Sat.Oct 31, 2020 - Fri.Nov 06, 2020

Understanding buyer behaviour: Why community influence will be key to B2B marketing success

Tomorrow People

Covid-19, Coronavirus, The Pandemic—however you refer to it personally, the impact is shared by all of us. From the decimation of the office and the rise of WFH (Working From Home for the abbreviation-averse), it is safe to say that the old normal and the new normal will present a different way of working for everyone. The main objective for many is survival.

Smart 5 Ways To Generate Quality Leads Through Content Marketing

Only B2B

One of the best ways to generate quality leads for your organization is nothing better than content marketing. It can generate 3X as many leads as traditional marketing and at 62% lesser cost. The data is revealed by Demand Metrics. So, are you still struggling for your online presence?

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How Can Your Content Marketing Benefit from Big Data?

DivvyHQ

Content marketing requires more than just a strategic approach and some creative resources. Your strategy should be backed and evolved with data, both big and small. Here are some ways in which big data can be used to improve your content marketing.

7 Types of Emails You Need to Use in Your Sales Strategy

SendX

Customers today have a wide range of options for contacting your business. From social media, live chat, phone calls, SMS, and many others. However, email remains the most popular way for customers to interact with brands.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Why Content Marketing Can Deliver Better ROI Than Paid Search

Marketing Insider Group

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. SEO, PPC, email, social… the list goes on! Of course, most brands will choose a combination of several of these methods.

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More Trending

What is browser cache and how to clear it?

RockContent

If you have already done any activity such as creating a blog or website using WordPress, and needed to make any changes to a plugin or theme that it uses, probably, after doing the tests, the changes have not appeared in the browser.

Wix Email Marketing Vs Mailchimp: Which Is Best For Your Business? [2020]

SendX

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers.

Why LinkedIn Ranked #1 for B2B Marketers in 2020

Marketing Insider Group

Following trends from previous years, LinkedIn once again takes the top spot for the most relied-upon social media channel for generating leads among B2B marketers.

Report: 55% of Marketers Have Increased Demand Gen Activity Since the COVID-19 Outbreak

KoMarketing Associates

New research suggests that prior to the COVID-19 pandemic, marketers expected their marketing budgets to grow more than their demand generation budgets. However, statistics now favor demand gen budget growth as the pandemic continues to unfold.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Team Leads & Sales Professional Development at ZoomInfo

Zoominfo

We talked a bit about how Zoominfo focuses on growing from within. We hire promising SDRs with all different backgrounds and have them selling at the top of their game in under a year. Today, we want to dive a bit deeper into what happens next.

HubSpot Product Updates - October 2020

Tomorrow People

Welcome to our October wrap-up of what’s new in Hubspot. Each month we will bring you the latest updates so you can keep your fingers on the pulse and get the most out of HubSpot. Microsoft Visual Studio Code Extension for Local CMS Development. NEW ON OCTOBER 1, 2020.

The New Focus on Retention Marketing

Marketing Insider Group

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing.

How Customer Lifecycle Management can increase your company’s engagement

RockContent

Good relationships with customers tend to thrive for years. That’s why one of the most important assets your company has is a good customer lifecycle management (CLM) process. But what does CLM mean, and what does it have to do with Digital Marketing ?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Getting Personal Part 3: Personalized Recruiting

Zoominfo

It seems weird that the recruiting and hiring processes can often feel so impersonal, especially when it involves highly personal, highly human decision making. Yet in the sea of job descriptions and generic recruiter emails, it all starts to feel a little ingenuine.

All I want for Christmas is a hyper-personalized digital experience

Tomorrow People

With Black Friday and the holiday season fast approaching, how can brands deliver digital experiences to boost conversions? We all need some Christmas cheer. 2020 is a year that many will want to forget. The onset of the global pandemic has resulted in people losing jobs, losing loved ones, and losing hope. But this article isn’t to shine the spotlight on doom and gloom. We’ve all experienced enough of that thank you. There is a common consensus that we all deserve some Christmas cheer this year.

Why Enabling Buyers To Buy Is The Future Of B2B

Tony Zambito

Depending on the type of automobile you have, when you hit the gas pedal hard, there can be a slight hesitation. A hesitation that can be sometimes unsettling. Especially when trying to enter onto a highway. That moment of hesitation before the acceleration can feel like more than a mere second.

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How to Bring Your A-Game to Instagram Reels

RockContent

The runaway success of Tiktok hasn’t gone unnoticed by competing social media networks.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Why ZoomInfo Acquired EverString

Zoominfo

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action.

New Video Content on a Budget

Biznology

It use to be that businesses could set their video budget by committing to a fixed number of productions with a cost estimate for each. In the event of a budget cut, productions could be canceled. This still happens, but nowadays, such a large share of B2B business is conducted via online video.

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5 Ways to Boost Business Growth

Tomorrow People

If the menu of options you have to spur on business growth are overwhelming, consider going back to basics. As a marketing leader, you understand the need to drive business growth. After all, if you aren’t taking action and making smart decisions based on reliable data – you can be sure your competitors are. But the list of initiatives you’re supposed to follow through on can be long and intimidating. How will you have time for it all? What should you prioritize?

Learn how to clear your DNS cache in a few easy steps

RockContent

To access a website , we usually type its address on a browser. It’s so common that almost nobody realizes that, by doing this, they are using a translation of the server’s actual electronic address. And when it comes to this translation process, any change made in the server may affect it, causing troubles to access the website. Then, when this happens, one effective way to correct the issue is by cleaning your DNS log.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Cross-selling and Upselling in 2020

Zoominfo

Interesting tidbit: The probability of selling to a new prospect is 5–20%. The probability of selling to an existing customer is 60–70%. In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines.

How to Effectively Save Your Tech Business Thousands of Dollars In the Next Year

Webbiquity

Guest post by Lexie Lu. Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients.

Covid-19 marketing campaigns: The good, the bad, and the unfortunate

Tomorrow People

Brands felt compelled to respond to the pandemic. But not all of them got it right. When future generations look back at 2020, there will be bigger and more serious things to discuss than the trends in marketing. That being said, as marketers we are interested in how major events trigger and shape brand responses. Within just half a year, the planet experienced some of the biggest and most rapid changes in human behavior imaginable.

The importance of a good hosting service

RockContent

When creating a website or blog, one of the most recurring questions is related to the importance of a good hosting service. After all, great hosting is one of the fundamental parts of an online project, as it will store the data, making it available for viewing all over the globe.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.