Sat.Nov 09, 2019 - Fri.Nov 15, 2019

Agile Marketing | Overview and 8 Reasons to Adopt It in 2020

Marketo

Marketing responsibilities and methodologies have changed drastically in the past decade. . It’s no longer logical or affordable for brands to create 12-month marketing plans to be reviewed annually. In the ever-changing digital space, a single Google update can pull the carpet right out from under your feet. While traditional marketing places the producers and their sales cycle at the center of the business, agile marketing prioritizes the customers and their buying process instead. .

Chief Revenue Officer – Friend or Foe to the CMO?

Ledger Bennett

The Chief Revenue Officer (CRO). An increasingly common role in larger organisations, there’s no doubt this individual will be making their mark throughout businesses of all shapes and sizes in the near future. And it’s no surprise, the role is a brilliant concept.

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Templates for Your 2020 Content Planning

Kapost

‘Tis the season to trade cliches with your colleagues in the hallways. “Can you believe the year’s almost over?” ” “Where did the time go?” ” I don’t know, Dave, it went.

Website Traffic vs. Conversion: What is More Important?

Aberdeen

Finding out which one is more important – website traffic or conversion – is a long debate that every business owner considers. You can work on both, but you want to know which one is better to generate more sales and revenue.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How Creative Marketers Can Get What They Need From Data

Marketing Insider Group

Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. The best ideas, however, require input from both hemispheres.

More Trending

The State of Manufacturing Content Marketing 2020

Industrial Marketing Today

The original post %The State of Manufacturing Content Marketing 2020% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Manufacturing content marketing has come a long way since it is early years. There are many positive trends as seen in the latest research report, Manufacturing Content Marketing 2020, Benchmarks, Budgets, and Trends published by the Content Marketing Institute. Yet, challenges remain as the survey shows and the reality that I see with my manufacturing.

Report: 37% of Marketers Waste Marketing Spend as a Result of Poor Data

KoMarketing Associates

Many marketers struggle to harness valuable, accurate data, and new research shows that they are wasting their marketing spend and losing customers as a result.

The Biggest Event Trends for 2020

Marketing Insider Group

We’re now into the final quarter of the year, and it’s time to start making plans for the year ahead. 2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months.

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Seven Reasons to Create eBooks For Your Business in 2020

Webbiquity

Guest post by Mathew Jade. Self-publishing isn’t just for seasonal authors. When you create eBooks , you’re using one of the most efficient and productive formats for content marketing.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

5 Tricks for Writing Social Media Headlines That Generate Engagement

Act-On

These tricks will help you write social media snippets that generate engagement and help you attract the customers you want. Social Media Marketing

60% of Marketers Say Lead Gen Quality Strategy Has Only Been ‘Somewhat Successful’

KoMarketing Associates

Marketers are still generating a generous amount of leads for their organizations, but new research suggests that there is still room for improvement in terms of strategy.

Put the Focus on People to Transform Content Marketing

Marketing Insider Group

So you thought content marketing was all about the content? If you’re focusing your content marketing strategy on the subjects you’ll be covering and the different content formats you plan to create, you’re missing a trick.

How to Leverage Display Ad Optimization

Modern Marketing

Consumer Expectations for Relevant Advertising.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Do You Want Intent Data with That?

The Point

If you could layer third-party intent data into every lead gen program you run, would you do it? In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your category, solution, use case, etc.? My argument: no, you wouldn’t. .

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7 B2B Lead Generation Strategies For SaaS Companies

KoMarketing Associates

SaaS marketing is fierce. Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. SaaS marketers also tend to be intensely data-driven.

Why Marketing Should Lead Your Digital Transformation

Marketing Insider Group

We are living in a digital world. As a famous fictional alien group powered by technology might say: “Resistance is futile!” Like it or not, technology will continue to be an increasingly important aspect of running a modern business.

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How to Perform an SEO Audit in 4 Easy Steps

Act-On

Read this blog to learn how to perform an SEO audit in 4 easy steps and improve your site visibility, traffic, and conversions. Content Marketing Web

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes

Modern Marketing

Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. And increasingly it’s easy to do.

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58% of Marketers Believe They Could ‘Know More’ When It Comes to Martech

KoMarketing Associates

Although most marketers have adopted some form of martech at this point, new research shows that many are still just beginning to test the waters in terms of familiarizing themselves with martech platforms.

Mean People Suck In Marketing And What You Can Do About It

Marketing Insider Group

Why does most marketing stink? According to Michael Brenner, “the reason most of the marketing that we do that stinks and doesn’t work is that some executive with a big ego asked us to do it.”. You may be thinking, why not push back? Unfortunately, it’s not that simple.

The Content Marketing Intern’s Syllabus

Contently

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. In college, I majored in mass communication with a media studies concentration.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

How Marketing Can Prime a Prospect for Sales

Modern Marketing

Nothing irritates salespeople like unqualified leads. Marketers never intend to waste their sales team’s time, but without a conscious effort to source, qualify, and nurture potential buyers, marketers can’t know whether a prospect will buy or flake.

How to Use Alignment to Calibrate Your Marketing

Measure Up Marketing

As you know your car runs smoother and requires less energy to go faster and farther when the wheels are in perfect alignment, you perform better when your Marketing is in alignment with the business.

4 Quick and Easy Cybersecurity Tips for Small Businesses

Biznology

Utilizing all the security tools available will make any small business a small fortress. But how do you leverage them for the greatest effect without burning through a small business budget? Small businesses should encrypt everything they have to truly stay safe.

The 2019 Video in Business Award Winners

Vidyard

Skyping in space. A sales rep eating blazin’ hot wings during a pitch. An explainer video that treats you like a 5-year-old. An amazing parody of The Godfather starring, well, you!

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Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.