Sat.Oct 19, 2019 - Fri.Oct 25, 2019

Personalizing Your ABM Content Effectively


ABM is the hottest trend in B2B marketing right now due to its amazing results. Instead of trying a one-way-fits-all approach, marketers are tailoring their experiences from the accounts they are trying to get business from, creating a higher chance of sale every time.

The Importance and Benefits of MQLs


Marketing qualified leads (MQLs) are not just about getting a list of people your company should be focusing on selling to. They should be able to qualify under a number of criteria [1] that could be further converted to sales qualified leads (SQL).

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Email Bots: What They Are, Why They Matter, and How to Stop Them

The Point

Congratulations: your last email campaign generated a really high click-through rate. Or did it?

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More Than a Name: 13 Ways Marketers Personalize Emails


Everyone likes to feel special: your customers included. Segmentation and personalization in email make the message more relevant and, ultimately, more effective. Plus, personalization can make your brand stand out in a vast sea of competitors.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Marketing to Millennial Engineers

Industrial Marketing Today

Marketing to millennial engineers requires a deep understanding of the age differences among the engineering workforce. I have talked about this in the past and it was also a key talking point of my presentation at the Industrial Marketing Summit, Content Marketing World 2019.

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Mailerlite vs Mailchimp - Hate them or Love Them


If you are here is because you've been looking for a Mailchimp alternative for your business, since Mailchimp went "rogue" on email marketers, and you are looking for a simpler solution than an all-in-one marketing platform , and I must say that this is your lucky day, because we are bringing you the Mailerlite vs Mailchimp article to help you with that. I already did two reviews: Aweber and ConvertKit. If none of them helped you, we are here to take you for a tour with another tool. We will keep doing this until you find your tool, or we run out of tools to test. Before we start, I would like to remind you that you can always test us out - we have 14 days free to test and you don't need a credit card for that, get your risk free test right now. Well, after this shameless plug, it is time to move on and do the job that we are supposed to do here -, let's start this Mailerlite vs Mailchimp thing here, shall we? Mailerlite vs Mailchimp: The Bird’s Eye View Before we dive in, I would like to give you some overview of these two tools. The difference between them, besides the green from Mailerlite, is pretty obvious - while you don't need to take a Ph.D. on Mailchimp in order to start using it, it is clear from the first time you create your account that you will have to dedicate some time to master the tool. After a few uses, you will get it. So don't let this fact discourage you. Mairlerlite comes with a cleaner, and easy to use interface. After a few minutes, you will know exactly where every single thing you need is, so you can just start to work….BUT, yes with Mailerlite there is a but. If with Mailchimp you will have to spend some time learning stuff, the Mailerlite spends your time by making you wait. They have a rigid anti-spam rule, so you will have to file for approval before start using the tool, just cross your fingers I hope you can pass that phase because behind that wall is cool and simple email marketing tool waiting for you. If you want an email marketing tool that is simple to use, and that gives you a hard time only after you break the rules, I would like to remind you about SendX and it's 14 days free trial. Another thing that is different from these tools is that Mailchimp position itself as an all-in-one marketing platform, besides targeting all sizes of businesses, doesn't matter if you are just starting or if you are a well-established business. Mailerlite decided to take freelancers, bloggers, and small businesses as their targets, so far you have an idea which could be your choice, haven't you? Well let's go into specifics to learn more, so you can make an informed decision. 1. Mailerlite vs Mailchimp: Subscribers Management Now that we have an overview of these two tools, let's talk about the way they deal with your subscribers and how they charge you for it. First things first, Mailchimp is well known for being a list based platform, and with the recent changes in the platform, now you have audiences instead of lists, but the main idea is still the same. You create an audience and then you can manage it using tags and segmentation, in order to organize your subscribers and send relevant messages. Mailerlite has a less complicated way of doing stuff, the fundamental principle is the same though, you have one list subscribers that you can manage by using segmentation or groups - they decided to call it groups instead of tags, but it is the same thing. Besides these two tools "similarities" in the way of organizing your subscribers, I might add that they count them similarly as well, you will be charged for your unsubscribers contacts at that month at least, and Mailerlite goes even further by charging you for the deleted contacts of that month. So remember that it goes beyond subscribers because both tools make it very clear. 2. Mailerlite vs Mailchimp: Content Creator With the subscribers out of the way, let's go to the next important thing, how to grow them and how do you talk to them once they opted-in. This section of this Mailerlite vs Mailchimp article will analyze pop-ups, landing pages, and email editor. Let's start with Mailchimp. Mailchimp, as we all know, is a tool with a lot of experience in the market and its features translate exactly that. Mailchimp makes it easier for the user to create embedded forms for his site, not only that, it presents you with a plethora of templates to use in your landing pages and for your email campaigns. With an intuitive drag and drop editor that you can use to modify those templates or to simply start your contents, an email campaign or a landing page, from ground zero shows that the designers from Mailchimp have put some work in. Mailerlite has an interesting approach with the creation and design as well. Regardless of being a tool with a clean and simple design, Mailerlite gives its users well-designed templates to choose from and modify for their needs. The drag and drop editor follows the same philosophy of the tool, simple to use and clean design. Let's say that both tools have made a great job in the department of enabling their users to create, modify and send content to their subscribers without creating any friction. 3. Mailerlite vs Mailchimp: Flying in Autopilot Let's face it if all we need is to click on the send button and send some emails once a week, let's say, we would use Gmail, Outlook or any other free email provider. No, we don't want to just send emails, we want to be able to make a profit while we are away from the computer sleeping, spending time with our family, chilling at the beach in a weekend. Everybody that looks for an email marketing tool, have this hope about saving time. We all need more of this rare commodity in our lives, and the best way we can do that with email marketing is not repeating ourselves, set the logic once and let the automation we have in place take care of the rest. This time I will start with Mailerlite, why? Because their automation has something that I really dig in the email marketing tools. Mailerlite uses something we call workflow, turning your automation sequence into something usual that you can add or delete steps, or simply add decisions to your flow and let your automation deal with them by itself. The automation is so intuitive with Mailerlite that it makes you wonder why Mailchimp with all these years in the market never did something similar. Via Mailerlite official page Don't get me wrong. Mailchimp has powerful automation as well, and a lot of them pre-made so you can just start to use, but when you compare it to the easiness of the Mailerlite's workflow the Mailchimp's automation is too complicated. Complicated to edit, complicated to visualize. just complicated. To be fair, Mailchimp recently launched the Multi-Step Custom Workflows for his standard and premium plans, but I can't talk about it since I didn't use so I don't know how it works. 4. Mailerlite vs Mailchimp: The Price Let's start with the common ground. Both tools have a free plan: Mailchimp offers you a 2000 subscribers account with 10000 emails per month and Mailerlite gives you a 1000 subscribers account with 12000 emails. But with all that being said, just remember that we already talked about this subscriber thing, so all these are theoretical. Another thing to have in mind is that with Mailerlite you will have to file for approval upfront, and if you don't provide enough details about your business the numbers in the free plan can drop to half or you may never get your account approved. With the free accounts out of the way, it is clear that Mailerlite is the cheapest option between the two tools when your email list is starting to grow, saving you a few bucks along the way. But that is not a surprise since they focus on bloggers, freelancers, and small businesses. 5. Mailerlite vs Mailchimp: Support Time to talk about support, we all need them once in a while when something odd happens to our campaigns, or just something technical that we are struggling to understand on our own. If you opted for using the free plans from both tools it is almost certain that you will suffer to find some support. At least a fast one. Mailchimp will only provide you with 30 days email support to help you get up and running, after the first month you are on your own, you and the Knowledge Base will become best friends. Mailerlite's free account will give you email support and knowledge base, and that's it. I think that they gave live-chat support to free accounts in the past, but those days are gone. But for you that will not be using the free accounts, that are thinking about paying for these services they will provide you with email support and live chat, and if you get the premium plan from Mailchimp they will give you phone support as well since it ain't a cheap plan at all. 6. Mailerlite vs Mailchimp: Final Considerations Mailchimp is an will always be a solid company, the fact that they are not just an email marketing tool anymore made a lot of business that didn't want to pay extra for things that they don't need, start seeking for alternatives. One of these alternatives is Mailerlite. An email marketing tool that is powerful, simple to use, and with a clean design. I might say that's what people are looking for when they say they want something that is well-built. And the fact of being a cheaper alternative doesn't make it a "cheap" tool. It has great features and cool resources like templates, and a drag and drop editor. But as our parents taught us since our childhood, the looks are not everything and Mailerlite has some problems - I will call it, trust issues. The need to approve your account upfront before you even had the chance to test the product and feel how it works is a deal-breaker. You don't need to let me "spam" my entire list, but at least let me use the tool and send an email or two to test it out before committing to it. Not just that, there are these reviews at Trustpilot that made me cringe a little bit. But hey if you can ignore this trust issue from Mailerlite I think it is a great tool, especially the automation workflow that I loved so much. So go ahead and see for yourself. Or you can just try SendX and see if it fits your needs - we give you a 14 day free to test and you don't need a credit card for that, get your risk free test right now - you can be someone just starting or a well-established business looking to migrate from another service, we will take good care of you. And we will give you no hard time upfront, and if you don't break the rules we will never give you a hard time. Period. alternative mailchimp mailerlite competitor email automation pricing

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How to Identify Your Ideal Audience to Provide the Best Customer Experience


Learn how to segment, track, analyze, and optimize your customer personas and segments to lead prospects through an exciting customer journey and close more deals. Customer Journey

78% of Marketers Now Deliver a Personalized Customer Experience via Email Using Data and Analytics

KoMarketing Associates

Data and analytics continue to be beneficial to marketers who are looking to personalize the customer experience, according to new research. Furthermore, email remains a critical channel for marketers attempting to reach out to prospects and customers.

5 Steps to Strengthen Your Customer Success Game

Marketing Insider Group

If customer service is a school coach, customer success is a personal trainer. The former is reactive, transactional, and focused on serving as many people as quickly as possible. Trainers are proactive and flexible, designing programs around what the trainee wants to achieve.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

5 Useful Skills Marketers Should Learn From Media Companies


Content marketers look to the mainstream media companies for inspiration. Brands may have different goals, they still want to reach the same creative levels as the best editorial publications and TV channels.

3 Common Website Pitfalls to Avoid and What to Do Instead


This list of common website mistakes to avoid and how to fix them will ensure your website is fully optimized to drive engagement and conversions.

Report: 57% of Marketers Want to Improve Campaign Effectiveness through Marketing Automation Integration

KoMarketing Associates

As marketers start to develop marketing automation integration strategies, they are doing so with specific objectives in mind, according to a new report.

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How Account-Based Marketing Works: Digital And Traditional Tactics

Marketing Insider Group

The biggest challenge marketers face right now is reaching their target audience, and I mean really reaching them. Not just publishing an advertisement or piece of content that an audience might see or read; but reaching them with a message that piques their interest and starts a conversation.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Why Clients Don’t Value Your Ability

Marketing Craftmanship

For many decades, in medical school physicians have been taught the “3 A’s” of a sound practice management. They are the 3 qualities that their patients will value most highly, in rank order of importance: Affability. Accessibility. Ability.

How to Target Users of Specific Software with LinkedIn Ads


Sponsored post. LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. But if you don’t get your targeting right, it can end up costing you a lot of money. Image credit: C_osett on Flickr.

Report: 94% of Marketers Agree that Original Research Can Elevate a Brand’s Authority

KoMarketing Associates

As marketers continue to create new content for their target audience, statistics suggest that most believe original research has a positive impact on their organization.

Content Personalization: The Key To The Future of B2B Marketing

Marketing Insider Group

Personalization doesn’t end at addressing customers by their name; it entails understanding who your prospects are and providing the content required while building a two-way relationship.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

5 Essential Things All Marketers Should Know about Sales

Modern Marketing

The relationship between sales and marketing is often marked by friction and misalignment.

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3 Biggest SaaS Marketing Challenges (+ How to Navigate Past Them)


Oversaturation. Software issues. Clunky UI. Uninspiring UX. High churn rates. Low ROI. And everything in between.

Report: 87% of the ‘Most Successful’ B2B Content Marketers Have Sophisticated Strategies

KoMarketing Associates

Many B2B marketers use content marketing to reach out to their prospects and customers, but new research shows that the most successful of the group are going above and beyond to achieve their objectives through content marketing.

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How to Use Events in Your Content Marketing

Marketing Insider Group

Yesterday we talked about defining an always-on content strategy for events. Now let’s look at how events are such a huge part of an effective Content marketing strategy!

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

What's the Big Deal About Personalization?

Modern Marketing

Personalization is defined as the process of tailoring user journeys and experiences according to each customer's needs and preferences. As marketing continues to evolve, personalization has proven to be a key approach in the way we deliver content to our customers.

The 5 Stages of Customer Centric Design


Great user experience hinges on your ability to understand how consumers think. It’s all well and good if your product feels intuitive to you, but if your customers don’t feel the same way, they won’t continue using your platform. Involving your user base directly into your design processes is necessary to ensure your product’s user. The post The 5 Stages of Customer Centric Design appeared first on Influitive.

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5 Ways Predictive Lead Scoring Aligns Your Sales And Marketing Teams

Ignite Tech

Learn how to connect the dots between sales and marketing by implementing a predictive lead scoring model that produces qualified leads. Sales and marketing can sometimes feel like oil and water.

How to Leverage the Rock Content Engage Platform to Reach Your Election Goals


Nearly 2 billion people across 50 countries are heading to the polls to vote in 2019, which means, now more than ever, voters’ eyes and ears will be focused on your coverage to ensure they are getting accurate and timely information to make an informed voting decision.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

3 Important Ways Machine Learning Is Changing Marketing

Modern Marketing

Within the digital marketing world , agencies and brand owners are racing to explore how they can leverage the full potential of artificial intelligence (AI) and machine learning (ML) in order to reach their marketing goals.

CAD Software You Should Consider Using


Computer-Aided Design software is absolutely crucial for industries such as industrial objects, mechanical objects, industrial design, architecture, engineering.

Make Your Job Easier With AI For Sales

Ignite Tech

Artificial intelligence (AI) has transformed how companies conduct business, with a wide range of intelligent solutions that save time and push productivity ever higher. When it comes to AI for sales and marketing, things have changed so much that “transformed” might be an understatement.

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