Sat.Jun 30, 2018 - Fri.Jul 06, 2018

Ask a Content Strategist: Why Are Brand Blogs So Ugly and Outdated?

Contently

Which comes first, content or design? Jannelle, Halifax, Nova Scotia. In our weekly editorial meetings, we go around the room pitching stories. The vibe is fairly professional and even-keeled … until it comes to me.

Brand 158

Understanding the B2B Buying Disconnect

Cintell

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. Part of customer-centricity involves truly connecting with prospects before they become customers.

Buy 167

Sorry, Your B2B Content Is TL;DR

Marketing Insider Group

We all have that friend — you know, the one who is constantly texting you their life story. If you even bother to open their message, you skim and well, mostly ignore. You reply, “Oh no, it’ll get better,” hoping you’re at least in the ballpark of appropriate responses.

How to find your best B2B prospects

Biznology

Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. So, let’s review the top prospecting tools and techniques that are working for B2B marketers today.

How to to Double (Yes, We Mean Double) the Impact of Your Content Strategy

Does great content really make a difference? How does content quality relate to key business metrics, such as conversions, trust, and purchase? Our research report answers these questions and more as we conclusively prove the connection between content quality and business results.

More Trending

Finding the Right Fit: Six Tips for Trade Show Evaluations

Webbiquity

Guest post by Kelsey Stage. Thinking about which trade shows to participate in this year? For growing companies, trade shows can be a powerful way to market products and increase brand recognition. Face to face conversation is powerful. Photo by SDRandCo at Morguefile.com.

If you haven’t already transitioned your website to being HTTPS-compliant by July 1, 2018, your website is probably already being blocked as not secure

Biznology

According to Search Engine Land , if you haven’t already transitioned your website to being HTTPS-compliant by July 1, 2018— last Sunday! your website is probably already being blocked as not secure. That’s right.

Why Learning is Now The Hot Word in Customer Enablement

Modern Marketing

Learning seems like a straightforward proposition. You want to achieve something; let’s call that something A. To achieve A, you need to understand, and make use of, some other important thing; let’s call it B. Once you learn how B works, you can use that knowledge to accomplish A.

Words 230

This Is the Secret to Being as Productive as an Entire Marketing Team

Marketing Insider Group

For small business leaders and entrepreneurs, getting everything checked off your marketing to-do list can feel like you’re losing a heated (and high-stakes) game of a whack-a-mole.

Report: How Top Businesses Approach Content Creation

In this report, content professionals from brands like IBM, Oracle, Dropbox and Mastercard share how they approach content creation. Download and learn the strategies, tactics and tools they use to overcome today’s content challenges.

Shorten Your Manufacturing Sales Cycle with These 4 Lead Nurturing Tips

Act-On

A lead nurturing program will build better leads, create more sales opportunities, and generate more revenue. So why do most B2B marketers fail to set them up? When every lead counts, here are four tips for getting started with your first automated program. Lead Nurturing

Why your sales team thinks marketing is useless

Biznology

If you are in marketing, you are used to handing off your leads to the sales team and hearing two complaints back: First, the leads are no good. Second, there aren’t enough of them. It has always reminded me of the old joke where two guys are complaining about the restaurant they are eating in. “The

Sales 162

Two Questions that Lay the Foundation for Effective Cross-Channel Marketing

Modern Marketing

Cross-channel marketing has moved beyond the hype to become a reality for marketers. In fact, it’s the new normal. Our online behaviors have evolved – consumers are constantly checking emails, social media apps, and even interacting online via voice technology.

Big Data Trends You Should Know About in 2018 [Infographic]

Marketing Insider Group

The term Big Data refers to the entirety of the process that information goes through for real-world application. This means that it encompasses data gathering, data analysis, and data implementation.

Trends 199

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Expert Insight: The Challenge of Delivering a Personalized Customer Experience

KoMarketing Associates

Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? According to the “2018 Connectivity Report” from Widen, 28 percent of marketers claim that personalizing the customer experience is what their organization is most focused on this year.

Inspiration for your transformation

Biznology

Digital transformation is a daunting challenge for any leader. In today’s volatile business climate, 9 out of 10 companies are thinking about digital transformation.

Amazon 156

What’s the Key to Improving ROI on Advertising?

Modern Marketing

This article is part of our series on customer experience where we focus on topics relating to connecting data, intelligence and experiences. Further reading: Campaigns Don’t End When You Hit Send: The Importance of Feedback Loops.

Should CPG Brands Care About User Experience?

Marketing Insider Group

By Brittany Hodak The consumer product goods (CPG) category seems virtually set up for success. Its products — ranging from soda to laundry detergent to deodorant — are available everywhere, regularly consumed, and regularly needed.

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It's loaded with practical advice from some of the world's most noted tone of voice experts, and includes useful guides, examples, and worksheets.

Location-Based Data is Helping Marketers Personalize the Customer Experience

KoMarketing Associates

Marketers have an abundance of data at their fingertips, and new research suggests that those who use location-based information on their customers may improve the outcome of their campaigns. Lawless Research and Factual recently conducted the “2018 Location-Based Marketing Report” to gauge how marketers are using location-based data to their advantage. Statistics showed that 83 percent of marketers who used location data saw higher response rates, while 83 percent saw more customer engagement.

IP Targeting Options for Display

NuSpark

There’s many tactics with online display advertising to test. Consider household IP targeting, and unique methods of location-based ad targeting. The post IP Targeting Options for Display appeared first on NuSpark Marketing. Mosey's Marketing Minutes online advertising

Engagement: The Key to an Effective ABM Strategy

Modern Marketing

Where customers once purchased, they now subscribe and consume. Where the technology was the main priority, now customer service is just as important.

Weekend Reading: “Objections” by Jeb Blount

Marketing Insider Group

For the 182nd episode of The Marketing Book Podcast, I interview Jeb Blount, author of Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No. As long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Survey: 69 Percent of Businesses Spend Time and Money on Email Marketing

KoMarketing Associates

New research suggests that marketers are still heavily relying on email as a tactic, but their goals vary according to company size. The Manifest recently conducted the “State of Email Marketing in 2018” survey to determine how frequently marketers are turning to email to reach out to their target audiences. The research found that most businesses (69 percent) spend time and money on email marketing.

Landing Page Conversion Tips

NuSpark

How’s the structure of your landing pages? Is it optimized for conversion? Here a a few tips to make your lead generation landing pages as powerful as possible. The post Landing Page Conversion Tips appeared first on NuSpark Marketing. Mosey's Marketing Minutes B2B Marketing landing page strategies

How Self-Service Help Can Provide Great Customer Service

Modern Marketing

By Kirsten Foon, Senior Marketing Manager, Digital Experience, Oracle. I’ll be honest.

B2B Marketing Automation: Crawl, walk, run, win

Sales Lead Insights

eBook: The 9 Ingredients Your Need to Create Better Content

Our content chefs have assembled this recipe book of best practices to help you produce content that stands apart and meets your business objectives. Download and learn the 9 key ingredients of effective content, how they add to your process and how technology helps create content that audiences love to gobble up!

Clean Data: The Secret to Marketing Success for SMEs

Reachforce

Many small businesses think that data cleansing is something reserved for large corporations storing massive troves of customer information. They think that data quality deteriorates as a result of scale — not from the actual problems that affect data cleanliness like misinformation, outdated demographics, and a lack of standardization. market and sales alignment

Native Advertising Considerations

NuSpark

Native advertising should be considered in your media strategy if you have good content on a landing page, a compelling reason for people to click, and you wish your ads to stand out, especially on mobile. The post Native Advertising Considerations appeared first on NuSpark Marketing.

Modern Marketing Benchmark Survey: 6 Surprising Findings

Modern Marketing

Did you go into marketing because you thought it would be creative, but it ended up being all about the data? Do you ever feel that as a marketer, you’re more valued for your analytical ability and technical chops than your creative skills? It turns out you’re right—well, half-right. Yes, marketers are under more pressure than ever to collect vast amounts of data, analyze it efficiently, and share the fruits of this analysis with their peers and superiors.

Pros and cons of Webinars for B2B lead generation

Sales Lead Insights

Webinars offer options for reaching out to and educating buyers at all stages of the lead generation cycle. Your choice to do live, butts-in-seats events, or webinars will hinge on several factors, The post Pros and cons of Webinars for B2B lead generation appeared first on Sales Lead Insights.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.