Sat.Apr 05, 2014 - Fri.Apr 11, 2014

Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?

ViewPoint

In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer.

Lead Generation: The power of copy

B2B Lead Generation

Tweet Words matter. Words inspire. Words are influence. One of my greatest inspirations in copywriting has always been Rudyard Kipling because he understood the true power words possess.

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Content Marketing Must Focus On Customer Value

Marketing Insider Group

Most marketers are using content marketing but only one-third think they are effective with it. That is according to a March 2014 report by Forrester Research, Inc., titled “ Build Your Content Brand By Delivering Customer Value.”

How B2B Companies Can Use Sitelinks For More Effective Advertisements

KoMarketing Associates

There are a number of ways B2B companies can make their advertisements more effective. Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

PowerViews with James Obermayer: Sales Managers To Blame For Lost Leads

ViewPoint

My longtime friend and colleague James Obermayer has strong feelings about who is responsible for lost leads among salespeople.

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How to engage bloggers down the long tail

Biznology

It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients.

6 Fundamental Value-Based Selling Tips

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Mike Kamo , VP of marketing at Strideapp , a cloud-based CRM and mobile app designed to help small to medium sized agencies manage and track leads and close more deals. Follow Mike on Twitter @MikeKamo.

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Website Call to Action; Alternatives to “Contact Us” for lead generation

NuSpark

Here’s a question to ponder: Why did you build a website for your business? Perhaps you didn’t really think about it and thought it was something that was expected in order to stay relevant.

5 Insightful B2B Content Marketing Strategy Videos

KoMarketing Associates

Content is king, and the king is everywhere we turn on the web.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The top 10 tricks for sales lead generation

Biznology

Yesterday’s webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified and the process of how to qualify them. The productivity of a sales force or distributor improves dramatically with a steady supply of qualified leads.

Customer-Obsessed Marketing Is Your Next Competitive Edge

Modern Marketing

by Mark Hurd | Tweet this Editor’s Note: Today’s post is an excerpt of an article originally published on LinkedIn. Marketing executives are leading the charge to convince their organizations of the inherent danger in today’s highly digitized buyer-seller relationship.

How to Make Yourself Blog When You Just Don’t Feel Like Blogging

Writing on the Web

Here’s a tip for how to make yourself write a blog post when you’re totally uninspired. Use other people’s inspiration to motivate you. For example, take a look at what you’re reading on the Web right now.

Winning the Engineer’s Mindshare with Industrial Blogging

Industrial Marketing Today

Engineers love a challenge and solving problems. They are always on the lookout for gaining knowledge from their peers. They trust and have more confidence in reading or hearing something [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Business Blogs Content Marketing Industrial Blogs Industrial blogging Industrial Marketing Marketing to engineers technical SMEs

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

How to Engage Bloggers Down the Long Tail

Biznology

It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients.

Wynn White, Birst’s Marketing VP: Why Marketing Is Challenged With Understanding Data [Podcast]

Crimson Marketing

The age old question is how does an organization cohesively align their marketing and sales departments? The issue that marketing has to face is accountability and signing up for a. The post Wynn White, Birst’s Marketing VP: Why Marketing Is Challenged With Understanding Data [Podcast] appeared first on. Corporate Marketing Podcasts

White Papers: Refresh or Write Fresh?

WriteSpark

Your marketing department may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it''s instantly forgotten.

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5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop

Modern Marketing

by Sylvia Jensen | Tweet this Have you ever been to Amsterdam? It is one of the most beautiful cities in the world. It’s unique in character with narrow brick houses set on a semi circle of canals.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

A sustainable process for optimized content marketing and brand publishing

Biznology

You spend a lot of time researching, planning, and creating all kinds of content online. But if you’re like a lot of brands, you probably don’t spend as much time as you’d like facilitating the spread of that content online – really maximizing its reach. It’s a common challenge. Everyone is busy.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton.

29 Signs Your Business Is Not Ready For Content Marketing

Marketing Insider Group

How do you know your business is ready for content marketing? Do you sometimes get the feeling that content marketing has become the latest bandwagon people are jumping on before they really understand what it is and what it takes? You’re not alone.

#BADMarketing from Goodtime Burgers

Crimson Marketing

Not the way we typically like our burgers served. Do you find this appetizing? BADMarketing Image: Courtesy of Vice The post #BADMarketing from Goodtime Burgers appeared first on. BADMarketing Blog

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Social business: enterprise knowledge goes retail

Biznology

(Photo credit: Wikipedia). Outside our workplace, we became accustomed to easy access to information. If your kid becomes interested in Minecraft and you have no clue about what that is, you just Google the word, and in a few hours you may learn more than you ever wanted about that gaming platform.

Marketers May Just Be Their Own Roadblock to Reinvention

ANNUITAS

A March 2014 Study by Adobe titled Digital Roadblock: Marketers Struggle to Reinvent Themselves shows that 64% of marketers expect their role to change in the next year and 81% expect their role to change in the next three years.

Visible Expert Profile: Staci Riordan

Hinge Marketing

At Hinge we have been studying Visible Experts SM , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them.

Why Brand Journalism Must Die

Chris Koch

There is no such thing as brand journalism. I was a journalist for 25 years, so I should know. I know what you’re thinking, “Oh here goes the burnt-out old journalist on a self-righteous rant about the sanctity of his beloved profession” (some prefer not to put journalism in the rarefied company of the medical or legal professions and therefore call it a trade; if you’d seen my SAT scores you’d probably agree).

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!