Sat.Feb 08, 2020 - Fri.Feb 14, 2020

Red vs. Blue Ocean Strategies

Launch Marketing

It can be difficult to succeed with the cutthroat competition in the business environment today. Luckily, there are many strategies you can use in order to gain an edge on your competition. Two of these are red ocean and blue ocean strategies, which were introduced by W.

What’s Your B2B Love Language?

Engagio

Have you ever been asked what your “love language” is before? It’s a concept that was started by Gary Chapman, who published the book The Five Love Languages — The Secret to Love That Lasts over twenty-five years ago. In the book, Chapman explains that we all receive love in different ways.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Why the “Hollywood Model” Is the Future of Content Creation

Contently

Pretend, for a minute, that you’re a movie director. Let’s say you had your first big hit last year—an epic drama about star-crossed lovers in Spain. You worked hard with an amazing crew and brilliant actors, and now you’re famous. Congratulations!

Email Marketing Trends for 2020: Competitive Differentiators

Modern Marketing

In the ever-changing world of email marketing , it can be difficult to know where to invest your time and energy.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

5 B2B Marketing Best Practices Proven to Drive Results

KoMarketing Associates

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. Additionally, the landscape is constantly changing due to technological advances, new generations of buyers, and other market forces.

More Trending

Control Your Email Marketing Schedule or It Will Control You

Biznology

It sounds self-evident to say that your email marketing has to be relevant to your audience if you’re going to achieve any meaningful engagement.

Email 104

Why All Marketing is Digital in B2B Tech

Golden Spiral

The Article in 60 Seconds. As a marketing executive in 2020, are you ready to drop the term “digital marketing” and just start calling it marketing? Us too.

B2B 96

The Right and Wrong Ways to Use Vanity Metrics

Content Marketing Institute

Vanity metrics look great on paper. But the sheen fades when used to explain important business outcomes. And yet, they can shine nicely when used to measure marketing goals. Here’s what you need to know.

Paper 79

Thinking CDP? Keep these things in mind

ClickZ

30-second summary: Customer Data Platforms are one of the hottest martech solutions of 2020. The number of CDP vendors is large and growing larger with every industry report. It can be hard to distinguish CDPs based on features alone, since many look very similar on paper.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

B2B Marketing 101: Get More Out of Google

Marketing Insider Group

Whether you’re looking at digital marketing for the very first time or you’re interested in ways to boost your current efforts, there are always things you can do to improve.

Google 280

How to Showcase Your Social Media Skills and Land Your Dream Job

Webbiquity

Guest post. Everyone has a different idea of their “dream job,” but regardless, getting it requires hard work. When looking to land your dream job today, you have to market yourself properly.

Survey: 50% of B2B Marketing Leads with the Highest ROI Now Come from Email

KoMarketing Associates

As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate.

Survey 179

5 Ways to Boost Your Social Media Engagement

Act-On

Check out these tips to learn how to develop a social media marketing strategy that improves engagement and drives ROI. Social Media Marketing

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

The Surprising Secret to a Full and Flowing Sales Pipeline

Marketing Insider Group

What would you think if I said I had the secret to making sales? A copywriting trick maybe? Or a psychology hack to help you master the skill of persuasion? But, there’s no easy trick to successful sales. Forget trying to trick people through sneaky tactics.

Sales 222

Understanding Adobe Real Time CDP

Customer Experience Matrix

Adobe fully released its Real Time Customer Data Platform last November. Although they had briefed me on it before then, it was only this week that I finally caught up with them to discuss the final product. Since this is a topic of great interest – and confusion – it’s worth sharing what I learned.

Report: Email Remains the Top Source of ROI for 60% of All Marketers

KoMarketing Associates

Marketers now have a wide array of options when it comes to reaching out to customers and prospects, but a new report suggests that email is still preferred, and it may be because of its ROI.

ROI 169

When to Gate (or Not to Gate) a Content Asset?

Modern Marketing

Does the age-old strategy of collecting contact information by gating content hold up in 2020? Over the last decade, content production online exploded from a nice bonus to an absolute essential.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

6 Strategies CMOs Can Use to Lead from the Front

Marketing Insider Group

Leading from the front is one of the key strategies CMOs should use to earn the respect of their team and their peers. Put this strategy to work today. Of all the strategies CMOs should use, leading from the front is probably the least understood.

Should B2C Companies Practice Lead Scoring?

Act-On

Many marketers think that lead scoring is only for B2B marketing, but it can also be especially effective when used for a B2C consumer base. Lead Management

10 Awesome Content Marketing Tools That Will Up Your Strategy

B2B PR Sense

Your B2B content strategy is like a machine -- it needs regular maintenance to run smoothly. And that's where content marketing tools come in. Tools help you to maintain your content strategy and get the best results. And we've seen some amazing tools come out recently that we want to tell you about.

Tools 208

Staying Ahead of Aspirations: How to Show Your Shoppers Their Next Favorite Products

Modern Marketing

The word “aspiration” gets thrown around all the time in marketing-speak. Some groups of customers get tagged as “aspirational” because they pursue upwardly mobile lifestyles.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

7 Smart Tips to Repurposing Content for Maximum Reach

BuzzSumo

The post 7 Smart Tips to Repurposing Content for Maximum Reach appeared first on BuzzSumo. Content Marketing best practices for repurposing content how to repurpose content repurposing blogs repurposing content for SEO

Tips 108

5 Ways Software Integration can Influence the Future of Manufacturing

Biznology

Digital transformation has become one of the most important drivers of success in the modern business world, but in the increasingly competitive manufacturing industry, it can mean the difference between long-term success and a quick demise.

Special Characters, Emojis, Line Breaks: More Tricks for Optimizing Your Emails for Screen Readers

Litmus

After taking the first steps by implementing these seven simple tricks to make your code more accessible and refactoring your bulleted lists for semantic accessibility , you might be wondering what to do next to optimize your email code for screen readers. No worries, we’ve got you covered!

Level Up Your Marketing Maturity

Modern Marketing

One of the reasons I love being a digital marketer and working with our customers is that the marketing ecosystem constantly evolves. There is always some new challenge, technology, or trend that pushes marketers to remain educated and flexible.

SMS 165

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.