Sat.Feb 16, 2019 - Fri.Feb 22, 2019

Pipeline Velocity: Why It Matters, How To Measure It and How It Helps

InsightSquared

Here in Boston, we love rowing. Every year thousands of us crowd around the Charles River to watch boats gracefully glide along the river as they race at the Head of the Charles Regatta.

Measuring ROI of Industrial Content Marketing is Difficult

Industrial Marketing Today

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. Source: Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends—Content Marketing Institute/MarketingProfs and sponsored by IEEE GlobalSpec).

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How to Use Live Events in Your ABM Strategy

ScribbleLive

Although account-based marketing, or ABM, is gaining steam, it’s still widely considered a less traditional marketing approach. And if you’re going to go non-traditional—why not think a little further outside the box? When it comes to content creation for ABM, there are many “go-tos” that come to mind. Think white paper, think infographic—think the many assets that form a solid content foundation.

Five Ways Your LinkedIn Sales Message is Like a D**k Pic (guest post)

Heinz Marketing

Editor’s Note: What started as an email string complaining about bad sales emails became… this. It’s a stark comparison to say the least, but a handful of B2B buyers we showed a draft of this to agreed wholeheartedly. Special thanks to Marilyn Cox , a B2B marketing veteran and recipient of a constant barrage of sales pitches, for writing this for us. Sometimes you have a deadline and you find yourself stuck on the same five sentences for days on end.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

7 MailChimp Alternatives (Our Feedback After Trying Them Out)

SendX

MailChimp isn’t really meeting your needs eh? Chances are, you’re looking for something with better legal policies, pricing and support. Yep, we’ve traveled that road as well.

More Trending

Report: 98% of Marketers Now Use Data to Secure their Budget

KoMarketing Associates

As data and analytics become more readily available to marketers, new research suggests that they are using it for multiple purposes. According to the “Data Benchmark Study” from Freeman revealed that 98 percent of marketers now use data to secure their budget.

Budget 244

So It’s Your First Day as the CMO…

DiscoverOrg

First days can be stressful. Especially if you’ve just been promoted to Chief Marketing Officer. Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now span technology, analytics, revenue and—above all—measurable impact.

CMO 238

Nine Considerations for In-Booth Exhibition Technology

Webbiquity

Guest post by Stephen Lindsay. Technology plays a huge role in contemporary exhibitions and trade shows. But what factors do you need to consider if you want to add experiential or other tech within your booth?

Fresh Content Marketing Ideas for Your B2B Buyer’s Journey

Marketing Insider Group

The content you create guides the buyer’s journey that your prospects and customers take. That’s why it’s important to tailor content to the stage of the buyer’s journey prospects and customers will be at when they come across a particular piece of content.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

PR Metrics: How to Prove the Real Value of PR

B2B PR Sense

PR faces a conundrum. We have loads of examples where a solid PR strategy has contributed to a brand's growth and visibility. But PR teams still struggle to prove the value of PR to their C-suite executives.

PR 204

Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg

Fear isn’t a luxury the CMO can afford. Neither is hesitation. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double.

CMO 204

The Entrepreneur Interview Series #5: Josh Fedie, SalesReach

Webbiquity

Personalized marketing, done right, is extremely powerful for B2B marketers. Personalized email messages are 26% more likely to be opened , personalized content is more likely to lead to a sale, and companies that do this well are more profitable.

How True Employee Engagement Leads to Genuine Employee Advocacy

Marketing Insider Group

Employees who are fully engaged in their organization tend to work harder, deliver strong results, and have a high level of satisfaction and pride in their employer.

5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

How AI Will Change Marketing in 2019

Act-On

Artificial intelligence and machine-based adaptive learning represent the next great frontier for marketers. Stake your claim in this emerging landscape by putting these helpful tips to work as part of your digital marketing strategies. Demand & Lead Generation

Tips 181

5 Essential Daily SEO Tasks for B2B Marketing in 2019

KoMarketing Associates

It’s no secret that having a routine can be beneficial. After all, life can get overwhelming (hello reporting week) and it can be easy to forget just what it is you need to do each day.

SEO 177

Holiday Mailing Lessons for 2019

Modern Marketing

The 2019 mailing year is already well underway. For many senders, that means dealing with reputation fallout from sky-high holiday volume and re-implementing best practices on outbound campaigns that may have been improperly removed.

Mail 248

How Your Small Business Can Improve SEO With Content Marketing

Marketing Insider Group

As a small business, your content strategy is the key to getting yourself seen. It drives traffic to your site, increases conversions, and strengthens your brand. Creating blogs that rank, and rank well, isn’t easy — but it’s not impossible.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

5 Reasons Why Digital Marketing is a Necessary Tool for Small Business Growth

Biznology

Even just a few years ago, small business owners still primarily embraced traditional methods to market and advertise their businesses. TV and print media were the go-to forms of advertising for those who could afford it.

Report: 39% of Marketers are “Very Concerned” with Data Exhaust

KoMarketing Associates

As marketers turn to data and analytics to reach out to their target audiences, new research shows that they are becoming overwhelmed by the information at their fingertips – so much so that they are now worried about data exhaust. Data exhaust is a term used to describe data that companies toss out because it provides less or no value to their core business. To gauge marketers’ current attitudes toward data exhaust, Digital Element recently conducted the “Digital Data Exhaust Report.”

Report 170

The Art of the Soft Sell in Content Creation and Inbound Marketing

Modern Marketing

Not everyone likes a hard sell, but sometimes it works. It’s blatant and upfront in what it wants you to do. If it catches you in the right moment and offers you the solution you need and the offer is intriguing and reasonable, you might just go for it.

A Complete Agile Marketing Definition

Marketing Insider Group

A good Agile marketing definition can be hard to come by. The tough part is that it’s a combination of two very easily misunderstood words: “Agile” and “marketing.” For those who haven’t spent a lot of time exploring its nuances, Agile comes to mean merely fast or hyper-productive.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Wednesday Wisdom: The Holistic Communicator. Yes, It’s “A Thing”

Biznology

In our latest installment of our Wednesday Wisdom series featuring insights from Consultants Collective , we are pleased to share an article by John G. Clemons.

Rethink Marketing Podcast: How to Find Your Highest Converting Content

Act-On

Andy Crestodina joins the Rethink Marketing podcast and explains how to find your highest converting content using Google Analytics. Content Marketing Reports & Analytics

Who Decides What Best Practice Is, Anyway?

Modern Marketing

Peter Armaly is a Senior Director and Advisor for Oracle SaaS Customer Success. He is responsible for program design and execution of skills enablement for the customer success organization and in that capacity he works closely with senior executives both internally and externally.

How to Improve Customer Segmentation with AI

Marketing Insider Group

Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.