Heinz Marketing
APRIL 9, 2025
By Maria Geokezas , Chief Operating Officer at Heinz Marketing AI is all the buzz in B2B marketing right nowand lets be honest, its causing a lot of anxiety. Whether you’re a CMO, a marketing ops pro, or a content manager just trying to hit deadlines, the rise of AI has probably made you wonder: Is my job safe? or Am I falling behind? Good news: you’re not alone, and most of the worry?
Oktopost
APRIL 8, 2025
B2B marketers know that social media plays a pivotal role in the buyer journey, but proving its impact is another story. While engagement, reach, and impressions matter, leadership wants to see how those B2B social metrics translate into real business results: leads, pipeline, and revenue. Thats why we brought in the experts to break it down. We hosted a powerful webinar with Matt Churchill , Social Media & Content Manager at AVEVA , and Madeleine Dudas , Associate Marketing Coordinator at P
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
APRIL 7, 2025
ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. But in our quest to prove the return to our CEO and CFO, we’ve tried to apply metrics to tactical outcomes to justify our budgets. Complex B2B buying situations take months, involve many stakeholders and rely on things we can’t know or see because buyers choose to self-educate until they refine their shortlist.
Salesforce Marketing Cloud
APRIL 8, 2025
Big budgets and large teams arent the norm for small and medium-sized businesses (SMBs) anymore. You have to be smart about where you spend and who you hire. Thats why many businesses today are running with smaller teams, outsourcing work, or going fully remote. It helps cut costs and keep things flexible. But it also means you need the right people handling the most important parts of your business in the right way.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Inbox Insight
APRIL 8, 2025
The B2B buying landscape has grown increasingly complex, with 80% of purchases involving multiple different decision makers, each expecting personalized engagement at every stage of their journey. Todays buyers also chart their own course, delaying direct conversations with sales teams until they’ve conducted extensive independent research. Despite these changes, many organizations are still clinging to outdated tactics, focusing on lead generation rather than guiding prospects through a t
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Visitor Queue
APRIL 6, 2025
Choosing your B2B lead generation software isnt just about picking the most popular name or the tool with the longest feature list. For B2B companies, its about selecting software that aligns with your business goals, supports your sales and marketing strategy, and drives results across the entire funnel. But, we all know that with all […] The post What to Look for in Your B2B Lead Generation Software appeared first on Visitor Queue Blog | Identify Website Traffic.
Navigate the Channel
APRIL 7, 2025
Influencer marketingonce reserved for beauty brands and tech gadgetshas become a powerful tool across industries. From boosting brand awareness to driving sales, industries ranging from fitness to finance are leveraging influencers to connect with their target audiences authentically. But what about the building materials industry? Despite its traditional image, this sector is ripe with opportunity to benefit from influencer marketing.
WordAgents
APRIL 10, 2025
B2B companies often face a budget split: invest in SEO content marketing or run paid ads to fill the pipeline fast. On the surface, paid campaigns promise quick wins. SEO content takes longer but can compound over time. The long sales cycles in B2B raise the stakes because bad calls on lead gen cost more than just budget. This article will examine how the numbers play out over time.
Salesforce Marketing Cloud
APRIL 9, 2025
The majority of sales representatives experience burnout likely many on your team. Gartner found that 90% of sellers report feeling burned out from work. When this happens, salespeople feel crunched, and sales quotas feel out of reach. Quota relief can help burnout. Sales leaders take the pressure off their team for a bit so they can recharge, which prevents burnout and gains trust.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Webbiquity
APRIL 8, 2025
Some marketing concepts have a pretty short shelf life (e.g., how to create friend circles in Google+…remember that?) while others are almost timeless. For example, while many SEO best practices have changed over time, tactics like seeking to “be the best answer” to a specific query and writing for humans (while keeping search engines in mind) apply as well today as they did 25 years ago.
Martech
APRIL 9, 2025
AI proficiency is becoming a critical differentiator for marketers. HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Those who can strategically use AI will gain a clear advantage. But why is AI proficiency so critical for marketers and why is this happening now?
WordAgents
APRIL 8, 2025
Ever wonder why you can’t resist checking that notification? Or why certain posts make you rush to buy something? The invisible forces of human psychologyespecially FOMO and our natural cognitive biasesshape virtually every interaction we have on social media. A good social strategy is powerful. You suddenly own three air fryers because someone in your feed made perfect french fries.
Sprout Social
APRIL 8, 2025
Influencers and creators are no longer confined to the realm of social media feeds; theyre stepping into the entertainment world, playing a crucial role in IRL events. They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. Live activations are becoming cultural moments that take up considerable social chatter.
Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified
Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.
SocialPilot
APRIL 8, 2025
Bluesky is having a moment. Once the quiet alternative to X/Twitter, its now grabbing attention for all the right reasons like steady growth, active users, and a refreshing take on what social media can be. Whether you’re a brand exploring new platforms, a marketer tracking trends, or just curious about whats really going on behind the scenes, the numbers tell a compelling story.
Martech
APRIL 8, 2025
AI is rewriting the rules of marketing and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. While the technology delivers on those promises, it’s also raising new questions: Will AI replace agency roles? Should clients expect lower costs as workflows become automated?
Trade Press Services
APRIL 7, 2025
To succeed, business leaders need to establish clear goals, allocate resources, identify challenges, and set a path for growth. Still, many companies operate without a written plan. So, what plans are vital to organizational success? A business plan provides the foundation for overall strategy, operations, and long-term sustainability, while a marketing plan lays out the roadmap for customer acquisition, branding, and revenue-driving activities.
Sprout Social
APRIL 8, 2025
A picture is worth a thousand wordsbut on Pinterest, a video could be worth far more. As one of the fastest-growing social media networks, according to Statista, Pinterest has evolved significantly. One of the platforms biggest innovations was the introduction of Pinterest videos in late 2018, which now play a major role in Pinterest marketing. Thanks to their vibrant storytelling powers and rich visuals, Pinterest videos dont just catch the eyethey get people to buy.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Salesforce Marketing Cloud
APRIL 8, 2025
Everyone’s talking about agentic AI and its promise of transformative efficiency and unprecedented automation. But the terminology is piling up faster than your unread Slack messages. If you dont keep up, its easy to fall behind. Dont let confusion over agentic artificial intelligence (AI) lingo be a roadblock to adoption: This glossary will help you understand the basics so you can feel confident about your adoption strategy.
Martech
APRIL 10, 2025
AI is changing how people search, find and engage with content online, which means it’s changing how traffic reaches your website. If you’ve noticed a dip in organic search traffic or a rise in unexplained direct visits, AI tools like ChatGPT, Gemini and Perplexity may play a more significant role than you think. AI tools are disrupting traditional web traffic Not a day goes by without something about AI popping up whether on the news, in an online article or your inbox.
SmartBrief - Marketing
APRIL 8, 2025
Think about the brands you trust most. I bet you can picture their logos, recall their slogans and even describe how they make you feel. In essence, these are the key building blocks of every brand identity. Regardless of your industry, brand identity is more important than ever. It’s a psychological tool that influences how customers see your business and whether they consider you trustworthy.
Thinkers360
APRIL 7, 2025
Heres the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on EdTech for 2025. Congratulations to all our influencers on EdTech who participated! Top 50 Global Thought Leaders and Influencers on EdTech 2025 2025 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Salesforce Marketing Cloud
APRIL 10, 2025
The goalposts in customer service are always shifting. As technology advances, what was great yesterday is simply good today. To stay ahead, your service strategy must evolve and thats where agentic AI, specifically Agentforce , can reduce time to value and increase self-service outcomes. Unlike traditional chatbots, which never realized their potential due to their complexity to maintain, emerging service AI agents are exponentially easier to implement and maintain.
Martech
APRIL 7, 2025
Most marketers define their competition too narrowly and it’s costing them. They focus on companies that offer similar products or services, but customers don’t make decisions based on industry categories. They care about outcomes. If you want your positioning to resonate and drive real growth you need to redefine who you’re competing against.
Sprout Social
APRIL 10, 2025
Despite only launching internationally in 2017, TikTok has grown to become one of the most popular social media platforms among young people in the UK, and TikTok marketing is the best way to market to them directly. Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. To help you better understand the uniqueness of UK TikTok, weve outlined what sets it apart from its US and other counterparts.
Hubspot
APRIL 9, 2025
Not all sales shortcuts are created equal. Some, like scheduling follow-up emails or creating a repeatable framework for researching prospects, streamline your day without harming the quality of your work. Others save you time but damage your results meaning youll ultimately be less productive for using them. As the expression goes, If you dont have time to do it right, you wont have time to do it again.
Advertisement
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Salesforce Marketing Cloud
APRIL 7, 2025
Almost every small or medium business (SMB) could benefit from a Chief Revenue Officer (CRO), but few can realistically justify the cost of hiring one. CROs are high-value executives who deliver big benefits but also come with a hefty, six- or seven-figure price tag. Thats fine for enterprise-level brands. However, for companies just starting out or lean operations who count their employees in dozens rather than thousands, the sticker shock is real.
Martech
APRIL 8, 2025
Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The “2025 Coveo Customer Experience Relevance Report” (registration required) examined evolving digital customer experiences and found room for improvement in search results, content recommendations, AI-powered self-help and inconsistent customer experiences across channels.
Navigate the Channel
APRIL 9, 2025
Website data is one of the most valuable assets for any online business or digital platform. Whether youre a website owner, a digital marketer, or a data analyst, understanding and effectively utilizing the data your website generates can unlock unparalleled opportunities for growth and optimization. From driving conversions to improving user journeys, your website data holds the key to making informed, strategic decisions.
Expert insights. Personalized for you.
93 
Let's personalize your content