Sat.Sep 21, 2019 - Fri.Sep 27, 2019

Are you using the right messaging for your buyer journey?

Modern B2B

Are you using the right messaging for your buyer journey? The path from research to purchasing in the B2B space is long and winding. On top of this, there is the added complication that a B2B buyer rarely travels this path alone. In today’s hyper-competitive environment, buyers are carrying out research up to 18 months before talking to sales. If you don’t know where your prospect is on the buying journey, the chances are your messaging isn’t resonating with them.

Natural Language Processing for Content Marketers

MarketMuse

How to Measure ABM Programs at Any Level

Rollworks

Adopting an account-based focus requires marketers to shift from “traditional” lead-based metrics to account engagement, pipeline influence, and revenue impact. This can prove difficult for even the most seasoned account-based marketers. That’s why we’ll show you how to measure ABM programs more effectively, making sure you don’t miss out on the credit you deserve for building an impressive ABM strategy.

How to Bring Your B2B Content Marketing Back from the Dead

Marketo

Content marketing has transformed our industry, with B2B brands large and small using it to generate millions of engagements. In fact, by 2016, 88% of all B2B brands were using content marketing. Then something changed. Marketers produced too much. They oversaturated the market. They made it too hard to stand out. But content stopped succeeding for a few other reasons, too. Skimping on research: Often, marketers rushes to get their content out as quickly as possible.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

9 Hilarious Marketing Memes to Brighten Your Day

Spiralytics

Want to know how we cope and stay sane amidst all the client requests and workloads we handle on the daily? Memes. Lots of funny marketing memes, most of which we customize for kicks. Content Marketing

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How to Audit your Email Campaigns for Better Results

Webbiquity

Guest post by Emily Johnson. Are your your email campaigns effective? Do they meet the goals you set? Are you sure your messages are reaching the intended recipients? Perhaps it’s time to put your email marketing through an audit. Though it’s a somewhat time-consuming process, the insights you’ll gather after performing an audit are worth the effort.

11 Simple Strategies for Beating Writer’s Block

KoMarketing Associates

If you write content, whether it’s long-form articles, ad copy, or social media updates, it’s more than likely you’ve encountered writer’s block at least once. The symptoms are the same: a blank page, an empty mind, and a fast-approaching deadline. You may have even done research and have your notes ready to go, but when it comes to putting the proverbial “pen to paper” no words appear.

CCPA: What B2B Marketers Need to Know

The Point

Another new year approaches and, with it, another major data privacy regulation takes effect. This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020. Don’t be fooled into thinking that only California companies need pay attention. Even if you’ve already established more stringent data collection and privacy measures as a result of GDPR.

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Why Documenting Your Content Marketing Strategy Is So Important

Marketing Insider Group

Do you have a content strategy? If you’re reading this, you probably have a working interest in content marketing, and so your answer is probably “yes”: you have some kind of method for producing and publicizing content. But do you have a documented content strategy? If you answered “no” to the second question, you’re not alone. According to research by the Content Marketing Institute , over 60% of B2B marketers don’t have a documented content strategy. Quick Takeaways.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Great Content Answers Questions

Modern Marketing

In partnership with Convince and Convert , we bring you On the Fly —a new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere. This week’s guest is Arnie Kuenn , Digital Marketing and SEO expert and currently Senior Advisor at Vertical Measure. Arnie brings us a very important content marketing tip. Does your content answer questions?

The Top 10 WordPress CMS Alternatives

Webbiquity

Sponsored post. WordPress has made its name as the go-to content management systems (CMS) for businesses to represent their brand, goods, and services online. However, that doesn’t mean WordPress CMS alternatives aren’t worth evaluating. In fact, you may find that they better support your company’s unique needs than WordPress does. So, how exactly do you determine what the alternatives are and why they may be worth switching to?

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Industrial Marketing Budgeting and Planning

Industrial Marketing Today

Industrial marketing budgeting and planning activities pick up at this time of the year. As they say, “?Tis Tis the Season.” Things begin to get very hectic as we go deeper into Q4 and it becomes harder to get people together as they start to take time off for the Holidays. Are you in the midst. Read more The post Industrial Marketing Budgeting and Planning by Achinta Mitra appeared first on Industrial Marketing Today. This is only a content summary.

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Exploring Manufacturing Audiences: Real-Time, Custom Content Consumption Insights

Marketing Insider Group

Gaining actionable insights into what your buyers are doing and how you can create a strategy that engages them doesn’t have to break your budget. In fact, these insights are free if you know where to look. The Audience Explorer tool we’ve been using for the past 3 weeks is a no-cost, interactive search tool for B2B content marketers to discover real-time consumption insights on custom audiences.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Mezcal and SaaS: Building Sustainable Approaches

Modern Marketing

When someone knocks back a shot of mezcal, how its essence is harvested might be the furthest thing from that person’s mind. I read the lead article in the latest issue of Distilled magazine and now have second thoughts about ordering a drink that contains Oaxaca’s (Mexico’s) ancient spirit. According to the writer, the allure of profit is too great for the mezcaleros (those who farm the agave plant from which the nectar is harvested) to resist.

Build 173

Survey: 33% of Marketers Say It Is ‘Difficult’ to Launch Omnichannel Campaigns

KoMarketing Associates

Most digital marketers strive to deliver a consistent omnichannel experience to their customers. However, new research shows that many are still struggling to achieve this primary objective. Selligent recently surveyed 221 digital marketers to gauge their omnichannel excellence. Statistics showed that the majority of respondents (47 percent) were “neutral” when asked how easy or difficult it is for them to launch integrated omnichannel campaigns across their marketing channels.

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Improve Webinar Success with These 5 Tips

Act-On

Corporate

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5 Mistakes to Avoid with Your Employee Activation Program

Marketing Insider Group

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. A poorly executed employee activation program will be ineffective, but it could also be damaging to your company and brand reputation.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Email Marketing Isn’t Owned Media—It’s Granted Media

Modern Marketing

Email marketing has an unfortunate reputation as being owned media. It’s unfortunate because it doesn’t align marketers with their subscribers and inbox providers, who are the true owners of email. And that results in strategies and tactics that invariably end up hurting their email programs and their businesses. Some of you might be thinking, Wait, but we own our list. We spent a lot of time and money collecting those email addresses.

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Survey: 39% of Creative Marketers Still Perceive Too Many Challenges with AR

KoMarketing Associates

Although augmented reality (AR) is growing in popularity, new research suggests that marketers still have a long way to go in terms of implementing this form of martech and seeing positive results. Unity recently surveyed 1,000 creative professionals within advertising and marketing to determine their comfort level, technical competency and enthusiasm toward AR.

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How to Build and Improve Analyst Relations

Act-On

These tips will help you build and improve analyst relations to increase brand awareness and develop credibility with your customers. Public Relations

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The Mobile Experience: Table Stakes for Community Activation & Engagement

Influitive

Did you know that the average smartphone user logs a minimum of 4 hours a day on their smartphone? According to eMarketer, mobile is likely to exceed TV in average daily screen time this year. Unlike TVs, our smartphones travel with us everywhere we go. We use them at work, in transit, while we walk, The post The Mobile Experience: Table Stakes for Community Activation & Engagement appeared first on Influitive.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Effective Marketing Operations & Enablement: How to Facilitate Understanding of the Tools.

Modern Marketing

In the digital era , marketing success demands that teams stay up to date on the latest technologies and tools and take the fullest advantage of them when planning and executing their campaigns. However, marketers need to understand the tools they use in order to unlock their greatest potential and achieve stronger results. What is the best way to go about this? Relationship One had BlackRock’s John Pavlick on the Inspired Marketing Podcast to ask him just that question.

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Survey: Agency Marketers Excelling in Providing Valuable Content to Customers

KoMarketing Associates

As agency marketers, in particular, continue to provide content marketing services to their customers, new research suggests that they are meeting their audience’s goals along the way. The Content Marketing Institute recently published its “Agency Survey,” which discovered that most agency marketers (61 percent) now offer a full scope of content marketing services.

Interview: Henry Rollins: Hardcore Punk Icon, Radio DJ, and… Content Marketer?

Contently

In the 1980s, Henry Rollins was the scowling, bloodied face of American hardcore music. He snarled and screamed his way through years of blistering music history, performing as the frontman of the Los Angeles band Black Flag. In many ways, Rollins is still the man he was in the ’80s. Fans identify with his particular brand of counter-culture—Rollins has been famously straight-edge (abstaining from alcohol, cannabis, and even red meat) for decades.

How To Optimize Your Conversion Rate Using Social Media

Biznology

How is your social media marketing working for your business? According to the social media statics, Facebook and Instagram are becoming the top channels for the users who are looking forward to research or buy a product online. Customers are becoming more accustomed to the concept of social selling and that’s the good news for building businesses and big brand face alike. This doesn’t reflect that social media are an inevitable end product.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.