Sat.Sep 26, 2015 - Fri.Oct 02, 2015

Documentation and Communication Lead To B2B Content Marketing Success

KoMarketing Associates

As more B2B marketers embrace content marketing, they are learning what makes it a successful component of their overall strategies. About 44 percent of B2B marketers claim that they are gaining a better understanding of what content marketing effectiveness looks like.

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]

ViewPoint

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies.

How Bizible Made a Splash at Dreamforce Without Being a Sponsor

bizible

Dreamforce 2015 was a year-end highlight for Salesforce users across the globe. As a SaaS company with a product on the Salesforce App Exchange , we felt it was important for us to make a splash at Dreamforce.

Blasts 282

5 Common Traits Of The Best Content Marketing Companies

Marketing Insider Group

Making the decision to outsource some of your content marketing needs could be the best decision you’ll make for your brand.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Down and Dirty on Dirty Data: How Data Cleansing Can Improve Your Online Lead Generation

Reachforce

Marketing data is one of the most valuable assets a company holds. Leads and customer information help you target groups most likely to purchase your products.

More Trending

3 Reasons Leadership Will Interfere With B2B Online Marketing Initiatives

KoMarketing Associates

One of the biggest struggles B2B marketers (and marketers in general) face is in making sure that leadership is on board with key initiatives and campaigns throughout the year.

Online 260

Everyone Has A Story To Tell

Marketing Insider Group

Everyone has a story to tell. This was the idea that inspired Dave Isay to start StoryCorps , the largest single collection of human voices ever gathered in history. In his TED Talk , Dave shared the story of how his inspiration came about.

Great Content: 5 Rules for Delighting (and Engaging) Your Audience

ScribbleLive

Humans now have an attention span of a mere eight seconds, according to study published earlier this year by Microsoft. That’s shorter than the attention span of a goldfish (nine seconds), and it looks like we have smartphones to thank for it, according to The Telegraph.

Rules 254

4 Personalization Techniques That Will Catapult Your Big Data Marketing to the Next Level

Reachforce

When you boil it all down to its essence, what is big data marketing really all about? Sure, it helps you know your customer and segment your customers and target them with tailored messages, blah, blah, blah.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The B2B Content Marketing ROI You Should Care About.

Sales Engine

Measuring content marketing’s return on investment in B2B companies can be a complex calculation, especially if your solution is expensive, requires committee-based decisions, and has long and unpredictable sales cycles.

ROI 245

How To Create A Content Brand

Marketing Insider Group

Thanks to the explosion and the proven value of content marketing, it seems like every brand these days has its own publishing house and an elaborate content marketing strategy to boot.

Brand 267

Why It’s Important To Be Data-Driven in B2B Marketing [Infographic]

Crimson Marketing

The rise of digital has caused an evolutionary force in marketing. Companies are facing buyers who are more knowledgeable than ever before. To keep pace, B2B marketers needs to be connected across channels and devices to create an optimal customer experience. .

7+ Firmographics You Need to Be Tracking for Your Big Data Marketing Strategy

Reachforce

B2B marketers face challenges in creating their customer profiles, because unlike B2C customers, the demographics and psychographics vary widely and play lightly into most purchase decisions.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

Do Your Personas Need a Makeover?

ANNUITAS

Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are).

Looking for Surprises in the 2015 B2B Lead Generation Trend Report

Webbiquity

This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals.

2016 Marketing Quota Starts Today

Sales Engine

Today the Sales team begins Q4 and the pressure is high as reps try to make club and hit accelerators while organizations try to hit revenue goals. For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. But what about the B2B marketer?

Sales 225

CDNs have what Google needs, speed

Biznology

Google has maintained its austere minimalism, mostly unchanged since 1997, because, as I have said before, speed is king. Google’s like Meb Keflezighi: built for speed. Like Meb, Google prefers to do his daily training runs with the like-paced.

Google 224

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Pipeline Marketing: A Conversation With Our Partners

bizible

Pipeline marketing is something we’ve implemented at Bizible since the beginning, but it’s still a new concept to a lot of people. Instead of standing on our podium and preaching about all the benefits of pipeline marketing , we thought you’d like to hear it from our choir.

Why Marketing Technology and Advertising Technology Need to Sing the Same Tune

Modern Marketing

"That’s why combining data-driven advertising and marketing is a big deal. It’s also why ad technology and marketing technology departments shouldn’t be singing a different tune—but working closer together in harmony."

It’s Q4—do you know where your 2016 revenue will come from?

Sales Engine

On October 1, the sales team began Q4 and the pressure is high as reps try to make club and hit accelerators while organizations try to hit revenue goals. For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. But what about the B2B marketer?

Paper 207

Content marketing’s $40 billion miss

Biznology

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Research Director Peter O’Neill is blunt about describing the current content marketing landscape.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Blogging Strategies for End-of-Year Business Blogs

Writing on the Web

How are you doing on your business blogging strategies for 2015 ? Have you been hitting the targets and benchmarks you set for yourself?

3 Ways To Use Video To Get Tactical On Facebook

Modern Marketing

Perhaps it's because I am less than a month away from hitting the big five-oh, but the first thing that came into my head after writing this title was the chorus to a certain song that was released way back in the year 1981.

How Many Ads Per Day Do You See? Fewer Than It Seems (I Think)

Customer Experience Matrix

My cliché detector starts chirping as soon as anyone says today’s marketers face more competition than ever before.

Ads 269

The five things most marketers get wrong about personas

Biznology

I’m tired of personas. It’s not that they aren’t valuable. It’s just that we’re doing them the wrong way–most of us, anyway–and we are overdoing them.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.