KoMarketing Associates

OCTOBER 1, 2015

As more B2B marketers embrace content marketing, they are learning what makes it a successful component of their overall strategies. About 44 percent of B2B marketers claim that they are gaining a better understanding of what content marketing effectiveness looks like. This was just one of many findings in the annual “B2B Content Marketing Benchmarks, Budgets and Trends” report released by the Content Marketing Institute and MarketingProfs this week. Factors for Content Marketing Success.

Content Marketing 241

Content Marketing Leads Lead B2B 241

Oracle

SEPTEMBER 29, 2015

"That’s why combining data-driven advertising and marketing is a big deal. It’s also why ad technology and marketing technology departments shouldn’t be singing a different tune—but working closer together in harmony." " This is from a piece out today on AdWeek entitled Why Now Is the Time for Advertising and Marketing Technologies to Converge.

Advertisement 219

Advertisement Advertising Channel Persona 219

bizible

OCTOBER 1, 2015

Dreamforce 2015 was a year-end highlight for Salesforce users across the globe. As a SaaS company with a product on the Salesforce App Exchange , we felt it was important for us to make a splash at Dreamforce. As the #DF15 hashtags lit up everyone’s social media channels, our Bizible reps were donning their blue flags and battery backpacks. It was time to charge some phones. Need a battery boost? Bizible is out with portable phone charges!

Blasts 217

Blasts Hashtag Exchange Mobile 217

Marketing Insider Group

SEPTEMBER 30, 2015

Making the decision to outsource some of your content marketing needs could be the best decision you’ll make for your brand. Of course, you’ll have to choose your partners wisely to ensure they’ll produce the type of content that is on point, and will elevate your message to develop stronger relationships with your audience.

Companies 204

Companies Best Content Marketing Content 204

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Forrester

KoMarketing Associates

SEPTEMBER 29, 2015

One of the biggest struggles B2B marketers (and marketers in general) face is in making sure that leadership is on board with key initiatives and campaigns throughout the year. It can often be difficult to find the proper goals or reporting methods that will make everyone happy with the results and actions being taken. This can lead to more interference and micro-management, which ultimately creates frustration for everyone.

Online Marketing 199

Online Marketing Online B2B Benchmark 199

RockContent

SEPTEMBER 29, 2015

Humans now have an attention span of a mere eight seconds, according to study published earlier this year by Microsoft. That’s shorter than the attention span of a goldfish (nine seconds), and it looks like we have smartphones to thank for it, according to The Telegraph. For marketers, this means we need to do more to engage our audiences before our minuscule window of opportunity closes. And it means we’ve got to produce great content.

Rules 194

Rules Audience Content Touchpoints 194

Marketing Insider Group

SEPTEMBER 28, 2015

Everyone has a story to tell. This was the idea that inspired Dave Isay to start StoryCorps , the largest single collection of human voices ever gathered in history. In his TED Talk , Dave shared the story of how his inspiration came about. When he was 22 years old, he found his calling for radio broadcasting. Around the same time, Dave also found out his dad, who he was very close to, was gay. He was crushed by this news, and it strained his relationship with his dad.

Broadcast 192

Broadcast Storytelling Relationship Communities 192

Sales Engine

OCTOBER 1, 2015

Measuring content marketing’s return on investment in B2B companies can be a complex calculation, especially if your solution is expensive, requires committee-based decisions, and has long and unpredictable sales cycles.

ROI 188

ROI B2B Content Marketing Content 188

Oracle

OCTOBER 2, 2015

Perhaps it's because I am less than a month away from hitting the big five-oh, but the first thing that came into my head after writing this title was the chorus to a certain song that was released way back in the year 1981. I've taken the liberty of altering a few of the words but I'm guessing - or better still, hoping you know what song I am referring to: Let's get tactical, tactical. I wanna get tactical. Let's get into tactical.

Tactics 219

Tactics Facebook Video Youtube 219

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In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Forecast

Biznology

SEPTEMBER 29, 2015

Google has maintained its austere minimalism, mostly unchanged since 1997, because, as I have said before, speed is king. Google’s like Meb Keflezighi: built for speed. Like Meb, Google prefers to do his daily training runs with the like-paced. Since there are no famous relay racers, let’s just say that Google wants to pass off every search baton to the fastest site available. You need to be that runner, you need to make sure your site is spry, fleet-footed! not Jeb!

Google 172

Google Cable Wikipedia Search Engine 172

Marketing Insider Group

SEPTEMBER 29, 2015

Thanks to the explosion and the proven value of content marketing, it seems like every brand these days has its own publishing house and an elaborate content marketing strategy to boot. They’re creating content on dedicated websites to target their demographic, convert visitors, increase their exposure, and establish themselves as voices of authority within their industries. However, like much of the content out there on the internet, most branded content is not exceptional.

Brand 187

Brand Branding Content Vertical 187

Sales Engine

OCTOBER 1, 2015

Today the Sales team begins Q4 and the pressure is high as reps try to make club and hit accelerators while organizations try to hit revenue goals. For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. But what about the B2B marketer? When does their quota start? If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016.

Sales 173

Sales B2B Organization Organic 173

Oracle

SEPTEMBER 30, 2015

Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. The survey included some of the most common questions asked by marketers beginning new blogs, like how often to blog and how long posts need to be. This is great data to benchmark your progress as you get started. There are a few more questions on the original post, as well as expert analysis on each one of the questions.

Blogger 218

Blogger Survey Trends Benchmark 218

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

bizible

SEPTEMBER 30, 2015

Pipeline marketing is something we’ve implemented at Bizible since the beginning, but it’s still a new concept to a lot of people. Instead of standing on our podium and preaching about all the benefits of pipeline marketing , we thought you’d like to hear it from our choir. We reached out to some of our partners and asked them a few questions regarding pipeline marketing and their experiences with the concept.

Conversion 168

Conversion Adwords PPC Account Based Marketing 168

Biznology

SEPTEMBER 30, 2015

Forrester Research has a new report that should serve as a wake-up call to B2B marketers, but probably won’t. Research Director Peter O’Neill is blunt about describing the current content marketing landscape. On the question of the value buyers derive from the content B2B marketers put in front of them, O’Neill reports that “They delivered a resounding thumbs-down,” in Forrester’s most recent research, “responding decisively with phrases such as ‘trash’ and ‘useless.’ ”.

Content Marketing 160

Content Marketing Content Forrester Opinions 160

Sales Engine

OCTOBER 2, 2015

On October 1, the sales team began Q4 and the pressure is high as reps try to make club and hit accelerators while organizations try to hit revenue goals. For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. But what about the B2B marketer? When does their quota start? If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016.

Paper 159

Paper Fulfillment Prospect Demand Generation 159

Oracle

OCTOBER 1, 2015

I don’t know if it’s just me, but all these global startups seem to go crazy about collecting and leveraging data for their go-to-market. More and more enterprises start to wonder why and if they miss a boat? Well, there’s one reason behind it which I call the "90% revolution“ and - spoiler alert - it will probably change the way we go-to-market forever. Let’s say your company has a 10% market share.

Intent 217

Intent Ecommerce Comparison Startup 217

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Customer Experience Matrix

SEPTEMBER 29, 2015

My cliché detector starts chirping as soon as anyone says today’s marketers face more competition than ever before. Sepia-toned glasses notwithstanding, marketers have had competitors at least since the railroads (or maybe canals) made it practical for customers to shop outside the local village – and for even longer if you lived in a city. So competition has been tough for as long as anyone now living can remember.

Ads 217

Ads CPM Impression Cost Per Thousand 217

Biznology

OCTOBER 1, 2015

I’m tired of personas. It’s not that they aren’t valuable. It’s just that we’re doing them the wrong way–most of us, anyway–and we are overdoing them. Personas can be helpful in activating the right brain to really focus on communicating with real people, but only when personas actually resemble a small number of customer types. Here is what’s wrong with what I see smart folks doing with their personas: Opinions eat data.

Persona 151

Persona Clickthrough Differentiation Newsletter 151

Writing on the Web

SEPTEMBER 30, 2015

How are you doing on your business blogging strategies for 2015 ? Have you been hitting the targets and benchmarks you set for yourself? I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients. Setting strategies and goals will improve how you show up on the Web.

Business Blogging 150

Business Blogging Business Strategy Broadcast 150

Oracle

SEPTEMBER 28, 2015

The road to cross channel marketing gold, or success is paved with many obstacles. But one surefire way to navigate your way through and around these obstacles by using the right data management platform. That's the secret to one luxury carmaker as laid out in a new Adweek piece entitled Lexus Takes a Deep Dive Into Cross-Channel Customer Behavior Driving loyalty.

Channel 198

Channel Loyalty Behavior Writing 198

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Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Template

B2B Marketing Traction

OCTOBER 2, 2015

This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. A one-page plan for managing and executing planned marketing is something I’ve used successfully for my business and for my clients. In a fast-changing business and marketing worlds, it’s important to be flexible and agile when it comes to your strategic marketing plan.

Plan 136

Plan Marketing Plan B2B Template 136

Biznology

OCTOBER 2, 2015

Though most people are aware that diet and exercise contribute to good health, this can often be the last thing on your mind when the stakes are high at the office. The countless items on your to-do list can even make it seem irresponsible to devote your time or effort to anything else.

Correlation 147

Correlation Statistics Network Press 147

Fathom

SEPTEMBER 28, 2015

Attract the Right Students with Class Shaping. Join Fathom and Google’s Geoffrey King on October 7 at 1:30 ET for a discussion of how to use what we call ‘class shaping’ to attract the right students. You will learn: What class shaping is and why it’s important. How to define your perfect class. Examples of successful class shaping in action. Techniques you can apply to shape your own incoming classes. The post Class Shaping [WEBINAR] appeared first on Fathom.

Class 127

Class Income Google Education 127

ANNUITAS

SEPTEMBER 29, 2015

Right now there are a lot of misguided, well-meaning marketers working on beautifully crafted, useless personas. Now, I’m not joining the persona naysayers (you know who you are). It’s true that there are a lot of less-than-actionable personas being built, but we shouldn’t throw the baby out with the bathwater. And, speaking of babies, even though no one likes to hear that theirs is ugly, unlike babies, those personas aren’t going to get any cuter with age. It’s going to take some work.

Persona 177

Persona Buyer Personas Buyer's Journey Demand Generation 177

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer