Sat.Sep 12, 2009 - Fri.Sep 18, 2009

Trending Sources

Inbound Marketing, The Uber List for Outbound Marketers

Smashmouth Marketing

Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ).

ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions.

New FTC Disclosure Guidelines for Testimonials and Endorsements

WriteSpark

In October 2009, the U.S. Federal Trade Commission (FTC) is expected to issue new guidelines for disclosure about a company's use of the testimonials and endorsements received from both customers and expert reviewers.

Brand guidelines not fit for purpose

Beyond

I've just been looking through two sets of brand guidelines, both for household-name b2b brands. They are nice, shiny, well produced documents. Look great in print. But I'm looking for guidance on how we use the brands for online projects we're planning.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

More Trending

Guest Post: Rebel Brown - Rolling Thunder - Powering Momentous Market Launches

Ambal's Amusings

I met Rebel Brown through our common friend Ardath Albee earlier this year. Rebel is a go-to-market strategist specializing in start ups, turnarounds and start-arounds in the high technology arena.

Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. I was inspired to write this post by a group of brave Canadian ski jumpers that are have been denied permission to compete in the upcoming games.

Inbound Marketing, The Über List for Outbound Marketers

Smashmouth Marketing

Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ).

{grow} is moving!

grow - Practical Marketing Solutions

Please note that my blog is moving over the weekend and this will be the last blog post at this address. The new address is: www.businessesGROW.com/blog I am moving to a new Internet services provider and to the Wordpress platform.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

We’ve all been reading a lot about the social media horse race. Will it be Facebook or MySpace? Or will it be Twitter by a nose? For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. These brands all start to sound the same and there are so many variables at play—the usual business stuff like VC funding, marketing, strategy, management, funding, M&A, etc.—that that it’s hard to know where to place your bets.

Be my guest at my all-new webinar on A/B and multivariate testing *specifically for B2B marketers*.

Sales Lead Insights

I’m presenting this Webinar with my co-host Anne Holland. You probably already know Anne. She founded MarketingSherpa. Now she’s publishing a new resource site called WhichTestWon.com. In our webinar, you’ll get: Case Studies of A/B tests run by B2B marketers to improve lead generation. How to convince your boss (or the CEO) to let you run tests. What to test (and what not to bother testing).

Acxiom Uses Social Media Data to Segment Email Lists

Customer Experience Matrix

Summary: Acxiom's new social media marketing tool gathers public data about social media links and uses it to segment email lists. It's a different, and arguably more practical, approach to helping marketers take advantage of social media. Acxiom last week released a new “social media marketing” solution called Relevance-X Social.

The lamest excuses to avoid social media marketing

grow - Practical Marketing Solutions

Today my schizophrenic journey into B2B and social media takes yet another twist. In part one we looked at how the social web can play a role even in "extreme" B2B sales situations. Part 2 explained that, in some situations, the time may not be right for engagement.

B2C 2

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Want to know which social media tool to bet on? Look at their relationship models.

Chris Koch

We’ve all been reading a lot about the social media horse race. Will it be Facebook or MySpace? Or will it be Twitter by a nose? For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. These brands all start to sound the same and there are so many variables at play—the usual business stuff like VC funding, marketing, strategy, management, funding, M&A, etc.—that that it’s hard to know where to place your bets.

New Ebook – 65 Tips on B2B Demand Generation

The Point

Newly updated, revised, and now available for the first time in convenient ebook format: The High Tech Direct Marketing Handbook. Download your free copy here. This is the 5th edition of the handbook, a compilation of 65+ tips and techniques on direct marketing strategy, creative, offers, media, and just about everything in between. [.].

RightNow Adds Social Community Capabilities (But Don't Expect Support Costs to Fall as a Result)

Customer Experience Matrix

Summary: RightNow has extended its social media footprint by purchasing HiveLive, which lets companies build public and private communities. It also released a benchmark survey showing that online channels (email, chat, Web self-service) don't do much to reduce customer service telephone calls. In keeping with my recent posts about broader utilization of social media, I had a chat earlier this week with on-demand CRM vendor RightNow , who updated me on their recent purchase of HiveLive.

Five reasons B2B companies should reject social media marketing

grow - Practical Marketing Solutions

In yesterday’s post , I demonstrated that even in the case of the most extreme B2B sales situation (one customer, long sales cycle, few competitors), there could be a place for social media marketing. Today I’ll tell you why it isn't that simple. Does my schizophrenia seem strange?

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

B2B Marketing Zone

Reachforce

We are excited to be a part of the B2B Marketing Zone joining the ranks of fellow bloggers, Brian Carroll, Paul Dunay and Jon Miller. The B2B Marketing Zone is a joint venture between Tom Pick of WebMarketCentral and Tony Karrer CEO/CTO of TechEmpower. In their own words here is

Free your Whitepapers from Registration!

Ambal's Amusings

Too many whitepaper providers are hiding their documents behind a registration process. Not only does this obstacle prevent many users from going forward and download your whitepapers, it also annoys a lot of them (me included.) Furthermore, some of your competitors are not using a registration process to distribute their papers, which helps them stay ahead of the crowd. The Need for Registration.

CMO Club Demand Gen Roundtable

Smashmouth Marketing

The following podcast was created by Pete Krainik of The CMO CLUB :Insights from CMOs Roundtable: Demand Generation in a Social Networking World. Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen. We discuss these issues and trends and suggest a few things CMOs should be thinking about today that can impact them in the near future.

The case for social media marketing and "Extreme B2B"

grow - Practical Marketing Solutions

At one point in my career, I had one of the largest (if not THE largest!) sales positions in the world. I had just one customer and they bought more than US$1.5 billion of goods and services from my company every year. That’s what I call Extreme B2B. Long sales cycle. High stakes.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Why Sales Throws Marketing Under the Bus…

Reachforce

Gotta say, when Amy asked if I’d read this whitepaper from Silverpop I was instantly intrigued. Maybe it’s the fact that sitting as the Sales/Marketing Ops person I have sat directly under that bus a few times (as we all have regardless of which side you come from), or

Adobe Buys Omniture: Good for Marketers, Bad for Marketing Automation Vendors

Customer Experience Matrix

Summary: Adobe's agreement to purchase Omniture illustrates the on-going convergence of Web content management and Web analytics systems. This puts pressure on marketing automation vendors, who also want to provide Web analytics and content management, and who are already being pressed by customer relationship management (CRM) vendors. That's a pretty unpleasant position. Adobe 's announcement that it will purchase Omniture for $1.8 billion makes perfect sense.

CMO Club Demand Gen Roundtable

Smashmouth Marketing

The following podcast was created by Pete Krainik of The CMO CLUB :Insights from CMOs Roundtable: Demand Generation in a Social Networking World. Social media is definitely impacting branding, service and support, but no CMO can ignore it's impact on demand gen. We discuss these issues and trends and suggest a few things CMOs should be thinking about today that can impact them in the near future.

Sales 2.0 Conference Highlights Need for Buyer Personas

Tony Zambito

This September 10th, I attended the Sales 2.0 Conference in Chicago.  The conference focused on the changing environment of sales and paid particular attention to issues related to understanding buyers. One of the more notable speakers was Kevin Hooper, VP of TSG at Hewlett Packard.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

What is Silverpop Engage B2B? – Marketing Automation Who’s Who

Reachforce

Our customers, prospects and B2B Lead followers often ask us about marketing automation. Since ReachForce targeted role-based leads are fed into many of these solutions we decided to give each of them an opportunity to explain their key benefits and features in their own words. Thanks to Adam Needles (Twitter

Lead Generation Data: Converting leads to pipeline revenue is biggest issue for marketers

B2B Lead Generation Blog

I recently hosted a poll to ask fellow marketers which aspect of the B2B lead generation frustrated them the most. Overall, 34% of the 94 participants replied that converting leads to pipeline revenue is the biggest issue for them. According to the comments, most folks weren’t surprised.

Keys

grow - Practical Marketing Solutions

This is a true story. It has nothing to do with business or marketing but it might be entertaining or inspiring to you all the same : ) My wife and I spent this weekend in the cool mountain air of lovely Highlands, NC. As our first hike of the weekend, we chose a trail at the end of a remote gravel road in the Nantahala Forest. The trail was steep, following a rocky river down incredible cliffs and waterfalls.