INDUSTRY INSIGHTS YOUR PEERS ARE READING
Marketing data is one of the most valuable assets a company holds. Leads and customer information help you target groups most likely to purchase your products. MORE
B2B marketers face challenges in creating their customer profiles, because unlike B2C customers, the demographics and psychographics vary widely and play lightly into most purchase decisions. MORE
Making the decision to outsource some of your content marketing needs could be the best decision you’ll make for your brand. MORE
Thanks to the explosion and the proven value of content marketing, it seems like every brand these days has its own publishing house and an elaborate content marketing strategy to boot. MORE
Google has maintained its austere minimalism, mostly unchanged since 1997, because, as I have said before, speed is king. Google’s like Meb Keflezighi: built for speed. Like Meb, Google prefers to do his daily training runs with the like-paced. MORE
Pipeline marketing is something we’ve implemented at Bizible since the beginning, but it’s still a new concept to a lot of people. Instead of standing on our podium and preaching about all the benefits of pipeline marketing , we thought you’d like to hear it from our choir. MORE
Dreamforce 2015 was a year-end highlight for Salesforce users across the globe. As a SaaS company with a product on the Salesforce App Exchange , we felt it was important for us to make a splash at Dreamforce. MORE
My cliché detector starts chirping as soon as anyone says today’s marketers face more competition than ever before. MORE
Everyone has a story to tell. This was the idea that inspired Dave Isay to start StoryCorps , the largest single collection of human voices ever gathered in history. In his TED Talk , Dave shared the story of how his inspiration came about. MORE
Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). MORE
Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Research Director Peter O’Neill is blunt about describing the current content marketing landscape. MORE
I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. MORE
There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? MORE
"That’s why combining data-driven advertising and marketing is a big deal. It’s also why ad technology and marketing technology departments shouldn’t be singing a different tune—but working closer together in harmony." MORE
Humans now have an attention span of a mere eight seconds, according to study published earlier this year by Microsoft. That’s shorter than the attention span of a goldfish (nine seconds), and it looks like we have smartphones to thank for it, according to The Telegraph. MORE
This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals. MORE
Perhaps it's because I am less than a month away from hitting the big five-oh, but the first thing that came into my head after writing this title was the chorus to a certain song that was released way back in the year 1981. MORE
Measuring content marketing’s return on investment in B2B companies can be a complex calculation, especially if your solution is expensive, requires committee-based decisions, and has long and unpredictable sales cycles. MORE
As more B2B marketers embrace content marketing, they are learning what makes it a successful component of their overall strategies. About 44 percent of B2B marketers claim that they are gaining a better understanding of what content marketing effectiveness looks like. MORE
One of the biggest struggles B2B marketers (and marketers in general) face is in making sure that leadership is on board with key initiatives and campaigns throughout the year. MORE
I’m tired of personas. It’s not that they aren’t valuable. It’s just that we’re doing them the wrong way–most of us, anyway–and we are overdoing them. MORE
When you boil it all down to its essence, what is big data marketing really all about? Sure, it helps you know your customer and segment your customers and target them with tailored messages, blah, blah, blah. MORE
How are you doing on your business blogging strategies for 2015 ? Have you been hitting the targets and benchmarks you set for yourself? MORE
The rise of digital has caused an evolutionary force in marketing. Companies are facing buyers who are more knowledgeable than ever before. To keep pace, B2B marketers needs to be connected across channels and devices to create an optimal customer experience. . MORE
Today the Sales team begins Q4 and the pressure is high as reps try to make club and hit accelerators while organizations try to hit revenue goals. For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. But what about the B2B marketer? MORE
On October 1, the sales team began Q4 and the pressure is high as reps try to make club and hit accelerators while organizations try to hit revenue goals. For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. But what about the B2B marketer? MORE
KoMarketing Associates
OCTOBER 1, 2015
As more B2B marketers embrace content marketing, they are learning what makes it a successful component of their overall strategies. About 44 percent of B2B marketers claim that they are gaining a better understanding of what content marketing effectiveness looks like.
ViewPoint
SEPTEMBER 29, 2015
I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies.
bizible
OCTOBER 1, 2015
Dreamforce 2015 was a year-end highlight for Salesforce users across the globe. As a SaaS company with a product on the Salesforce App Exchange , we felt it was important for us to make a splash at Dreamforce.
Marketing Insider Group
SEPTEMBER 30, 2015
Making the decision to outsource some of your content marketing needs could be the best decision you’ll make for your brand.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Reachforce
SEPTEMBER 30, 2015
Marketing data is one of the most valuable assets a company holds. Leads and customer information help you target groups most likely to purchase your products.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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KoMarketing Associates
SEPTEMBER 29, 2015
One of the biggest struggles B2B marketers (and marketers in general) face is in making sure that leadership is on board with key initiatives and campaigns throughout the year.
Marketing Insider Group
SEPTEMBER 28, 2015
Everyone has a story to tell. This was the idea that inspired Dave Isay to start StoryCorps , the largest single collection of human voices ever gathered in history. In his TED Talk , Dave shared the story of how his inspiration came about.
ScribbleLive
SEPTEMBER 29, 2015
Humans now have an attention span of a mere eight seconds, according to study published earlier this year by Microsoft. That’s shorter than the attention span of a goldfish (nine seconds), and it looks like we have smartphones to thank for it, according to The Telegraph.
Reachforce
OCTOBER 2, 2015
When you boil it all down to its essence, what is big data marketing really all about? Sure, it helps you know your customer and segment your customers and target them with tailored messages, blah, blah, blah.
Advertisement
Account-Based Marketing is a strategy, not a solution.
Sales Engine
OCTOBER 1, 2015
Measuring content marketing’s return on investment in B2B companies can be a complex calculation, especially if your solution is expensive, requires committee-based decisions, and has long and unpredictable sales cycles.
Marketing Insider Group
SEPTEMBER 29, 2015
Thanks to the explosion and the proven value of content marketing, it seems like every brand these days has its own publishing house and an elaborate content marketing strategy to boot.
Crimson Marketing
SEPTEMBER 29, 2015
The rise of digital has caused an evolutionary force in marketing. Companies are facing buyers who are more knowledgeable than ever before. To keep pace, B2B marketers needs to be connected across channels and devices to create an optimal customer experience. .
Reachforce
SEPTEMBER 28, 2015
B2B marketers face challenges in creating their customer profiles, because unlike B2C customers, the demographics and psychographics vary widely and play lightly into most purchase decisions.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
ANNUITAS
SEPTEMBER 29, 2015
Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are).
Webbiquity
SEPTEMBER 29, 2015
This year’s B2B Lead Generation Report from Holger Schulze of the B2B Technology Marketing Group on LinkedIn was recently published, detailing key trends, best practices, and challenges for B2B marketing professionals.
Sales Engine
OCTOBER 1, 2015
Today the Sales team begins Q4 and the pressure is high as reps try to make club and hit accelerators while organizations try to hit revenue goals. For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. But what about the B2B marketer?
Biznology
SEPTEMBER 29, 2015
Google has maintained its austere minimalism, mostly unchanged since 1997, because, as I have said before, speed is king. Google’s like Meb Keflezighi: built for speed. Like Meb, Google prefers to do his daily training runs with the like-paced.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
bizible
SEPTEMBER 30, 2015
Pipeline marketing is something we’ve implemented at Bizible since the beginning, but it’s still a new concept to a lot of people. Instead of standing on our podium and preaching about all the benefits of pipeline marketing , we thought you’d like to hear it from our choir.
Modern Marketing
SEPTEMBER 29, 2015
"That’s why combining data-driven advertising and marketing is a big deal. It’s also why ad technology and marketing technology departments shouldn’t be singing a different tune—but working closer together in harmony."
Sales Engine
OCTOBER 2, 2015
On October 1, the sales team began Q4 and the pressure is high as reps try to make club and hit accelerators while organizations try to hit revenue goals. For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. But what about the B2B marketer?
Biznology
SEPTEMBER 30, 2015
Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Research Director Peter O’Neill is blunt about describing the current content marketing landscape.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Writing on the Web
SEPTEMBER 30, 2015
How are you doing on your business blogging strategies for 2015 ? Have you been hitting the targets and benchmarks you set for yourself?
Modern Marketing
OCTOBER 2, 2015
Perhaps it's because I am less than a month away from hitting the big five-oh, but the first thing that came into my head after writing this title was the chorus to a certain song that was released way back in the year 1981.
Customer Experience Matrix
SEPTEMBER 29, 2015
My cliché detector starts chirping as soon as anyone says today’s marketers face more competition than ever before.
Biznology
OCTOBER 1, 2015
I’m tired of personas. It’s not that they aren’t valuable. It’s just that we’re doing them the wrong way–most of us, anyway–and we are overdoing them.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
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