Sat.Mar 19, 2011 - Fri.Mar 25, 2011

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B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?

ViewPoint

Today's guest blogger, Bob Thompson, is CEO of CustomerThink Corp. , an independent research and publishing firm focused on customer-centric business management, and Founder/Editor-in-Chief of CustomerThink.com , the world's largest community dedicated to customer-centric business. Imagine going into bank to open up a checking account with a few dollars you've managed to scrape together.

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Micro Targeting your Online Media

Buzz Marketing for Technology

Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance? Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom.

Media 175
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Infographic skills: No longer optional for journalists

B2B Memes

First, a confession: My first reason for writing this post is so I can embed a really cool infographic about Google on my blog. But the fact that I want to do it reflects the power and beauty of infographics. A good infographic combines the visual splendor of print with the accessibility and engagement of the Web. Used well, it can give information an appeal and interactivity that even the best prose cannot match.

Dwell 169
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Infusionsoft Helps Clients Map Their Marketing Strategy

Customer Experience Matrix

Summary : Infusionsoft is making it easier to build campaigns and taken a new approach to helping clients plan their marketing programs. Both are needed for marketing automation to reach to a wider audience. Infusionsoft this week staged the official coming out party for its latest release at its annual Infusioncon users conference. The big news was a one-step “web lead campaign” generator that automatically creates a Web landing page and three cross-linked email flows: a set of follow-up messag

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing

Marketing Insider Group

Avoid The Ego Trap In Digital Marketing. In the old day s of traditional marketing, you conducted some research, consulted with your colleagues and agency partners and in the end, decisions were often made on gut feeling. I mean there were what 3 TV stations, a local newspaper or 2 and some trade pubs. How hard could it be? The promise of Digital Marketing was going to change all that.

More Trending

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The prerequisite to effective social media: the idea organization

Chris Koch

At the first of ITSMA’s series of road shows this week in Silicon Valley this week (there’s still time to sign up for New York and Boston next week!) I confirmed something I’ve been hearing in my research on idea marketing over the past month: idea marketing requires a deep commitment not just from marketing but from the entire organization. Eric Wittlake makes this point in a blog post this week and I heartily agree.

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OMMA Metrics Conference: Online Ads Must Prove Real Value To Succeed

Customer Experience Matrix

I took a break from my usual obsessions yesterday to attend the New York edition of MediaPost’s OMMA Metrics and Measurement conference. It was a good chance to dive into this particular sector of the marketing analytics universe. (Another version of the program will be presented in San Francisco in July; the company also live streams a free Webcast.

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Why You Should Have Celebrated Twitter’s Birthday

Marketing Insider Group

Happy Birthday Twitter! Twitter turned 5 yesterday. They announced on their blog that there are now 400 employees to support the 140 million Tweets per day and 500,000 accounts created every day. Did you celebrate? I know far more people who are NOT on Twitter than who are. I know people who outwardly question Twitter’s utility or ability to connect people from around the world in an instant.

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What’s Your ROI?

ANNUITAS

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. Michael Brenner is a Sr. Director of Marketing for SAP. He is the author of B2B Marketing Insider and co-founder of Business2Community.com. Michael has been in marketing for over 17 years in various roles where he has used customer insights to drive sales, ROI and customer loyalty through effective sales and marketing strategies.

ROI 156
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Four Challenges Market Research Faces Today

Tony Zambito

Image via Wikipedia. Market research today finds itself in somewhat of a quandary. Mostly, it is a field that is trying to remain relevant amidst the sea of changes taking place in marketing and sales today in the new digital and buyer experience economy. As the gatherer of market and customer data, market research is struggling to prove its value to senior management.

Research 146
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Traditional Media Channels still exist, and continue to be relevant. They are not to be avoided.

NuSpark Consulting

I’ve been inactive on my blog the last month as have been working many hours as a contractor for a large Delaware based ad agency, helping with largely traditional media channels for a number of clients. Half of me was a little concerned over my own brand since I have been largely consulting on mostly digital strategies the last 3 years, but working with traditional channels again has reminded me of the following: My brand is lead generation and media strategy.

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Marketing Mistakes: How To Avoid The Ego Trap In Digital Marketing

Marketing Insider Group

Avoid The Ego Trap In Digital Marketing. In the old day s of traditional marketing, you conducted some research, consulted with your colleagues and agency partners and in the end, decisions were often made on gut feeling. I mean there were what 3 TV stations, a local newspaper or 2 and some trade pubs. How hard could it be? The promise of Digital Marketing was going to change all that.

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11.5 Steps to Video Blogging in 30 Minutes

Writing on the Web

What’s the quickest way to use videos for content marketing ? How can you shoot a video clip in your hotel room while at a conference? I’ll demonstrate here. I plugged in my Logitech Webcam , pulled up a previous post on my blog, and spoke into the camera. It’s not perfect, but it’s good enough, and it was done start to finish in 30 minutes.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Informing Content Strategy with Buyer Persona Development

Tony Zambito

Image by Krista76 via Flickr. The chorus appears to be getting louder and louder on content marketing in bloggersphere, digital media, and traditional media.  Like any new concept over the years in business, figuring out what comes first is no easy task.  In this case, should CMO’s be looking at content marketing or content strategy as the first order of business on the agenda?

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Future of Marketing - Technology Enabled Personalized Marketing

Ambal's Amusings

Customers have very heterogeneous needs. So, it indeed is challenging for us marketers to personalize marketing. Let us address 2 questions. Question 1. What will personalization help us achieve? Personalized marketing will help us marketers engage meaningfully with different target audiences. Question 2. How to personalize marketing? Follow the ICE Formula.

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Big list of B2B blogs

Savanta

The chaps at Proteus B2B Marketing have compiled a list of B2B sales and marketing blogs. 354 of of them to be exact and well worth a browse to cherry pick the best. The list can be found here – [link].

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Vote: What Makes You Read a Blog Post?

Writing on the Web

What do you find is the most important thing about a blog post? What makes you read? Mark Schaefer over at {grow} blog asked this question and gives his opinion. Here are the choices: Online Surveys & Market Research. Take a few minutes to decide, then leave a comment about the top blogging elements that get you to read a post. Here is an excerpt of Mark’s opinions, using a rating of 1-5 with 5 being most important, from his post A Scorecard of 7 Blogging Essentials.

Digg 136
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Value Creation Through Buyer Experience

Tony Zambito

Image by opensourceway via Flickr. In the new buyer experience economy , it is less about the product or service and more about creating value through experience.  The quality and usage of a product or service will always matter.  Superior quality today though has become merely the entrance ticket to get on the same playing field.  Businesses producing inferior products or services will fall off the radar screen of buyers.  Once on the playing field however, the differenc

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Top 5 Slideshare Marketing Tips

Convince & Convert

Guest post by Kristina Allen , Online Marketing Manager at ion interactive , the makers of the LiveBall marketing optimization software. One of my favorite social marketing activities right now is creating Slideshare presentations. Slideshare is a directory of presentations. Think of it as YouTube, but for Powerpoint. I really love creating short (read: easily consumable) but informative Slideshares ( view example ) and then socializing them with my networks.

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Air Cargo News: Interview with Circle’s Andy Booth

Savanta

I recently had the pleasure of being interviewed by legendary aviation journalist Peter Conway for Air Cargo News. Here are my edited musings… Market research, brand development, and customer segmentation may be unfamiliar ideas to many sections of the air cargo business, but the director of London-based Circle Research is on a mission to change all that.

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Why give priority to mobile and social marketing?

Biznology

Image by dpstyles™ via Flickr. by Tim Peter. The biggest criticism I hear about the local, mobile, social Web is that it doesn't yet just justify the hype--that it generates little to no return and distracts companies from focusing on those parts of their business that actually produce revenues and profits. That's a valid concern. The very act of choosing to put any resources (people, money, or time) into testing the value of the local, mobile, social Web for your business automatically makes th

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Why Sales and Marketing Don’t Get Along Talk to marketing mangers and sales managers about their biggest complaint and you will likely hear “They don’t follow up on leads!&# from the marketing guy and “Their leads suck!

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Why Social Success is No Accident

Convince & Convert

If you read Convince & Convert on even an occasional basis, you know that I’m firmly in the social integration camp. You need to focus on how to “be&# social as a company, and worry less about how to “do&# social. This is because social touches do not occur in isolation. I’ve seen a LOT of teeth gnashing lately about online influence , and Klout , and the paucity of clicks that most social updates generate.

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Content Curation: The Oldest Media Activity

Digital B2B Marketing

Digital B2B Marketing Eric Wittlake's Blog on B2B and Digital Marketing Home About Posts Comments Media In Practice Content Measurement Rants Research In Theory News Demand Generation ← Online Advertising WILL be Regulated Connecting Thought Leadership to Sales → Content Curation: The Oldest Media Activity March 20, 2011 by Eric Wittlake Leave a Comment Media companies have always curated content.

Curation 101
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When will Web Analytics catch up with mobile usage?

Biznology

Image via Wikipedia. A few months ago, I asked the musical question, "Is the mobile activity you are counting really mobile? " The musical answer was, "no." No matter what you think you mean by mobile, I can wager that your analytics vendor is counting something else. If you didn't read that post back then, do it now (I'll wait right here), because the situation with mobile is only getting worse.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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5 Amazing Infographics to Guide Your Online B2B Marketing

Adobe Experience Cloud Blog

by Maria Pergolino The magnitude of the Internet’s size and scope can be overwhelming when determining how to incorporate the countless B2B marketing facts and strategies you can find on the Web. Take a look at these 5 B2B marketing infographics that help breakdown the reams of information into memorable images and data you can use to boost your online marketing efforts: 1.

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Blinded by the White: Social Media and Diversity

Convince & Convert

Over the past couple weeks, two events got me thinking. At South by Southwest in Austin, I was at several events attended by the “social media mafia&# – the 300 or so folks that create much of the content around social media nationally. Bloggers, consultants, community managers, et al. There are of course many excellent social media practitioners that do not attend SXSW, but there is definitely a high concentration of social media pros at these taco-fueled events.

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Potential versus Achievement

Marketing Craftmanship

“Craftsmanship entails learning to do one thing really well, while the ideal of the new economy is to be able to learn new things, celebrating potential rather than achievement.” . – Matthew B. Crawford. Shop Class As Soulcraft: An Inquiry Into The Value Of Work.

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