Sat.Apr 05, 2014 - Fri.Apr 11, 2014

Lead Generation: The power of copy

B2B Lead Generation

Tweet Words matter. Words inspire. Words are influence. One of my greatest inspirations in copywriting has always been Rudyard Kipling because he understood the true power words possess. This little gem, “Words are, of course, the most powerful drug used by mankind,” is one of his better-known quotes on the subject and you can see why. It’s also no surprise to me that marketers continue to discover new opportunities to increase conversion through their testing of copy.

6 Fundamental Value-Based Selling Tips

Oracle

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Mike Kamo , VP of marketing at Strideapp , a cloud-based CRM and mobile app designed to help small to medium sized agencies manage and track leads and close more deals. Follow Mike on Twitter @MikeKamo. Some say selling is an art form. Others claim sales is a science. I believe there is a bit of both in the craft of salesmanship. There is one element that is common to each side of the debate.

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Content Marketing Must Focus On Customer Value

Marketing Insider Group

Most marketers are using content marketing but only one-third think they are effective with it. That is according to a March 2014 report by Forrester Research, Inc., titled “ Build Your Content Brand By Delivering Customer Value.” Forrester conducted in-depth interviews with marketers, agencies and publishers in order to gain insights into the importance of content marketing, and the top strategies for how brands can become more effective with it.

How B2B Companies Can Use Sitelinks For More Effective Advertisements

KoMarketing Associates

There are a number of ways B2B companies can make their advertisements more effective. Sitelinks, for example, is a tool that can help advertisers gain additional presence on the main page (see example below) when they are in one of the top advertising positions. In the above, “ C urrent Mortgage Rates, ” “ F irst Time Home Buyer, ” etc. are examples of sitelinks, additional hyperlinked text that goes to a separate landing page from the main text link above it.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

B2B Websites: How To Generate More Leads

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Worried that your website''s not catching more leads? Don''t be. Lots of companies are in the same boat. Here''s how you can start reeling them in. Breaking News : A lot of B2B companies are not generating leads from their websites. While this may be surprising to many in the B2B marketing world, it’s true.

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Winning the Engineer’s Mindshare with Industrial Blogging

Industrial Marketing Today

Engineers love a challenge and solving problems. They are always on the lookout for gaining knowledge from their peers. They trust and have more confidence in reading or hearing something [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. Business Blogs Content Marketing Industrial Blogs Industrial blogging Industrial Marketing Marketing to engineers technical SMEs

How to engage bloggers down the long tail

Biznology

It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake.

Wynn White, Birst’s Marketing VP: Why Marketing Is Challenged With Understanding Data [Podcast]

Crimson Marketing

The age old question is how does an organization cohesively align their marketing and sales departments? The issue that marketing has to face is accountability and signing up for a. The post Wynn White, Birst’s Marketing VP: Why Marketing Is Challenged With Understanding Data [Podcast] appeared first on. Corporate Marketing Podcasts

5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop

Oracle

by Sylvia Jensen | Tweet this Have you ever been to Amsterdam? It is one of the most beautiful cities in the world. It’s unique in character with narrow brick houses set on a semi circle of canals. If you are lucky enough to go inside one of these houses you will be amazed at the steep, narrow stairs leading to the top of these picturesque old buildings. I love it. I can’t think of a better place for us to kick off the European leg of the Modern Marketing Tour in Europe this year.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Website Call to Action; Alternatives to “Contact Us” for lead generation

NuSpark

Here’s a question to ponder: Why did you build a website for your business? Perhaps you didn’t really think about it and thought it was something that was expected in order to stay relevant. But, most likely than not, you built it with the hope that it would serve as a silent sales person that would help generate leads and grow your business.

The top 10 tricks for sales lead generation

Biznology

Yesterday’s webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified and the process of how to qualify them. The productivity of a sales force or distributor improves dramatically with a steady supply of qualified leads. So how do you provide your sales team with the leads that will increase their productivity by 200% or more?

#BADMarketing from Goodtime Burgers

Crimson Marketing

Not the way we typically like our burgers served. Do you find this appetizing? BADMarketing Image: Courtesy of Vice The post #BADMarketing from Goodtime Burgers appeared first on. BADMarketing Blog

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5 Insightful B2B Content Marketing Strategy Videos

KoMarketing Associates

Content is king, and the king is everywhere we turn on the web. Today’s internet has become a competitive gauntlet for content marketers that have high hopes of having their content appear on the screen (or desk) of a decision-maker, hoping to increase brand awareness or even lead to a future sale. However, gone are the days of “batch N’ blast” success stories.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Make Yourself Blog When You Just Don’t Feel Like Blogging

Writing on the Web

Here’s a tip for how to make yourself write a blog post when you’re totally uninspired. Use other people’s inspiration to motivate you. For example, take a look at what you’re reading on the Web right now. If it’s good enough to catch your interest, maybe you can use that spark to create something new for your readers? Here’s how I went from barely awake blog procrastination to publishing this morning.

How to Engage Bloggers Down the Long Tail

Biznology

It’s essential for brands to have access to and a relationship with their current customers and clients as well with their fans, natural allies, their topical neighborhood, and their prospective and future clients. In a post-Internet world, this is best handled online, for efficiency’s sake.

Why Brand Journalism Must Die

Chris Koch

There is no such thing as brand journalism. I was a journalist for 25 years, so I should know. I know what you’re thinking, “Oh here goes the burnt-out old journalist on a self-righteous rant about the sanctity of his beloved profession” (some prefer not to put journalism in the rarefied company of the medical or legal professions and therefore call it a trade; if you’d seen my SAT scores you’d probably agree).

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White Papers: Refresh or Write Fresh?

WriteSpark

Your marketing department may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it''s instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting

Customer Experience Matrix

Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 million in cash, a premium of 48% over their stock market price. It’s still a modest multiple of 2.4 x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market.

A sustainable process for optimized content marketing and brand publishing

Biznology

You spend a lot of time researching, planning, and creating all kinds of content online. But if you’re like a lot of brands, you probably don’t spend as much time as you’d like facilitating the spread of that content online – really maximizing its reach. It’s a common challenge. Everyone is busy. We push brochureware, product copy, and editorial content left and right–and immediately its time to create more.

29 Signs Your Business Is Not Ready For Content Marketing

Marketing Insider Group

How do you know your business is ready for content marketing? Do you sometimes get the feeling that content marketing has become the latest bandwagon people are jumping on before they really understand what it is and what it takes? You’re not alone. One question I get asked a lot is “how do we know our business is ready for content marketing?” ” I try to answer that question regularly on this blog.

Marketers May Just Be Their Own Roadblock to Reinvention

ANNUITAS

A March 2014 Study by Adobe titled Digital Roadblock: Marketers Struggle to Reinvent Themselves shows that 64% of marketers expect their role to change in the next year and 81% expect their role to change in the next three years. Continuing along this theme, only 14% of those surveyed said they knew how they could reinvent themselves.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. Still, the real focus was on Marketo’s own announcements, which included several product changes and a new positioning. (I I wasn’t at the conference but Marketo briefed me on their plans.)

Social business: enterprise knowledge goes retail

Biznology

(Photo credit: Wikipedia). Outside our workplace, we became accustomed to easy access to information. If your kid becomes interested in Minecraft and you have no clue about what that is, you just Google the word, and in a few hours you may learn more than you ever wanted about that gaming platform. The same is true when you need to find a Japanese restaurant close to you, or check if the blockbuster movie opening this weekend is worth your time.

Visible Expert Profile: Staci Riordan

Hinge Marketing

At Hinge we have been studying Visible Experts SM , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Staci Riordan, a Visible Expert for fashion law. Growing Up in the Fashion World. Staci Riordan learned about the fashion business at her family’s kitchen table.

Data Touches Everything at the Marketo User Summit #MKTGNATION14

ANNUITAS

I’m almost done with the first day here at the Marketo Marketing Nation Summit, and I have noticed a trend, and it centers on data. Be it big data or customer data, behavioral data or firmographic data, people are talking about it — and for good reason. Data touches everything that we do as marketers, especially now as the marketing technology stack has grown so large, so quickly and we have more data than we know what to do with.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.