Sat.Oct 19, 2019 - Fri.Oct 25, 2019

Personalizing Your ABM Content Effectively

Listenloop

ABM is the hottest trend in B2B marketing right now due to its amazing results. Instead of trying a one-way-fits-all approach, marketers are tailoring their experiences from the accounts they are trying to get business from, creating a higher chance of sale every time.

The Importance and Benefits of MQLs

PureB2B

Marketing qualified leads (MQLs) are not just about getting a list of people your company should be focusing on selling to. They should be able to qualify under a number of criteria [1] that could be further converted to sales qualified leads (SQL).

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Email Bots: What They Are, Why They Matter, and How to Stop Them

The Point

Congratulations: your last email campaign generated a really high click-through rate. Or did it?

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More Than a Name: 13 Ways Marketers Personalize Emails

Litmus

Everyone likes to feel special: your customers included. Segmentation and personalization in email make the message more relevant and, ultimately, more effective. Plus, personalization can make your brand stand out in a vast sea of competitors.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Mailerlite vs Mailchimp - Hate them or Love Them

SendX

Price 195

More Trending

78% of Marketers Now Deliver a Personalized Customer Experience via Email Using Data and Analytics

KoMarketing Associates

Data and analytics continue to be beneficial to marketers who are looking to personalize the customer experience, according to new research. Furthermore, email remains a critical channel for marketers attempting to reach out to prospects and customers.

3 Common Website Pitfalls to Avoid and What to Do Instead

Act-On

This list of common website mistakes to avoid and how to fix them will ensure your website is fully optimized to drive engagement and conversions.

5 Ways Predictive Lead Scoring Aligns Your Sales And Marketing Teams

Ignite Tech

Learn how to connect the dots between sales and marketing by implementing a predictive lead scoring model that produces qualified leads. Sales and marketing can sometimes feel like oil and water.

How to Target Users of Specific Software with LinkedIn Ads

Webbiquity

Sponsored post. LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. But if you don’t get your targeting right, it can end up costing you a lot of money. Image credit: C_osett on Flickr.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Report: 87% of the ‘Most Successful’ B2B Content Marketers Have Sophisticated Strategies

KoMarketing Associates

Many B2B marketers use content marketing to reach out to their prospects and customers, but new research shows that the most successful of the group are going above and beyond to achieve their objectives through content marketing.

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How Account-Based Marketing Works: Digital And Traditional Tactics

Marketing Insider Group

The biggest challenge marketers face right now is reaching their target audience, and I mean really reaching them. Not just publishing an advertisement or piece of content that an audience might see or read; but reaching them with a message that piques their interest and starts a conversation.

Make Your Job Easier With AI For Sales

Ignite Tech

Artificial intelligence (AI) has transformed how companies conduct business, with a wide range of intelligent solutions that save time and push productivity ever higher. When it comes to AI for sales and marketing, things have changed so much that “transformed” might be an understatement.

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Why Clients Don’t Value Your Ability

Marketing Craftmanship

For many decades, in medical school physicians have been taught the “3 A’s” of a sound practice management. They are the 3 qualities that their patients will value most highly, in rank order of importance: Affability. Accessibility. Ability.

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

6 Best Practices And Tips For B2B Video Marketing

KoMarketing Associates

It has been said before and will probably be said again: video marketing isn’t going away any time soon.

5 Steps to Strengthen Your Customer Success Game

Marketing Insider Group

If customer service is a school coach, customer success is a personal trainer. The former is reactive, transactional, and focused on serving as many people as quickly as possible. Trainers are proactive and flexible, designing programs around what the trainee wants to achieve.

How to Identify Your Ideal Audience to Provide the Best Customer Experience

Act-On

Learn how to segment, track, analyze, and optimize your customer personas and segments to lead prospects through an exciting customer journey and close more deals. Customer Journey

CAD Software You Should Consider Using

Biznology

Computer-Aided Design software is absolutely crucial for industries such as industrial objects, mechanical objects, industrial design, architecture, engineering.

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Report: 57% of Marketers Want to Improve Campaign Effectiveness through Marketing Automation Integration

KoMarketing Associates

As marketers start to develop marketing automation integration strategies, they are doing so with specific objectives in mind, according to a new report.

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Content Personalization: The Key To The Future of B2B Marketing

Marketing Insider Group

Personalization doesn’t end at addressing customers by their name; it entails understanding who your prospects are and providing the content required while building a two-way relationship.

What's the Big Deal About Personalization?

Modern Marketing

Personalization is defined as the process of tailoring user journeys and experiences according to each customer's needs and preferences. As marketing continues to evolve, personalization has proven to be a key approach in the way we deliver content to our customers.

Your Prospects Don’t Care About You

Biznology

Creating digital marketing success means addressing what your prospects do care about: what you can do for them. . Your prospects don’t care about you. They don’t even care about what you do. .

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Report: 94% of Marketers Agree that Original Research Can Elevate a Brand’s Authority

KoMarketing Associates

As marketers continue to create new content for their target audience, statistics suggest that most believe original research has a positive impact on their organization.

How to Use Events in Your Content Marketing

Marketing Insider Group

Yesterday we talked about defining an always-on content strategy for events. Now let’s look at how events are such a huge part of an effective Content marketing strategy!

5 Essential Things All Marketers Should Know about Sales

Modern Marketing

The relationship between sales and marketing is often marked by friction and misalignment.

7 Easy Ways To Automate Your Sales Emails This Week

Biznology

The most effective email marketing engages customers with the right messages as they move through the buying cycle. Email marketing automation tools are crucial to optimize delivery and manage the process. Email Marketing Strategies. There are two main types of email strategies marketers employ.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.