The Lead Agency
FEBRUARY 20, 2023
Account-based marketing (ABM) is quickly becoming more popular for B2B mar k eters looking to build relationships with their most strategic and profitable accounts. ABM has been a buzzword in B2B marketing strategy for several years, but unlocking the secrets of a successful Account Based Marketing campaign can be daunting. With the right approach, ABM can be a powerful tool to drive growth and success.
Marketing Insider Group
FEBRUARY 20, 2023
You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. Luckily, our experts know a lot about high-quality content and are sure the right content marketing strategy is the key to success. An effective strategy optimized for conversion is guaranteed to not only increase your business’s content conversion rate, but also gain more traffic, pr
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SendX
FEBRUARY 23, 2023
Several consultancy groups and essays have predicted email’s demise in favor of social media and flashy messaging apps. But a decade later, email is still going strong.
KoMarketing Associates
FEBRUARY 21, 2023
Although marketers are still finding it difficult to leverage their data, new research suggests that they remain committed to improving its quality to unlock its potential. Ascend2 recently published its “Outlook on Marketing Data Quality” report, and statistics indicated that the majority of marketers (60%) are only “somewhat confident” in their organization’s ability to improve business outcomes using the data it currently collects.
Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense
The past three years have forced nearly every industry to rethink their prospect and customer engagement strategy. But while we’ve all been thrust into digital transformation, we haven’t all made the transition efficiently. Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?
ATAK Interactive
FEBRUARY 21, 2023
Digital marketing is constantly evolving, and it can be challenging to stay ahead of the curve. But with the power of ChatGPT, digital marketers can take their efforts to the next level. ChatGPT is a language model developed by OpenAI that can generate text based on specific prompts and commands. This guide will demonstrate how digital marketers can leverage ChatGPT for social media, content creation, and email marketing efforts.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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xiQ
FEBRUARY 24, 2023
The Rise of the Next-Generation B2B Salesperson: From Sellers to Advisors and Orchestrators The B2B sales landscape is constantly evolving, and the role of the Account Executive (AE) or salesperson is undergoing significant changes. Traditionally, AEs were responsible for communicating the value of their product or solution to customers and ensuring that they understood why it was the right fit.
Contently
FEBRUARY 22, 2023
Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.
Content Marketing Institute
FEBRUARY 21, 2023
You don’t need a perfect memory. But remember that the internet has one – and so do the AI content tools that depend on it. But what happens when they remember incorrect information that affects your content program?
Marketing Insider Group
FEBRUARY 22, 2023
Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And often that means filling significant gaps in the early and middle stages. Few companies have too much product content.
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Marketing Craftmanship
FEBRUARY 21, 2023
Traditional thought leadership – whether it’s delivered through owned media or earned media – most often involves showcasing your own ideas and opinions, those of a client, or of an individual within your organization. From a content marketing perspective, the shortcomings of traditional thought leadership include: the high noise factor, caused by market competition for attention the perception that thought leadership is mostly self-promotional the sad truth that few “thought leaders” have anyth
Vision Edge Marketing
FEBRUARY 21, 2023
If you’re like many of our customers, you compete every day to find new customers, and keep and grow the value of your existing customers. Welcome to What’s Your Edge? – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create a competitive edge for you and a superior experience for your customers.
ANNUITAS
FEBRUARY 24, 2023
I’m excited to introduce a new offering from ANNUITAS — one that is not only timely, but also helps companies address the #1 business challenge that they face today. In an ‘uncertain’ marketplace, the greatest challenge lies in driving and converting demand – i.e., being in the right place, at the right time, with the right message and solution and the right motion to turn a prospect into a customer and turn an existing customer into a “customer for life.
Webbiquity
FEBRUARY 21, 2023
Influencer marketing has become a really big deal in a relatively short time. According to Google Trends, average monthly searches related to influencer marketing have increased 6X since early 2016. As an industry, influencer marketing has grown by nearly a factor of 10 in that time, from $1.7 billion in 2016 to $16.4 billion in 2022. 93% of marketers have used influencer marketing at some point, and collectively they plan to directly spend almost twice as much on influencers in 2023 as they did
Speaker: Kate Marx, VP of State Street Global Advisors; Tara Quehl, Marketing Director at Demandbase; Lee Zucker, Global Head of GTM & Revenue Strategy at Drift
The world of financial services is shifting as clients demand online experiences that feel similar to those in B2C. What’s the key to meeting their expectations? Humanizing their experience on your website. By personalizing your client’s online experience, your firm can build more trust and value into every interaction. Your team can also go into conversations with more context around a client’s long-term objectives, resulting in a faster time to investment.
ATAK Interactive
FEBRUARY 24, 2023
In this guide, you'll learn the fundamental concepts of web design, including the structure and layout of a website, the use of color and typography, and the importance of usability and accessibility. You'll also explore the latest design trends and techniques, and discover how to use a variety of tools and platforms to build and maintain your websites.
Contently
FEBRUARY 23, 2023
Customers take action for a reason. You’re probably used to making strategic decisions to motivate them to perform a certain action. But if you don’t also know why they’re taking that action, you don’t have the whole picture. Customer behaviors only indicate what’s already happened. For example, you know, at some point, someone put an item in their cart but didn’t buy it.
Go Beyond SEO
FEBRUARY 20, 2023
Determining the best platforms to establish your firm’s social media presence and establishing an effective social media presence may seem overwhelming at first. Here are some effective tips to consider as you begin to develop your firm’s strategy. Evaluating which platforms are right for your firm follows a process of gathering data, and beginning with 1 or 2 platforms best suited to your defined goals for content delivery and marketing results.
Navigate the Channel
FEBRUARY 21, 2023
As a building products manufacturer or marketer, you’ll benefit from understanding the foundations of how to create an effective marketing plan. Some building products companies take the set-it-and-forget-it approach to marketing plans, or update it only when something goes poorly. After all, for many, their expertise is in the building industry, not in marketing strategy.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Envy
FEBRUARY 24, 2023
With the death of “spraying and praying” online campaigns, B2B tech marketers are turning to Account Based Marketing campaigns for marketing success. But the data produced from ABM campaigns can be far harder to track than for a standard lead generation campaign.
Contently
FEBRUARY 21, 2023
Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Natural language processing (NLP) allows us to quickly scour all this data to identify patterns, context, and deeper meaning.
xiQ
FEBRUARY 24, 2023
The Rise of the Next-Generation B2B Salesperson: From Sellers to Advisors and Orchestrators The B2B sales landscape is constantly evolving, and the role of the Account Executive (AE) or salesperson is undergoing significant changes. Traditionally, AEs were responsible for communicating the value of their product or solution to customers and ensuring that they understood why it was the right fit.
Only B2B
FEBRUARY 24, 2023
Managing a B2B business is not an easy task. It requires extensive planning, execution, and analysis of various aspects, such as sales, marketing, customer support, finance, and more. While managing all these functions is essential, there are certain activities that matter the most, such as appointment setting. B2B appointment setting is the process of scheduling meetings between sales representatives and potential clients or prospects.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Brandpoint
FEBRUARY 23, 2023
Every time you log into LinkedIn, you see another round of layoffs. It seems like every day that tens of thousands more workers, especially in the tech industry, are suddenly out of a job. Pair that with rising prices for tons of consumer goods, continual talk of an impending recession and ongoing global crises, and it’s safe to say we’re living in “uncertain economic times,” to put it lightly.
33Across
FEBRUARY 21, 2023
Q4 2022 was challenging compared to prior years due to low consumer spending caused by inflation. Despite this, cookie alternative inventory gave advertisers greater efficiency and publishers increased incremental revenue. The 33Across Programmatic Cookie Alternative Trends Report highlights buy-side and sell-side. The post How Cookie Alternative Inventory Helped Salvage a Rocky Q4 appeared first on 33Across.
Rev
FEBRUARY 22, 2023
Yes, RevOps is all about optimizing revenue—but Sid Kumar understands that RevOps reaches that goal best when it views its function in other terms. “RevOps is the realization that go-to-market functions that cut across the customer journey need to be working holistically and collaboratively across the customer journey,” he says. It’s not much of an exaggeration to say that Sid, HubSpot’s SVP of RevOps, has been working within the function nearly since the beginning.
Only B2B
FEBRUARY 22, 2023
Outsourcing appointment setting is a popular business practice that many companies use to help them grow their businesses. It involves hiring a third-party company to make calls and set up appointments with potential customers. A well-trained team of appointment setters, a carefully crafted script, and some nurturing are frequently needed in order to convert a phone call or email into a qualified lead.
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On average, seven out of ten online shoppers utilize a website's search bar. Website owners not using their search bars to their full capabilities are missing out on prime opportunities to boost their conversion. Search metrics can drive buyer conversion by helping website owners learn from their online visitors, allowing eCommerce merchandisers and digital marketers to create, adapt, and execute an effective marketing strategy with help from the data collected by an onsite search bar.
Brandpoint
FEBRUARY 21, 2023
As a team of marketers and PR professionals who have been in the industry for decades, we understand the need to grow, improve, innovate and enhance our services to match the needs of brands and their audience. One of our core values, Client Elation, continually reminds us that the work we do daily should also place our clients as the hero of our story.
Rock Content
FEBRUARY 23, 2023
Google Analytics is used by many businesses to track their customers and website performance. With new features recently revealed aimed at dealing with large and complex data, Google Analytics can help you further optimize your website, helping to ensure that it is functioning well and providing a good customer experience. By knowing which updates to look for, you can stay ahead of the competition and keep your website running as smoothly as possible.
HG Data
FEBRUARY 22, 2023
In this step-by-step video, Maria Hernandez-Venegas, Product Marketing Manager, demonstrates how customers are now able to leverage the power of the HG Platform to uncover small and mid-sized business market opportunities and optimize potential revenue streams. The post HG Use Case: Small Business Data Set appeared first on HG Insights.
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