Sat.Jan 04, 2020 - Fri.Jan 10, 2020

6 High-Quality Content Marketing Ideas From 2019 Campaigns

Square 2 Marketing

With So Much Content Marketing Being Used, What Makes For Great Content Marketing? It’s estimated that by 2021, 27% of internet users in the U.S. will be using ad blockers, which means that about one quarter of all ads won’t reach their target. Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89 billion in 2016 to $12.12 billion by 2020 in the U.S. alone. So how can you future-proof your business from experiencing a loss?

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ABM – Marketing Analytics Led Demand Generation Engine

B2B Marketing Analytics

Over the past few years, Account Based Marketing (ABM) has emerged to be one of the key components of demand generation strategies across all marketing organizations and it has been delivering tremendous results especially for growth marketing teams that are leading the charge for revenue marketing. The importance of ABM in 2020 continues to grow and it has become a more mainstream tactic for B2B marketing.


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Caught In the Cookie Jar: What Google’s Cookie-Tracking News Means for B2B Marketers


For 2019, the party is over — and so, it seems, the same can be said for third-party cookie tracking as we know it. Other articles have already broken this down quite nicely, so for our needs, we’ll only review the basics. What’s Happening. During their I/O Event in May of this year, Google announced that beginning February 2020, the newest iterations of Chrome would be more transparent about which third-party cookies were tracking its users and why. .

Content Marketing in the Media Apocalypse


I first joined Contently as editor-in-chief in 2013. I stumbled into content marketing because the media company I was running failed—in part because the economics of media are ridiculously hard, but mostly because I was 25 and had no idea what I was doing. Failing at media in 2013 was easy but avoidable; in 2019, it feels inevitable. The past year brought massive layoffs at Gannett, BuzzFeed, AOL, HuffPost, Spin, The Toronto Star, and countless others.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Impact Of Visual Stuff On Social Media 2019


Reading Time: 5 minutes Social media is the point where people from different regions are communicating and sharing their experiences. The content found on social media are images, videos, and. In Digital marketing trends, visual stuff social media enables easy access and understanding than monotonous text content. As we. Others

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Link Reclamation: Why Backlinks Disappear and What to Do About It


“T here can be only one. ” And what’s true for immortal swordsmen ( Highlander ) is also true for Google rankings. Linkbuilding

How to Build an Email List for Retargeting using Google Ads


When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. However, what most of these marketers don’t know is that Google Ads doubles up as a goldmine for the next, equally important step in generating leads and conversions– retargeting!

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Co-branding with Research: Making Your B2B Content Stand Out

Hinge Marketing

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. By blending the market strength and brand awareness of two or more companies, co-branding often improves customer bases, customer loyalty, brand image, and perceived value for all participants. Source: Seismic, Hinge Research Institute. Shooting for the Stars. The secret is out. Content is king. Everyone is creating content.

Is Mobile-Only Email Design Appropriate for My Brand?


The growth of mobile email reading upended email design a decade ago and gave rise to responsive email design, which is now the dominant approach to crafting emails. However, some brands now see so many mobile opens that they’re considering adopting mobile-only email design. Some pioneering brands already have. This approach is a throwback to a simpler time.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Report: CMOs Share Marketing Goals with C-suite Executives, But Prioritize Differently

KoMarketing Associates

Although CMOs and their C-suite, non-marketing counterparts often have similar objectives, new research suggests that they aren’t always on the same page when it comes to the order in which they want to achieve these goals.

Ultimate Small Business Marketing Guide [Updated 2020]


Setting the Stage. Growing your business is hard. Growing predictably at a fast pace is way harder. Irrespective of the size or stage of your business its success finally boils down to your understanding of various levers of growth & conversion. However, doing that is easier said than done. It really doesn't matter whether you are running an e-commerce shop or are a small real-estate company. Whether you are a professional blogger or just getting started with your SAAS software businesses.

14 Questions to Ask a Candidate’s References Before Hiring


Depending on who you ask, reference checks are either an extremely valuable tool or a complete waste of time. But the fact is: a great candidate’s resume is only part of the hiring equation. You’ve got their previous experience and accomplishments on paper, but the intangibles are still unknown to you. You can trust your intuition and go forward with a hire—but we’ve all been surprised before.

Why Customer Personas Need to Die: Moving Beyond Segmentation to Personalize at the Individual Level


Anyone who’s worked on a marketing pitch deck has dealt with customer personas — those artificial audience ideals like “Maggie the Millennial” and “Craig the CTO.” ” Over the past decade, customer personas have grown from a relatively new innovation to an unavoidable component of most marketing strategies — to the point that it’s hard to imagine a campaign pitch without them.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

The 10 most fascinating people in B2B marketing in 2019


I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. With a tip of the hat to those on my lists last year , and in 2017 , 2016 and 2015 , it is my pleasure to introduce these fascinating colleagues to you. Our field has thrived in recent decades, as new technologies and strategies emerged to help us reach target audiences and generate sales conversations.

3 Marketing Automation Use Cases for Insurance Brokerages


Read this blog to learn three simple and effective marketing automation use cases for your insurance brokerage. Marketing Automation Marketing Strategy

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How to Build a Sales and Marketing Database from Scratch


If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. How do you find prospects quickly? How do you verify the accuracy of the data? Is it really cheaper to build a database? All of these questions are probably making your head spin! But setting up a sales and marketing database from scratch is not as difficult as you may think.

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A New Year, A New You: Why Content Marketers Always Succeed by Always Failing


Often times, content marketers (and marketers in general) can forget that they are artists. Marketing is an artform. Content can be as beautiful as any painting or poetry, be it a landing page, what you think is a perfect line of copy, a brilliant design, a funny email, or a great tweet. However, all marketers have restrictions placed upon them. They have to: Operate under brand guidelines. Pay attention to metrics. Do some A/B testing of their content, subject lines, offers, or approaches.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Is Your Firm a “Safe Choice”? for Prospective Clients?

Marketing Craftmanship

Prospective clients certainly want to know if you have the experience and skills they need. But before they put you on their short list of candidates for consideration, they first will need some assurance that your company is a “safe choice.”

The Foundation of a Successful Agile Marketing Team: Centralization


In the fourth season of The Office , Michael Scott, laden with financial troubles, decided he needed to declare bankruptcy, leading him to announce to his colleagues, “I declare bankruptcy!” Spoiler: His verbally declaring bankruptcy didn’t automatically launch the legal process. In the marketing world, the same can be said for deciding to adopt an entirely new approach for your team.

The Guide to Launching a Successful Employee Advocacy Program


With the proliferation of social media, social employee advocacy as a form of strategic marketing is imperative in today’s digital landscape. Furthermore, the benefits of employee advocacy are two-fold—it benefit your employees, and your bottom line. What more could you ask for? While there are some definitive advocacy program no-nos, an authentic and successful employee […]. The post The Guide to Launching a Successful Employee Advocacy Program appeared first on ZoomInfo Blog. B2B Growth

I Just Want to Go! Honor the Unsubscribe: 5 Ways to Screw Up an Unsubscribe


We are living in the world of the experience economy. While we as marketers are all talking about creating great customer experiences, communicating the right message at the right time to the right audience, living the micro-moment, some of us tend to fail to understand that sometimes you need to leave folks alone! If that is what they want. So, where is this coming from? Sitting on a coast to coast flight offers a great opportunity to clean out my mailbox.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Why Content Marketing and Product Marketing Are A Match Made in Heaven

Marketing Insider Group

The aim of marketing has always been to get and keep new customers to drive growth for our business. In the past, traditional product-led marketing techniques were used to great effect. We could talk about how amazing our product is, justify the price, and let buyers know where to buy it. The dawn of the social, mobile web has disrupted that world. Now we need to break through the endless noise of content, ads, and cat videos to earn our buyer’s trust.

Prognostications, Predictions and Hot Topics for 2020


Happy New year! It’s hard to believe that we’re already in 2020—That means it’s time to predict what the new year will have in store for us! Below are a few predictions from Consultant Collective members. Stay tuned as we dive deeper into them over the next few weeks. Dana Look Arimoto. More and more gig economy and related businesses to support gig workers themselves coming to a town/country near you!

The Guide to Launching a Successful Employee Advocacy Program


With the proliferation of social media, social employee advocacy as a form of strategic marketing is imperative in today’s digital landscape. Furthermore, the benefits of employee advocacy are two-fold—it benefit your employees, and your bottom line. What more could you ask for? . While there are some definitive advocacy program no-nos, an authentic and successful employee advocacy program is lucrative to attracting new talent and new business.

4 Ways to Avoid the Q4 Revenue Scramble

The Point

Q4 is over, and with it, the inevitable rush to execute and scale marketing programs designed to somehow, magically, help a company makes its Q4 and year-end numbers. Spoiler alert: no amount of Q4 spend – not even with intent data, ABM, conversational marketing (chat), content experience and any other bells and whistles you might have at your disposal – will enable you to suddenly make up for leads and opportunities that should have been developed weeks and months ago.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.