Martech
APRIL 30, 2025
At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. We need to get wet and get in the game. We need to lean far out over the carousel horse and grab the ring. Here are foundational areas where our thinking, testing and effort can yield big dividends for us and the companies we serve.
Marketing Insider Group
APRIL 29, 2025
The power dynamic in B2B buying has officially flipped, and one thing is clear: your buyers expect moreand they’re not afraid to look elsewhere for it. Research shows that 82% of B2B buyers now expect the same level of speed, ease, and personalization they receive as consumers.[1] Welcome to the new age of B2B buying, where the buyernot the sellerholds the power.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Only B2B
APRIL 30, 2025
Every delay in starting the sales process is a silent opportunity lost. In B2B sales, time lost means opportunity lost. And every delay in starting the sales process is a silent opportunity slipping away. The longer a deal stays in your pipeline, the more chances competitors have to step in. On an emotional front, it demotivates your sales reps, frustrates your marketing team, and exhausts your prospects who just want a solution to their problem.
Single Grain
APRIL 30, 2025
Since AI is taking over SEO, many marketers question whether traditional ranking factors still hold value. Among these, backlinks remain perhaps the most debated element of an SEO strategy. Traditionally, backlinks were key to improving domain authority and an effective way to receive referral traffic. But with AI content generation, core algorithm updates, and Google’s increasing emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), it’s reasonable to
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Trade Press Services
APRIL 28, 2025
For B2B marketers, truly knowing their customers is the holy grail, but getting there is no easy feat. Unlike B2C, B2B decisions are longer, more complex, and often involve multiple stakeholders with competing priorities. According to Cognism , Its not just about selling anymoreits about educating, building trust, and providing value far before a buying discussion takes place.Add to that limited access to direct customer conversations, time constraints, and data silos, and its no wonder many mar
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
New North
APRIL 28, 2025
Introduction SEO can feel overwhelming, especially for small B2B marketing teams juggling multiple priorities. Theres an endless stream of advice about keywords, backlinks, and ranking factors, but not everything matters equally. The key to B2B SEO success? Start by answering your customers questions. When you create useful, well-structured content, search engines will reward you.
Salesforce Marketing Cloud
APRIL 28, 2025
Youve seen the ripples of what AI agents can do. Now, get ready for the tidal wave. The future of AI agents? Its agents that can hear your commands and see the world alongside you. It’s AI orchestrating AI, creating a symphony of digital labor. It’s agents with digital memories that learn your patterns and foresee your next move. Forget incremental upgrades.The AI agent of tomorrow will be a force multiplier unleashed.
Single Grain
APRIL 28, 2025
While most organizations focus exclusively on carefully crafted corporate messaging, forward-thinking companies are empowering employees to create authentic content that resonates with audiences on a deeper level. Employee-shared content generates 8x more engagement than content shared from a brand’s official page. That’s not just an impressive statisticit’s a wake-up call for marketing professionals who haven’t yet tapped into their most valuable content creators: their
Navigate the Channel
APRIL 29, 2025
If you’re a marketing manager or business owner, chances are you’ve experienced the balancing act of working with advertising agencies. Maybe you’ve partnered with an agency for a one-off campaign or tapped into their expertise to develop a single piece of creative content. While project-based partnerships are great for tackling short-term needs, they can often feel fragmented, leaving you scrambling to ensure every piece fits the bigger picture.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
WordAgents
APRIL 29, 2025
Scrolling through social media feeds feels like shouting into a voidyour carefully curated social media strategy flops while competitors somehow cultivate thriving communities. The difference isn’t fancier graphics or posting frequency. Successful brands connect on a deeper level, one that transcends product features and promotional calendars.
Trade Press Services Newsletter
MAY 1, 2025
Relaunching an upgraded website is a major milestone for any B2B business. But a successful relaunch requires much more than a fresh design or updated content. Strategic planning and thoughtful execution are crucial to reintroducing your digital presence, reconnecting with your audience, and delivering a stronger brand experience. Whether you’re refining your brand, improving functionality, or overhauling user journeys, the steps you take before, during, and after relaunch will determine h
Marketing Insider Group
APRIL 28, 2025
Outsourcing web development isn’t just a budget-saving hack anymore. It’s a smart strategy. When you’re trying to launch a product, rebuild a site, or scale fast, hiring a full in-house team might slow you down. Or cost a fortune. Or both. Thats where outsourcing comes in. It gives you access to expert talent, saves time, and helps you deliver a better productwithout breaking your back (or your budget).
Martech
APRIL 28, 2025
Traditional industries are having their digital awakening. Sectors once proud of doing things “the way they’ve always been done” are now navigating a digital landscape that shifts every few months. From manufacturing to craft stores, they’re finally diving in. But this isn’t just about adopting new tools it’s about bridging generations to make a real impact.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Salesforce Marketing Cloud
APRIL 28, 2025
AI and agentic AI adoption is accelerating across industries, and executives are feeling the pressure from boards, investors, and stakeholdersto safely leverage AI and agentic AI for efficiency and innovation. But the reality is, many employees are already using AI tools in their day-to-day work, often without clear guidelines or oversight. A recent Slack study underscores this point: desk workers at companies with AI permissions in place are nearly six times more likely to experiment with AI to
Oktopost
APRIL 27, 2025
The evolution of content marketing intelligence As B2B marketers, getting the most out of your campaigns requires understanding whats happening and why. This is where content marketing intelligence comes in. Its all about gathering data from various sources, like social media, email nurture programs, or corporate PRs, and using that data to understand what are competitors are saying and why.
Content Standard
APRIL 29, 2025
If you’re leading marketing on a small team, chances are you’re wearing every hat: strategist, writer, project manager, designer, analyst sometimes all before lunch. The pressure is real. Expectations are high, timelines are tight, and support is often limited. You’re tasked with delivering content that performs at an enterprise level, even if your team doesn’t look like one.
Martech
MAY 2, 2025
Click to enlarge. Despite powerful capabilities in other areas, the most popular application of AI for marketers appears to be content generation. The AI+ABM Inflection Point report (registration required) from DemandbaseandForgeXfound two-thirds of the marketers surveyed used AI for copywriting to support their account-based marketing (ABM) efforts.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Sprout Social
APRIL 28, 2025
Reddit has, undoubtedly, solidified its position as a leading social media platform, attracting a wide range of demographics. The platform fosters passionate communities across countless interests, markets and target audiences. But unlike other social platforms, where engagement might be more straightforward, Reddit’s community-first culture requires brands to earn users’ trust by providing real value.
Launch Marketing
APRIL 30, 2025
Picture this: A startup with an innovative AI platform sets up an expensive booth at a major industry conference. Their technology solves a genuine industry pain point, and their demo impresses everyone who stops by. A potential customer approaches, clearly impressed by what she’s seeing. “This looks fantastic,” she says. “Strange that I’ve never heard of you before.
Salesforce Marketing Cloud
APRIL 30, 2025
Youve probably heard it a million times successful entrepreneurs talking about the books that changed their lives. They always swear by it, right? And while you might roll your eyes at yet another book recommendation, theres truth to it. A single great book can change how you think, run your small business, and make decisions. If theres one thing small and medium-sized business (SMB) owners can agree on, its that mistakes can be costly.
Martech
APRIL 29, 2025
Let’s start with a conversation I have more often than I’d like. Them : “We think we have a deliverability issue can we talk?” Me : “Sure! What’s going on?” Them : “Our emails are landing in the Promotions tab instead of the Primary inbox.” Cue the sad trombone. Marketers, let’s be clear: The Promotions tab is not the spam folder.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Sprout Social
MAY 1, 2025
According to The 2025 Sprout Social Index , 43% of consumers have a LinkedIn profile. Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. But to reap those rewards, companies need to master using and managing LinkedIn direct messages (DMs). In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them.
Heinz Marketing
APRIL 30, 2025
by Sarah Threet , Marketing Consultant at Heinz Marketing We recently had the privilege to co-host a webinar with 6sense’s own Head of Sales Development Transformation, Ernest Owusu, during which our own President Matt Heinz of Heinz Marketing and Ernest explored the transformative role of artificial intelligence (AI) for sales and marketing alignment.
Roketto
APRIL 30, 2025
When you're building a startup, there's one thing you can't afford to wastetime. You're racing against competitors, tight budgets, and a never-ending to-do list. That's why partnering with the right startup marketing agency can be a game-changer. The right agency doesn't just "do marketing"they get scrappy, creative, and strategic with you. They understand MVPs, funding rounds, and traction metrics.
Martech
APRIL 28, 2025
AI is changing how clients view creative work. Even the best human efforts are starting to be questioned not for quality, but for authenticity. I recently saw this firsthand. The feedback I was not expecting Below is recent feedback from a client on some content we created. “I do have a piece of feedback for them. I’m not sure which AI writing tool they’re using to create these, but they may want to take a second pass a lot of these pieces of copy are clearly first pass AI gen
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Sprout Social
APRIL 29, 2025
Video is one of the best ways to stand out on social media, and video on LinkedIn is no exception with video uploads increasing 45% year-over-year. According to The 2024 Social Media Content Strategy Repor t, 66% of consumers say short-form videos are the most engaging type of in-feed content. And with LinkedIn incorporating short-form video into its platform, and growing at twice the rate of other formats, you should take it as a sign to add video to your LinkedIn marketing strategy.
Hinge Marketing
APRIL 29, 2025
Weve written before about the importance of conducting research on your target audience. But what specifically should you ask them? What kinds of questions produce insights you can actually use? Two Ways to Do Research Let me begin by briefly describing the two main ways to conduct this research. First are phone interviews. we consider these the gold standard because they allow the interviewer the latitude to follow up and dig deeper.
chiefmartech
MAY 2, 2025
This is a short excerpt of data from The State of Martech 2025 report that will be released on May 6, 2025. You can get the complete 100+ page report and access to an extended keynote presentation of our research by registering for free for #MartechDay. It’s no surprise that stand-alone AI assistants, such as ChatGPT, Claude, and Gemini have become ubiquitous.
Expert insights. Personalized for you.
105 
Let's personalize your content