Sat.Feb 08, 2020 - Fri.Feb 14, 2020

Red vs. Blue Ocean Strategies

Launch Marketing

It can be difficult to succeed with the cutthroat competition in the business environment today. Luckily, there are many strategies you can use in order to gain an edge on your competition. Two of these are red ocean and blue ocean strategies, which were introduced by W. Chan Kim and Renée Mauborgne in 2005. Download our free B2B Marketing for Executives: Big Rocks First eBook to learn foundational best practices to form your marketing strategy, evaluate your messaging and more!

What’s Your B2B Love Language?


Have you ever been asked what your “love language” is before? It’s a concept that was started by Gary Chapman, who published the book The Five Love Languages — The Secret to Love That Lasts over twenty-five years ago. In the book, Chapman explains that we all receive love in different ways. For instance, I might feel particularly loved if my partner or friends spend the day with me, while someone else might feel particularly loved when they’re given presents.


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Why the “Hollywood Model” Is the Future of Content Creation


Pretend, for a minute, that you’re a movie director. Let’s say you had your first big hit last year—an epic drama about star-crossed lovers in Spain. You worked hard with an amazing crew and brilliant actors, and now you’re famous. Congratulations! Now, in the wake of your hit, Disney says they want you to direct the new Marvel movie: Spiderman 7. Double congratulations! But now, I have question for you: Are you going to use the same team for this movie as your last one?

Email Marketing Trends for 2020: Competitive Differentiators


In the ever-changing world of email marketing , it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of a range of email marketing technologies and tactics as well as their predicted impact during 2020. We then mapped the results into adoption-impact quadrants.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

5 B2B Marketing Best Practices Proven to Drive Results

KoMarketing Associates

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. Additionally, the landscape is constantly changing due to technological advances, new generations of buyers, and other market forces. For these reasons, there is no one-size fits all solution for B2B marketing success. However, there are certain best practices and tactics that have proven to work.

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Control Your Email Marketing Schedule or It Will Control You


It sounds self-evident to say that your email marketing has to be relevant to your audience if you’re going to achieve any meaningful engagement. And yet, too often we see marketers who, feeling the pressure to stick to the schedule they’ve committed to, publish content that is not relevant, not interesting, and not any different from so much of what’s already out there. Clearly, that’s not going to be an effective long-term strategy.

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Why All Marketing is Digital in B2B Tech

Golden Spiral

The Article in 60 Seconds. As a marketing executive in 2020, are you ready to drop the term “digital marketing” and just start calling it marketing? Us too. At Golden Spiral , everything we do has some kind of digital element; our clients wouldn’t be able to compete in their B2B tech markets otherwise. We think it’s time for marketers everywhere to start speaking a new language. Content Strategy Content Marketing

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The Right and Wrong Ways to Use Vanity Metrics

Content Marketing Institute

Vanity metrics look great on paper. But the sheen fades when used to explain important business outcomes. And yet, they can shine nicely when used to measure marketing goals. Here’s what you need to know. Continue reading → The post The Right and Wrong Ways to Use Vanity Metrics appeared first on Content Marketing Institute. Company News

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Thinking CDP? Keep these things in mind


30-second summary: Customer Data Platforms are one of the hottest martech solutions of 2020. The number of CDP vendors is large and growing larger with every industry report. It can be hard to distinguish CDPs based on features alone, since many look very similar on paper. There are several other ways of looking at a CDP beyond just tech specs that can help your decision making. Consider things like ROI, ease of use, user satisfaction, and product innovation.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

B2B Marketing 101: Get More Out of Google

Marketing Insider Group

Whether you’re looking at digital marketing for the very first time or you’re interested in ways to boost your current efforts, there are always things you can do to improve. One of the best ways to connect with your audience, get leads, and make sales is to make use of the tools that Google has available. Let’s take a look at some of the stats 1 : 70,000 searches get processed by Google each second. 72% of desktop searches happen on Google. 92% of mobile searches happen on Google.

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When to Gate (or Not to Gate) a Content Asset?


Does the age-old strategy of collecting contact information by gating content hold up in 2020? Over the last decade, content production online exploded from a nice bonus to an absolute essential. Everyone from startups to enterprises churns out tons of content, much of which goes unread and unnoticed. Even marketers who personalize their content can’t expect success if they don’t offer something better than what audiences can find elsewhere.

CMO Sales: Tips for Selling to Marketers


They delete your emails. They decline your invitations. They cut your calls short. So, what does it really take to sell to the Chief Marketing Officer? We wanted to know just like you do, so we went straight to the source: a CMO. We asked Jill Konrath, best-selling author and speaker on the subject of […]. B2B Sales

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Survey: 50% of B2B Marketing Leads with the Highest ROI Now Come from Email

KoMarketing Associates

As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate. Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI. This is followed by search engine optimization (43%), content marketing (34%) and live events (32%).

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The Surprising Secret to a Full and Flowing Sales Pipeline

Marketing Insider Group

What would you think if I said I had the secret to making sales? A copywriting trick maybe? Or a psychology hack to help you master the skill of persuasion? But, there’s no easy trick to successful sales. Forget trying to trick people through sneaky tactics. The secret to keeping your sales pipeline full comes down to simply understanding other people and genuinely meeting them on their own level. In other words: empathy.

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5 Ways to Boost Your Social Media Engagement


Check out these tips to learn how to develop a social media marketing strategy that improves engagement and drives ROI. Social Media Marketing

Staying Ahead of Aspirations: How to Show Your Shoppers Their Next Favorite Products


The word “aspiration” gets thrown around all the time in marketing-speak. Some groups of customers get tagged as “aspirational” because they pursue upwardly mobile lifestyles. We even sort certain products into the “aspirational” category, because they imitate the clothing, technology and life experiences of people with haute couture taste. In truth, though, every shopper is aspirational. Yep, that’s right — every single one.

Report: Email Remains the Top Source of ROI for 60% of All Marketers

KoMarketing Associates

Marketers now have a wide array of options when it comes to reaching out to customers and prospects, but a new report suggests that email is still preferred, and it may be because of its ROI. Brafton recently conducted its “2020 State of Content Marketing” report, and statistics showed that email is the top source of ROI for 60% of all marketers.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

6 Strategies CMOs Can Use to Lead from the Front

Marketing Insider Group

Leading from the front is one of the key strategies CMOs should use to earn the respect of their team and their peers. Put this strategy to work today. Of all the strategies CMOs should use, leading from the front is probably the least understood. All too many CMOs see themselves as a Napoleon, arms crossed imperiously for their LinkedIn portrait, barking orders from atop their digital white horse to the horseless troops in the rear. Not at all.

Understanding Adobe Real Time CDP

Customer Experience Matrix

Adobe fully released its Real Time Customer Data Platform last November. Although they had briefed me on it before then, it was only this week that I finally caught up with them to discuss the final product. Since this is a topic of great interest – and confusion – it’s worth sharing what I learned. Part of the confusion has to do with Adobe’s habit of reusing product names.

Level Up Your Marketing Maturity


One of the reasons I love being a digital marketer and working with our customers is that the marketing ecosystem constantly evolves. There is always some new challenge, technology, or trend that pushes marketers to remain educated and flexible. As my team travels the globe to speak with marketers, one thing that remains consistent across all marketing teams is the desire to improve their level of marketing maturity.

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Should B2C Companies Practice Lead Scoring?


Many marketers think that lead scoring is only for B2B marketing, but it can also be especially effective when used for a B2C consumer base. Lead Management

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

10 Awesome Content Marketing Tools That Will Up Your Strategy

B2B PR Sense

Your B2B content strategy is like a machine -- it needs regular maintenance to run smoothly. And that's where content marketing tools come in. Tools help you to maintain your content strategy and get the best results. And we've seen some amazing tools come out recently that we want to tell you about. Tools have evolved to meet the needs of modern content marketers.

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How to Create a Facebook Business Page in 7 Easy Steps


Creating a Facebook business page doesn’t have to be difficult. You likely already have all the photos, text, and ideas you need to build your Facebook business page. You just need to sit down and work through a few simple steps to get your page up and running. Need some motivation to get started? Consider that 2.5 billion people use Facebook every month, and more than 140 million other businesses already use Facebook to connect with that massive audience.

Brand Storytelling: Using Authenticity to Build Customer Relationships


Storytelling is an innate part of human connection. It is how we share culture across generations, communicate with each other, and form communities. Brands can leverage the power of storytelling to create deeper relationships with customers and share unique perspectives from individuals and company leadership alike. Brand storytelling is crucial to sharing authentic brand narratives, demonstrating key differentiators in memorable ways, and ultimately capturing market share.

Digital OOH will Explode in 2020. Here’s Why

Martech Advisor

Recent mobile, data and programmatic enhancements have enabled the swift digitization of OOH and a resurgence of interest in this legacy medium. Vistar Media’s Michael Provenzano provides five growth predictions for this traditional media channel for 2020. According to the OAAA , the out-of-home (OOH) industry has experienced 35 consecutive quarters of growth, reaching $8 billion in 2018 alone.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.