Marketing Interactions
FEBRUARY 20, 2022
What happens when something goes wrong? In B2B marketing and sales, we talk a lot about our buyers’ pain or need. But that’s not what really defines a problem. The dictionary definition of problem is, “a matter or situation regarded as unwelcome or harmful and needing to be dealt with and overcome.”. There’s wiggle room in that definition. It doesn’t mean buy something new.
SendX
FEBRUARY 23, 2022
Email marketing is building strong relationships with the audience through effective emails. In the digital world, email marketing is a popular tool to promote your brand and engage with potential customers.
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Vision Edge Marketing
FEBRUARY 22, 2022
You’ve overcome one of the primary hurdles every company faces. Your company, products, and services have been discovered. Your upstream and downstream Marketing efforts related to segmentation, positioning, content, social, and SEO are paying off. What do you need next to grow? You need consideration. . A study by McKinsey Global Institute found a strong correlation between initial consideration and organic growth.
Webbiquity
FEBRUARY 22, 2022
Influencer marketing is increasingly popular in the B2B space, for the simple reason that buyers trust experts more than ads. But many B2B marketers are approaching it in the wrong ways, missing the mark with both the influencers and their audiences. A new report offers a wealth of guidance for doing B2B influencer marketing better. For example: Always-on influencer campaigns are more effective than one-off efforts.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
KoMarketing Associates
FEBRUARY 24, 2022
Marketing events have shifted in both form and function as a result of the Covid-19 pandemic, and new research suggests that marketers are still not entirely confident in virtual event execution. The CMO Council recently partnered with Cvent to publish the “Aligning Strategy, Teams and Tech for Success in a New Era of Events” report, and statistics indicated that the majority of marketers (64%) are only moderately effective or not effective at executing valuable virtual events.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Tony Zambito
FEBRUARY 21, 2022
B2B Leaders Must Develop Unified Approaches to Buyer Strategies and Customer-Centricity. Even though the business world is experiencing tumultuous change, B2B’s structure and governance are still very much fragmented. Hierarchy dominates. Functions and departments are represented by an elevator button. Stop at a reception desk of a typical multi-story B2B corporation headquarters, you are likely to be told that the marketing department is on floor 7, sales is on floor 2, operations on
Smashmouth Marketing
FEBRUARY 25, 2022
Events, conferences, and tradeshows are back, which leads to a good reminder of how to network at these events. While walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Once around the room I realized this was a great way to use LinkedIn on my iPhone. (iTunes/Google App Store: LinkedIn). It is a networking secret weapon.
KoMarketing Associates
FEBRUARY 22, 2022
As more marketers begin to shift their attention toward producing videos, new research is shining light on the benefits many are already seeing through the use of this form of content. Wyzowl recently published “The State of Video Marketing 2022” report, and statistics indicated that as of this year, 92% of marketers now claim that video is an important part of their marketing strategy.
Tomorrow People
FEBRUARY 21, 2022
Discover how cognitive biases can influence how users adopt or reject new product features. Your product has improved. You’ve captured and listened to the voice of your customers , and you’ve spent months developing features that some of your most loyal users have requested for a long time. But when you actually calculate your feature adoption rate, you notice that the percentage is less than you’d hoped.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Tony Zambito
FEBRUARY 19, 2022
B2B Buyers Will Endure Ongoing Challenges Ahead. From an overarching perspective, some industries have enjoyed a robust recovery coming out of the pandemic while others are still in a slow slog. In engaged B2B buyer research I have been conducting, there appear to be strong headwinds ahead for buyers to contend with. Inflation will only exacerbate the headwinds facing b2b buyers. .
Oktopost
FEBRUARY 24, 2022
While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes.
Smashmouth Marketing
FEBRUARY 25, 2022
Events, conferences, and tradeshows are back, which leads to a good reminder of how to network at these events. While walking around a networking event the other night I noticed everyone's nametag was just a name (no company). Once around the room I realized this was a great way to use LinkedIn on my iPhone. (iTunes/Google App Store: LinkedIn). It is a networking secret weapon.
Brightedge
FEBRUARY 23, 2022
Fifteen years ago, Lem and I started BrightEdge because we saw a huge gap in digital. Brands were investing to produce and optimize content but had no way to predict what would make that content findable by their customers. I had myself run websites and knew how hard it was to figure this out. Lem and I are both engineers and we worked hard to build the DataCube, the first reverse index of the internet.
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Benchmark Email
FEBRUARY 22, 2022
When it comes to finding what you need on the internet, most people just do a simple search. But if you want to get as specific as possible, that’s when long-tail keywords come into play. There’s a lot to take into consideration when tapping into long-tail keywords and using them for your company’s SEO strategy.… The post Long-Tail Keywords: Definition and How to Leverage Them appeared first on Benchmark Email.
Brandpoint
FEBRUARY 23, 2022
Social media can be a tricky place to navigate. And knowing when to stick with your organic strategy versus choosing to put money behind your posts can be even more challenging. Elizabeth Camp , social media manager at the Walker Art Center, gave us some tips on tackling the world of social media and knowing how to approach a brand’s social media presence.
Search Engine Journal
FEBRUARY 23, 2022
Are security headers a part of your SEO audits? Here's why they should be, alongside the top security headers you need to know. The post 5 HTTP Security Headers You Need To Know For SEO appeared first on Search Engine Journal.
Stevens & Tate
FEBRUARY 22, 2022
There are many ways to engage with potential customers these days, from social media to mobile and more. While it’s important that you establish a presence on different channels so that you can reach your target audience, it’s also important that you create a seamless experience. This is known as an omnichannel approach. An omnichannel approach allows customers to engage with a brand no matter what platform they’re on or what device they’re using, whether it’s online or in store.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Unbounce
FEBRUARY 24, 2022
It’s a humbling moment when you realize that not everyone has a use for the product you poured your heart and soul into. That’s right: Not everyone wants an app to remind them of their daily tasks or a food courier that delivers hot meals at a moment’s notice. It’s impossible to make everyone happy all of the time—and that’s OK! What’s not OK is wasting your resources (like ad money) on an audience that’s not searching for your product.
Martech
FEBRUARY 23, 2022
A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Marketers should keep this in mind as they look at new ways to engage consumers in virtual spaces. Only 6% of consumer respondents told Gartner that they were “very familiar” with the metaverse and that they “understand and can describe it to others.
Search Engine Journal
FEBRUARY 25, 2022
Popular WordPress plugin Rank Math now supports IndexNow for faster website indexing and ranking. The post Rank Math Integrates IndexNow for WordPress Sites appeared first on Search Engine Journal.
Sprout Social
FEBRUARY 22, 2022
If there’s one thing we know for sure about social media, it’s that you can always expect to see new features, content types and ways to engage your audience. One of the latest features by YouTube is YouTube Shorts. Haven’t heard it? No worries, you’re not behind the curve. In fact, you’ve probably already been creating this type of short-form video content on other platforms.
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Brandpoint
FEBRUARY 21, 2022
We know — working from home isn’t always easy. It can be lonely, monotonous, stressful, overwhelming and hard to keep your home life and work life separate. After all, everything is taking place under the same roof. But there are some undeniable benefits that, for our team, at least, make it all worthwhile. Brandpoint has been remote since the start of the pandemic, but some of our employees were already working from home or doing a hybrid model, so all in all, the concept wasn’t new.
Biznology
FEBRUARY 25, 2022
Two years into the COVID-19 pandemic, we’ve seen record numbers of people leaving their jobs. With demand for workers on the rise, employees and job-seekers are in a position to demand more from companies. PwC’s 2021 Consumer Intelligence Survey found that 86% of employees prefer to work for companies with values and interests that are aligned with their own.
Martech
FEBRUARY 24, 2022
Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. With many technology heavy-hitters like Meta (Facebook) and Apple racing to be the first to offer a truly seamless immersive experience, there appears to be little doubt that we will get this technology into the hands of the mainstream.
Sprout Social
FEBRUARY 23, 2022
How does Instagram shopping fit into your social media strategy ? It’s no secret that consumers rely on Instagram to browse new brands and hunt for products. Recent data shows that shoppers on Instagram have gone from “browsing” to “buying” in a huge way. According to Instagram, a staggering 44% of users shop on the platform weekly.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Brandpoint
FEBRUARY 22, 2022
Figuring out where your brand fits in the world of social media presents a challenge for many businesses. Some fail to understand the value of investing in social; others just don’t know how to use it or where to start. We asked Brittany Fero, Principal of PB&, a few pressing questions on how to better utilize social media. She gave us some great insights on finding your brand’s audience on social media, coming up with creative ways to reach that audience and optimizing your mess
Biznology
FEBRUARY 24, 2022
OK, I’ll admit it. I am a demand gen marketer. My entire B2B career has been about leads—lead quality and quantity. Measurable marketing communications. Cost per lead. Conversion rates. ROI on marketing investments. And for good reason. On my side, I was trained as a data-driven, direct-response marketer. On the market side, I have never seen a study that didn’t place leads at the top of the B2B priority list.
Search Engine Journal
FEBRUARY 23, 2022
Semantic search combines context and user intent through vector similarity to bring intelligence to search engines. What does that mean for your marketing plans? The post Semantic Search: How It Works & Who It’s For appeared first on Search Engine Journal.
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