Chris Koch

JUNE 11, 2010

What happens when you stake the value of your contribution to the company on something that you’ll never do as well as someone else? This was the gist of a very controversial assertion made by a senior marketer from a very well known B2B technology company during dinner at our ITSMA Marketing Leadership Forum (download highlights from the ITSMA Marketing Leadership Forum) when he said: “An overemphasis on leads is damaging our relationship with sales.”.

Lead Generation 173

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 173

Writing on the Web

JUNE 8, 2010

Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. No big surprise for those of you who know what an introvert I am. But still, I am using Twitter , Facebook and LinkedIn and I think you should too.

Twitter 173

Twitter Linkedin Facebook Content Marketing 173

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. The big eye opener for me was – B2B marketers are always tasked with getting net new customers when in reality their existing customer base is their most important source of revenue and referrals.

B2B Marketing 170

B2B Marketing BtoB Digg B2B 170

Webbiquity

JUNE 7, 2010

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. through co-creation and crowdsourcing ) and customer service ( Best Buy and Comcast for example) to human resources (outstanding HR tweeps: Sharlyn Lauby and Alicia Arenas ) and sales groups.

Social Media 164

Social Media Media Enterprise Management Digg 164

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Marketing Insider Group

JUNE 7, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 7, 2010 7 Subscribe The 7 Burning B2B Social Media Questions Share On Tuesday, June 8 th , I will be joining a distinguished panel of folks from leading firms such as Bloomberg, Capgemini, CB Richard Ellis, MS&L, and Orrick, Herrington & Sutcliffe.

Social Media 161

Social Media Media B2B Customer Satisfaction 161

Smashmouth Marketing

JUNE 11, 2010

The Catcher in the Rye. Moby Dick. Pride and Prejudice. The Grapes of Wrath. A Tale of Two Cities. If there's one thing those books have in common for me, it's that they were part of my high school summer reading lists. Remember those? You'd receive a list of books before the end of your school year that you'd have to read in preparation for the next school year.

B2B Sales 159

B2B Sales B2B Marketing Emarketing B2B 159

Everything Technology Marketing

JUNE 10, 2010

B2B marketing is undergoing dramatic change. Traditional marketing tactics are losing effectiveness, and new tactics such as social media are still perceived as unproven. And while social media is a success story in consumer markets, adoption in B2B markets is still lagging. The LinkedIn B2B Technology Marketing Community is conducting a comprehensive, vendor neutral survey of B2B marketing executives and professionals to better understand the state of social media in the evolving B2B marketing

Social Media 157

Social Media Customer Surveys Peer-to-peer B2B Marketing 157

Webbiquity

JUNE 9, 2010

If your small to midsized business is struggling with questions about how to create an effective social media strategy, use social media tools most effectively, make the best use of your time on social media, generate results or other related issues, mark your calendar for this upcoming one-day social media and online marketing event. On June 24, SCORE will be hosting its Social Media & Internet Marketing Boot Camp in Bloomington.

Social Media 157

Social Media Media Digg Webinar Metrics 157

Writing on the Web

JUNE 8, 2010

I’m curious… what kind of blogging platform do you use? I’m going to offer some free teleclasses soon on blogging tools and best practices, and this information is necessary so I can know what’s needed most. Please take the poll, or just leave a comment if you use something not mentioned here… thanks! Online Surveys & Market Research.

Business Blogging 152

Business Blogging Tagging Customer Surveys Online Marketing 152

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The Point

JUNE 11, 2010

Just getting started with lead nurturing? Recently invested in marketing automation software? Concerned that your lead nurturing program isn’t everything it should be? Great lead nurturing starts with more than just software. Learn more in Spear’s newest white paper : “Top 10 Tips For Lead Nurturing Success: How to Get the Most From Your Lead Nurturing Program, and How to Plan for Success if You’re Just Getting Started.”.

Lead Nurturing 144

Lead Nurturing Paper Marketing Automation Services Tips 144

Marketing Insider Group

JUNE 11, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 11, 2010 Subscribe B2B Social Media Strategy and Executive Buy-in Share For today’s post I have had the pleasure of being asked to guest blog for B2Bbloggers.

Social Media 142

Social Media Buy Media Marketing & Strategy 142

Webbiquity

JUNE 8, 2010

Guest post by Kim Albee. With all of the hype surrounding social media, knowing how to dip your toe in the water without falling into the deep end of the social media pool can be challenging. Should you participate? What avenues will be most fruitful? And how do you optimize the time you spend with social media sites? Excerpted from my new booklet, Effective Online Marketing In A Nutshell , here are some tips that will help: LinkedIn. 1.

Social Media 134

Social Media Marketing Automation Services Media Digg 134

Writing on the Web

JUNE 7, 2010

5 Tips to Keep on Track" alt=" Dont Jerk Blog Readers Around: 5 Tips to Keep on Track" />. 5 Tips to Keep on Track" width="110" height="73" /> What’s the most frequent complaint I hear about blogging? Next to “I don’t have enough time,&# it’s “I don’t know what to write about.&#. Guess what? The two questions are related to the same problem: not enough clarity about business blog goals.

Tips 151

Tips Work Management Marketing Management Class 151

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Ambal's Amusings

JUNE 9, 2010

We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Britton Manasco. Blog Illuminating the Future Twitter brittonmanasco. " Companies engaged in a complex sale must link thought leadership to intelligent client discovery. " 's Marketing Prediction for 2010. B2B marketers will increasingly realize that one of their key challenges is to guide decision teams through challenging decisions using compelling thought leadersh

B2B Thought Leadership 133

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 133

Marketing Insider Group

JUNE 9, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 9, 2010 Subscribe Social Media: The Journey Begins With You Share Great news, your boss has selected you to create and manage the company’s new social media initiatives.

Social Media 142

Social Media Media Co-Registration Paid Search Agency 142

NuSpark Consulting

JUNE 11, 2010

Welcome to part two on how to track your online marketing efforts with Google Analytics. As a refresher, please read part one first, so that part two makes sense. Read it here. [link] After reading the first post, you now understand the importance of custom URL tags so that all of your media activity can be tracked. Now [.]. Tags: Analytics Marketing Strategy Advertising Analytics tracking Measurerment Social Media.

Social Media 130

Social Media Analytics Advertisements Advertising 130

Writing on the Web

JUNE 10, 2010

How Business Owners Can Benefit From LinkedIn’s Features , this week’s featured guest post, by Carol Tice, Make a Living Writing blog. LinkedIn is a highly useful social-media site for business owners looking to connect with prospective customers, suppliers, partners, or other businesses in their town. If you haven’t already built a profile on LinkedIn, I recommend it.

Linkedin 149

Linkedin Ideal Customer Profiles Screencast Copywriting 149

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Ambal's Amusings

JUNE 9, 2010

We asked "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Britton Manasco. Blog Illuminating the Future Twitter brittonmanasco. " Companies engaged in a complex sale must link thought leadership to intelligent client discovery. " 's Marketing Prediction for 2010. B2B marketers will increasingly realize that one of their key challenges is to guide decision teams through challenging decisions using compelling thought leadersh

B2B Thought Leadership 133

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Emarketing 133

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). Genius Demand Gen Academy , series of 12 webinars, starting June 9th. MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua).

Lead Management 110

Lead Management Marketing Management Co-Registration Leads 110

NuSpark Consulting

JUNE 8, 2010

Social Media and ROI: Measuring Financial Impact and Response in Client Markets As more and more businesses begin to turn to Social Media Marketing as a necessary element of their marketing plan, many business owners enter these new waters with one question: How will I know that I’m getting a return on my investment using this [.]. Tags: Social Media.

Social Media 125

Social Media ROI Media Tagging 125

Writing on the Web

JUNE 11, 2010

I just got a phone call from Jacqueline Fernandez in New York City. She called because she wanted to know why a comment she left on my blog hadn’t yet been approved. I had been out of the office for several hours. What she said after that, blew me away. Ms. Fernandez is a blind person who’s trying to navigate the Web, read blogs and leave comments.

Internet Marketing 148

Internet Marketing Tagging Business Blogging Social Media 148

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Convince & Convert

JUNE 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search It’s Time for Real-Time June 11th, 2010 |Written By: Jay Baer | View Comments Tweet When I was a kid, I set a few goals: Having a laundry chute (I’m easily amused) Having a pool table Owning my own c

Webinar Metrics 124

Webinar Metrics Paid Search Agency Social Media PR 124

B2B Marketing Traction

JUNE 10, 2010

Tweet. I had lunch recently with CPA Lynne Leavitt of Brakensiek Leavitt Pleger LLP , The Eclectic Accountants & Business Consultants , and Maureen Bernstein of Kaercher Campbell & Associates Insurance Brokerage. We actually talked about – gasp! – ethics. Lynne heads up programming for one of our networking groups and mentioned she has a speaker on ethics scheduled for later this year.

Ethics 102

Ethics Consulting CPA Cost per Acquisition 102

NuSpark Consulting

JUNE 8, 2010

Social Media and ROI: Measuring Financial Impact and Response in Client Markets. As more and more businesses begin to turn to Social Media Marketing as a necessary element of their marketing plan, many business owners enter these new waters with one question: How will I know that I’m getting a return on my investment using this new form of marketing?

Social Media 116

Social Media ROI Media Ideal Customer Profiles 116

Writing on the Web

JUNE 11, 2010

Fast Food for the Brain" alt=" Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain" />. Are you staying informed with the latest marketing tips and trends? If you’re in any kind of business trying to use the Internet to get found, get known and get clients , you know you can easily get overwhelmed with information. Why? Marketers are particularly vociferous and the Web is a perfect platform to gather and write, speak, and film.

B2B Marketing 116

B2B Marketing Aggregators B2B Paid Search Agency 116

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Convince & Convert

JUNE 7, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Delivering Happiness Delivers Indeed June 7th, 2010 |Written By: Jay Baer | View Comments Tweet Yes, nice guys can finish first.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

B2B Marketing Traction

JUNE 7, 2010

Tweet. Let’s face it. Most buyers can smell a rat these days. If you’re not being honest and open about the products and services you are selling or how you manufacture or provide them, people aren’t going to buy. Last week I participated in a fantastic webinar hosted by Sustainable Industries and featuring Brand Strategist Susan Bierzychudek of Green Ideals and Scott James of Fair Trade Sports.

Transparency 102

Transparency B2B Marketing B2B Webinar Metrics 102

Biznology

JUNE 8, 2010

I got a phone call yesterday from the company that services my central air conditioning unit each year. They had called a couple of weeks ago saying that they wanted to come between 8 am and 11 am yesterday, so we made sure someone would be home. But yesterday morning, they called and said they'd come in the afternoon. I told them that we couldn't be there in the afternoon, precisely because we'd arranged to be home in the morning as they had requested.

Social Media 93

Social Media Media Social Marketing Act-On 93