Sat.Jan 21, 2023 - Fri.Jan 27, 2023

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5 Things That Make a B2B Web Design Look Outdated

BOP Design

Often, marketers come to our B2B web design agency to update or refresh their websites. Many of them simply say, “Our website looks outdated.” Most of the time, they are 100% right. But what objectively makes a B2B website design look dated? In this post, we take a close look at 5 things that make any website design look outdated. It’s not mobile friendly The first thing you can do when evaluating whether your website looks current is by pulling it up on your phone or tablet.

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The Cost of Bad Content Marketing

Marketing Insider Group

Every company is marketing with content, but not every company is doing content marketing. The difference between the 2 is often just straight up bad content. And there’s a lot of it. But what is the cost of all this bad content? According to eConsultancy , bad content costs B2B companies $50 billion. And that’s just B2B companies. Consumer brands make up about 40% of the economy so add them into the mix and we’re looking at a $90 Billion problem.

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Breathing Life into B2B: How to Put the Human Back in Social


Catharina Sartori Mensak takes the hot seat to reveal her playbook for putting the human back in B2B social. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary We all know B2B doesn’t need to be boring, but most organizations still aren’t getting it right. So for the first episode of Behind the Post in 2023, we’re bringing in the expert!

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Press Release: Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel

Full Circle Insights

Integration Empowers B2B Marketers to Measure the Impact of Their Account-Based Marketing (ABM) Strategy Inside the CRM SAN MATEO, Calif. , Jan. 24, 2023 /PRNewswire/ — Full Circle Insights , which provides marketing and sales performance measurement solutions that enable B2B marketers to optimize their marketing mix and drive more revenue, and Bombora , the leading provider of B2B Intent data solutions, today announced an integration that allows Full Circle ABM users to leverage the

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?

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71% of B2B Marketers Intend to Boost Account-Based Marketing Spend in 2023

KoMarketing Associates

As more B2B marketers begin to see a return-on-investment (ROI) from account-based marketing (ABM), new research suggests that they will be increasing their budget for these initiatives in 2023. The Account-Based Marketing Leadership Alliance (ABMLA) and Momentum ITSMA recently partnered to publish the “Elevating ABM: Building Blocks for Long-Term Growth” report, and statistics suggested that the majority of organizations (71%) intend to increase their ABM spending in 2023.

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Why You Should NOT Cut Your Marketing Budget This Year

Hinge Marketing

Today’s professional services marketers are responsible for doing more with less than ever before. From following innovation in marketing technology to supporting their firm’s recruiting campaigns, the list of ways they need to manage their marketing budget increases in complexity every year. And this is on top of the increasing pressures applied by the marketplace.

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Top Reasons to Hold On to MQLs: They Will Convert Eventually If Marketing Is Done Correctly

Only B2B

Introduction Regardless of industry, generating leads is a top goal for B2B businesses. Getting leads is quite simple, but getting marketing-qualified prospects that are likely to convert is more difficult. To achieve this, marketers must invest more time in their research and create an efficient lead generation funnel. Prospects with a high likelihood of converting into sales leads and then customers are known as MQLs.

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3 B2B Marketing Strategies to Double Down On

Marketing Insider Group

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) My view is to always mainly focus on the stuff that works. And once that’s in place, you can experiment with new ideas. So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach.

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How to Adapt Content to Rank in Voice Search Results


Do you often pick up your phone and ask it a question? If you answered “yes,” you’re not alone. Forty-one percent of US adults use voice search daily. It wouldn’t surprise anyone if the average American talked to Siri or Alexa more than their family and friends. When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs.

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Aggregage Intent Signal Service

Aggregage Intent Signal Service allows you to reach more active buyers sooner! Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals. Download the Aggregage Intent Signal Service overview to learn more.

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What Mid-market Companies Need To Know About Buying B2B Data In 2023


B2B data may significantly influence a company’s performance. It enables them to take a comprehensive, unbiased picture of where opportunities and risks exist. Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. While a few renowned B2B data companies like ZoomInfo and D&B Hoovers were the go-to data providers for many businesses just a few years ago, there has been a significant shift in

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Email Marketing Strategies That Drive Leads and Sales

NuSpark Consulting

SHOW 5 Recorded: January 27,2023 Topic: We discuss email marketing strategies; cold and opt-in, and how to execute them to drive engagement and appointments. Length: 22 minutes Guest: None Learn more about What’s My Pipeline and Subscribe to Future Shows CLICK to go to our What’s My Pipeline home page, get more information on upcoming shows and topics, and instructions to subscribe to our program.

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Why Every Business Needs a Better Growth Plan

Vision Edge Marketing

Growth is going to be challenging according to the recent Business Roundtable survey. Growth is not an option if you want to stay ahead of the curve. What’s your growth strategy in light of the anticipated economic and geopolitical environment? And does having one make a difference? Yes, I Want My Growth Idea First, let’s address the required elements of best-in-class growth plans.

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New Social Media Advertising Strategies for 2023


Guest post by Nina Petrov. Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. TikTok continues to gain traction even as concerns grow about it being Chinese spyware.

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Maximizing Marketing Efforts: Benefits of Personalizing Online Experience

Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift

The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.

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The 6-Step Guide to Creating a Thought Leadership Content Program


Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Those ideas can really move the needle. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate.

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The Customer Journey: The Path Every Company Has to Walk


Meeting the needs of a customer can be difficult. Meeting their needs over and over? That’s quite the challenge. So often, when a marketer believes they have it all figured out, something changes, whether it be technology, trends or even the potential customer’s preference. But a seasoned professional—or at least one who listens and picks up on subtle (or sometimes very loud) cues—can not only find the best way to meet the customer’s needs, but also create an end-to-end customer journey that clo

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Lexicon Expands into Australia, Canada, and Japan


We’re excited to announce that Lexicon’s global footprint has expanded. Publishers with traffic originating from Australia, Canada, and Japan can now monetize their non-cookied impressions. Lexicon allows publishers to. The post Lexicon Expands into Australia, Canada, and Japan appeared first on 33Across.

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Stay informed of critical events among your best prospects, with EV lenses


Reaching out to a prime prospect at a critical moment in their company’s journey—and before the competition does—could be the difference between a closed-won and closed-lost. You know that, and we know that. So, we decided to give you the first-move advantage. Our groundbreaking AI-driven Sales Development Platform just got even more powerful for RevOps and sales development teams.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

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5 Consumer Behavior Trends Marketers Are Watching


If the last few years have taught us anything, it’s that consumer behaviors can change fast. Brands that want to stay relevant and thrive must meet consumers where they are and deliver value. With commerce moving increasingly online, today’s customers have come to expect convenience and speed—but with a healthy dose of personalization. Mounting economic pressures from inflation further challenge marketers to demonstrate value to keep customers loyal.

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Top SaaS conferences to attend in 2023

accelerate agency

Expected to grow by nearly $100 billion over the next four years, the SaaS (software as a service) industry is firmly making its presence felt in markets across the world. With unexpected situations happening worldwide, more businesses are looking for innovative solutions to improve their efficiencies and stay one step ahead of the competition. For these reasons, SaaS conferences deserve a lot of attention right now.

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How To Create a Buyer Persona: A Step-by-Step Guide


Do you want to learn how to create a buyer persona? Creating a buyer persona is important for any business that wants to understand its target audience and tailor its marketing strategies accordingly. Smart marketers know that clearly defining your ideal customer is the key to high conversions. In this guide, we’ll share a step-by-step guide on how to create a buyer persona, along with proven buyer persona templates and examples from which you can take inspiration.

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Seismic’s celebration of Lunar New Year


For Chinese and some Asian communities around the world, the Lunar New Year is the most important and festive holiday of the year. Through centuries of China’s agrarian tradition, this was the one period when farmers could rest from their work in the fields. Family members from near and far would travel to be with loved ones in time to usher out the old year and welcome in the new, with celebratory gatherings with family and friends.

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

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The Best Lead Enrichment Software for 2023


Lead generation is an essential step in any B2B sales process. But it’s not enough to simply have a list of leads: To truly succeed, businesses need to understand the needs and pain points of their target market, and tailor their messaging accordingly. This is where a Lead Enrichment Software comes in. With so many lead contact data enrichment software options on the market, it can be overwhelming to choose the right one for your business.

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Elementor Review: Is It Still Worth It in 2023?

Single Grain

Are you ready to take your website to the next level? In this in-depth Elementor review, we’ll put the popular WordPress website builder to the test and show you how it stacks up. This plugin may have collected glowing reviews since it first launched in 2016, but with a host of top competitors looking to steal its thunder, is it still a good option for creating your site?

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The Best Video Tools for Marketers in 2023


As video becomes an increasingly important part of content marketing, it's important to have the right tools in your toolkit. Check out our latest article to see the best video tools for marketers in 2023.

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Major Holidays and Events E-commerce Brands Can Leverage to Drive Sales All Year

SmartBug Media

In the highly populated and competitive e-commerce industry, creating standout marketing strategies is paramount to the success of your business. On top of the major winter and summer online shopping seasons, it’s necessary for e-commerce marketers to explore less obvious options and build campaigns around lesser-known holidays, events, and cultural traditions to generate extra sales.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion. Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.

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Now Accepting Nominations: Forrester’s Demand & ABM Program Of The Year Award

Forrester B2B

Has your company’s demand and ABM program earned bragging rights? Nominate it for Forrester’s 2023 B2B Program Of The Year Award and showcase it on stage at B2B Summit North America.

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The Hidden Storytelling Approach


Unlock the secret storytelling approach of effective leaders. Learn how to resonate deeper, spark action, and grow your brand. Forget reach, it's all about resonance.

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2023 Content Marketing: Bring Your Strategy and Ops Into the Not-So-New Century [Rose-Colored Glasses]

Content Marketing Institute

It's happened. As predicted, content marketing is now just marketing. And that means it's time to get serious about optimizing the value of ideas, experiences, and products in a marketplace of content. Here's how.