Tomorrow People
NOVEMBER 6, 2020
Covid-19, Coronavirus, The Pandemic—however you refer to it personally, the impact is shared by all of us. From the decimation of the office and the rise of WFH (Working From Home for the abbreviation-averse), it is safe to say that the old normal and the new normal will present a different way of working for everyone. The main objective for many is survival.
Only B2B
NOVEMBER 1, 2020
One of the best ways to generate quality leads for your organization is nothing better than content marketing. It can generate 3X as many leads as traditional marketing and at 62% lesser cost. The data is revealed by Demand Metrics. So, are you still struggling for your online presence? You might not be doing your content marketing correctly! We are not pressuring, but your online presence will either flounder or flourish your business based on your content marketing strategies.
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DivvyHQ
NOVEMBER 5, 2020
Content marketing requires more than just a strategic approach and some creative resources. Your strategy should be backed and evolved with data, both big and small. Here are some ways in which big data can be used to improve your content marketing.
Marketing Insider Group
NOVEMBER 3, 2020
Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. I see companies making this mistake time and time again. Incredible deals are offered to “new customers only” with no thought for those customers who have already committed their loyalty and their money.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
SendX
NOVEMBER 4, 2020
Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. According to Blue Mail Media , over 196 billion emails are sent daily and 109 billion of those emails are business emails.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Tony Zambito
NOVEMBER 1, 2020
Depending on the type of automobile you have, when you hit the gas pedal hard, there can be a slight hesitation. A hesitation that can be sometimes unsettling. Especially when trying to enter onto a highway. That moment of hesitation before the acceleration can feel like more than a mere second. We are in that moment of hesitation when it comes to the future of how B2B buyers will engage in buying.
Webbiquity
NOVEMBER 3, 2020
Guest post by Lexie Lu. Running a business is expensive—especially a tech company that’s trying to provide the best services possible for clients. Despite growing demand for networking solutions, security software and IT services, these operations can still run into money problems, even when things are going well. These companies need to save cash where they can.
Zoominfo
NOVEMBER 4, 2020
We talked a bit about how Zoominfo focuses on growing from within. We hire promising SDRs with all different backgrounds and have them selling at the top of their game in under a year. Today, we want to dive a bit deeper into what happens next. What does the career path look like for these promising SDRs? . For lots of sales professionals that seem to suit a management path, a Team Lead position is usually the next step.
KoMarketing Associates
NOVEMBER 3, 2020
New research suggests that prior to the COVID-19 pandemic, marketers expected their marketing budgets to grow more than their demand generation budgets. However, statistics now favor demand gen budget growth as the pandemic continues to unfold. Activate recently published the “State of Demand Gen 2020” report, and data showed that since the pandemic began, 55% of marketers have increased demand gen activity.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Tony Zambito
NOVEMBER 4, 2020
Accelerant. A word we are beginning to hear and see more often. It is being used to describe the effects of COVID-19 in shaping B2B buyer behaviors. Pre-pandemic, it was expected buyer behavior trends may evolve over a five to ten-year period. Now, buying behavioral trends have been lit with lighter fluid as the coronavirus pandemic shocks business commerce.
Biznology
NOVEMBER 2, 2020
Website visitors are among your most valuable prospects. They have found you, searching around for a solution. They’re clearly interested in your category and it’s very likely they are in the market for an offering like yours. The only problem is that they tend to come, poke around and leave. Without a way to engage them, you may lose a sizable opportunity.
Zoominfo
NOVEMBER 6, 2020
Diversity and inclusion(D&I). We’ve all heard some iteration of the phrase before. And we’ve all wondered what that actually means. In theory, it’s something everyone supports, but what does it mean for a company to actually be diverse and inclusive? If you ask any HR professional or corporate executive, they’re quick to say they have no problem embracing D&I initiatives.
Tomorrow People
NOVEMBER 2, 2020
Welcome to our October wrap-up of what’s new in Hubspot. Each month we will bring you the latest updates so you can keep your fingers on the pulse and get the most out of HubSpot. Microsoft Visual Studio Code Extension for Local CMS Development. NEW ON OCTOBER 1, 2020. Since the launch of the CMS CLI, many developers have made the move to local development.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Vision Edge Marketing
NOVEMBER 3, 2020
Demand generation, which we commonly refer to as demand gen, is a fundamental capability of Marketing. It’s important to not shortcut the process if you want to consistently reap quality opportunities. This episode shares 5 steps we can borrow from gardeners to improve our conversation yield. 5 key gardening steps for demand generation yield. It’s been quite a year.
Biznology
NOVEMBER 3, 2020
A boost in sales, improved brand awareness, increased revenue, a bump in the bottom line, call it what you will, all companies big and small want to grow. While there are many ways to go about achieving growth, technology has become one of the most effective and applicable options for a variety of different reasons. Here are a few of the most common ways that tech can help you grow your business.
Zoominfo
NOVEMBER 3, 2020
It seems weird that the recruiting and hiring processes can often feel so impersonal, especially when it involves highly personal, highly human decision making. Yet in the sea of job descriptions and generic recruiter emails, it all starts to feel a little ingenuine. So how do we make recruitment personal again? What Is Personalized Recruiting? Personalized recruiting refers to the process of creating more detailed, tailored hiring and recruiting processes into your overall hiring strategy.
ANNUITAS
NOVEMBER 5, 2020
Let’s talk about leads. Odds are, you’re having conversations about how to attract more leads, how to improve the quality of your leads, how to convert your leads, or all of the above. And in that conversation you might be wondering, “why are we getting bad leads in the first place?” . According to recent research by Hubspot , only 7% of salespeople consider leads received from marketing as “very high quality” and 23% of salespeople said the thing they need most from their marketing team is R
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B
Tomorrow People
NOVEMBER 6, 2020
If the menu of options you have to spur on business growth are overwhelming, consider going back to basics. As a marketing leader, you understand the need to drive business growth. After all, if you aren’t taking action and making smart decisions based on reliable data – you can be sure your competitors are. But the list of initiatives you’re supposed to follow through on can be long and intimidating.
Biznology
NOVEMBER 4, 2020
It use to be that businesses could set their video budget by committing to a fixed number of productions with a cost estimate for each. In the event of a budget cut, productions could be canceled. This still happens, but nowadays, such a large share of B2B business is conducted via online video. It makes sense to have a video budget as a resource for boosting your brand by enlivening everything else that you do online — from customer meetings, to social media, to text content like white papers a
Zoominfo
NOVEMBER 3, 2020
Interesting tidbit: The probability of selling to a new prospect is 5–20%. The probability of selling to an existing customer is 60–70%. In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. Repeat and loyal customers are more critical to a company’s success than in financially stressful periods.
Content Marketing Institute
NOVEMBER 3, 2020
How do you build a content plan for 2021 when you don’t have a clear picture of what’s going to happen? Seven experts hash out the key issues, priorities, and ideas that should shape your content marketing in the coming year. Continue reading → The post 7 Content Experts Share What Matters Most in 2021 appeared first on Content Marketing Institute.
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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.
Tomorrow People
NOVEMBER 6, 2020
Brands felt compelled to respond to the pandemic. But not all of them got it right. When future generations look back at 2020, there will be bigger and more serious things to discuss than the trends in marketing. That being said, as marketers we are interested in how major events trigger and shape brand responses. Within just half a year, the planet experienced some of the biggest and most rapid changes in human behavior imaginable.
Biznology
NOVEMBER 6, 2020
Recent conversations with coaching clients and colleagues have increasingly focused on energy management, prioritization and adhering to (though not always) effective professional and personal boundaries. This is challenging in the best of times, but these areas have and continue to be a struggle for many of us in our work from home environments. What is most important?
Zoominfo
NOVEMBER 6, 2020
Many leaders are quick to embrace policies that promote diversity and inclusion in the workplace — but policies are only phase one. The next, crucial step is to actively build a work culture where people of all backgrounds feel included, supported, and safe. Think Globally: How ZoomInfo Supports D&I We take diversity, equity, and inclusion in the workplace seriously.
The Daily Egg
NOVEMBER 5, 2020
Even the smallest teams need an easy way to work together and stay connected, especially when they’re not working in the same physical location. But whether you’re a remote team, have numerous locations, or manage a small team working in the same space, collaboration is a critical piece of crushing your business goals and finalizing […]. The post Best Collaboration Software appeared first on The Daily Egg.
Speaker: Paul Slack, Vende Digital CEO
Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r
Content Marketing Institute
NOVEMBER 4, 2020
You can’t think like customers unless you go into the field to do your research. Here are five less-used channels and non-obvious, always-rescuing sources to help you create relevant and responsive content. Continue reading → The post 5 Underused Ways to Get Better Content Ideas appeared first on Content Marketing Institute.
SEMrush
NOVEMBER 6, 2020
Have you worked through the basics and are now looking for SEO techniques to help you to take your site‘s organic traffic to the next level as we head into 2021? In this guide, we walk you through 12 different tactics you should be using and outline the steps to take to implement each of these and the expected results.
Zoominfo
NOVEMBER 3, 2020
Interesting tidbit: The probability of selling to a new prospect is 5–20%. The probability of selling to an existing customer is 60–70%. In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. Repeat and loyal customers are more critical to a company’s success than in financially stressful periods.
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