Sat.Sep 21, 2019 - Fri.Sep 27, 2019

Are you using the right messaging for your buyer journey?

Modern B2B

Are you using the right messaging for your buyer journey? The path from research to purchasing in the B2B space is long and winding. On top of this, there is the added complication that a B2B buyer rarely travels this path alone. In today’s hyper-competitive environment, buyers are carrying out research up to 18 months before talking to sales. If you don’t know where your prospect is on the buying journey, the chances are your messaging isn’t resonating with them.

Natural Language Processing for Content Marketers


How to Measure ABM Programs at Any Level


Adopting an account-based focus requires marketers to shift from “traditional” lead-based metrics to account engagement, pipeline influence, and revenue impact. This can prove difficult for even the most seasoned account-based marketers.

How to Bring Your B2B Content Marketing Back from the Dead


Content marketing has transformed our industry, with B2B brands large and small using it to generate millions of engagements. In fact, by 2016, 88% of all B2B brands were using content marketing. Then something changed. Marketers produced too much. They oversaturated the market.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

9 Hilarious Marketing Memes to Brighten Your Day


Want to know how we cope and stay sane amidst all the client requests and workloads we handle on the daily? Memes. Lots of funny marketing memes, most of which we customize for kicks. Content Marketing

More Trending

How Branding Can Determine the Success of Your Marketing

Marketing Insider Group

If you’ve just begun working with a marketing agency , you’re probably excited…and a bit nervous. You’re eagerly anticipating the return on this new investment.

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How to Audit your Email Campaigns for Better Results


Guest post by Emily Johnson. Are your your email campaigns effective? Do they meet the goals you set? Are you sure your messages are reaching the intended recipients? Perhaps it’s time to put your email marketing through an audit.

CCPA: What B2B Marketers Need to Know

The Point

Another new year approaches and, with it, another major data privacy regulation takes effect. This time, it’s the California Consumer Privacy Act (CCPA), which becomes law on January 1, 2020. Don’t be fooled into thinking that only California companies need pay attention.

Ethics 231

Survey: 39% of Creative Marketers Still Perceive Too Many Challenges with AR

KoMarketing Associates

Although augmented reality (AR) is growing in popularity, new research suggests that marketers still have a long way to go in terms of implementing this form of martech and seeing positive results.

Survey 170

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Why Documenting Your Content Marketing Strategy Is So Important

Marketing Insider Group

Do you have a content strategy? If you’re reading this, you probably have a working interest in content marketing, and so your answer is probably “yes”: you have some kind of method for producing and publicizing content. But do you have a documented content strategy?

The Top 10 WordPress CMS Alternatives


Sponsored post. WordPress has made its name as the go-to content management systems (CMS) for businesses to represent their brand, goods, and services online. However, that doesn’t mean WordPress CMS alternatives aren’t worth evaluating.

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Improve Webinar Success with These 5 Tips



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Survey: 33% of Marketers Say It Is ‘Difficult’ to Launch Omnichannel Campaigns

KoMarketing Associates

Most digital marketers strive to deliver a consistent omnichannel experience to their customers. However, new research shows that many are still struggling to achieve this primary objective. Selligent recently surveyed 221 digital marketers to gauge their omnichannel excellence.

Survey 170

7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

5 Mistakes to Avoid with Your Employee Activation Program

Marketing Insider Group

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts.

Interview: Henry Rollins: Hardcore Punk Icon, Radio DJ, and… Content Marketer?


In the 1980s, Henry Rollins was the scowling, bloodied face of American hardcore music. He snarled and screamed his way through years of blistering music history, performing as the frontman of the Los Angeles band Black Flag. In many ways, Rollins is still the man he was in the ’80s.

Great Content Answers Questions

Modern Marketing

In partnership with Convince and Convert , we bring you On the Fly —a new video series with small bites (two mins or less) of marketing advice and training from marketing experts, delivered while they are on the road, at the airport, or traveling somewhere.

Survey: Agency Marketers Excelling in Providing Valuable Content to Customers

KoMarketing Associates

As agency marketers, in particular, continue to provide content marketing services to their customers, new research suggests that they are meeting their audience’s goals along the way.

Survey 170

A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Exploring Manufacturing Audiences: Real-Time, Custom Content Consumption Insights

Marketing Insider Group

Gaining actionable insights into what your buyers are doing and how you can create a strategy that engages them doesn’t have to break your budget. In fact, these insights are free if you know where to look.

How to Build and Improve Analyst Relations


These tips will help you build and improve analyst relations to increase brand awareness and develop credibility with your customers. Public Relations

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Mezcal and SaaS: Building Sustainable Approaches

Modern Marketing

When someone knocks back a shot of mezcal, how its essence is harvested might be the furthest thing from that person’s mind.

Build 229

11 Simple Strategies for Beating Writer’s Block

KoMarketing Associates

If you write content, whether it’s long-form articles, ad copy, or social media updates, it’s more than likely you’ve encountered writer’s block at least once. The symptoms are the same: a blank page, an empty mind, and a fast-approaching deadline. You may have even done research and have your notes ready to go, but when it comes to putting the proverbial “pen to paper” no words appear.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

4 Ways Your Contact Center Can Create an Amazing Customer Experience


Business leaders can ensure positive and memorable consumer engagement by optimizing call center performance. Savvy executives enhance call center performance by taking advantage of the latest inbound technology and best practices.

C-Level Prospects - Make the First Appointment By Phone

Smashmouth Marketing

When I was recently at the Sales 2.0 conference, I had several conversations and debates about the value of Face-to-Face meetings versus Con-calls/Web-meetings. Being that b2b introductory meetings is Green Leads ' business, we have noticed a trend over the past several years.

Email Marketing Isn’t Owned Media—It’s Granted Media

Modern Marketing

Email marketing has an unfortunate reputation as being owned media. It’s unfortunate because it doesn’t align marketers with their subscribers and inbox providers, who are the true owners of email.

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Digital Marketing Tips for Manufacturers


These tips will equip your manufacturing company to stand out in today’s complex selling environment and attract more leads. Marketing Strategy

Tips 130

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.

How to Make Your App More Profitable


App development is on the rise. And for good reason, we are an app-addicted world. Millions of apps are available for our phones. How do we choose the ones we love? How do the top apps get downloads and fervent fans? Only a small percentage of apps turn a profit. Most lose money.

Why do B2B Content Marketing Strategies Fail?

Hinge Marketing

Content is the atomic particle of all digital marketing. . Rebecca Lieb, in her book Content: The Atomic Particle of Marketing , describes content as the single most important element of any marketing campaign.

Why Every Company Needs to Become a Digital Media Company

Modern Marketing

Take a good look around you – the walls between editorial and advertising have finally crumbled. In the old analog era, it was very easy to differentiate between “ content ” and “advertising.” ” But in the digital era , that’s all changed.