Sat.Nov 29, 2014 - Fri.Dec 05, 2014

10 Things I’ve Learned About SEO in 2014

KoMarketing Associates

This April will be my 10 th year in the search field. TEN YEARS! I know it’s hard to believe with how young I look (*cough), but it’s true. And in those 10 years, I have learned something new every year. Actually, I’ve probably learned something new every month. It’s why I love this industry.

SEO 331

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. They prefer searching to being found, and will often be close to their final decision point before talking to a salesperson.

Content Marketing Is A Strategic Solution To A Strategic Problem

Marketing Insider Group

One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. Or worse, they are campaigns. An e-book is not content marketing.

Planning Your Industrial Marketing Strategy for 2015

Industrial Marketing Today

I hope you have already started planning your industrial marketing strategy for 2015. You may be wondering why you need to spend the time and effort in creating an industrial marketing strategy when you already know the problem – not enough quality leads generated from your current website. It would be easy to dive right into [.] The post Planning Your Industrial Marketing Strategy for 2015 by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Goodbye Promotional Posts – Preparing for Facebook’s News Feed Update

KoMarketing Associates

Facebook recently announced that they plan on making significant changes to their News Feed that could have a big impact on the number of users exposed to a company’s post.

More Trending

The Best Paragraph On Content Marketing I’ve Read All Year

Marketing Insider Group

This morning I woke up to this wonderful little article from the editors over at Digiday. It’s short and sweet. So go ahead and read it, then come on back. It’s ok. I’ll wait for you.

Best 284

Michel Claassens, VP of Digital Marketing at Philips Lighting: How to Build an Effective Cross-Channel Marketing System [Podcast]

Crimson Marketing

Large multinational corporations are quite often global operations with thousands of employees, scores of products, and a complex array of marketing channels and campaigns.

What is Social Media Marketing?

Biznology

For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications.

Marketing Automation: Lessons from 4 case studies

B2B Lead Generation

Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Add lead scoring and tracking through that final conversion to sale and the task is flat out impossible without automation.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

There is More to Knowing Customers Than Big Data

ANNUITAS

Are CMOs wasting their budgets on failed marketing initiatives? According to a recent Forbes Insight Study 69% of CEOs either agree or strongly agree they certainly are. The leading cause of this sentiment is a lack of customer insight.

Why Trusting Your Gut Is The Worst Marketing Move You Could Make

Crimson Marketing

Here’s a tip: When it comes to marketing your business, leave your “gut” out of it.

Trust 213

Named account marketing: new tools and techniques to reach a limited universe

Biznology

Some B2B marketers know exactly what accounts are in their target market. What a luxury! These marketers can eliminate the old “spray and pray,” and focus all their attention and investment in a finite universe of prospects and current customers.

B to B 224

5 Ways to Create More Content Today

Modern Marketing

Throw a rock and you’ll hit a marketer talking about content marketing ( please note that our Legal friends advise that you don’t try this at home ).

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The #FAIL with Automation

ANNUITAS

Marketing automation has helped change the way we think and approach marketing. It serves as a catalyst to Engage, Nurture and Convert our prospects and customers and enables a strategic approach to Demand Generation. It has helped bring marketing to the forefront of organizations and highlights the roles of marketers. However, there is a downside to automation…. Automation is the downside of automation.

#BADMarketing from Demeter

Crimson Marketing

Smelling like a funeral home is also known as a “Pick-Me-Up” scent. BADMarketing. Image: Courtesy of Twitter. The post #BADMarketing from Demeter appeared first on. BADMarketing

7 SEO Copywriting myths that will not die

Biznology

Is your company operating on old SEO writing information? Are you sure? Don’t write another word until you read this post. You know what makes my blood run cold? Outdated and incorrect SEO copywriting tactics. Like a virus, these bad tactics get passed around from person to person.

SEO 219

The Ultimate 2015 SEO Redesign Checklist

Fathom

If you’re planning on a website redesign heading into the new year, read on! We’ve compiled a website redesign checklist of the most important SEO tactics to consider when switching platforms, launching new content sections or completely overhauling your entire website.

SEO 171

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Why Emotion Matters in B2B Marketing

Modern Marketing

Editor's Note: Today's post comes courtesy of Chuck Green , a marketing and business writer for the past 30 years. His work has been published in the Chicago Tribune, Los Angeles Times, Wall Street Journal, San Francisco Chronicle, Washington Post, and more. From LEGO's heartwarming father-son moment to Dove Beauty's touching ode to female self-esteem, B2C marketers know there's no better way to pluck the heart strings than through good, old-fashioned emotion.

B2B 217

Connecting the Dots: Marketing Big Data

Reachforce

Earlier this week we dreamed of having all of the information we need at our fingertips for making the most educated, data driven decisions possible for who and how we go to market. We made a list of everything we could initially think of to start digging for data. Now that we’ve gotten our hands on a lot of this, we thought we’d share where we found this data and how we are going to adjust collecting information going forward.

Is your company ready for higher standards of behavior?

Biznology

If there is one thing that we know from studying history, it is that the more transparency is achieved, the more is expected of people’s–and companies’–behavior.

PR Playbook: Earning Your Seat at the Senior Management Table

Marketing Craftmanship

PR 151

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Radius Provides High Quality Data on Small Businesses

Customer Experience Matrix

When I first spoke with Radius just over one year ago, the company had already pivoted from its initial concept as a mobile app to connect consumers with local business events, to building a comprehensive list of small businesses and their attributes.

4 Ways Marketers Can Appeal Messaging to Holiday Shoppers

Modern Marketing

It’s the most wonderful time of year! Marketers, celebrate the holiday shopping season (the ultimate chance to get cozy with your shoppers by demonstrating value and relevance, of course). Oracle Marketing Cloud recently released a report titled: Holiday Research 2014 Part 1: Unwrapping Shopper Plans. In the fall of 2014, Oracle Marketing Cloud and Edison Research began a multi-phase study to examine the habits of holiday shoppers.

Solidify your brand voice for better SEO

Biznology

You know how important it is to create an aesthetically uniform brand for your company. A solid branding strategy backed by powerful visual cues builds and maintains trust, reputation, credibility, and loyalty.

SEO 168

Don’t Make Me Play Whack-a-Mole with your Marketing Popups

B2B Marketing Traction

Today successful marketing programs include automation and technology. But it’s important to remember that marketing systems and tools don’t ensure success. It’s the quality of the content and user experience that make a difference.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.