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Attract the Right Students with Class Shaping. Join Fathom and Google’s Geoffrey King on October 7 at 1:30 ET for a discussion of how to use what we call ‘class shaping’ to attract the right students. You will learn: What class shaping is and why it’s important. MORE
Making the decision to outsource some of your content marketing needs could be the best decision you’ll make for your brand. MORE
Thanks to the explosion and the proven value of content marketing, it seems like every brand these days has its own publishing house and an elaborate content marketing strategy to boot. MORE
Google has maintained its austere minimalism, mostly unchanged since 1997, because, as I have said before, speed is king. Google’s like Meb Keflezighi: built for speed. Like Meb, Google prefers to do his daily training runs with the like-paced. MORE
Pipeline marketing is something we’ve implemented at Bizible since the beginning, but it’s still a new concept to a lot of people. Instead of standing on our podium and preaching about all the benefits of pipeline marketing , we thought you’d like to hear it from our choir. MORE
Dreamforce 2015 was a year-end highlight for Salesforce users across the globe. As a SaaS company with a product on the Salesforce App Exchange , we felt it was important for us to make a splash at Dreamforce. MORE
According to biography.com " Albert Einstein was a German-born physicist who developed the general theory of relativity, among other feats. He is considered the most influential physicist of the 20th century." MORE
Though most people are aware that diet and exercise contribute to good health, this can often be the last thing on your mind when the stakes are high at the office. The countless items on your to-do list can even make it seem irresponsible to devote your time or effort to anything else. MORE
My cliché detector starts chirping as soon as anyone says today’s marketers face more competition than ever before. MORE
Everyone has a story to tell. This was the idea that inspired Dave Isay to start StoryCorps , the largest single collection of human voices ever gathered in history. In his TED Talk , Dave shared the story of how his inspiration came about. MORE
Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Research Director Peter O’Neill is blunt about describing the current content marketing landscape. MORE
I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. MORE
There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? MORE
"That’s why combining data-driven advertising and marketing is a big deal. It’s also why ad technology and marketing technology departments shouldn’t be singing a different tune—but working closer together in harmony." MORE
I teach a lot of people about digital marketing. Some of them are veterans at digital, but many are new. They might not be new to marketing, but they are trying to learn digital marketing. They all have that same look in their eyes–that one of inadequacy. MORE
Humans now have an attention span of a mere eight seconds, according to study published earlier this year by Microsoft. That’s shorter than the attention span of a goldfish (nine seconds), and it looks like we have smartphones to thank for it, according to The Telegraph. MORE
This is anything but simple… #BADMarketing. Image: Courtesy of The Education Business Blog . The post #BADMarketing at a Store appeared first on. BADMarketing bad marketing marketing fail MORE
This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients. MORE
Perhaps it's because I am less than a month away from hitting the big five-oh, but the first thing that came into my head after writing this title was the chorus to a certain song that was released way back in the year 1981. MORE
Measuring content marketing’s return on investment in B2B companies can be a complex calculation, especially if your solution is expensive, requires committee-based decisions, and has long and unpredictable sales cycles. MORE
As more B2B marketers embrace content marketing, they are learning what makes it a successful component of their overall strategies. About 44 percent of B2B marketers claim that they are gaining a better understanding of what content marketing effectiveness looks like. MORE
One of the biggest struggles B2B marketers (and marketers in general) face is in making sure that leadership is on board with key initiatives and campaigns throughout the year. MORE
I’m tired of personas. It’s not that they aren’t valuable. It’s just that we’re doing them the wrong way–most of us, anyway–and we are overdoing them. MORE
How are you doing on your business blogging strategies for 2015 ? Have you been hitting the targets and benchmarks you set for yourself? MORE
Today the Sales team begins Q4 and the pressure is high as reps try to make club and hit accelerators while organizations try to hit revenue goals. For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. But what about the B2B marketer? MORE
On October 1, the sales team began Q4 and the pressure is high as reps try to make club and hit accelerators while organizations try to hit revenue goals. For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. But what about the B2B marketer? MORE
KoMarketing Associates
OCTOBER 1, 2015
As more B2B marketers embrace content marketing, they are learning what makes it a successful component of their overall strategies. About 44 percent of B2B marketers claim that they are gaining a better understanding of what content marketing effectiveness looks like.
ViewPoint
SEPTEMBER 29, 2015
I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies.
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bizible
OCTOBER 1, 2015
Dreamforce 2015 was a year-end highlight for Salesforce users across the globe. As a SaaS company with a product on the Salesforce App Exchange , we felt it was important for us to make a splash at Dreamforce.
Marketing Insider Group
SEPTEMBER 30, 2015
Making the decision to outsource some of your content marketing needs could be the best decision you’ll make for your brand.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!
KoMarketing Associates
SEPTEMBER 29, 2015
One of the biggest struggles B2B marketers (and marketers in general) face is in making sure that leadership is on board with key initiatives and campaigns throughout the year.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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RockContent
SEPTEMBER 29, 2015
Humans now have an attention span of a mere eight seconds, according to study published earlier this year by Microsoft. That’s shorter than the attention span of a goldfish (nine seconds), and it looks like we have smartphones to thank for it, according to The Telegraph.
Marketing Insider Group
SEPTEMBER 28, 2015
Everyone has a story to tell. This was the idea that inspired Dave Isay to start StoryCorps , the largest single collection of human voices ever gathered in history. In his TED Talk , Dave shared the story of how his inspiration came about.
Sales Engine
OCTOBER 1, 2015
Measuring content marketing’s return on investment in B2B companies can be a complex calculation, especially if your solution is expensive, requires committee-based decisions, and has long and unpredictable sales cycles.
Biznology
SEPTEMBER 29, 2015
Google has maintained its austere minimalism, mostly unchanged since 1997, because, as I have said before, speed is king. Google’s like Meb Keflezighi: built for speed. Like Meb, Google prefers to do his daily training runs with the like-paced.
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bizible
SEPTEMBER 30, 2015
Pipeline marketing is something we’ve implemented at Bizible since the beginning, but it’s still a new concept to a lot of people. Instead of standing on our podium and preaching about all the benefits of pipeline marketing , we thought you’d like to hear it from our choir.
Marketing Insider Group
SEPTEMBER 29, 2015
Thanks to the explosion and the proven value of content marketing, it seems like every brand these days has its own publishing house and an elaborate content marketing strategy to boot.
Sales Engine
OCTOBER 1, 2015
Today the Sales team begins Q4 and the pressure is high as reps try to make club and hit accelerators while organizations try to hit revenue goals. For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. But what about the B2B marketer?
Biznology
SEPTEMBER 30, 2015
Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Research Director Peter O’Neill is blunt about describing the current content marketing landscape.
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.
Modern Marketing
SEPTEMBER 29, 2015
"That’s why combining data-driven advertising and marketing is a big deal. It’s also why ad technology and marketing technology departments shouldn’t be singing a different tune—but working closer together in harmony."
Customer Experience Matrix
SEPTEMBER 29, 2015
My cliché detector starts chirping as soon as anyone says today’s marketers face more competition than ever before.
Sales Engine
OCTOBER 2, 2015
On October 1, the sales team began Q4 and the pressure is high as reps try to make club and hit accelerators while organizations try to hit revenue goals. For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. But what about the B2B marketer?
Biznology
OCTOBER 1, 2015
I’m tired of personas. It’s not that they aren’t valuable. It’s just that we’re doing them the wrong way–most of us, anyway–and we are overdoing them.
Advertiser: ZoomInfo
By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
Modern Marketing
SEPTEMBER 29, 2015
According to biography.com " Albert Einstein was a German-born physicist who developed the general theory of relativity, among other feats. He is considered the most influential physicist of the 20th century."
Writing on the Web
SEPTEMBER 30, 2015
How are you doing on your business blogging strategies for 2015 ? Have you been hitting the targets and benchmarks you set for yourself?
B2B Marketing Traction
OCTOBER 2, 2015
This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients.
Biznology
OCTOBER 2, 2015
Though most people are aware that diet and exercise contribute to good health, this can often be the last thing on your mind when the stakes are high at the office. The countless items on your to-do list can even make it seem irresponsible to devote your time or effort to anything else.
Advertiser: ZoomInfo
Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.
Modern Marketing
OCTOBER 2, 2015
Perhaps it's because I am less than a month away from hitting the big five-oh, but the first thing that came into my head after writing this title was the chorus to a certain song that was released way back in the year 1981.
Fathom
SEPTEMBER 28, 2015
Attract the Right Students with Class Shaping. Join Fathom and Google’s Geoffrey King on October 7 at 1:30 ET for a discussion of how to use what we call ‘class shaping’ to attract the right students. You will learn: What class shaping is and why it’s important.
Crimson Marketing
OCTOBER 2, 2015
This is anything but simple… #BADMarketing. Image: Courtesy of The Education Business Blog . The post #BADMarketing at a Store appeared first on. BADMarketing bad marketing marketing fail
Biznology
SEPTEMBER 28, 2015
I teach a lot of people about digital marketing. Some of them are veterans at digital, but many are new. They might not be new to marketing, but they are trying to learn digital marketing. They all have that same look in their eyes–that one of inadequacy.
Advertiser: ZoomInfo
For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!
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