Sat.Oct 31, 2020 - Fri.Nov 06, 2020

Understanding buyer behaviour: Why community influence will be key to B2B marketing success

Tomorrow People

Covid-19, Coronavirus, The Pandemic—however you refer to it personally, the impact is shared by all of us. From the decimation of the office and the rise of WFH (Working From Home for the abbreviation-averse), it is safe to say that the old normal and the new normal will present a different way of working for everyone. The main objective for many is survival.

Smart 5 Ways To Generate Quality Leads Through Content Marketing

Only B2B

One of the best ways to generate quality leads for your organization is nothing better than content marketing. It can generate 3X as many leads as traditional marketing and at 62% lesser cost. The data is revealed by Demand Metrics. So, are you still struggling for your online presence?

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How Can Your Content Marketing Benefit from Big Data?


Content marketing requires more than just a strategic approach and some creative resources. Your strategy should be backed and evolved with data, both big and small. Here are some ways in which big data can be used to improve your content marketing.

7 Types of Emails You Need to Use in Your Sales Strategy


Customers today have a wide range of options for contacting your business. From social media, live chat, phone calls, SMS, and many others. However, email remains the most popular way for customers to interact with brands.

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The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Why Content Marketing Can Deliver Better ROI Than Paid Search

Marketing Insider Group

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. SEO, PPC, email, social… the list goes on! Of course, most brands will choose a combination of several of these methods.

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More Trending

What is browser cache and how to clear it?


If you have already done any activity such as creating a blog or website using WordPress, and needed to make any changes to a plugin or theme that it uses, probably, after doing the tests, the changes have not appeared in the browser.

Wix Email Marketing Vs Mailchimp: Which Is Best For Your Business? [2020]


Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers.

Why LinkedIn Ranked #1 for B2B Marketers in 2020

Marketing Insider Group

Following trends from previous years, LinkedIn once again takes the top spot for the most relied-upon social media channel for generating leads among B2B marketers.

Report: 55% of Marketers Have Increased Demand Gen Activity Since the COVID-19 Outbreak

KoMarketing Associates

New research suggests that prior to the COVID-19 pandemic, marketers expected their marketing budgets to grow more than their demand generation budgets. However, statistics now favor demand gen budget growth as the pandemic continues to unfold.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

How to Effectively Save Your Tech Business Thousands of Dollars In the Next Year


Guest post by Lexie Lu. Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients.

How Customer Lifecycle Management can increase your company’s engagement


Good relationships with customers tend to thrive for years. That’s why one of the most important assets your company has is a good customer lifecycle management (CLM) process. But what does CLM mean, and what does it have to do with Digital Marketing ?

The New Focus on Retention Marketing

Marketing Insider Group

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing.

All I want for Christmas is a hyper-personalized digital experience

Tomorrow People

With Black Friday and the holiday season fast approaching, how can brands deliver digital experiences to boost conversions? We all need some Christmas cheer. 2020 is a year that many will want to forget. The onset of the global pandemic has resulted in people losing jobs, losing loved ones, and losing hope. But this article isn’t to shine the spotlight on doom and gloom. We’ve all experienced enough of that thank you. There is a common consensus that we all deserve some Christmas cheer this year.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

New Video Content on a Budget


It use to be that businesses could set their video budget by committing to a fixed number of productions with a cost estimate for each. In the event of a budget cut, productions could be canceled. This still happens, but nowadays, such a large share of B2B business is conducted via online video.

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How to Bring Your A-Game to Instagram Reels


The runaway success of Tiktok hasn’t gone unnoticed by competing social media networks.

Why Enabling Buyers To Buy Is The Future Of B2B

Tony Zambito

Depending on the type of automobile you have, when you hit the gas pedal hard, there can be a slight hesitation. A hesitation that can be sometimes unsettling. Especially when trying to enter onto a highway. That moment of hesitation before the acceleration can feel like more than a mere second.

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5 Ways to Boost Business Growth

Tomorrow People

If the menu of options you have to spur on business growth are overwhelming, consider going back to basics. As a marketing leader, you understand the need to drive business growth. After all, if you aren’t taking action and making smart decisions based on reliable data – you can be sure your competitors are. But the list of initiatives you’re supposed to follow through on can be long and intimidating. How will you have time for it all? What should you prioritize?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How Technology Can Be Used to Aid Business Growth


A boost in sales, improved brand awareness, increased revenue, a bump in the bottom line, call it what you will, all companies big and small want to grow.

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Learn how to clear your DNS cache in a few easy steps


To access a website , we usually type its address on a browser. It’s so common that almost nobody realizes that, by doing this, they are using a translation of the server’s actual electronic address. And when it comes to this translation process, any change made in the server may affect it, causing troubles to access the website. Then, when this happens, one effective way to correct the issue is by cleaning your DNS log.

7 Content Experts Share What Matters Most in 2021

Content Marketing Institute

How do you build a content plan for 2021 when you don’t have a clear picture of what’s going to happen? Seven experts hash out the key issues, priorities, and ideas that should shape your content marketing in the coming year.

Covid-19 marketing campaigns: The good, the bad, and the unfortunate

Tomorrow People

Brands felt compelled to respond to the pandemic. But not all of them got it right. When future generations look back at 2020, there will be bigger and more serious things to discuss than the trends in marketing. That being said, as marketers we are interested in how major events trigger and shape brand responses. Within just half a year, the planet experienced some of the biggest and most rapid changes in human behavior imaginable.

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Six Ways to Connect with your B2B Website Visitors


Website visitors are among your most valuable prospects. They have found you, searching around for a solution. They’re clearly interested in your category and it’s very likely they are in the market for an offering like yours. The only problem is that they tend to come, poke around and leave.

The importance of a good hosting service


When creating a website or blog, one of the most recurring questions is related to the importance of a good hosting service. After all, great hosting is one of the fundamental parts of an online project, as it will store the data, making it available for viewing all over the globe.

5 Underused Ways to Get Better Content Ideas

Content Marketing Institute

You can’t think like customers unless you go into the field to do your research. Here are five less-used channels and non-obvious, always-rescuing sources to help you create relevant and responsive content.

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Why Your Demand Gen Takes The Skill And Patience of a Gardener | What’s Your Edge?

Measure Up Marketing

Demand generation, which we commonly refer to as demand gen, is a fundamental capability of Marketing. It’s important to not shortcut the process if you want to consistently reap quality opportunities. This episode shares 5 steps we can borrow from gardeners to improve our conversation yield.

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How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.