AUGUST 9, 2022
Social media marketing is an important part of reaching today’s modern era customers. Setting up social media accounts that prioritize providing good content can be challenging. In order for your brand to stick out, you need to learn what your customers are looking for and how to provide them with that content. This is referred to as social listening.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
CopyBlogger
AUGUST 9, 2022
I could share my top tips for beginner writers all day long. It’s one of my favorite things to do. Continue Reading. The post 3 Critical Tips for Beginner Writers Who Don’t Have an Audience Yet appeared first on Copyblogger.
Search Engine Journal
AUGUST 9, 2022
See the easy content marketing strategy that has produced 100,000+ unique visitors from organic search in just 6 months. The post 3 Key Content Marketing Strategies To Get Website Traffic From Month 1 appeared first on Search Engine Journal.
The Daily Egg
AUGUST 10, 2022
Building your ecommerce website starts with choosing the right platform. When you want a user-friendly setup, Big Cartel and Shopify have the. The post Big Cartel Vs. Shopify appeared first on The Daily Egg.
Launch Marketing
AUGUST 10, 2022
You’ve heard many times before, buyer personas are a crucial component of successful marketing. They clearly outline the target audience and ideal buyers for the product. The characteristics of the personas give insight into what will make the most impact when marketing to them. Understanding characteristics such as buyer pain points and preferences will help an organization define messaging that will resonate, identify types of content to deliver and pinpoint mediums that will perform best when
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Martech
AUGUST 8, 2022
Since the pandemic started we’ve been tracking how COVID-19 in its many and various manifestations has affected the way marketers attend conferences and other in-person business events through our Event Participation Index. And, as you’d expect, overall comfort with attending in-person events began to grow once vaccines and boosters made the virus seem less threatening.
Search Engine Journal
AUGUST 9, 2022
Duplicate content in posts published by Google Business Profiles is now considered spam, according to an updated document on content policies. The post Google: Avoid Duplicate Content In Business Profile Posts appeared first on Search Engine Journal.
The Daily Egg
AUGUST 6, 2022
Microsoft Teams is an excellent collaboration tool. Not only does it provide video and audio conferencing, but it also offers a chat. The post Microsoft Teams Alternatives appeared first on The Daily Egg.
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