INDUSTRY INSIGHTS YOUR PEERS ARE READING
Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. So, let’s review the top prospecting tools and techniques that are working for B2B marketers today. MORE
Digital transformation is a daunting challenge for any leader. In today’s volatile business climate, 9 out of 10 companies are thinking about digital transformation. MORE
By Kirsten Foon, Senior Marketing Manager, Digital Experience, Oracle. I’ll be honest. MORE
If you are in marketing, you are used to handing off your leads to the sales team and hearing two complaints back: First, the leads are no good. Second, there aren’t enough of them. It has always reminded me of the old joke where two guys are complaining about the restaurant they are eating in. “The MORE
Cross-channel marketing has moved beyond the hype to become a reality for marketers. In fact, it’s the new normal. Our online behaviors have evolved – consumers are constantly checking emails, social media apps, and even interacting online via voice technology. MORE
How’s the structure of your landing pages? Is it optimized for conversion? Here a a few tips to make your lead generation landing pages as powerful as possible. The post Landing Page Conversion Tips appeared first on NuSpark Marketing. Mosey's Marketing Minutes B2B Marketing landing page strategies MORE
There’s many tactics with online display advertising to test. Consider household IP targeting, and unique methods of location-based ad targeting. The post IP Targeting Options for Display appeared first on NuSpark Marketing. Mosey's Marketing Minutes online advertising MORE
For the 182nd episode of The Marketing Book Podcast, I interview Jeb Blount, author of Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No. As long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections. MORE
New research suggests that marketers are still heavily relying on email as a tactic, but their goals vary according to company size. The Manifest recently conducted the “State of Email Marketing in 2018” survey to determine how frequently marketers are turning to email to reach out to their target audiences. The research found that most businesses (69 percent) spend time and money on email marketing. MORE
If you’re singing the Blues after Q2 , it’s time to change your tune. Even if you hit your sales goal, the new quarter is still a great time to take stock of wins and losses … AND start building your pipeline for a quota-crushing Q3. It starts today. MORE
Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? According to the “2018 Connectivity Report” from Widen, 28 percent of marketers claim that personalizing the customer experience is what their organization is most focused on this year. MORE
Learning seems like a straightforward proposition. You want to achieve something; let’s call that something A. To achieve A, you need to understand, and make use of, some other important thing; let’s call it B. Once you learn how B works, you can use that knowledge to accomplish A. MORE
Guest post by Kelsey Stage. Thinking about which trade shows to participate in this year? For growing companies, trade shows can be a powerful way to market products and increase brand recognition. Face to face conversation is powerful. Photo by SDRandCo at Morguefile.com. MORE
For small business leaders and entrepreneurs, getting everything checked off your marketing to-do list can feel like you’re losing a heated (and high-stakes) game of a whack-a-mole. MORE
Marketers have an abundance of data at their fingertips, and new research suggests that those who use location-based information on their customers may improve the outcome of their campaigns. Lawless Research and Factual recently conducted the “2018 Location-Based Marketing Report” to gauge how marketers are using location-based data to their advantage. Statistics showed that 83 percent of marketers who used location data saw higher response rates, while 83 percent saw more customer engagement. MORE
By Brittany Hodak The consumer product goods (CPG) category seems virtually set up for success. Its products — ranging from soda to laundry detergent to deodorant — are available everywhere, regularly consumed, and regularly needed. MORE
There are few things more valuable than automated marketing when it comes to moving customers down your sales funnel. It’s why more than 53% of B2B companies have already implemented a marketing automation platform. MORE
The term Big Data refers to the entirety of the process that information goes through for real-world application. This means that it encompasses data gathering, data analysis, and data implementation. MORE
We all have that friend — you know, the one who is constantly texting you their life story. If you even bother to open their message, you skim and well, mostly ignore. You reply, “Oh no, it’ll get better,” hoping you’re at least in the ballpark of appropriate responses. MORE
Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. Part of customer-centricity involves truly connecting with prospects before they become customers. MORE
A lead nurturing program will build better leads, create more sales opportunities, and generate more revenue. So why do most B2B marketers fail to set them up? When every lead counts, here are four tips for getting started with your first automated program. Lead Nurturing MORE
This article is part of our series on customer experience where we focus on topics relating to connecting data, intelligence and experiences. Further reading: Campaigns Don’t End When You Hit Send: The Importance of Feedback Loops. MORE
There are many reasons to rebrand your business. It could be anything from updating your logo and design themes to be more modern, to reinventing your business to better match its current situation or products. Yet, rebranding should never be taken lightly. MORE
Which comes first, content or design? Jannelle, Halifax, Nova Scotia. In our weekly editorial meetings, we go around the room pitching stories. The vibe is fairly professional and even-keeled … until it comes to me. MORE
According to Search Engine Land , if you haven’t already transitioned your website to being HTTPS-compliant by July 1, 2018— last Sunday! your website is probably already being blocked as not secure. That’s right. MORE
Contently
JULY 2, 2018
Which comes first, content or design? Jannelle, Halifax, Nova Scotia. In our weekly editorial meetings, we go around the room pitching stories. The vibe is fairly professional and even-keeled … until it comes to me.
Cintell
JULY 3, 2018
Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. Part of customer-centricity involves truly connecting with prospects before they become customers.
Marketing Insider Group
JULY 3, 2018
We all have that friend — you know, the one who is constantly texting you their life story. If you even bother to open their message, you skim and well, mostly ignore. You reply, “Oh no, it’ll get better,” hoping you’re at least in the ballpark of appropriate responses.
Biznology
JULY 2, 2018
Lead generation is a major preoccupation of the typical B2B marketing department. Indeed, most B2B marketers report that leads—with an emphasis on quality leads—are their primary goal. So, let’s review the top prospecting tools and techniques that are working for B2B marketers today.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
Modern B2B Marketing
JULY 2, 2018
There are few things more valuable than automated marketing when it comes to moving customers down your sales funnel. It’s why more than 53% of B2B companies have already implemented a marketing automation platform.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Marketing Insider Group
JULY 5, 2018
There are many reasons to rebrand your business. It could be anything from updating your logo and design themes to be more modern, to reinventing your business to better match its current situation or products. Yet, rebranding should never be taken lightly.
KoMarketing Associates
JULY 3, 2018
Personalization is a content marketing tactic that can help reel in customers and prospects, but how many marketers are actually utilizing this method? According to the “2018 Connectivity Report” from Widen, 28 percent of marketers claim that personalizing the customer experience is what their organization is most focused on this year.
Webbiquity
JULY 3, 2018
Guest post by Kelsey Stage. Thinking about which trade shows to participate in this year? For growing companies, trade shows can be a powerful way to market products and increase brand recognition. Face to face conversation is powerful. Photo by SDRandCo at Morguefile.com.
Biznology
JULY 3, 2018
According to Search Engine Land , if you haven’t already transitioned your website to being HTTPS-compliant by July 1, 2018— last Sunday! your website is probably already being blocked as not secure. That’s right.
Advertisement
Account-Based Marketing is a strategy, not a solution.
Marketing Insider Group
JULY 2, 2018
The term Big Data refers to the entirety of the process that information goes through for real-world application. This means that it encompasses data gathering, data analysis, and data implementation.
KoMarketing Associates
JULY 2, 2018
Marketers have an abundance of data at their fingertips, and new research suggests that those who use location-based information on their customers may improve the outcome of their campaigns. Lawless Research and Factual recently conducted the “2018 Location-Based Marketing Report” to gauge how marketers are using location-based data to their advantage. Statistics showed that 83 percent of marketers who used location data saw higher response rates, while 83 percent saw more customer engagement.
Modern Marketing
JULY 4, 2018
Learning seems like a straightforward proposition. You want to achieve something; let’s call that something A. To achieve A, you need to understand, and make use of, some other important thing; let’s call it B. Once you learn how B works, you can use that knowledge to accomplish A.
Biznology
JULY 5, 2018
If you are in marketing, you are used to handing off your leads to the sales team and hearing two complaints back: First, the leads are no good. Second, there aren’t enough of them. It has always reminded me of the old joke where two guys are complaining about the restaurant they are eating in. “The
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Marketing Insider Group
JULY 3, 2018
For small business leaders and entrepreneurs, getting everything checked off your marketing to-do list can feel like you’re losing a heated (and high-stakes) game of a whack-a-mole.
KoMarketing Associates
JULY 3, 2018
New research suggests that marketers are still heavily relying on email as a tactic, but their goals vary according to company size. The Manifest recently conducted the “State of Email Marketing in 2018” survey to determine how frequently marketers are turning to email to reach out to their target audiences. The research found that most businesses (69 percent) spend time and money on email marketing.
Modern Marketing
JULY 3, 2018
Cross-channel marketing has moved beyond the hype to become a reality for marketers. In fact, it’s the new normal. Our online behaviors have evolved – consumers are constantly checking emails, social media apps, and even interacting online via voice technology.
Biznology
JULY 6, 2018
Digital transformation is a daunting challenge for any leader. In today’s volatile business climate, 9 out of 10 companies are thinking about digital transformation.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
Marketing Insider Group
JULY 2, 2018
By Brittany Hodak The consumer product goods (CPG) category seems virtually set up for success. Its products — ranging from soda to laundry detergent to deodorant — are available everywhere, regularly consumed, and regularly needed.
Act-On
JULY 5, 2018
A lead nurturing program will build better leads, create more sales opportunities, and generate more revenue. So why do most B2B marketers fail to set them up? When every lead counts, here are four tips for getting started with your first automated program. Lead Nurturing
Modern Marketing
JULY 2, 2018
This article is part of our series on customer experience where we focus on topics relating to connecting data, intelligence and experiences. Further reading: Campaigns Don’t End When You Hit Send: The Importance of Feedback Loops.
NuSpark
JULY 6, 2018
There’s many tactics with online display advertising to test. Consider household IP targeting, and unique methods of location-based ad targeting. The post IP Targeting Options for Display appeared first on NuSpark Marketing. Mosey's Marketing Minutes online advertising
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Marketing Insider Group
JULY 6, 2018
For the 182nd episode of The Marketing Book Podcast, I interview Jeb Blount, author of Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No. As long as salespeople have been asking buyers to make commitments, buyers have been throwing out objections.
Modern Marketing
JULY 5, 2018
By Kirsten Foon, Senior Marketing Manager, Digital Experience, Oracle. I’ll be honest.
NuSpark
JULY 6, 2018
How’s the structure of your landing pages? Is it optimized for conversion? Here a a few tips to make your lead generation landing pages as powerful as possible. The post Landing Page Conversion Tips appeared first on NuSpark Marketing. Mosey's Marketing Minutes B2B Marketing landing page strategies
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
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