Sat.Jul 02, 2011 - Fri.Jul 08, 2011

What Your Business Needs To Know About Google+

Modern Marketing

by Jesse Noyes | Tweet this Unless you’ve avoided the Internet over the past two weeks, you’ve probably heard about Google’s big play into the social web. It’s called Google+ , and it’s been labeled the search giant’s Facebook contender. That’s a modest assessment. Make no mistake.

The Future of Buyer Personas is Social - Part 1

Tony Zambito

Image by eliazar via Flickr. About a dozen years ago, I became involved with personas through fate by meeting Alan Cooper , at the time he just finished his landmark book The Inmates Are Running The Asylum , and becoming enamored with personas as a process to build more user friendly products. 

Trending Sources

Reinventing Marketing at GE

The Effective Marketer

GE's Ecomagination Ad Campaign - Result of the Marketing Transformation Process. Who would have thought that General Electric (GE), one of the most admired companies in the world didn’t have a substantial marketing organization up until recently.

Plan 49

Don’t tell Jelli there is no ROI in Social Media!

Buzz Marketing for Technology

I had the pleasure of meeting the team from Jelli ( [link] ) a few weeks back. Jelli for those of you who don’t know it already is 100% user controlled radio so what Pandora is doing for music is what Jelli is doing for radio – totally crowdsourced.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

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It’s Not Rational, B2B Marketing Needs to Get Emotional!!

Digital B2B Marketing

This post was sparked by a spirited, and at times emotional, debate during the #bizforum chat on Twitter yesterday evening. Thanks to @ samfiorella for instigating and @ chieflemonhead , @ MaureenB2B , @ PrashSabharwal and @ josepf , among others, for a spirited discussion. B2B buying is complex because the products are complex. Evaluating B2B solutions is hard, and the final decision is not made with absolute knowledge it is the right decision.

B2B 21

Are You Revenude? 5 Ways To Prove Marketing’s Impact On Revenue

Modern Marketing

by Brian Kardon | Tweet this How are you measuring marketing’s performance? If you are like most marketers, you’re proud of all the ways you measure marketing – pageviews, visits, visitors, click-through rates, open rates, bouncebacks, unsubscribes, size/growth of the database, cost per lead, etc. The list is nearly endless. But are you measuring the things that your CEO and CFO care most about: marketing’s contribution to revenue?

7 Writing Tips to Connect Emotionally with Your Readers

Writing on the Web

How do you create an emotional connection with your readers? More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Here are some psychological secrets to keep in mind.

How to Leverage the 5 Stages of the Customer Buying Cycle for More Sales

Hubspot

This is a guest post by Matt Winn, online communications specialist at Volusion , an industry-leading ecommerce software that powers online business for over 25,000 clients. Matt serves as the chief blogger for Volusion’s Ecommerce Blog , and you can follow Volusion on Twitter @volusion.

Buy 18

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Six Tips for Effective Editorial Advisory Boards

B2B Memes

In an article published last Monday, Joe Pulizzi advocated the use of editorial advisory boards for content marketers. In keeping with his July 4th publication date, Pulizzi made his case with revolutionary zeal. Having worked for many years with editorial boards, I share his appreciation for them. But while I second his advice, I do so with a few words of caution. Advisory boards only work well when you put sufficient energy and thought into forming and maintaining them.

5 Questions on Social Media With Michael Brenner

Marketing Insider Group

Recently Renee DeCoskey , one of the top contributors at our social news and blog site Business2Community started a series of Expert Interviews. I was honored to be included with such social media rock stars as Margie Claymen and Suzanne Vara and hope it gives you some insight into my background and current thinking on social media. How did you get your start in the industry? I started in client service for the Nielsen company. They were called A.C.

Casey Anthony, Communitainment and the Death of Democracy

Marketing Craftmanship

The Fourth Estate: As journalism goes, so goes democracy.

10 Terrific New Twitter Infographics in 2011

Hubspot

In the world of the web where we're inundated with tons of text, infographics can be such a refreshing way to absorb new information. I've noticed there have been some truly awesome new Twitter infographics out there lately, so I wanted to share them with all you marketing folks.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Does the Internet allow more differentiation?

Biznology

Image by elvinj via Flickr. If you are a marketer, you can't ignore differentiation. Differentiation is not just about a difference from the competition--it's a difference that your customers care about. Without some kind of differentiation, marketers don't have much to talk about.

How an Industrial Distributor Uses Content Marketing Effectively

Industrial Marketing Today

Websites of most industrial distributors follow the same basic format – the focus is on their product line card. You will find little evidence of best practices in content marketing – relevant, valuable and compelling content for customers. In other words, the online content is very product-centric. It is rare to find explicit calls to action (C2A) on these sites. The C2A is typically a toll-free number pasted all over the site in a large font.

3 Ways Social Media Will Fail Marketers

Marketing Craftmanship

All communication channels have limitations. Social media will not increase word of mouth influence.

40 Brilliant Work Hacks to Improve Your Marketing Productivity

Hubspot

A marketer's day is littered with distractions. In the fast-paced world of inbound marketing , we usually have a million different projects and campaigns either underway or in the works, which can often make it difficult to buckle down and focus on one thing.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Your Marketing Surveys Suck! How to Get Accurate Usable Results that Will Help, Not Hurt, Your B2B Marketing

Modern B2B Marketing

by Maria Pergolino Much of my early B2B marketing career and graduate program was focused on survey design and methods to gain marketing insights and develop marketing strategies.

Marketing Automation- What’s the Fuss? New Book Sets the Record Straight

NuSpark

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors.

[Infographic] Inside The Busy Mind Of A Marketer

Modern Marketing

by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds.

Hi, my name is Frank and I am an Internet marketer

Biznology

Image via Wikipedia. by Frank Reed. In a dimly lit church basement, Internet Marketers from around the area have gathered for their IMA (Internet Marketers Anonymous) meeting. It's an interesting crowd that is obviously not used to being around actual people very often.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Lead Nurturing: 5 Ways to Hatch More Sales

Modern B2B Marketing

by Carol Fox Is your lead nurturing process a little like waiting for eggs to hatch? Results are slow and you feel like you have little control over the when, why and how? Not to worry – many organizations are faced with the challenge of lead nurturing.

Marketing Automation- What’s the Fuss? New Book Sets the Record Straight

NuSpark

If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation. You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. As they should… because without a sound lead nurturing process your firm suffers and those leads you worked so hard to generate will likely do business with competitors.

Heard about the convergence of search & social? …it’s here

EMagine B2B Blog

Back in the good old days of, say, 2009, there used to be two separate things: search engines and social media. They were two separate destinations, two distinct marketing tactics, and were well on the way to becoming separate marketing specialties. You didn’t really hear much – if any – talk about “convergence.” But a [.]. B2B Web Strategy Search Engine Marketing Social Media

All SEO Service Providers Are Not Created Equal

Biznology

Image via Wikipedia. by Nick Stamoulis. Smart businesses and individuals understand that it takes a lot more than just setting up a Web site to find online success these days.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Marketing Advice From Our Founding Fathers (Happy 4th!)

Hubspot

Today is Independence Day! For many Americans, that means a day off from work, outdoor barbeques, and good summer fun.

Learning HOW in Chicago. Ideas on great design and a creative event.

MLT Creative

After a busy week catching up at work, the long holiday weekend gave me the chance to slow down and reflect on the amazing experience I had at the HOW Design Conference in Chicago. Since this was my first design conference, as well as my first trip to Chicago, I had no idea what to expect.

Hollywood Your Content Marketing: 3 Lessons to Learn from Movie Sequels

Modern B2B Marketing

by Maria Pergolino One of the proven formulas for success in the movie business is the continuation of an existing story via sequels. In fact, in 2011, a record 27 sequel films will be released. Audiences love to reconnect with characters and find out what’s going to happen next. Storytelling is by far the most underrated skill in business.”. Gary Vaynerchuck. New York Times bestselling author of The Thank You Economy.

Schemas, microformats, rich snippets, and SEO

Biznology

Image via Wikipedia. If you don't know what those words mean, you should, because these concepts are turning SEO on its ear. It is no longer enough to mark up your Web pages with HTML and hope for the best.

SEO 5

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.