Sat.May 19, 2018 - Fri.May 25, 2018

7 Quick Wins for Sales and Marketing Alignment

DiscoverOrg

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. You guys take forever to follow-up on our leads – and you wonder why they don’t convert? Rolls eyes.]

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How to Dislodge A Market Leader

Lead Liaison

Few companies are fortunate enough to create an entirely new high-tech market, and even less so dominate that market. Many join at the right time once costs have dropped and the market is sufficiently inflated. So why do so many companies lose their way to becoming a market leader?

Beyond the Blog Post: 6 Content Formats Your Audience Wants

Contently

Writers don’t have to worry—the written word is here to stay, no matter how many experts predict a vast pivot to video. But that doesn’t mean you can rely solely on blog posts. The modern consumer does prefer enhancements.

7 Ways B2Bers Can Rock Lead Gen Via Social Media

Act-On

You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website?

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Dismal State of B2B Email Creative

The Point

I review B2B email campaigns regularly in this space, and though I’m not one to be sparing in my opinions, I do try to be conscious of the type and size of company responsible for the campaign, with the thought, I suppose, that some marketers just may not know better.

More Trending

Your online reputation abhors a vacuum in Google search

Biznology

Cygnus X-1. Before you embark on a costly campaign to repair your first two pages of Google search results after you, your company, your brand, or your product have been slandered or besmirched online, understand that it’s a life sentence.

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Five Actionable Social Media Tips for Your Web Development Business

Webbiquity

By David Gutierrez. A huge proportion of brand promotion is now done online, particularly through social media. Digital ad spending exceeded TV promotion budgets for the first time ever in 2017. Photo by Tracy Le Blanc from Pexels.

When Did Data Become So Valuable?

Modern Marketing

By Neil Sholay, VP of Digital – EMEA, Oracle. With GDPR compliance now mandatory, European businesses are razor-focused on their data protection measures, and with good reason.

How to Get Your Employees to Care About Social Media and Employee Advocacy

Marketing Insider Group

A common challenge organizations face when rolling out an employee advocacy program is engagement.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

10 tips for your career in marketing

Biznology

Before I begin my post, I’d also like to invite you to the next Biznology webinar on July 10th, where Mike Moran is going to interview me about trends in B2B marketing. Having been happily self-employed for half my marketing career, I hesitate to give career advice.

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The Art of Repurposing in a B2B Content Marketing Strategy

KoMarketing Associates

In the competitive and flooded online world we live in today, there is no straightforward recipe for content marketing success. Constantly crafting and publishing new content does not promise success. B2B marketers must always be on their toes by continuously looking for new ways to stand out and create truly great content. Creating valuable and engaging content is only be half the battle, as content marketers must also make sure they are reaching the right people, at the right time.

15 Powerful B2B Lead Generation Tools You Need to Use

B2B PR Sense

B2B lead generation strategies include many moving parts, from creating attractive offers, calls to action, and landing pages, to nurturing leads after they download your offer.

3 Tools That Will Truly Boost Your Sales and Marketing Team’s Performance

Marketing Insider Group

Companies spend nearly $40 billion on CRM software, and up to 60 percent of those systems fail to meet companies’ expectations. That’s a lot of money to spend for a dismal return. It’s not that salespeople and marketers don’t need help organizing their day or capitalizing on leads.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Brand marketing: 4 ways businesses should be using press releases — but many aren’t

Biznology

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving.

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4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

At the start of online advertising, there was a “one-size-fits-all” approach to generating clicks. A user could type in a keyword, or browse the internet and see an ad that may or may not be of interest. At the time, platforms such as AdWords didn’t offer much for ad personalization. Well, things have changed. Since then, thanks to the sheer amount of data now available, the world of online advertising has become more about the individual than the big group.

Experience, Not Conversion, is the Key to the Switching Economy

Modern Marketing

In a world increasingly defined by instant-gratification, the demand for positive and direct shopping experiences has risen exponentially. Today’s always-on customers are drawn to the most convenient products and services available.

Weekend Reading: “Winning at Social Customer Care” by Dan Gingiss

Marketing Insider Group

For the 176th episode of The Marketing Book Podcast, I interviewed Dan Gingiss, author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Industrial Content Marketing for Engineers to Make a Buy Decision

Industrial Marketing Today

Manufacturers want their industrial content marketing for engineers to generate Sales Qualified Leads (SQLs) and not just Marketing Qualified Leads (MQLs) from content downloads. There is a big challenge faced by manufacturers of components targeting Design Engineers.

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74% of Marketers Agree Cohesive Omnichannel Experience is Important

KoMarketing Associates

As customers turn to a wide array of sources to find marketing content, new research suggests it’s becoming more important for marketers to provide an omnichannel experience – but how many marketers have integrated this factor into their strategies? Target Marketing recently conducted the “Omnichannel Marketing: The Key to Unlocking a Powerful Customer Experience” report to gauge how marketers are taking this need into consideration.

27 Actionable Content Marketing Tips [Infographic]

Webbiquity

Marketers are now spending, on average, 25% of their overall budgets on content marketing. Yes, you read that right. But only 21% of B2B content marketers are successful at tracking ROI. So, as a content marketer, you need ensure that your content is producing results—and that you can provide the data to prove it. To help you achieve those objectives, here’s an engaging infographic showcasing top actionable content marketing tips for today’s marketers.

Google’s Featured Snippets: What Are They, How Do You Get Them & What Do They Mean for Your Brand?

Marketing Insider Group

Search engines are the main channel for discovering information and services in the modern day. Google receives more than 3.5 billion searches in a given a day1 with the estimated number of daily searches only expected to increase as time goes on.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Communicating beyond the feature presentation

Biznology

A live feature presentation is a key component of Agile methods. But if you work in a large organization, or have stakeholders who can’t always be fully engaged, you need more. You need to include capturing each sprint as part of your minimal project documentation.

Half of B2B Marketers are Failing to Maximize Data Potential

KoMarketing Associates

Although B2B marketers have an abundance of data at their fingertips, new research shows that they are not turning to this information to make informed decisions. Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which discovered that only 50 percent of marketing and sales decisions are made using data.

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Interview with ?Carme Artigas

Onalytica B2B

Carme Artigas – Co-founder and CEO, Synergic Partners , a Telefonica Company. Key Topics: Data Science, Analytics, Big Data, Telecommunications, Innovation. Location: Madrid, Spain.

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How the Power of Customer Reviews Can Increase Landing Page Conversion Rates

NuSpark

Consumers are savvier now than ever before due to the wealth of information the internet places at their fingertips. But savviness also breeds skepticism in most buyers, which you, as a brand or marketer, must overcome to consistently convert leads into loyal customers.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.