FunnelEnvy

NOVEMBER 11, 2024

Increasing website traffic is only part of the marketing strategy equation for B2B companies, especially in industries like SaaS and lead generation. The real challenge lies in converting those website visitors into qualified leads. With a well-optimized conversion strategy, your website can become a powerful tool for business growth, delivering a steady stream of valuable leads and opening up new expansion opportunities.

Conversion Rate 62

Conversion Rate Traffic Sales Qualified Leads Conversion 62

Martech

NOVEMBER 12, 2024

Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. But in the rush to adopt the latest tools, one thing is often overlooked — the people. For any AI-driven initiative to succeed, employees must be ready to work with new tools, adapt to fresh methods and embrace different ways of thinking. For CMOs, this is a call to action.

Marketing AI 105

Marketing AI Training Work Management Marketing Management 105

Oktopost

NOVEMBER 13, 2024

Social media platforms have become one of the most powerful tools for building brand awareness, engaging with customers, and driving business growth. But as your organization grows and more departments—like marketing, customer service, and sales—contribute to social media efforts, the challenge of maintaining consistent messaging across platforms increases.

Social Media 62

Social Media Allocation Work Management Branding 62

SendX

NOVEMBER 14, 2024

With 87% of B2B marketers using the email marketing channel and close to 75% of customers adopting email as their main channel for business communication, email marketing remains the most successful way to reach your audience online. As a business already into email marketing or just about to begin, your goal is to captivate your reader's attention to respond to the call-to-action in the email campaign ads you sent to them.

Email Marketing 361

Email Marketing ROI CAN-SPAM Autoresponders 361

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Marketing Insider Group

NOVEMBER 11, 2024

As an E-commerce business, you should see social media as a powerful way to connect with audiences. A strong social media strategy boosts visibility and directs traffic to product pages. Understanding methods that convert social interactions into clicks is essential for growing online sales and expanding your reach. Quick Takeaways: Social media posts need to be clear, engaging, and tailored to the platform.

Social Media 269

Social Media Traffic Product Media 269

Tomorrow People

NOVEMBER 11, 2024

When it comes to account-based marketing (ABM), personalization is not just a nice thing to have – it’s the driving force behind successful campaigns. To effectively engage key stakeholders in target accounts, you need to address their specific needs, challenges, and goals with relevant content. However, striking the right balance between personalization and scalability is not always easy.

Account Based Marketing 156

Account Based Marketing ABM ROI Personalization 156

Webbiquity

NOVEMBER 13, 2024

Nextdoor.com is unique among social networks. There are (almost) no memes or cat videos, very little political content (though some; see item #10 below), and no one showing off their recent exotic vacation photos. Instead, it’s geographically based; the content you see (and the users you see it from) are based on what neighborhood you live in. Nextdoor covers 260,000 neighborhoods in the U.S. and another 80,000 in 10 other countries.

Social Networks 164

Social Networks User-Generated Content Rules Case Studies 164

Marketing Insider Group

NOVEMBER 12, 2024

On-page SEO represents a fundamental aspect of optimizing your website to achieve higher search engine rankings. Focusing on elements in your website allows you to improve visibility and attract organic traffic. Successful on-page optimization involves various strategies, including keyword placement, content quality, and site structure. This guide outlines effective techniques for improving your on-page SEO and boosting your website’s performance in search results!

Lead Ranking 261

Lead Ranking Lead Scoring SEO Marketing & Strategy 261

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. Two short years later, we’re thrilled to share that ZoomInfo has climbed from a newcomer in the ABM field to being recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Account-Based Marketing (ABM) Platforms.

Zoominfo 147

Zoominfo Gartner Account Based Marketing ABM 147

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. As we move into 2025, staying ahead of emerging trends is essential for B2B brands. New strategies and content formats are redefining interactions with potential customers, and adapting to these changes can provide a competitive edge.

Social Media 127

Social Media B2B Thought Leadership Trends Social Marketing 127

Oktopost

NOVEMBER 14, 2024

The winds of change are blowing and might carry some of your best employees out the door. Signs indicate that we may be headed into another Great Resignation—a repeat of the mass upswing of people quitting their jobs in 2021. In times of historically low employee satisfaction levels, brand perception has never been so important. A strong employer brand can reduce the cost per hire by as much as 50%, and a negative reputation can cost a company as much as 10% more per hire.

Examples 131

Examples Branding Brand Identity Work Management 131

Marketing Insider Group

NOVEMBER 13, 2024

Paid advertising plays a huge role in modern marketing, driving targeted traffic and promoting brand visibility. Success, however, comes from thoughtful planning and execution. Ad campaigns have to align with specific goals, budgets, and target audiences to generate meaningful results. Whether you’re working with Google Ads, social media platforms, or native advertising, crafting a solid paid advertising strategy involves breaking down the entire process, from initial planning to tracking

Paid Content 130

Paid Content Planning Advertising Advertisements 130

Zoominfo

NOVEMBER 15, 2024

Revenue Operations (RevOps) is a relatively new specialty within B2B go-to-market operations, but it’s quickly becoming mission-critical as companies seek to streamline processes and align their sales, marketing and customer success teams. But the fast growth of RevOps and its unique mandate to improve efficiency across siloed teams can lead to confusion among leaders.

Marketing Analytics Tools 130

Marketing Analytics Tools Effectiveness Ad Building Practices 130

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Sword and the Script | B2B

NOVEMBER 12, 2024

If marketing and PR have a superpower its ability to train your mind to put what you think aside and look at things from your audience’s perspective In the days following the 2024 election, I had to smile at the number of marketing and PR people sharing analysis with a preface to the effect of, ‘I don’t do politics, but here are some marketing or PR lessons from the election.

PR 136

PR Positioning Training Marketing & Strategy 136

Martech

NOVEMBER 13, 2024

The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions.

Paid Search Agency 126

Paid Search Agency Lead Ranking ROMI Work Management 126

Salesforce Marketing Cloud

NOVEMBER 15, 2024

It was Sept. 12, a week before Dreamforce, our biggest event of the year. I was Slacking at work as usual (no pun intended), when I received a ping from my manager, Claire Cheng, vice president, software engineering: “Hi, Robert. We’d like your help on something.” “Sure,” I replied. “Don’t tell me this is for the Dreamforce keynote, please. That might be a bit rushed.

Work Management 119

Work Management Marketing Management Marketing AI API 119

Zoominfo

NOVEMBER 11, 2024

this is a test Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. This helps the audience see the company as more than just a faceless corporate entity building complex products–instead, a collection of real people solving real-world problems.

Storytelling 130

Storytelling Creativity Campaigns Branding 130

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Ahrefs

NOVEMBER 13, 2024

Low-hanging fruit SEO opportunities can help you: Here are 12 SEO quick wins you can implement today. It’s always easier to move something that’s already in motion.

SEO 123

SEO Tactics Traffic Positioning 123

Martech

NOVEMBER 15, 2024

A lot is going on this month. The U.S. elections are finally over, you’re knee-deep in organizing your Thanks/Friendsgiving and you’re executing on your holiday strategy. How you have time to read this is beyond me, but yay you for taking a few minutes to expand your horizons. If you’re feeling overwhelmed with everything, I get it.

Email Marketing 120

Email Marketing Organization Marketing Analytics Tools Tips 120

Salesforce Marketing Cloud

NOVEMBER 15, 2024

In just one year, enterprise adoption of generative AI has nearly doubled , from 33% to 65%. And it’s not being used only as a side experiment: According to a recent McKinsey study, the majority of the 1,400 businesses surveyed have adopted artificial intelligence (AI) in at least one business function, and are regularly using generative AI in at least one function.

Lead Ranking 115

Lead Ranking Advertising Benchmark Lead Scoring Business 115

Zoominfo

NOVEMBER 10, 2024

Even the best sales teams can’t close a deal if they don’t have a clear picture of their markets, their top accounts, and their most influential buyers. That’s why B2B data companies have invested huge efforts into building sales intelligence tools that can help sellers unlock growth and supercharge success. So what are the best sales intelligence tools out there?

Marketing Automation Services 130

Marketing Automation Services Marketing AI Work Management Marketing Management 130

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

CMSWire

NOVEMBER 14, 2024

AI-powered search engines are challenging traditional search solutions and forcing marketers to rethink SEO strategies and how they engage users. Continue reading.

SEO 120

SEO Search Marketing Marketing Strategy Marketing & Strategy 120

Martech

NOVEMBER 15, 2024

Do you know why some visitors engage deeply with every page on your website while others barely make it past the homepage? For marketers, understanding these patterns is key. It’s about creating an engaging site experience — a user-centered journey that drives organic growth. Behavioral analytics provides a clear view of how users interact with your site: where they click, what grabs their attention and what makes them leave.

Analytics 120

Analytics Organization CMS Development Click Rate 120

Ahrefs

NOVEMBER 11, 2024

We didn’t hire any consultants for this project. We didn’t create fancy presentations to justify the book to stakeholders. And we didn’t crunch any numbers to verify the potential impact on our brand awareness.

Consulting 116

Consulting Marketing Branding Brand Identity 116

Launch Marketing

NOVEMBER 13, 2024

Content marketing has never been more effective, as 74% of organizations report that it plays a key role in increasing lead generation. But, with heightened competition with other organizations to get your content seen by the right audience, it has become difficult to generate quality leads, according to over 45% of organizations. Many times, this happens because of which channels are being utilized.

Advertising Channels 108

Advertising Channels B2B Thought Leadership Organization Effectiveness 108

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Thinkers360

NOVEMBER 10, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on 5G for 2024. Congratulations to all our 5G influencers who participated! Top 50 Global Thought Leaders and Influencers on 5G 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 116

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 116

Martech

NOVEMBER 13, 2024

Last month, I took my first ride in a Waymo — a fully autonomous trip through the streets of San Francisco. As I stepped out, two other people who had just completed their first ride exchanged amazed looks with me. We shared a mix of awe and disbelief, marveling that a car could navigate city streets entirely on its own. One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention.

Marketing AI 116

Marketing AI Enterprise Management Work Management Marketing Management 116

Ahrefs

NOVEMBER 11, 2024

In fact, I really loved the diversity—being held in Singapore, I was finally able to meet SEOs and marketers from around the region: Vietnam, Thailand, Philippines, Indonesia, India, Malaysia, China, South Korea, and Japan.

SEO 111

SEO Marketing 111