Sat.Jan 04, 2020 - Fri.Jan 10, 2020

6 High-Quality Content Marketing Ideas From 2019 Campaigns

Square 2 Marketing

With So Much Content Marketing Being Used, What Makes For Great Content Marketing? It’s estimated that by 2021, 27% of internet users in the U.S. will be using ad blockers, which means that about one quarter of all ads won’t reach their target.

Ads 54

ABM – Marketing Analytics Led Demand Generation Engine

B2B Marketing Analytics

Over the past few years, Account Based Marketing (ABM) has emerged to be one of the key components of demand generation strategies across all marketing organizations and it has been delivering tremendous results especially for growth marketing teams that are leading the charge for revenue marketing.

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Caught In the Cookie Jar: What Google’s Cookie-Tracking News Means for B2B Marketers

NetLine

For 2019, the party is over — and so, it seems, the same can be said for third-party cookie tracking as we know it. Other articles have already broken this down quite nicely, so for our needs, we’ll only review the basics. What’s Happening.

Content Marketing in the Media Apocalypse

Contently

I first joined Contently as editor-in-chief in 2013. I stumbled into content marketing because the media company I was running failed—in part because the economics of media are ridiculously hard, but mostly because I was 25 and had no idea what I was doing.

Media 109

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Impact Of Visual Stuff On Social Media 2019

DrumUp

Reading Time: 5 minutes Social media is the point where people from different regions are communicating and sharing their experiences. The content found on social media are images, videos, and.

More Trending

Link Reclamation: Why Backlinks Disappear and What to Do About It

Spiralytics

“T here can be only one. ” And what’s true for immortal swordsmen ( Highlander ) is also true for Google rankings. Linkbuilding

Link 62

How to Build an Email List for Retargeting using Google Ads

SendX

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software.

List 195

Co-branding with Research: Making Your B2B Content Stand Out

Hinge Marketing

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic.

Is Mobile-Only Email Design Appropriate for My Brand?

Modern Marketing

The growth of mobile email reading upended email design a decade ago and gave rise to responsive email design, which is now the dominant approach to crafting emails. However, some brands now see so many mobile opens that they’re considering adopting mobile-only email design.

Mobile 185

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

3 Marketing Automation Use Cases for Insurance Brokerages

Act-On

Read this blog to learn three simple and effective marketing automation use cases for your insurance brokerage. Marketing Automation Marketing Strategy

Case 169

The 10 most fascinating people in B2B marketing in 2019

Biznology

I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. With a tip of the hat to those on my lists last year , and in 2017 , 2016 and 2015 , it is my pleasure to introduce these fascinating colleagues to you.

Is Your Firm a “Safe Choice”? for Prospective Clients?

Marketing Craftmanship

Prospective clients certainly want to know if you have the experience and skills they need. But before they put you on their short list of candidates for consideration, they first will need some assurance that your company is a “safe choice.”

4 Ways to Avoid the Q4 Revenue Scramble

The Point

Q4 is over, and with it, the inevitable rush to execute and scale marketing programs designed to somehow, magically, help a company makes its Q4 and year-end numbers.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

Why Customer Personas Need to Die: Moving Beyond Segmentation to Personalize at the Individual Level

Modern Marketing

Anyone who’s worked on a marketing pitch deck has dealt with customer personas — those artificial audience ideals like “Maggie the Millennial” and “Craig the CTO.”

Prognostications, Predictions and Hot Topics for 2020

Biznology

Happy New year! It’s hard to believe that we’re already in 2020—That means it’s time to predict what the new year will have in store for us! Below are a few predictions from Consultant Collective members. Stay tuned as we dive deeper into them over the next few weeks.

Why Content Marketing and Product Marketing Are A Match Made in Heaven

Marketing Insider Group

The aim of marketing has always been to get and keep new customers to drive growth for our business. In the past, traditional product-led marketing techniques were used to great effect. We could talk about how amazing our product is, justify the price, and let buyers know where to buy it.

Grabbing Attention Is Good. But Holding Attention Is Better

Contently

I hate the lightbulb icon as a symbol for ideas. It’s too binary: First you need an idea, then (eureka!) you have the answer. That’s not how great marketing happens. It happens not in theory but in reality, through constant testing and iterating.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

A New Year, A New You: Why Content Marketers Always Succeed by Always Failing

Modern Marketing

Often times, content marketers (and marketers in general) can forget that they are artists. Marketing is an artform. Content can be as beautiful as any painting or poetry, be it a landing page, what you think is a perfect line of copy, a brilliant design, a funny email, or a great tweet.

How to Succeed in Personal Branding on Social Media

B2B PR Sense

Social media is like a blank canvas for both personal and work life. Depending on how you use it, you can draw attention to your expertise and establish a solid reputation in your industry. There's no doubt that there's an important place for personal branding on social media.

LiveIntent Recognized as One of the Hottest Companies of 2019

Liveintent

LiveIntent Recognized as One of the Hottest Companies of 2019. Each year, Business Insider, one of the most expert publications in our space, surveys the world of ad-tech and mar-tech and digital advertising, and comes up with a list of the most promising companies in that space. .

5 AI Tools to Help You Get Smarter in Your Content Marketing

Content Marketing Institute

Artificial intelligence already plays a role in your content marketing. Think Google.) Why not be more intentional about using it? Check out these 5 AI tools to help you be smarter in your content marketing.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

I Just Want to Go! Honor the Unsubscribe: 5 Ways to Screw Up an Unsubscribe

Modern Marketing

We are living in the world of the experience economy.

A Quality Message Map Makes a Powerful Competitive Weapon

Measure Up Marketing

One of Marketing’s primary jobs is to develop the positioning and messaging for the company and its products and services. The key messages and supporting points are often captured visually in what is referred to as a message map.

How to Develop a Successful Channel Marketing Strategy

Computer Market Research

Channel sales are a means to distribute a product on the market through a variety of different platforms and mediums.

Improved Sales Forecasting Through AI and ML

Martech Advisor

Sales forecasting has traditionally been known for inaccuracies and taking too long. In the new world of AI and ML, this is changing. By leveraging these emerging technologies, companies are better able to forecast their sales, says, Geoff Birnes, SVP Customer Engagement.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.