Sat.Feb 07, 2015 - Fri.Feb 13, 2015

Content Marketing Tips for Lead Nurturing

B2B Lead Generation

Tweet I was asked by a reader to provide some examples of what lead nurturing touches may look like. Lead nurturing is something that’s fairly easy to understand, but for many, it’s become a frustrating thing consistently execute for two reasons: Lack of content. No plan for consistency. I’ve found that many marketers get stuck on not having enough good and effective lead nurturing content. My advice is to start accumulating and building your lead nurturing library now.

6 Great B2B Business, Marketing, and Strategy Books

KoMarketing Associates

It’s been proven that high income earners read more books than other demographics. According to Tom Corley’s Rich Habits , 88% of the wealthy read 30 minutes or more each day for education or career reasons, versus 2% of the poor. That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business.

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The month in #mrx

Savanta

Every four weeks we here at @circle_research find the most popular Tweets about market research (#mrx in Twitter talk) and take a look at what’s hot. What do surveys and Bollywood have in common? This month saw an unusual collision of two worlds.

5 Trends Driving The Marketing Cloud Revolution

Oracle

Editor’s Note: Today’s post comes courtesy of John Bara, the President and CMO of Mintigo, an enterprise predictive marketing platform and proud Oracle Marketing AppCloud partner. John specializes in fast growth marketing with 25 years as an executive in Silicon Valley, including CMO and SVP of Marketing roles at companies such as XenSource, Interwoven, and Genesys Telecommunications Labs. You can follow John on Twitter at @John_Bara.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

29 Amazing Content Marketing Quotes To Inspire You

Marketing Insider Group

In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. In our research and conversations, we’ve come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us. Here are some of our favorites content marketing quotes. We hope you you find some inspiration in these. Have other quotes you love?

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The Best Marketing Podcasts for Marketers Who Want To Be CEO

The Forward Observer

Do you want to keep up with the smartest thinking in the quickly-changing field of marketing? Listening to these marketing podcasts will help. In a recent Forbes article " Are Today''s Marketers Tomorrow''s CEOs? ," Kimberly A. Whitler explains, "As the role of the CMO is becoming more important to the organization, you will start seeing more CMOs make the leap to CEO.". However, nearly every CMO these days has had to learn the new rules of modern marketing on the the job.

Tips To Build Engagements: Relationship Advice for Marketers

Oracle

The comparison between dating and marketing offers a timeless likeness – no matter what kind of shape your relationship is in, you always can benefit from nurturing the connection (and so can your partner or customer!). Valentine’s Day is right around the corner, so cue in the comparative content!

The Rise Of Emoji Marketing

Marketing Insider Group

For years, brands have been chasing the coveted millennial market for their size, influence, growing incomes and their insatiable appetite for digital media. But now, the eldest millennials are approaching 40 and we see marketers shifting their attention to “generation z.” ” Loosely defined as those born after the turn of the century, this cohort grew up in our social, mobile and digitally-connected world.

Steven Wastie, AppDynamics CMO: How to Double Marketing Revenue with Multi-Touch Attribution

Crimson Marketing

The way buyers consume products has fundamentally changed and looks to continue changing even more rapidly. Product marketing amidst this rapid evolution is a daunting task. Having the right marketing technology, processes and mentality is just the start. The need to manage data, establish reliable attribution models and closely track indicators presents a shifting constellation of issues for marketers to contend with.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Wikipedia Management for Dummies

Biznology

While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. “Why should I?,”

5 Trends Driving The Marketing Cloud Revolution

Oracle

Editor’s Note: Today’s post comes courtesy of John Bara, the President and CMO of Mintigo, an enterprise predictive marketing platform and proud Oracle Marketing AppCloud partner. John specializes in fast growth marketing with 25 years as an executive in Silicon Valley, including CMO and SVP of Marketing roles at companies such as XenSource, Interwoven, and Genesys Telecommunications Labs. You can follow John on Twitter at @John_Bara.

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Secrets of Busy Bloggers: 4 Social Media Time Savers

Writing on the Web

Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. But marketing is vital, especially if you’re growing a business, want to get found, get known, and get clients. For those of you who have the bare minimum of time, and still want to get results, here are a few social media tips and tricks I’ve used. I must be doing something right: these tips have resulted in new clients directly from Twitter , Facebook and LinkedIn. Use social media.

5 Ways To Battle Increasing Pressure on Marketing

Crimson Marketing

Marketers are not only battling to keep up with constant changes in marketing trends – TV and online marketing channels, online/Internet retail, mobile social media and gaming – but also for the increasingly difficult to gain attention of the buyer. . “The resulting expansion of platforms has propelled consistent growth in marketing expenditures, which now total as much as $1 trillion globally. The efficacy of this spending is under deep scrutiny.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Content marketing personalization: know your audience

Biznology

Last month, we talked about personalizing your content marketing by presenting your content with a consistent – and human – voice. Even B2B companies benefit from this approach. After all, it’s not a business making the buying decision. It’s a businessperson.

Your Story is Not About You - Content Pros Podcast Episode 2 with Ann Handley

Oracle

Ann Handley is the Chief Content Officer for MarketingProfs , a company that offers real-world education for modern marketers through training, best practices, research, and content. She also wrote the book on how to create great marketing content with her bestseller, Everybody Writes. For our second episode, we were graced by Ann Handley to chat about content marketing strategy, her new book, and how to get everyone in your organization to be a content creator.

Misalignment of Marketing Priorities

ANNUITAS

In November 2014, ITSMA took a poll to gain insight into the top priorities of B2B marketers over the next two years. The poll, as seen below, showed that Brand and Positioning was the number one focus at the time with Lead Generation as the second overall priority. When looking ahead to 2016, marketers forecasted a change in these priorities with Lead Generation moving from the second most important to fifth and Understanding Buyers as the top priority as indicated by 85% of respondents.

#BADMarketing at the Subway

Crimson Marketing

Read the fine print – this is an ad for funeral services. BADMarketing . Image: Courtesy of Adweek . The post #BADMarketing at the Subway appeared first on. BADMarketing

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Digital marketing is about bravery

Biznology

I teach at Rutgers, other schools, and for many large companies on the subject of digital marketing. I am no dummy–I think it is important for people to know things about digital marketing, and they should definitely hire me to explain those things. But the longer I teach people about digital marketing, the less I think that digital marketing success revolves around knowledge. What it really requires is bravery. What I believe is holding back most digital marketers is fear.

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Your Story is Not About You - Content Pros Podcast Episode 2 with Ann Handley

Oracle

Ann Handley is the Chief Content Officer for MarketingProfs , a company that offers real-world education for modern marketers through training, best practices, research, and content. She also wrote the book on how to create great marketing content with her bestseller, Everybody Writes. For our second episode, we were graced by Ann Handley to chat about content marketing strategy, her new book, and how to get everyone in your organization to be a content creator.

More Tactics Do Not Equal More Success

ANNUITAS

How many campaigns do you have planned for 2015? According to the most recent B2B surveys by ANNUITAS and Content Marketing Institute , if you are like most marketers you’re run somewhere between 12-15. The problem is, tactical campaigns are not highly effective. Campaigns are specific actions, generally focused on promoting one asset or event to a certain group with an expected outcome.

The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls

Marketing Craftmanship

To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication. Ideally, those plans will also avoid many of the non-productive tactics that marketers are known to promote. Here’s a marketing roadmap designed to achieve that objective: Build your brand strategy first.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

B2B data decay and list rental – buyer beware!

Biznology

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Offer for response. Contact media sequence and frequency. Creativity. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Over the years various experts have said that this element is worth from 50-70% of the campaign’s success, and I agree.

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Tips To Build Engagements: Relationship Advice for Marketers

Oracle

The comparison between dating and marketing offers a timeless likeness – no matter what kind of shape your relationship is in, you always can benefit from nurturing the connection (and so can your partner or customer!). Valentine’s Day is right around the corner, so cue in the comparative content!

Want Better Rankings For Your Company’s Website? Get Your Employees Published!

Fathom

Newsflash: Google has changed. If you want your site to rank for competitive keywords phrases, then building web directory backlinks and posting about new products on your blog just doesn’t cut the mustard anymore. Yah, I know. you’ve heard that already. From a lot of people. So you’re trying to publish more “thought leadership” type content on your website. Stuff that delivers value to your targeted audience.

5 ways marketers can drive customer retention to achieve growth

Salesfusion

The post 5 ways marketers can drive customer retention to achieve growth appeared first on Salesfusion. Marketing Automation

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.