Martech
APRIL 23, 2025
Let’s be honest: too much B2B content is AIgenerated junk posts that chase rankings and leads and deliver little value. Creating content is easy, creating good content takes work. If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results. 1.
Single Grain
APRIL 23, 2025
Generic advertising doesnt cut through the noise in B2B marketing. Decision-makers are bombarded with countless messages daily, making it harder to engage with this niche. Thats why personalization is a critical component of successful B2B marketing strategies. However, creating personalized ads can be resource-intensive and difficult to scale. Fortunately, there are ways to combat these pain points while personalizing ads to your leads, no matter where they are in the buyers journey.
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Inbox Insight
APRIL 23, 2025
The B2B purchasing landscape is increasingly complex, with multiple decision-makers, expanding product options, and rapidly evolving technology. In this environment, trust becomes essential guiding buyers through uncertainty and influencing their decisions. Buyers often seek third-party validation to provide external credibility and reassure them that a brand’s solutions are reliable.
Only B2B
APRIL 23, 2025
Omnichannel and multichannel both mean using different ways to reach the audience. But are they the same? No, theyre not. But they are often used interchangeably. There are key distinctions between them that you need to know as a marketer. What are they? This blog is all about that. We will discuss the key differentiations between them and help you determine which is right for your business.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Navigate the Channel
APRIL 21, 2025
In recent years, social media video marketing has grown and outdone most traditional content marketing types. It is currently among the top most-effective social media content marketing type, and its expected to even double by 2021. Most brands, particularly those in the service industry have tapped into this content type and exploited it to great depths.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Trade Press Services
APRIL 21, 2025
A relatively new buzzword making the rounds is phygital marketing, but is this concept new? The answer is not exactly. Phygital marketing is a portmanteau combining the words physical and digital. The term describes traditional or physical marketing, like in-store ads, complemented by digital means, like online or app-based coupons. These techniques have been used in tandem for decades.
Martech
APRIL 23, 2025
B2B marketers want solutions that deliver results, not more tools to add to their martech stack, according to a new survey. The Pipeline360 2025 State of B2B Pipeline Growth Report found 69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack. The number was 81% among those identified as high performers teams that indicated significant progress or full achievement of their 2024 goals, reported high job satisfaction and perceived
SocialPilot
APRIL 23, 2025
As a small business with limited budgets, smaller teams, and fewer tools, how do you create a social media plan that moves the needle? With a diversified audience across different social media platforms, small businesses can’t afford a one-size-fits-all approach. Thats why we built this guide to show you how to build a social media marketing strategy that transforms followers into leads and content into conversions.
Roketto
APRIL 24, 2025
Let's talk about getting your business noticed right where it matters most: your local community. You've poured your heart and soul into creating fantastic content, but if the folks around the corner don't know about it, it's like hosting the best party ever and forgetting to send out the invites. That's where the magic of local SEO comes in. It's all about ensuring your website and content pop up when potential customers in your area search for what you offer.
Speaker: Speakers:
Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.
Marketing Insider Group
APRIL 21, 2025
Small businesses face a tough challenge when it comes to building a professional online presence. A well-designed website can make all the difference in attracting customers, building credibility, and driving sales. But what if hiring an in-house web designer isn’t in the budget? That’s where outsourcing web design comes in. Outsourcing web design allows businesses to work with experienced professionals without the cost and commitment of a full-time hire.
Webbiquity
APRIL 25, 2025
Contributed post. Payment delays often start small, like a client missing a due date or requesting extended terms. But these delays can snowball into broader disruptions that affect far more than your cash flow. Businesses rely on steady income to cover operating costs, pay employees, invest in growth, and meet their own obligations. Image credit: Microsoft Stock Images When that consistency falters, it puts pressure on every aspect of the organization.
Vision Edge Marketing
APRIL 22, 2025
Dashboards are valuable tools for decision-makers. They transform complex business intelligence, data, and key performance indicators (KPIs) into clear, actionable insights. Traditionally, dashboards offered a snapshot of past performance, relying on historical metrics and measures, which made data-driven decisions for the future less reliable. That is changing.
The Point
APRIL 21, 2025
When prospects download or otherwise request gated content (like a white paper, for example), do they generally read that content immediately? Not according to a recent report from NetLine , who use prospect behavior on their buyer engagement platform to measure what they call the Consumption Gap, the time between when content is requested and when that content is opened for consumption.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Marketing Insider Group
APRIL 22, 2025
You dont want your next campaign to be just another fundraising ask. Product fundraisers are inherently more enticing because they give donors something in return for their contributions. However, you still have to put thought into your marketing strategy to grab your audiences attention. Use these tips to effectively promote your next product fundraiser and encourage supporters to contribute. 1.
Martech
APRIL 24, 2025
Marketers may not know what keeping third-party cookies in Chrome means for Google , but they know it is not a green light to return to old habits. The industry-wide shift toward privacy-first marketing strategies continues whether Chrome catches up or not. “Google hitting pause on third-party cookie deprecation doesn’t stop the shift,” said Matt Spiegel, EVP at TransUnion. “Marketers can’t keep leaning on a tool that’s losing support across browsers and plat
Sprout Social
APRIL 21, 2025
There truly is something out there for everyone, and its on social media somewhere. Social media culture is fed by niche communities built around specific interests. Enjoy winding down with a good documentary? Theres a subreddit for you. If you love experimenting with your skincare routine, theres an entire ecosystem of Facebook groups, subreddits, Discord channels and more to explore.
Convince & Convert
APRIL 24, 2025
For years, businesses have relied on traditional Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies to drive lead generation through Google. However, the Search Engine Results Page (SERP) has changed dramaticallyespecially after the launch of ChatGPT. Todays searchers are increasingly turning to alternative platforms like ChatGPT and Perplexity for answers.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
SocialPilot
APRIL 22, 2025
Since the Instagram feature Close Friends was released, the dynamic of the social networking app has been reinvented. The Close Friends feature introduces intimacy in social media and allows users and even businesses to gain more control over their accounts when it comes to Instagram Stories. This also enables audiences to feel a little more connected and privileged.
Animalz blog
APRIL 24, 2025
As if ranking atop Google isnt hard enough, marketers are now also expected to gain visibility in AI search. And while SEOs broadly understand what traditional search engines look for, AI optimization is uncharted territory. Some say traditional SEO is enough for visibility in AI. Others boast new optimization practices branded as GEO, AEO, or LLMO.
Martech
APRIL 23, 2025
Should creative operations report to the creative organization, thereby safeguarding team autonomy, or align with marketing operations (MOps) to gain access to critical tools, data and decisionmakers? The answer depends on your team’s current value proposition, operational gaps and strategic goals. It’s an important question because finding the right home for creative ops will determine its ability to drive innovation, efficiency and measurable impact across your enterprise.
illumin
APRIL 24, 2025
The search engine giant will no longer be removing third-party cookies on Chrome. Find out how this will impact advertisers and industries. After years of back-and-forth, Google has now officially pulled the plug on its plan to deprecate third-party cookies in Chrome. In a shocking twist, Google officially released a statement in mid-April 2025, announcing that they have now scrapped their plans for their supposed changes to third-party cookies in Chrome along with how their Privacy Sandbox init
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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.
SocialPilot
APRIL 23, 2025
When was the last time you manually posted on Facebook, Instagram, or TikTok? Dont remember? Then why do that on YouTube? YouTube is a platform that provides the perfect stage for long-form videos that take up huge planning and enhancement. So, why waste the effort by taking up the stress of manual posting? Learn to schedule your YouTube video and see the difference it makes in your online presence.
Contently
APRIL 23, 2025
Ask AI anything and it will confidently respond. It’ll plan your workouts, take meeting notes and redesign your living room, but are the results good quality and without mistakes? For low-stakes items, you’re probably willing to find out. But when it comes to career-defining moves, you might be wondering: Can AI alone do the job? Can it capture my brands essence, handle compliance, and create content that audiences connect with?
Martech
APRIL 24, 2025
Can OpenAI make money? Execs at the of the revolutionary, money-burning company think so. They are telling investors it will turn cash flow positive in 2029. That’s when it expects to generate about $2 billion in cash on $125 billion in revenue — putting the companys sales around the current level of Nvidia and Meta. The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising.
Visitor Queue
APRIL 20, 2025
When businesses rely on several marketing tools to manage lead generation, CRM, email campaigns, advertising, and analytics, the challenge of maintaining data consistency becomes difficult. Small inconsistencies in customer records, contact information, or campaign data can lead to missed opportunities. If your company is juggling multiple platforms, keeping your data consistent is essential.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Salesforce Marketing Cloud
APRIL 23, 2025
When you stream music or movies and get suggested playlists or genres based on your habits, youre benefitting from a type of knowledge organization system called ontology. Maybe youve come across this term recently. Its a hot topic because agentic AI relies on a map of metadata relationships the data about the data in order to make decisions. So, what is ontology, how does it work, and why does it matter?
Sprout Social
APRIL 24, 2025
Were back with the latest edition of our series, @Me Next Time, where we invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends. This time, were breaking down what brands get wrong about influencer sourcing. Weve all seen those overly-scripted, cringe-worthy sponsored videos. The ones where the influencer completely changes their tone and content style to talk about a product they would never use.
Martech
APRIL 25, 2025
Could ChatGPT launch an advertising product within the next year? The answer seems to be yes, based on internal OpenAI documents. OpenAI appears to forecast a billion dollars in new revenue from free user monetization in 2026. That figure is forecast to grow to nearly $25 billion by 2029, of OpenAIs total $125 billion projection. Putting that in perspective: In 2024, the company said it had $3.7 billion in revenue, which it expected would grow to $29.4 billion by the end of next year.
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