Lead Generation: The power of copy
B2B Lead Generation
APRIL 7, 2014
Tweet Words matter. Words inspire. Words are influence. One of my greatest inspirations in copywriting has always been Rudyard Kipling because he understood the true power words possess. This little gem, “Words are, of course, the most powerful drug used by mankind,” is one of his better-known quotes on the subject and you can see why. It’s also no surprise to me that marketers continue to discover new opportunities to increase conversion through their testing of copy.