Sat.Nov 09, 2019 - Fri.Nov 15, 2019

Agile Marketing | Overview and 8 Reasons to Adopt It in 2020

Marketo

Marketing responsibilities and methodologies have changed drastically in the past decade. . It’s no longer logical or affordable for brands to create 12-month marketing plans to be reviewed annually. In the ever-changing digital space, a single Google update can pull the carpet right out from under your feet. While traditional marketing places the producers and their sales cycle at the center of the business, agile marketing prioritizes the customers and their buying process instead. .

Chief Revenue Officer – Friend or Foe to the CMO?

Ledger Bennett

The Chief Revenue Officer (CRO). An increasingly common role in larger organisations, there’s no doubt this individual will be making their mark throughout businesses of all shapes and sizes in the near future. And it’s no surprise, the role is a brilliant concept.

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Templates for Your 2020 Content Planning

Kapost

‘Tis the season to trade cliches with your colleagues in the hallways. “Can you believe the year’s almost over?” ” “Where did the time go?” ” I don’t know, Dave, it went.

Website Traffic vs. Conversion: What is More Important?

Aberdeen HCM Essentials

Finding out which one is more important – website traffic or conversion – is a long debate that every business owner considers. You can work on both, but you want to know which one is better to generate more sales and revenue.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How Creative Marketers Can Get What They Need From Data

Marketing Insider Group

Data and creativity have always been siloed, even in our own minds. You’re probably well-acquainted with the idea that our “left brains” are more logic- and data-focused, while our “right brains” house our creativity. The best ideas, however, require input from both hemispheres.

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Seven Reasons to Create eBooks For Your Business in 2020

Webbiquity

Guest post by Mathew Jade. Self-publishing isn’t just for seasonal authors. When you create eBooks , you’re using one of the most efficient and productive formats for content marketing.

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5 Tricks for Writing Social Media Headlines That Generate Engagement

Act-On

These tricks will help you write social media snippets that generate engagement and help you attract the customers you want. Social Media Marketing

Put the Focus on People to Transform Content Marketing

Marketing Insider Group

So you thought content marketing was all about the content? If you’re focusing your content marketing strategy on the subjects you’ll be covering and the different content formats you plan to create, you’re missing a trick.

Report: 37% of Marketers Waste Marketing Spend as a Result of Poor Data

KoMarketing Associates

Many marketers struggle to harness valuable, accurate data, and new research shows that they are wasting their marketing spend and losing customers as a result.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Do You Want Intent Data with That?

The Point

If you could layer third-party intent data into every lead gen program you run, would you do it? In other words, would you only ever want marketing leads from prospects pre-determined to be actively researching your category, solution, use case, etc.? My argument: no, you wouldn’t. .

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How to Leverage Display Ad Optimization

Modern Marketing

Consumer Expectations for Relevant Advertising.

The Biggest Event Trends for 2020

Marketing Insider Group

We’re now into the final quarter of the year, and it’s time to start making plans for the year ahead. 2019 has seen some exciting developments in the events industry and there’s a lot to look forward to over the coming months.

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60% of Marketers Say Lead Gen Quality Strategy Has Only Been ‘Somewhat Successful’

KoMarketing Associates

Marketers are still generating a generous amount of leads for their organizations, but new research suggests that there is still room for improvement in terms of strategy.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Perform an SEO Audit in 4 Easy Steps

Act-On

Read this blog to learn how to perform an SEO audit in 4 easy steps and improve your site visibility, traffic, and conversions. Content Marketing Web

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A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes

Modern Marketing

Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. And increasingly it’s easy to do.

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Why Marketing Should Lead Your Digital Transformation

Marketing Insider Group

We are living in a digital world. As a famous fictional alien group powered by technology might say: “Resistance is futile!” Like it or not, technology will continue to be an increasingly important aspect of running a modern business.

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58% of Marketers Believe They Could ‘Know More’ When It Comes to Martech

KoMarketing Associates

Although most marketers have adopted some form of martech at this point, new research shows that many are still just beginning to test the waters in terms of familiarizing themselves with martech platforms.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

The State of Manufacturing Content Marketing 2020

Industrial Marketing Today

The original post %The State of Manufacturing Content Marketing 2020% by %Achinta Mitra% appeared first on %Industrial Marketing Today%. Manufacturing content marketing has come a long way since it is early years. There are many positive trends as seen in the latest research report, Manufacturing Content Marketing 2020, Benchmarks, Budgets, and Trends published by the Content Marketing Institute. Yet, challenges remain as the survey shows and the reality that I see with my manufacturing.

How Marketing Can Prime a Prospect for Sales

Modern Marketing

Nothing irritates salespeople like unqualified leads. Marketers never intend to waste their sales team’s time, but without a conscious effort to source, qualify, and nurture potential buyers, marketers can’t know whether a prospect will buy or flake.

Mean People Suck In Marketing And What You Can Do About It

Marketing Insider Group

Why does most marketing stink? According to Michael Brenner, “the reason most of the marketing that we do that stinks and doesn’t work is that some executive with a big ego asked us to do it.”. You may be thinking, why not push back? Unfortunately, it’s not that simple.

4 Quick and Easy Cybersecurity Tips for Small Businesses

Biznology

Utilizing all the security tools available will make any small business a small fortress. But how do you leverage them for the greatest effect without burning through a small business budget? Small businesses should encrypt everything they have to truly stay safe.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

How to Use Alignment to Calibrate Your Marketing

Measure Up Marketing

As you know your car runs smoother and requires less energy to go faster and farther when the wheels are in perfect alignment, you perform better when your Marketing is in alignment with the business.

Brands Ignore Emojis at Their Own Risk

Modern Marketing

For many brands and small business owners, it might be tempting to dismiss emojis as frivolous, capricious and even a little un-businesslike. But here’s the thing: brands and business ignore emojis at their own risk.

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How to streamline your campaign execution

Aaron Raddon

Campaign execution is where the best laid plans often break down. Here's why it happens and how to fix it

Making the Most of Your Meta Descriptions for SEO

Biznology

If you’ve ever tried to sell a house, you know how critical curb appeal is to that effort. First impressions count for a lot. That’s just as true for the house’s interior. What does this have to do with SEO?

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.