Trade Press Services
FEBRUARY 17, 2025
Email open rates are a key metric for measuring email marketing successthey signal whether your campaign has captured your audiences attention or fallen flat. Since email marketing remains one of the most effective tools in a B2B marketers arsenal, optimizing email open rates is essential for increasing engagement, generating leads, and maximizing ROI.
B2BMarketing.net
FEBRUARY 17, 2025
As B2B marketers become increasingly reliant on technology, the importance of cybersecurity continues to rise. New regulations around privacy and data have a direct impact on your data strategy and approach to customer engagement. For marketing leaders, the stakes have never been higher when it comes to innovations shaping a privacy-first future , managing sensitive client data and establishing customer trust.
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SocialPilot
FEBRUARY 19, 2025
Ever since Elon Musk took the reins at X (formerly Twitter), the social media landscape has been buzzing with debates about its future. Amid these changes, Bluesky has gained attention as an exciting alternative for businesses and users. Both platforms let users share posts, images, and videos while interacting through replies and likes. However, their different content moderation and user control approaches have stirred debates about their impact on communities.
Marketing Insider Group
FEBRUARY 17, 2025
Choosing the right keywords and writing content containing these terms is a massive part of your keyword strategy. Without identifying these words, reaching your target audience becomes far more challenging. Long-tail keywords are a secret weapon as you boost your SEO efforts. They are longer, more specific search phrases, such as “best organic coffee for cold brew,” compared to broad short-tail keywords like “coffee.” While they might have lower search volumes, they do a
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Orange Owl Blog
FEBRUARY 17, 2025
B2B Marketing Lead Magnets in B2B Marketing: How to Attract and Convert High-Quality Leads Vivek Goel February 17, 2025 Share : Table of Contents Introduction In the world of B2B marketing, capturing high-quality leads is crucial for sustained business growth and revenue generation. Unlike B2C marketing, where impulse purchases and emotional triggers often drive decisions, B2B buyers follow a structured, research-driven approach.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
FunnelEnvy
FEBRUARY 17, 2025
The shift from Universal Analytics (UA) to Google Analytics 4 (GA4) is a game-changer for B2B companies, but it hasn’t come without challenges. Unlike UA’s session-based model, GA4 introduces event-based tracking, creating new opportunities for deeper insights and a steep learning curve for marketers. For B2B professionals, where long sales cycles and lead attribution are critical, understanding these changes is essential to maintaining marketing ROI.
Oktopost
FEBRUARY 18, 2025
Theres plenty of debate about the future of B2B marketing, but one thing is clear: social media algorithms prioritize personal accounts over corporate accounts. We’re in an era where authentic voices drive engagement, making User-Generated Content (UGC) and Employee-Generated Content (EGC) essential to B2B brand marketing and communication strategies.
The Point
FEBRUARY 20, 2025
Data privacy laws like GDPR and CCPA may have faded from the headlines, but their enforcement is very much a reality. In recent years, some very high-profile companies have faced fines into the hundreds of millions (US $) for failure to meet legal guidelines involving data processing, consumer consent, and not offering proper opt-out mechanisms, just to quote a few examples.
Marketing Insider Group
FEBRUARY 19, 2025
If you want to stand out in todays digital world whether as an entrepreneur, creator, or industry expert you need a strong personal brand. In fact, it could be argued that anyone who doesnt have a personal brand is destined for a career of irrelevance in most industries and specialties. Your personal brand is essentially your reputation, and how you position yourself can make or break opportunities.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Vision Edge Marketing
FEBRUARY 18, 2025
Many of us at the helm of our companies are often faced with implementing changes to remain competitive and relevant to our customers, and to create more customer and business value to achieve long-term sustainable growth. This was the case for Kelly Van Winkle , President and CEO of King of Texas Roofing Company, when she took the reins of the third-generation company.
Zoominfo
FEBRUARY 17, 2025
Data quality has always been a hurdle in go-to-market (GTM). For years, many companies were forced to work around this issue, thinking of bad data like sand in the gears not ideal, but operating models could be built to account for it. A good example of this is forecasting: we started with a terrible data set, but created motions, tools, systems, and processes that made it work relatively effectively.
Martech
FEBRUARY 21, 2025
This article was co-authored by Matt Wakeman , Weicong Zhao and Joseph Enever , analysts in the Gartner Marketing Practice , covering marketing data and analytics. Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. This limitation has fueled a growing interest in marketing mix modeling (MMM).
Marketing Insider Group
FEBRUARY 18, 2025
In todays marketing world, managing campaigns across multiple platforms is a complex issue that many face. Juggling data, ad performance, audience targeting, and budgeting across channels like Google Ads, Facebook, LinkedIn, and TikTok can be overwhelming. This is where a strong CRM (Customer Relationship Management) system can bring structure and simplicity to multi-platform marketing.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
Salesforce Marketing Cloud
FEBRUARY 18, 2025
What if every customer interaction felt effortless? Smarter, faster, and more personal? Thats exactly what AI-powered agents like Agentforce are designed to do. They handle the repetitive stuff so your team can focus on what matters: building real connections and driving results. Not sure how to get started? Youre not alone. When we first rolled out Agentforce, we had the same questions.
Zoominfo
FEBRUARY 19, 2025
Strategic planning can be a fickle exercise. In any fast-moving industry or rapidly evolving market, its natural to suspect your goals and measures will be outdated or off-target by the time it comes to assess your performance. But the sooner you start and the more aligned your plans are with high-level company priorities the easier it will be to spot changes, reorient yourself and your team, and push for progress and support where you need it most.
Martech
FEBRUARY 19, 2025
What if anyone on your marketing team whether theyre an analyst, a campaign manager or even an intern could simply ask a question about marketing performance and receive a detailed, data-backed analysis in seconds? Imagine, no more waiting on reports, toggling between dashboards or emailing the data team with one quick question (which is never actually quick).
Sprout Social
FEBRUARY 20, 2025
Valentines Day has come and gone but Team Sprout is still feeling the lovemainly because Sprout Social has been ranked in 7 categories by G2s 2025 Best Software Awards. This is the ninth consecutive year Sprout has earned G2 recognition. This year, weve been named as a top company across categories includingBest Software Products and Best Marketing & Digital Advertising Software Products.
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Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
illumin
FEBRUARY 19, 2025
Attracting new app users can be difficult for even the most successful brands. However, with the right strategy, tech companies can rake in new downloads. In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. But some brands are doing this with massive success. TikTok, Instagram, Facebook , PayPal and others saw incredible growth in 2024, and this can be attributed to clever strategy.
Zoominfo
FEBRUARY 18, 2025
Sales teams thrive on the energy of effective outreach, but managing outbound calls at scale requires a lot more than just smiling and dialing. Outbound sales call tracking software enhances your sales team’s efficiency by automating call logging, providing real-time analytics, and integrating with customer relationship management (CRM) systems.
Martech
FEBRUARY 18, 2025
Canva and HubSpot today announced a partnership that integrates Canva’s complete design experience and Magic Studio AI tools directly into HubSpot’s customer platform. Canva is an easy-to-use, affordable design platform that’s popular with smaller marketing teams that often struggle with creative resources. HubSpot focuses on many of the same teams, which use HubSpot as a CRM , marketing automation platform and more.
Sprout Social
FEBRUARY 20, 2025
Launching an influencer marketing program is no small featespecially for B2B brands. Yet, influencers are the modern way to reach audiences, and their content dramatically outperforms most content that comes directly from brands. Thats why more than half of marketers say they already rely on influencer marketing to increase brand awareness, audience engagement, credibility and trust, and even revenue, per the Q1 2025 Sprout Pulse Survey.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Hubspot
FEBRUARY 17, 2025
I dont know if its tacky or melodramatic to call negotiation an art, but that's probably one of the better ways to categorize it. While you can lean on certain tried-and-true methods when negotiating, it still requires a lot of touch and finesse and as with any other art, going outside the box can be the best course of action from time to time. But what can outside the box look like in this context?
Zoominfo
FEBRUARY 20, 2025
For frontline go-to-market (GTM) professionals, the struggle is real: Too much administrative work, too little selling time, and too many missed opportunities. But data-driven, AI-powered intelligence is rewriting the rules and ZoomInfos Customer Impact Report 2025 proves it. We surveyed over 11,000 revenue professionals to uncover exactly how GTM teams use ZoomInfo to expand markets, accelerate sales cycles, and drive revenue.
Martech
FEBRUARY 17, 2025
In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Whats behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer? The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particu
Navigate the Channel
FEBRUARY 21, 2025
With attention spans of 8.25 seconds, shorter than that of the average goldfish , you don’t have a lot of time to grab the attention of your target audience. Explainer video and other short videos could be a great direction to go in to grab that attention! In a recent survey, 78% of respondents saw an increase in website traffic after posting a video, while 83% saw increased time spent on the website and number of leads.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
SocialPilot
FEBRUARY 19, 2025
Wondering how online reviews impact your business? Review monitoring is essentialnot just for tracking feedback but for building trust, improving customer experiences, and protecting your brand. Picture this : youre running a cozy caf. A negative Yelp review appears, but you dont notice it for a week. By the time you do, potential customers have already seen it and chosen other options.
Contently
FEBRUARY 18, 2025
AI isnt writing your next Pulitzer-winning articleat least, not yet. But it does have something in common with a sleep-deprived journalist on a deadline: it predicts what should come next, based on patterns it has seen before. Lets break down how Large Language Models (LLMs) actually workwithout the sci-fi hype. Step 1: AI Reads Like a Research Intern, But With Some Major Flaws Before ChatGPT could generate articles, OpenAI trained it by feeding it a massive slice of the internetbooks, articles,
Martech
FEBRUARY 21, 2025
Youve spent hours crafting the perfect ad strong creative, sharp copy, precise targeting. But instead of conversions, youre seeing sky-high CPMs, low CTRs and a budget thats disappearing fast. Paid social media ads dont fail because of the algorithm. They fail because of fixable mistakes weak creative, poor targeting and broken landing pages. In 2025s attention economy, ads that dont grab attention instantly dont get a second chance.
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