Sat.Nov 29, 2014 - Fri.Dec 05, 2014

10 Things I’ve Learned About SEO in 2014

KoMarketing Associates

This April will be my 10 th year in the search field. TEN YEARS! I know it’s hard to believe with how young I look (*cough), but it’s true. And in those 10 years, I have learned something new every year. Actually, I’ve probably learned something new every month. It’s why I love this industry. So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. Education is Still Needed.

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Marketing Automation: Lessons from 4 case studies

B2B Lead Generation

Tweet Marketing automation technology has become an indispensable tool in the complex sale marketer’s arsenal. Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Add lead scoring and tracking through that final conversion to sale and the task is flat out impossible without automation.

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Why Emotion Matters in B2B Marketing

Oracle

Editor's Note: Today's post comes courtesy of Chuck Green , a marketing and business writer for the past 30 years. His work has been published in the Chicago Tribune, Los Angeles Times, Wall Street Journal, San Francisco Chronicle, Washington Post, and more. From LEGO's heartwarming father-son moment to Dove Beauty's touching ode to female self-esteem, B2C marketers know there's no better way to pluck the heart strings than through good, old-fashioned emotion.

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Content Marketing Is A Strategic Solution To A Strategic Problem

Marketing Insider Group

One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. Or worse, they are campaigns. An e-book is not content marketing. A landing page with content on it is not content marketing. A YouTube video of your advertising campaign is not content marketing. Content marketing is not going away.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years – and ecosystems are the main reason why. With the vast majority of business conducted through indirect channels around the world and given structural changes in our economy (before and after COVID-19), new buying journeys, subscription/consumption models, marketplace growth, and emerging technologies, most firms are now considering partner enablement as the key ingredient to survival (and success). The future of partnership ecosystems will be focused on driving intra-firm value creation, network effects, and partner co-innovation – a huge opportunity for firms to grow the right partners and enable them effectively.

Goodbye Promotional Posts – Preparing for Facebook’s News Feed Update

KoMarketing Associates

Facebook recently announced that they plan on making significant changes to their News Feed that could have a big impact on the number of users exposed to a company’s post. Based on the feedback received by users, Facebook has concluded that they will now limit the organic reach of posts they deem too promotional. Instead, Facebook will focus on giving its users more content that they care about.

More Trending

5 Ways to Create More Content Today

Oracle

Throw a rock and you’ll hit a marketer talking about content marketing ( please note that our Legal friends advise that you don’t try this at home ). Much like social media has matured over the last five years, content marketing is still maturing and everyone is trying to understand and harness the power of useful, relevant, and valuable content. The problem is, you will never have enough content. As our products and services change, so do our prospects and customers.

The Best Paragraph On Content Marketing I’ve Read All Year

Marketing Insider Group

This morning I woke up to this wonderful little article from the editors over at Digiday. It’s short and sweet. So go ahead and read it, then come on back. It’s ok. I’ll wait for you. There’s a great list of 2015 Digital “Hot or Not” / “Ins and Outs” that I will include here as well. But no doubt you caught this paragraph: But first, a moment to pause and reflect. This is a piece of “content” generated by a “newsroom,” after all.

Named account marketing: new tools and techniques to reach a limited universe

Biznology

Some B2B marketers know exactly what accounts are in their target market. What a luxury! These marketers can eliminate the old “spray and pray,” and focus all their attention and investment in a finite universe of prospects and current customers. It’s almost like mass customized selling, with maximum coverage and minimal waste. Best of all, a number of new tools and tactics are now available to do the marketing job efficiently. I’ve been involved a few situations like this recently.

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Michel Claassens, VP of Digital Marketing at Philips Lighting: How to Build an Effective Cross-Channel Marketing System [Podcast]

Crimson Marketing

Large multinational corporations are quite often global operations with thousands of employees, scores of products, and a complex array of marketing channels and campaigns. Collecting these elements together to create an integrated, cross-channel digital marketing system is a task that requires the right technology, processes, upper management endorsement, and leadership expertise. For Netherlands based Philips Lighting, that expertise comes from VP of Digital Marketing, Michel Claassens.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

4 Ways Marketers Can Appeal Messaging to Holiday Shoppers

Oracle

It’s the most wonderful time of year! Marketers, celebrate the holiday shopping season (the ultimate chance to get cozy with your shoppers by demonstrating value and relevance, of course). Oracle Marketing Cloud recently released a report titled: Holiday Research 2014 Part 1: Unwrapping Shopper Plans. In the fall of 2014, Oracle Marketing Cloud and Edison Research began a multi-phase study to examine the habits of holiday shoppers.

Radius Provides High Quality Data on Small Businesses

Customer Experience Matrix

When I first spoke with Radius just over one year ago, the company had already pivoted from its initial concept as a mobile app to connect consumers with local business events, to building a comprehensive list of small businesses and their attributes. Fast-forward twelve months and the company has again adjusted its offering, now presenting itself as a “marketing intelligence platform” that helps business marketers find prospects who are similar to their current buyers.

7 SEO Copywriting myths that will not die

Biznology

Is your company operating on old SEO writing information? Are you sure? Don’t write another word until you read this post. You know what makes my blood run cold? Outdated and incorrect SEO copywriting tactics. Like a virus, these bad tactics get passed around from person to person. The end result: companies are infected with bad information and do things the wrong way.

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The #FAIL with Automation

ANNUITAS

Marketing automation has helped change the way we think and approach marketing. It serves as a catalyst to Engage, Nurture and Convert our prospects and customers and enables a strategic approach to Demand Generation. It has helped bring marketing to the forefront of organizations and highlights the roles of marketers. However, there is a downside to automation…. Automation is the downside of automation.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

PR Playbook: Earning Your Seat at the Senior Management Table

Marketing Craftmanship

While waiting for the PR profession-at-large to earn a place at the senior management table, current practitioners should develop their own company-specific strategies that will enable them to rub shoulders on an equal basis with their counterparts in finance, legal, marketing, operations or technology. The timeworn adage, “Think globally, act locally,” applies very well here.

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Why Trusting Your Gut Is The Worst Marketing Move You Could Make

Crimson Marketing

Here’s a tip: When it comes to marketing your business, leave your “gut” out of it. No matter how good your intuition, how prestigious of a business school you attended or how much marketing know-how you seemingly possess, if you think you can make marketing decisions in this day and age simply by “trusting your gut” alone, you’re in for a rude awakening. Things have changed. We don’t count on old wives tales to predict the weather, and businesspeople don’t make marketing decisions on a hunch.

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Is your company ready for higher standards of behavior?

Biznology

If there is one thing that we know from studying history, it is that the more transparency is achieved, the more is expected of people’s–and companies’–behavior. I’m not a very political person, so I won’t argue about whether we are more or less moral as a people than we were 50 years ago. But I think it is hard to argue that businesses aren’t more ethical. Some will scream at this notion and say that businessmen are evil. Some are.

There is More to Knowing Customers Than Big Data

ANNUITAS

Are CMOs wasting their budgets on failed marketing initiatives? According to a recent Forbes Insight Study 69% of CEOs either agree or strongly agree they certainly are. The leading cause of this sentiment is a lack of customer insight. The study reports that 74% of CEOs have “limited insight” into how customers are engaging with their products and what their likes and dislikes are.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Don’t Make Me Play Whack-a-Mole with your Marketing Popups

B2B Marketing Traction

Today successful marketing programs include automation and technology. But it’s important to remember that marketing systems and tools don’t ensure success. It’s the quality of the content and user experience that make a difference. I was going to write about another topic for today’s blog. But, as I was researching the topic, I looked at a survey. At the end of my review, I wanted to view the information about the survey methodology and process.

4 (More) Attributes of Your Next Content Marketing Star

Oracle

Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations (IDC, Kenan Systems, Prospero (mZinga) and Millipore).

Solidify your brand voice for better SEO

Biznology

You know how important it is to create an aesthetically uniform brand for your company. A solid branding strategy backed by powerful visual cues builds and maintains trust, reputation, credibility, and loyalty. Creating a uniform brand voice across all your marketing channels reinforces all the benefits of good branding. If your voice is inconsistent, you’ll undermine all your branding efforts. Why Is Brand Voice Important. Your company is so much more than a logo.

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Top 10 Marketing Techniques for Professional Services

Hinge Marketing

How can professional services firms raise their reputation and visibility in the marketplace? The answers aren’t the same as they used to be. In fact, our research shows that when clients go to check out professional services providers, 80% use online sources of information compared to 55% using traditional references. Traditional marketing techniques are giving way to strategies that are designed with modern clients in mind – and the old ways are no longer enough.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

#BADMarketing from Demeter

Crimson Marketing

Smelling like a funeral home is also known as a “Pick-Me-Up” scent. BADMarketing. Image: Courtesy of Twitter. The post #BADMarketing from Demeter appeared first on. BADMarketing

Industry Insights with Brian Honigman

Salesfusion

The post Industry Insights with Brian Honigman appeared first on Salesfusion. Marketing Automation Industry Insights

What is Social Media Marketing?

Biznology

For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. I have been putting together my company’s capabilities deck and have really had to think about this very carefully. There are a lot of terms and many of them merge together and most of them are very complimentary.

How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

Keyword research has become harder and harder as Google continues to hide more information from webmasters. If you’re new to the world of SEO and online marketing , you may not remember a time when you were able to see every keyword that drove traffic to your site through search engines – and how much traffic each keyword was generating. Unfortunately, more than 90% of that information is now presented to webmasters as simply “(not provided).”

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.