Sat.Jan 04, 2020 - Fri.Jan 10, 2020

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6 High-Quality Content Marketing Ideas From 2019 Campaigns

Square 2 Marketing

With So Much Content Marketing Being Used, What Makes For Great Content Marketing? It’s estimated that by 2021, 27% of internet users in the U.S. will be using ad blockers, which means that about one quarter of all ads won’t reach their target. Because of ad blockers, the loss of ad revenue is projected to increase from about $3.89 billion in 2016 to $12.12 billion by 2020 in the U.S. alone.

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ABM – Marketing Analytics Led Demand Generation Engine

B2B Marketing Analytics

Over the past few years, Account Based Marketing (ABM) has emerged to be one of the key components of demand generation strategies across all marketing organizations and it has been delivering tremendous results especially for growth marketing teams that are leading the charge for revenue marketing. The importance of ABM in 2020 continues to grow and it has become a more mainstream tactic for B2B marketing.

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Caught In the Cookie Jar: What Google’s Cookie-Tracking News Means for B2B Marketers

NetLine

For 2019, the party is over — and so, it seems, the same can be said for third-party cookie tracking as we know it. Other articles have already broken this down quite nicely, so for our needs, we’ll only review the basics. What’s Happening. During their I/O Event in May of this year, Google announced that beginning February 2020, the newest iterations of Chrome would be more transparent about which third-party cookies were tracking its users and why. .

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Content Marketing in the Media Apocalypse

Contently

I first joined Contently as editor-in-chief in 2013. I stumbled into content marketing because the media company I was running failed—in part because the economics of media are ridiculously hard, but mostly because I was 25 and had no idea what I was doing. Failing at media in 2013 was easy but avoidable; in 2019, it feels inevitable. The past year brought massive layoffs at Gannett, BuzzFeed, AOL, HuffPost, Spin, The Toronto Star, and countless others.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Impact Of Visual Stuff On Social Media 2019

DrumUp

Reading Time: 5 minutes Social media is the point where people from different regions are communicating and sharing their experiences. The content found on social media are images, videos, and. In Digital marketing trends, visual stuff social media enables easy access and understanding than monotonous text content. As we.

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How to Build an Email List for Retargeting using Google Ads

SendX

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. However, what most of these marketers don’t know is that Google Ads doubles up as a goldmine for the next, equally important step in generating leads and conversions– retargeting!

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Co-branding with Research: Making Your B2B Content Stand Out

Hinge Marketing

What is Co-branding? Co-branding is a marketing strategy where two or more brand names form a branding collaboration around a product, service, or topic. By blending the market strength and brand awareness of two or more companies, co-branding often improves customer bases, customer loyalty, brand image, and perceived value for all participants. Source: Seismic, Hinge Research Institute.

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How to Build a Sales and Marketing Database from Scratch

Zoominfo

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. How do you find prospects quickly? How do you verify the accuracy of the data? Is it really cheaper to build a database? All of these questions are probably making your head spin!

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The 10 most fascinating people in B2B marketing in 2019

Biznology

I’m back with my roundup of brilliant B2B marketers whom I’ve encountered this year. With a tip of the hat to those on my lists last year , and in 2017 , 2016 and 2015 , it is my pleasure to introduce these fascinating colleagues to you. Our field has thrived in recent decades, as new technologies and strategies emerged to help us reach target audiences and generate sales conversations.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Report: CMOs Share Marketing Goals with C-suite Executives, But Prioritize Differently

KoMarketing Associates

Although CMOs and their C-suite, non-marketing counterparts often have similar objectives, new research suggests that they aren’t always on the same page when it comes to the order in which they want to achieve these goals. The Economist recently published a global report titled, “Wanted: CMOs with 20/20 Vision,” and data showed that CMOs and C-suite executives have many of the same strategic priorities, such as brand reputation/positioning, customer experience and engagement, and brand awarenes

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Overcome Infobesity with Integration and Enablement

InsightSquared

Technology is changing the way that marketing and sales organizations work today. There has never been so much data and insight available around accounts and individuals that enables organizations to do all sorts of activities more effectively and efficiently than ever before. From prioritizing your target universe to knowing when buyers are in-market, who to approach and which specific messages to use when targeting, data has opened up a whole new range of scale and scope for marketing and sale

Training 156
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Is Your Firm a “Safe Choice”? for Prospective Clients?

Marketing Craftmanship

Prospective clients certainly want to know if you have the experience and skills they need. But before they put you on their short list of candidates for consideration, they first will need some assurance that your company is a “safe choice.” The hard reality is that — regardless of your firm’s ability to add value — decision-makers at every level are unwilling to risk their career or reputation on selection of an outside advisor or firm may fail to meet expectations, or even h

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The Foundation of a Successful Agile Marketing Team: Centralization

Hive9

In the fourth season of The Office , Michael Scott, laden with financial troubles, decided he needed to declare bankruptcy, leading him to announce to his colleagues, “I declare bankruptcy!” Spoiler: His verbally declaring bankruptcy didn’t automatically launch the legal process. In the marketing world, the same can be said for deciding to adopt an entirely new approach for your team.

Planning 147
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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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A Quality Message Map Makes a Powerful Competitive Weapon

Vision Edge Marketing

One of Marketing’s primary jobs is to develop the positioning and messaging for the company and its products and services. The key messages and supporting points are often captured visually in what is referred to as a message map. A quality message map serves as a tool to ensure consistent messaging cross-functionality internally and across channels and touchpoints externally, supporting your customer-facing teams and preventing them from being ambushed when they engage with prospects and custom

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SEO for Voice Search | 5 Valuable Tips to Optimize Voice Search in 2020

Adobe Experience Cloud Blog

What is Voice Search? Why is it Important? Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web. But, how do these companies decide which information best answers the questions you ask?

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Prognostications, Predictions and Hot Topics for 2020

Biznology

Happy New year! It’s hard to believe that we’re already in 2020—That means it’s time to predict what the new year will have in store for us! Below are a few predictions from Consultant Collective members. Stay tuned as we dive deeper into them over the next few weeks. Dana Look Arimoto. More and more gig economy and related businesses to support gig workers themselves coming to a town/country near you!

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The Guide to Launching a Successful Employee Advocacy Program

Zoominfo

With the proliferation of social media, social employee advocacy as a form of strategic marketing is imperative in today’s digital landscape. Furthermore, the benefits of employee advocacy are two-fold—it benefit your employees, and your bottom line. What more could you ask for? While there are some definitive advocacy program no-nos, an authentic and successful employee […].

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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4 Ways to Avoid the Q4 Revenue Scramble

The Point

Q4 is over, and with it, the inevitable rush to execute and scale marketing programs designed to somehow, magically, help a company makes its Q4 and year-end numbers. Spoiler alert: no amount of Q4 spend – not even with intent data, ABM, conversational marketing (chat), content experience and any other bells and whistles you might have at your disposal – will enable you to suddenly make up for leads and opportunities that should have been developed weeks and months ago.

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8 SEO Stats That Will Dictate 2020 and Beyond

Spiralytics

In the ever-evolving world of pop culture, Taylor Swift is one of the most recent artists to have changed their music style to adapt to the shifting trends. From being a little country girl to pop star status, Swift has been able to play around with her music style and maximize appeal to her core audience.

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The many splendid varieties of marketing technologists in 2020: martech roles and archetypes

chiefmartech

At the beginning of the 2010’s, I wrote a post about the rise of the marketing technologist. It was the early days of a new, hybrid professional emerging: rare “unicorns” who combined IT skills with marketing domain expertise and a genuine passion for harnessing the blossoming marketing technology landscape. Fast-forward to the start of 2020’s.

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LiveIntent Recognized as One of the Hottest Companies of 2019

Liveintent

LiveIntent Recognized as One of the Hottest Companies of 2019. Each year, Business Insider, one of the most expert publications in our space, surveys the world of ad-tech and mar-tech and digital advertising, and comes up with a list of the most promising companies in that space. . We’re beyond thrilled to be recognized as one of the hottest companies in the space for 2019, joining giants like LiveRamp, Xandr, Index, and The Trade Desk, and nimble innovators like TripleLift, Innovid, and Beeswax

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What Is Geofencing? Everything You Need to Know About Location-Based Marketing

SmartBug Media

With the growth of mobile phone usage (worldwide penetration is expected to reach 63.4 percent by the end of 2019 ), mobile marketing has been growing by leaps and bounds. More recently, marketers have taken full advantage of its capabilities with geofencing, an incredibly powerful way to harness the power of location based marketing. While using geofencing for advertising is not a new concept, nor is it simply limited to mobile (more on that later), its popularity has grown along with the rise

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Your How-To Plan for 12 Months of Customer-Focused Blogging

Content Marketing Institute

How do you deliver more blog content without sacrificing quality? A content road map can lead the way. Walk through each step of this process to create a 12-month calendar that will keep to the right path. Continue reading → The post Your How-To Plan for 12 Months of Customer-Focused Blogging appeared first on Content Marketing Institute.

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Why SEO - Top 15 Reasons to Focus on SEO in 2020

Brightedge

Why SEO? This is a question SEOs and digital marketers face inside and outside the marketing organization. SEO has been around for more than a decade and a half and now makes up a gigantic share of traffic for successful websites. In fact, research by BrightEdge shows organic search is the largest driver of Web traffic for most sectors and a crucial component of revenue.

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6 Best Practices for Real Estate Social Media Marketing in 2020

Martech Advisor

Real estate social media marketing is an essential process for realtors to reach out to their target audience. In this article, we discuss what real estate social media marketing is, advantages of using social media, and six best practices for realtors to follow while using social media to promote their brand and products. Table of Contents. What Is Real Estate Social Media Marketing?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Promo Videos: How to Build Hype with Your Teasers

Vidyard

When given the choice between text and video, 72% of people would rather watch a video to learn about a new product. People love to watch, and that makes promo videos the bread and butter of top-of-funnel marketing campaigns. A well-scripted promo video can be effective with even the scrappiest of budgets, so get creative and get started. What is a Promo Video?

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5 AI Tools to Help You Get Smarter in Your Content Marketing

Content Marketing Institute

Artificial intelligence already plays a role in your content marketing. (Think Google.) Why not be more intentional about using it? Check out these 5 AI tools to help you be smarter in your content marketing. Continue reading → The post 5 AI Tools to Help You Get Smarter in Your Content Marketing appeared first on Content Marketing Institute.

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25 Best B2B Marketing Conferences 2020

Pam Didner

Are you a seasoned marketer who invests in your professional growth each year? I hope this list of the best B2B marketing conferences helps you identify those that fit your business and career needs. A large part of your career trajectory should be achieved through ongoing education. And attending conferences is one of the key components you should add to your annual marketing activities and events.