Sat.Aug 06, 2022 - Fri.Aug 12, 2022

Eight Game-Changing Pitching Tips to Expand Your B2B Market in 2022

Webbiquity

Contributed post. There are several B2B sales and marketing strategies you could adopt to expand your B2B market this year. Optimizing your sales pitch deck is one you may want near the top of your list.

A Beginner’s Guide to ABM and Account Scoring

HG Data

Alignment challenges between sales and marketing teams have been around for a long time, but there are certain tactics, like ABM, that allow them to come together and work toward a common goal.

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Stop Wasting Money on Ads and Start Attracting Audiences with Content Marketing

Marketing Insider Group

Advertisements are pricey. While they are a “ necessary evil ” for any marketing strategy, ads can burn through your entire budget faster than you can say “help!” Enter: content marketing. Content marketing is a cost efficient way to get your name in front of prospects most likely to convert.

50% of B2B Marketers Now Cite Social as Most Effective Digital Channel

KoMarketing Associates

As B2B marketers begin to reap the benefits of leveraging social media platforms, new research suggests that they will be investing more in this area in the coming months.

Everything You Need to Know About BFCM

Speaker: Jonathan Meyer, Danielle Erwin, Jeremey LaDuque, Nathan Hedley & Nils De Moor

To help eCommerce merchants set themselves up for success, Bridgeline's leading eCommerce, SEO, and marketing experts are coming in an all-star roundtable to discuss Black Friday and Cyber Monday 2023. As a group, they will showcase the checklist for how to prepare your eCommerce site, how to identify the latest online shopping trends, and how to seize new revenue-generating opportunities.

Fall Semester 2022 Leadership Development Program | Associate, Growth Marketing

ANNUITAS

About ANNUITAS. Many of the most recognized global brands including Google, Airbnb, JP Morgan Chase and Goldman Sachs count on ANNUITAS as a trusted partner to help scale growth.

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25+ Experts Weigh In on the Best Ways To Use Social Media in Content Marketing

Content Marketing Institute

Simply showing up on social isn’t enough anymore. You need to engage on the right channels with the right content delivered the way your audience likes to engage. Try these expert tips to update and refine your social media strategy. Continue reading → Company News

Report: Most Marketers Struggling to Find Multi-Channel Strategy Success

KoMarketing Associates

It’s becoming more important than ever before for marketers to connect with customers and prospects across multiple channels. However, new research indicates that many are failing to achieve the objectives associated with utilizing existing multi-channel strategies.

Email Client Market Share in July 2022

Litmus

It’s time for us to look back at the most popular email clients from June to July 2022. Here are the monthly market trends based on open environment, mobile, webmail, desktop, and more—analyzed from over 1.3 billion opens in July 2022 with Litmus Email Analytics.

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Webinar Highlights: How Customer Marketing Drives Organizations into Customer Obsession

Influitive

According to Forrester, only 3-6% of B2B organizations are truly “customer-obsessed” in that they embody the right amount of leadership commitment, internal culture and many other key attributes. So, for the vast majority of B2B firms, what’s missing?

6 Proven B2B Marketing Strategies and How to Use Them

Bold tactics. Innovative ideas. Thriving revenue growth. Behind every great B2B marketing campaign is an amazing story. Learn the strategies behind six winning B2B marketing campaigns — directly from the marketers that made them. Read the stories now!

8 New Social Media Platforms You Might Not Know About

Buffer Marketing

If you asked someone 20 years ago what their favorite social media platforms were, chances are they wouldn’t have an answer for you.

Stop Treating Design Teams as Vending Machines for Your Content’s Graphics

Content Marketing Institute

Too many marketers treat the design team like a vending machine – insert copy, press button, get graphic. Content is planned through the writer lens, and that’s a big mistake given design is critical to content consumption. Continue reading → Company News

How to Conduct and Publish Industry Research

Marketing Insider Group

If you’re a marketer, you know the value of high-quality, original industry research. Brands that provide compelling statistics, visuals, and reports about important industry topics earn more backlinks and higher visibility than their competitors.

Marketing in a Recession: How to Plan Ahead

The Marketing Blender

Our Services. . See Our Work. . Who We Are. . Resources. . Blog. . Contact Us. . Marketing in a Recession: How to Plan Ahead. Hey everybody, Dacia Coffey here and welcome to Wednesday! This is the written edition of my weekly series, Corporate Caffeine.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

RevOps Strategies Are Critical to Growing B2B Businesses Successfully

Marketing Envy

With businesses experiencing more overlap than ever before between the traditionally siloed departments of Sales, Marketing and Customer Success, the old ways of operating a business no longer cut it.

This Is Why No One Uses Your Content [Rose-Colored Glasses]

Content Marketing Institute

You know what happens when you assume other teams know what to do with the content you create? Usually nothing. And that’s the problem. Robert Rose explains the not-so-obvious solution. Continue reading → Company News

Consider Physical Marketing as Another Channel

PFL

Back in the days before the internet, “physical,” or “analog,” marketing was the name of the game. It was a booming, heady industry. Direct mail provided a way for marketers to use data to understand how well their efforts were converting to sales.

How To Make The Most From Your Customer Acquisition Marketing

Only B2B

The ultimate marketing goal is to acquire new customers. The objective of any marketing initiatives is to increase sales and attract new clients. As a result, the majority of companies devote a sizable amount of their marketing budgets to customer acquisition.

Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to customer satisfaction, data privacy, and more. Get the report now!

Brandfolder is #1. Hot DAM!

Brandfolder

The ballots are in and it's been determined that Brandfolder is the #1 digital asset management solution for marketers and creatives across industries for usability by G2's trusted review platform

3 Ways To Get Bigger Content Marketing Results With a Small Team

Content Marketing Institute

A small content marketing team can achieve mighty results – if you set yourselves up to succeed. Try this framework to help you wring every bit of juice out of the content you produce. Continue reading → Company News

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Understanding Email & SMS Deliverability

SmartBug Media

Email and SMS messaging are two key components of an e-commerce marketing strategy. But you can’t just write and design great messages and send them out to your recipients, as nice as that would be!

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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

Contently - Strategy

Recession. Downturn. Economic uncertainty. When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. It turns out that advice is dead wrong.

B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.

How This Entrepreneur is Growing Her Baby Brand Organically on Instagram

Buffer Marketing

For entrepreneur Assie Khoussa, the boundaries between work and personal life are almost nonexistent. Some of this industriousness comes from necessity – running a baby brand as a single mother is no easy feat, requiring Assie to be in work mode 24/7.

HG Use Case: Security Software Opportunity

HG Data

Identifying a $33.2M Security Software Opportunity Within 3 Minutes In this step-by-step video, Matt Mendoza, Account Manager, demonstrates how technology intelligence from HG Insights enabled one of his clients to uncover a $33.2M

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Yoast SEO 19.5 Update Causes Fatal Errors via @sejournal, @martinibuster

Search Engine Journal

Yoast SEO Plugin update causes fatal errors on WordPress websites. The post Yoast SEO 19.5 Update Causes Fatal Errors appeared first on Search Engine Journal. News WordPress

The No-BS Guide to Building a Bold Brand Personality

DivvyHQ

Does your brand have a personality? While many would think that enterprise brands should keep their voice and tone buttoned-up and professional, that’s actually not the case. In fact, you’re more likely to evoke stronger ties with your customers when you inject emotion.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

Three Key Benefits of Creating Buyer Personas for a B2B Product Launch

Launch Marketing

You’ve heard many times before, buyer personas are a crucial component of successful marketing. They clearly outline the target audience and ideal buyers for the product. The characteristics of the personas give insight into what will make the most impact when marketing to them.

Conversational Marketing Tips for Success: How to Effectively Set Up and Use a Chatbot

BOP Design

Chatbots have infiltrated the B2B marketing world. With the rise of AI and conversational marketing technology, today’s marketers are using chatbots more than ever before to provide their audience with immediate answers to their questions.

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Google Algorithms & Updates Focused On User Experience: A Timeline

Search Engine Journal

While some of the Google changes target low-quality content and spam, other updates aim to improve the searcher's online experience. The post Google Algorithms & Updates Focused On User Experience: A Timeline appeared first on Search Engine Journal.