Sat.Jun 30, 2018 - Fri.Jul 06, 2018

Ask a Content Strategist: Why Are Brand Blogs So Ugly and Outdated?

Contently

Which comes first, content or design? Jannelle, Halifax, Nova Scotia. In our weekly editorial meetings, we go around the room pitching stories. The vibe is fairly professional and even-keeled … until it comes to me.

Brand 131

Understanding the B2B Buying Disconnect

Cintell

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. Part of customer-centricity involves truly connecting with prospects before they become customers.

Buy 164

Sorry, Your B2B Content Is TL;DR

Marketing Insider Group

We all have that friend — you know, the one who is constantly texting you their life story. If you even bother to open their message, you skim and well, mostly ignore. You reply, “Oh no, it’ll get better,” hoping you’re at least in the ballpark of appropriate responses.

How to find your best B2B prospects

Biznology

Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. So, let’s review the top prospecting tools and techniques that are working for B2B marketers today.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

5 Drip Campaigns Every Brand Needs to Have and Why They Matter

Modern B2B Marketing

There are few things more valuable than automated marketing when it comes to moving customers down your sales funnel. It’s why more than 53% of B2B companies have already implemented a marketing automation platform.

More Trending

4 Lessons to Remember Before Rebranding Your Business

Marketing Insider Group

There are many reasons to rebrand your business. It could be anything from updating your logo and design themes to be more modern, to reinventing your business to better match its current situation or products. Yet, rebranding should never be taken lightly.

Finding the Right Fit: Six Tips for Trade Show Evaluations

Webbiquity

Guest post by Kelsey Stage. Thinking about which trade shows to participate in this year? For growing companies, trade shows can be a powerful way to market products and increase brand recognition. Face to face conversation is powerful. Photo by SDRandCo at Morguefile.com.

Shorten Your Manufacturing Sales Cycle with These 4 Lead Nurturing Tips

Act-On

A lead nurturing program will build better leads, create more sales opportunities, and generate more revenue. So why do most B2B marketers fail to set them up? When every lead counts, here are four tips for getting started with your first automated program. Lead Nurturing

Why Learning is Now The Hot Word in Customer Enablement

Modern Marketing

Learning seems like a straightforward proposition. You want to achieve something; let’s call that something A. To achieve A, you need to understand, and make use of, some other important thing; let’s call it B. Once you learn how B works, you can use that knowledge to accomplish A.

Words 218

The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

Big Data Trends You Should Know About in 2018 [Infographic]

Marketing Insider Group

The term Big Data refers to the entirety of the process that information goes through for real-world application. This means that it encompasses data gathering, data analysis, and data implementation.

Trends 206

IP Targeting Options for Display

NuSpark

There’s many tactics with online display advertising to test. Consider household IP targeting, and unique methods of location-based ad targeting. The post IP Targeting Options for Display appeared first on NuSpark Marketing. Mosey's Marketing Minutes online advertising

B2B Marketing Automation: Crawl, walk, run, win

Sales Lead Insights

Two Questions that Lay the Foundation for Effective Cross-Channel Marketing

Modern Marketing

Cross-channel marketing has moved beyond the hype to become a reality for marketers. In fact, it’s the new normal. Our online behaviors have evolved – consumers are constantly checking emails, social media apps, and even interacting online via voice technology.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

This Is the Secret to Being as Productive as an Entire Marketing Team

Marketing Insider Group

For small business leaders and entrepreneurs, getting everything checked off your marketing to-do list can feel like you’re losing a heated (and high-stakes) game of a whack-a-mole.

Landing Page Conversion Tips

NuSpark

How’s the structure of your landing pages? Is it optimized for conversion? Here a a few tips to make your lead generation landing pages as powerful as possible. The post Landing Page Conversion Tips appeared first on NuSpark Marketing. Mosey's Marketing Minutes B2B Marketing landing page strategies

Pros and cons of Webinars for B2B lead generation

Sales Lead Insights

Webinars offer options for reaching out to and educating buyers at all stages of the lead generation cycle. Your choice to do live, butts-in-seats events, or webinars will hinge on several factors, The post Pros and cons of Webinars for B2B lead generation appeared first on Sales Lead Insights.

What’s the Key to Improving ROI on Advertising?

Modern Marketing

This article is part of our series on customer experience where we focus on topics relating to connecting data, intelligence and experiences. Further reading: Campaigns Don’t End When You Hit Send: The Importance of Feedback Loops.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

Should CPG Brands Care About User Experience?

Marketing Insider Group

By Brittany Hodak The consumer product goods (CPG) category seems virtually set up for success. Its products — ranging from soda to laundry detergent to deodorant — are available everywhere, regularly consumed, and regularly needed.

Native Advertising Considerations

NuSpark

Native advertising should be considered in your media strategy if you have good content on a landing page, a compelling reason for people to click, and you wish your ads to stand out, especially on mobile. The post Native Advertising Considerations appeared first on NuSpark Marketing.

Writing effective email copy from an expert in B2B marketing, lead generation and lead nurturing

Sales Lead Insights

Meet Meryl Evans, our email copywriting expert. Meryl is a professional writer and editor who specializes in online B2B lead generation and lead nurturing.

How Self-Service Help Can Provide Great Customer Service

Modern Marketing

By Kirsten Foon, Senior Marketing Manager, Digital Experience, Oracle. I’ll be honest.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Weekend Reading: “Objections” by Jeb Blount

Marketing Insider Group

For the 182nd episode of The Marketing Book Podcast, I interview Jeb Blount, author of Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No. As long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections.

Get More Clicks from Search

NuSpark

The post Get More Clicks from Search appeared first on NuSpark Marketing. Mosey's Marketing Minutes Search Marketing SEO

Click 130

If you haven’t already transitioned your website to being HTTPS-compliant by July 1, 2018, your website is probably already being blocked as not secure

Biznology

According to Search Engine Land , if you haven’t already transitioned your website to being HTTPS-compliant by July 1, 2018— last Sunday! your website is probably already being blocked as not secure. That’s right.

Engagement: The Key to an Effective ABM Strategy

Modern Marketing

Where customers once purchased, they now subscribe and consume. Where the technology was the main priority, now customer service is just as important.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Clean Data: The Secret to Marketing Success for SMEs

Reachforce

Many small businesses think that data cleansing is something reserved for large corporations storing massive troves of customer information. They think that data quality deteriorates as a result of scale — not from the actual problems that affect data cleanliness like misinformation, outdated demographics, and a lack of standardization. market and sales alignment

Interpublic Group is Buying Acxiom Marketing Services for $2.3 Billion. Here's Why.

Customer Experience Matrix

Yesterday brought news that Acxiom had agreed to sell its marketing services business to Interpublic Group , a major ad holding company, for $2.3 billion. Acxiom will retain LiveRamp and do business under that name. Acxiom had restructured itself in March into the Market Services and LiveRamp groups and announced it was looking at strategic options, so the deal wasn’t especially surprising. But it’s still a milestone in the on-going evolution of the marketing industry.

Why your sales team thinks marketing is useless

Biznology

If you are in marketing, you are used to handing off your leads to the sales team and hearing two complaints back: First, the leads are no good. Second, there aren’t enough of them. It has always reminded me of the old joke where two guys are complaining about the restaurant they are eating in. “The

Sales 162