Sat.Feb 08, 2020 - Fri.Feb 14, 2020

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Red vs. Blue Ocean Strategies

Launch Marketing

It can be difficult to succeed with the cutthroat competition in the business environment today. Luckily, there are many strategies you can use in order to gain an edge on your competition. Two of these are red ocean and blue ocean strategies, which were introduced by W. Chan Kim and Renée Mauborgne in 2005. Download our free B2B Marketing for Executives: Big Rocks First eBook to learn foundational best practices to form your marketing strategy, evaluate your messaging and more!

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What’s Your B2B Love Language?

Engagio

Have you ever been asked what your “love language” is before? It’s a concept that was started by Gary Chapman, who published the book The Five Love Languages — The Secret to Love That Lasts over twenty-five years ago. In the book, Chapman explains that we all receive love in different ways. For instance, I might feel particularly loved if my partner or friends spend the day with me, while someone else might feel particularly loved when they’re given presents.

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Why the “Hollywood Model” Is the Future of Content Creation

Contently

Pretend, for a minute, that you’re a movie director. Let’s say you had your first big hit last year—an epic drama about star-crossed lovers in Spain. You worked hard with an amazing crew and brilliant actors, and now you’re famous. Congratulations! Now, in the wake of your hit, Disney says they want you to direct the new Marvel movie: Spiderman 7.

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5 B2B Marketing Best Practices Proven to Drive Results

KoMarketing Associates

There are many elements that influence a successful B2B marketing strategy – your unique industry, target audiences, brand strength, budget and more. Additionally, the landscape is constantly changing due to technological advances, new generations of buyers, and other market forces. For these reasons, there is no one-size fits all solution for B2B marketing success.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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When it Comes to Data Go for Best Not Perfect- What’s Your Edge?

Vision Edge Marketing

What Grilling Has to Do With Data Management. Good data stimulates good decisions. This takes good data management. Living here in Austin, we can pretty much use our outdoor grill throughout the year. While we were recently grilling we were also talking about data. It occurred to use that one of the concerns about food quality relates to data quality.

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The Right and Wrong Ways to Use Vanity Metrics

Content Marketing Institute

Vanity metrics look great on paper. But the sheen fades when used to explain important business outcomes. And yet, they can shine nicely when used to measure marketing goals. Here’s what you need to know. Continue reading → The post The Right and Wrong Ways to Use Vanity Metrics appeared first on Content Marketing Institute.

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Thinking CDP? Keep these things in mind

ClickZ

30-second summary: Customer Data Platforms are one of the hottest martech solutions of 2020. The number of CDP vendors is large and growing larger with every industry report. It can be hard to distinguish CDPs based on features alone, since many look very similar on paper. There are several other ways of looking at a CDP beyond just tech specs that can help your decision making.

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Understanding Adobe Real Time CDP

Customer Experience Matrix

Adobe fully released its Real Time Customer Data Platform last November. Although they had briefed me on it before then, it was only this week that I finally caught up with them to discuss the final product. Since this is a topic of great interest – and confusion – it’s worth sharing what I learned. Part of the confusion has to do with Adobe’s habit of reusing product names.

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CMO Sales: Tips for Selling to Marketers

Zoominfo

They delete your emails. They decline your invitations. They cut your calls short. So, what does it really take to sell to the Chief Marketing Officer? We wanted to know just like you do, so we went straight to the source: a CMO. We asked Jill Konrath, best-selling author and speaker on the subject of […].

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Showcase Your Social Media Skills and Land Your Dream Job

Webbiquity

Guest post. Everyone has a different idea of their “dream job,” but regardless, getting it requires hard work. When looking to land your dream job today, you have to market yourself properly. This is not only about the relevant job skills you’l need, but also about standing out in a sea of applicants. When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social

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Want to Solve CRM Adoption? Stop Counting Log-ins

InsightSquared

Unlike in the movie Field of Dreams, when it comes to CRM, year after year, users have proven, “if you build it, they won’t necessarily come.”. The Customer Relationship Management (CRM) market is massive—expected to reach more than $80 billion in revenues by 2025 [1]. And yet despite all the investment, it’s a tool that’s failing sales. A tool that B2B organizations constantly struggle to get maximum value out of.

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The Surprising Secret to a Full and Flowing Sales Pipeline

Marketing Insider Group

What would you think if I said I had the secret to making sales? A copywriting trick maybe? Or a psychology hack to help you master the skill of persuasion? But, there’s no easy trick to successful sales. Forget trying to trick people through sneaky tactics. The secret to keeping your sales pipeline full comes down to simply understanding other people and genuinely meeting them on their own level.

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Survey: 50% of B2B Marketing Leads with the Highest ROI Now Come from Email

KoMarketing Associates

As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate. Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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4 Steps to Better Lead Generation Strategy | Digital Maturity

Adobe Experience Cloud Blog

Customers are increasingly demanding more from B2B organizations. They no longer want to be treated just as “leads” in your system. They want simple, fast, and intuitive solutions to their complex problems. And they have options. This is where an advanced lead generation strategy comes in. The new generation of digitally savvy customers does a bulk of their product research online.

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Is Your Tech Stack Hindering RevOps Success?

InsightSquared

Want to grow revenue faster? RevOps. Want to speed deal cycles? RevOps. Want to improve rep effectiveness? RevOps. . Let’s face it, RevOps is “the answer” to many of the top challenges B2B organizations face today. But are you set up for success? . Whether you are building a RevOps function from scratch or scaling your RevOps team, you may find yourself in the difficult position of navigating the vast landscape of 7,040 marketing tech and 950 sales tech solutions to build the perfect RevOps tech

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6 Strategies CMOs Can Use to Lead from the Front

Marketing Insider Group

Leading from the front is one of the key strategies CMOs should use to earn the respect of their team and their peers. Put this strategy to work today. Of all the strategies CMOs should use, leading from the front is probably the least understood. All too many CMOs see themselves as a Napoleon, arms crossed imperiously for their LinkedIn portrait, barking orders from atop their digital white horse to the horseless troops in the rear.

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Report: Email Remains the Top Source of ROI for 60% of All Marketers

KoMarketing Associates

Marketers now have a wide array of options when it comes to reaching out to customers and prospects, but a new report suggests that email is still preferred, and it may be because of its ROI. Brafton recently conducted its “2020 State of Content Marketing” report, and statistics showed that email is the top source of ROI for 60% of all marketers. About 85% of B2B marketers are now using email marketing software as well, which is second only to web analytics tools in terms of most commonly utiliz

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How Smart Startups Are Outsourcing Marketing | 4 Key Areas

Adobe Experience Cloud Blog

Startup founders know marketing matters. They also know that there’s a product to be built and investments to be won. Outsourcing marketing is one of the ways to maximize the success of a new venture. Especially as the marketing landscape grows, founders with technical and sales backgrounds simply don’t have time to study marketing’s many niches. No wonder the latest CMO Survey , conducted by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association, showed planned market

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How to Engage Employees with Internal Communications Videos

Vidyard

You would think we’d be living in a golden age of internal communications. After all, today’s companies have more ways of communicating with their employees than ever before, from email newsletters to live meetings to Slack. Yet many employees are disengaged with their work. Millennials and Gen Z—who make up more than one-third of the workforce —are skeptical about the positive impact of the companies they work for.

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10 Tips for Mastering Your SEO Content in 2020 via @seocopychick

Search Engine Journal

Use these tips and tricks to create high-value, high-converting content that gets your website noticed online. The post 10 Tips for Mastering Your SEO Content in 2020 via @seocopychick appeared first on Search Engine Journal.

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Crazy Egg vs. Hotjar vs. FullStory: A Comprehensive Comparison (Plus Who Each Tool Is Best Suited for)

The Daily Egg

We’d love to work with every team, but we know our platform isn’t for everyone. Here, we compare Crazy Egg, Hotjar, and Fullstory to help you find the right tool. The post Crazy Egg vs. Hotjar vs. FullStory: A Comprehensive Comparison (Plus Who Each Tool Is Best Suited for) appeared first on The Daily Egg.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Productive Workday ? 1 Trick, 3 Hacks, 6 Easy Steps to Make It Happen

Adobe Experience Cloud Blog

Shape your most productive workday one simple trick, these three hacks, in six easy steps. We all want to be more productive. Get more done in less time. Meet goals. The quicker and easier, the better. Give us the one simple tip, trick, hack, or habit and we’ll be on our way. We also know that boosting productivity during the workday is easier said than done.

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Digital OOH will Explode in 2020. Here’s Why

Martech Advisor

Recent mobile, data and programmatic enhancements have enabled the swift digitization of OOH and a resurgence of interest in this legacy medium. Vistar Media’s Michael Provenzano provides five growth predictions for this traditional media channel for 2020. According to the OAAA , the out-of-home (OOH) industry has experienced 35 consecutive quarters of growth, reaching $8 billion in 2018 alone.

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Marketing and MarTech: What’s your approach?

Biznology

A few years ago, Scott Brinker and the Third Door Media team declared that MarTech is marketing. It used to be you’d ask the question “Tell me about your martech stack.” That’s no longer the case today–it would even be perhaps a weird question. . The real question is: How do you run marketing? Process and technology are virtually indistinguishable.

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The What, Why, and How of TikTok for B2C Brands [Examples]

Content Marketing Institute

The social media app of Gen Z, TikTok is a surprisingly friendly place for B2C marketers. Just look at e.l.f. Cosmetics’ campaign that sparked over 3 million videos on the platform. Learn the what, why, and how of TikTok. Continue reading → The post The What, Why, and How of TikTok for B2C Brands [Examples] appeared first on Content Marketing Institute.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Marketing Technology | Human Skills Become Even More Valuable in 2020

Adobe Experience Cloud Blog

Historically, whenever a large, technological leap is taken it’s met with a degree of resistance, sometimes in a way that makes us laugh. The Wall Street Tech article, “ Women And Children First: Technology And Moral Panic ” shares that when trains were first introduced to the public there was a fear that women shouldn’t ride them since “uteruses would fly out of [their] bodies as they were accelerated to that speed.

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3 Ways to Drastically Improve Your Headline Writing

ClearVoice

We’ve all been there. You have a piece of content that’s absolutely brilliant, yet you’re still unsure of how to write the perfect headline. Should it be funny or serious? Can you be playful, or do you instead have to adhere to a set professional protocol? Should you go long, or do you want to cut to the chase? Before you become completely overwhelmed, stop to think about why headlines are so important for your content and how you intend to inspire people to stop and read inste

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Track Trends and Outpace Competitors with Social Media Listening

Spiralytics

As of 2020, the world’s internet population numbers at 4.54 billion people , representing a 7.0% increase from 2019. On the social media front, the total number of active users has hit 3.80 billion people globally, rising by almost 10%.