markempa

JULY 25, 2017

How can marketers better connect with people we hope will become our customers? Over the past year, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Why? Because right now, the trust gap between marketers and customers has never been wider. For example, this recent Gallup Poll shows that confidence in the honesty and ethics of marketers and sellers isn’t much higher than Members of Congress.

B2B Sales 323

B2B Sales Trust Marketing Ethics Paid Search Agency 323

Marketing Insider Group

JULY 24, 2017

Demand generation is complex. 7,000-piece jigsaw puzzle complex. This dynamism is the root of demand gen’s power, as well as the seeds of its downfall. When marketers don’t get the whole puzzle to fit together, the result is a jumbled mess of marketing tactics rather than the masterpiece you get when every piece works in […]. The post Why Demand Generation Requires a Strategic Mindset appeared first on Marketing Insider Group.

Demand Generation 279

Demand Generation Demand Jigsaw Generation 279

Influitive

JULY 25, 2017

In 2016, Cristina Melluzzi, Head of Customer Advocacy EMEAR at Cisco, was facing something lots of B2B companies can relate to: having an internal fire drill every time Cisco needed customers for references, speaking opportunities, analyst interviews, and case studies. Cisco had a traditional reference program with around 100 European customers that sales and marketing.

Case Study 209

Case Study Case Studies Brand Identity Branding 209

Tomorrow People

JULY 25, 2017

Discover the mistakes B2B marketers make when implementing campaigns - and how to become the marketing wizard who overcomes them.

Campaigns 207

Campaigns B2B Marketing B2B Marketing 207

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Vision Edge Marketing

JULY 25, 2017

In a recent article, David Dodd wrote the innovations in Marketing “have promised to improve marketing effectiveness and efficiency, and numerous research studies purport to show that they are delivering a wide range of benefits. But have these innovations really improved the bottom-line productivity of B2B marketing? Can we show – in a credible and convincing way – that B2B marketing is more financially productive today than it was 10 or 15 years ago?

Product 173

Product Planning CMO Act-On 173

KoMarketing Associates

JULY 27, 2017

New research suggests that customers prefer to turn to original marketing content during the buying process that addresses their specific pain points. To learn more about customer preferences, the Content Marketing Institute and SmartBrief recently conducted the “How Content Influences the Purchasing Process” survey. The findings showed that the majority of customers (62 percent) prefer marketing content that speaks to their specific needs and/or pain points.

Peer-to-peer 158

Peer-to-peer Thought Leadership Content Paper 158

Biznology

JULY 25, 2017

Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. What then? What happens when you spend the time and energy going through all your old posts and content to intentionally render properly on Twitter, Facebook, Pinterest, Plus, Medium, LinkinedIn, and Tumblr, and you go back to share your old evergreen content onto Facebook and when your title, summary, and featured image pop up on Facebook automagically, it’s the same crap

Facebook 175

Facebook Tools Content Marketing Content 175

ViewPoint

JULY 24, 2017

A competitor in the teleprospecting business recently published a list of B2B companies based on how easy or hard they were to work from a lead-generation standpoint. They listed those that they had had success with on top. At the bottom of the list were what they called “uncloseables,” meaning these were companies that this competitor was not able to generated leads from.

Sales Qualified Leads 149

Sales Qualified Leads PointClear Lead Qualification High Quality Lead 149

Marketing Insider Group

JULY 24, 2017

Social media is no longer just a fun, helpful supplement to a marketing mix. For many companies, it has become the primary vehicle for customer engagement. In fact, a report by LinkedIn found that 90% top performing sales representatives incorporate social media into their tactics. Using the right tools and data, you can find compelling […]. The post How to Ramp Up Your B2B Sales Lead Generation with Social Media appeared first on Marketing Insider Group.

Social Media 192

Social Media Lead Generation B2B Sales Sales Leads 192

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

NuSpark Consulting

JULY 23, 2017

Launched in August 2014, LinkedIn’s Sales Navigator makes use of the social platform’s richly populated database of business profiles to identify the ideal prospective customer. Users can connect with their prospects, engage with them through messages, get instant insights and monitor the success of their efforts online—all within the program’s parameters.

Sales Qualified Leads 145

Sales Qualified Leads High Quality Lead Linkedin Account Based Marketing 145

Biznology

JULY 26, 2017

Account-based marketing is a hot concept in B2B these days, but how does it really work on the ground? David Rowe , SVP marketing and business development at Enli Health Intelligence , spoke at the BrandHIT marketing conference in Las Vegas last month, and candidly shared some of his firm’s experiences in migrating from traditional B2B demand generation to an ABM strategy.

Top of Funnel 164

Top of Funnel Account Based Marketing ABM Lead Ranking 164

KoMarketing Associates

JULY 27, 2017

As any savvy paid search advertiser knows, ad extensions are one of the keys to a successful ad. Not only are they free to implement, but they make the ad bigger, which helps improve the overall visibility and ultimately, click-through-rate. While implementing ad extensions might be simple, B2B marketers need to know there are a few pitfalls that need to be avoided when creating them.

Paid Search Agency 120

Paid Search Agency PPC Adwords Ads 120

Marketing Insider Group

JULY 27, 2017

Google intentionally makes it incredibly easy to get started on AdWords. In most cases, it’s as easy as selecting a handful of keywords, writing an ad, and of course, adding credit card information. To give you an idea, nearly 80% of US search ad revenue is earned by Google! Given this number and the simplicity factor, […]. The post 15 PPC Tips to Fuel Your Google AdWords Campaign Performance appeared first on Marketing Insider Group.

Adwords 183

Adwords PPC Google Campaigns 183

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Avitage

JULY 26, 2017

B2B sales organizations with a complex, “platform,” or value sales process face some of their biggest challenges in the initial prospecting stage. The process for a value sale is naturally longer than a simple product sale. Companies risk missing revenue growth targets when sellers are ineffective or inefficient at getting target accounts to engage.

Conversion 120

Conversion Differentiation B2B Sales Buy 120

Biznology

JULY 28, 2017

Online sales is a booming industry and the revenue is growing exponentially. One just has to look at the many retail giants with years of experience that have either scaled back or closed down altogether to see the effect it is having on traditional retailers. Those are the companies that did not adapt fast enough to changing shopping habits and the importance of online marketing.

Buy 143

Buy Tips Cross-Selling Barriers 143

KoMarketing Associates

JULY 26, 2017

New data suggests that although artificial intelligence (AI) is becoming more prominent, organizations still have mixed feelings about it. That being said, those who have deployed AI are utilizing it for marketing purposes. ICUC Social recently conducted its “Artificial Intelligence Survey” to determine how marketers feel about AI and its usefulness at their companies.

Marketing Management 120

Marketing Management Customer Surveys Planning SEO 120

Marketing Insider Group

JULY 27, 2017

In many ways, we’re living in the golden age of marketing. We can reach customers in real-time on their preferred channel at the moment they’re prepared to make a purchase. Opportunities abound, but they bring with them huge to-do lists. When we add in the breakneck speed of innovation, long term planning becomes virtually pointless. […]. The post Boost The Bottom Line With Pragmatic and Agile Marketing appeared first on Marketing Insider Group.

Planning 167

Planning Marketing & Strategy Purchase Marketing 167

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Kaon

JULY 26, 2017

B2B marketers everywhere are always hunting for ways to decrease the time it takes to move leads through the funnel and to enhance marketing messaging. Even more so, trade show and event marketers are looking for ways to increase the engagement and effectiveness of their efforts. And, we are all trying to deliver a consistent, updated product and brand story to our sales teams around the country and the world frequently and in real time.

B2B Marketing 127

B2B Marketing Trade Show B2B Paid Search Agency 127

Biznology

JULY 27, 2017

Have you read sales pages that scream, “You don’t need to know SEO! Our software does it all!” Solving your SEO writing woes with software sounds so easy. You wouldn’t have to worry about keyphrase usage, penning the perfect title length, or structuring links. Just feed in your copy and poof! instant optimization help! In fact, the sales copy for one SEO plug-in even says, “We walk you through every step: no need to hire or be an SEO expert.” Sounds wonderful,

SEO 143

SEO Keywords Copywriting Training 143

KoMarketing Associates

JULY 24, 2017

Marketers are turning to content marketing to achieve their objectives, but new research suggests they are still finding it difficult to use this tactic efficiently. According to the “2017 Content Management and Strategy Survey” from the Content Marketing Institute, 91 percent of marketers use content to market their products and services. Furthermore, 92 percent said that their organization at least “somewhat” views content as a business asset.

Enterprise Management 120

Enterprise Management Customer Surveys Marketing Management Content Marketing 120

Marketing Insider Group

JULY 26, 2017

Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research, curated by Mack Fogelson, consider the following: The post These Are The 3 Big Reasons Why Purpose Matters to Marketing appeared first on Marketing Insider Group.

Curation 156

Curation Marketing & Strategy Marketing Research 156

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Contently

JULY 26, 2017

Imagine you’re playing soccer. You’ve trained for years, now finally at the peak of your powers as you confidently march toward the title. Then, with the score tied in the championship, the ball falls to you just yards from the goal. But instead of knocking it in to rapturous applause, you scuff your opportunity, doomed to watch your biggest competitor take all the spoils for itself.

Lead Scoring 139

Lead Scoring Lead Ranking Keywords SEO 139

Webbiquity

JULY 25, 2017

Guest post by Sudhir Bhushan. Building a website has become a relatively easy job, thanks to the wonderful CMS that is WordPress. (You could use something else…but why?). However, maintaining it is can be a challenging task that you can’t ignore if you want to yield maximum results from what you have created. Having a website that is not functioning well or is suffering from performance issues could very well get you penalized by Google, resulting in the loss of brand credibility, revenue

Marketing Websites 137

Marketing Websites Tips SEO Social Media 137

Adobe Experience Cloud Blog

JULY 28, 2017

By now, you’ve probably seen how live content gets pushed to the top of every stream on your social media feeds. You probably even get push notifications on your apps when someone goes live. It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Marketing Insider Group

JULY 28, 2017

As a B2B marketer you’re constantly under fire. Between your executive team debating your budget to the sales team demanding BETTER leads and MORE opportunities, it’s like the hunger games out there. Now more than ever, demand generation and content marketers are worried about failing to meet lead-based goals. Lucky for you, I have three […]. The post 3 Research-Based Insights to Prevent Lead Generation Failure appeared first on Marketing Insider Group.

Lead Generation 152

Lead Generation Research Generation Leads 152

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Convince & Convert

JULY 27, 2017

If a picture is worth a thousand words, an emoji is worth at least 140. These little icons allow users to convey complex ideas and emotions quickly and accurately. They have become a language of their own. And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. As of 2015, about half of all Instagram captions and comments included at least one emoji.

Tips 119

Tips Advertising Agencies Marketing & Strategy Paid Search Agency 119

Contently

JULY 27, 2017

Salespeople don’t have it easy. Hit your numbers and you’re safe. Miss your sales quota, and you may be looking for work. That reality puts salespeople in an awkward position. They have to push products to anyone with a pulse, yet no one wants to buy from a pushy salesperson. According to a recent study from DiscoverOrg, a sales intelligence platform, not many B2B salespeople are successfully walking this tightrope.

Studies 98

Studies B2B B2B Sales Verticals 98

Adobe Experience Cloud Blog

JULY 25, 2017

The hottest ticket on Broadway, even after two years at Richard Rodgers Theatre, is still Lin-Manuel Miranda’s Tony Award winning Hamilton. Not only has the show attracted a stellar list of celebrity audience members and won 11 prestigious Tony Awards, but now with productions in New York, Chicago, and London, as well as not one but TWO National Tours with stops scheduled across the country we, “normal people,” finally have the chance to maybe snag a ($400) ticket, if we’re lucky.

Thought Leadership 134

Thought Leadership Paid Search Agency Marketo Network Marketing 134