Sat.Apr 21, 2012 - Fri.Apr 27, 2012

Too Much Crappy Social Media Content!

Digital B2B Marketing

We all know people that overshare. They are the people that discuss their sex lives, their drinking problems or their last conversation with their probation officer for all to hear. These are all conversations I have overheard recently on public transit).

Digital, Social, Brands in 60 Seconds [Infographic]

Puzzle Marketer

I recently attended a digital marketing conference where they showed this very interesting infographic as a slide in their presentation. I found it so interesting that I’d thought I’d write a post and share it. The infographic was created by a web design company called Go-Globe.

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Trending Sources

The Death of Copy Writing

Tomorrow People

Is copywriting really dying? After all, it plays a central role in creating a company’s brand and credibility. It helps to shape public perception of a business and what it has to offer.

Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns

NuSpark

Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. For my clients I use many tools; some of my own; and some from others, to ensure I begin paid search campaigns as strategic and relevant as possible.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Marketing & Sales Alignment; We’ve Aligned to Optimize Your Lead Funnel & Pipeline

NuSpark

Content drives leads into the funnel; content nurtures leads into sales opportunities. But real revenue growth depends on the quality of your salespeople, and how they convert those opportunities into wins. Marketing and Sales alignment is essential to a well-oiled lead funnel.

Digital Developments in Event Marketing

Biznology

Getty Images via @daylife. Event marketing has long been a staple in B-to-B, where the face-to-face conversation enabled by a trade show or corporate event plays a valuable role in launching or deepening a business relationship.

B2B Sales and Marketing Integration

Digital B2B Marketing

Last week Danny Hanssel ( @dannyhanssel ) us as the guest moderator and leader for #B2Bchat. Danny lined up a great set of provocative questions for the group on aligning B2B sales and marketing.

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Is Blogging Dead or Are Companies Not Trying Hard Enough?

delicious b2bmarketing

When I speak to CEO organizations , I typically run through a series of quick slides that show where technology is right at this moment.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

IBM’s Beck: Social Business is About Enablement, Not Control

Paul Gillin

Social business isn’t about tools and promises. It’s about giving people at every stage in the sales cycle the incentive to adopt tools that make their jobs easier and contribute to customer satisfaction. Photo via NigelBeck.com.

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Teleprospecting: When cutting response time is a priority (and when it’s not)

B2B Lead Generation Blog

Tweet When you’re converting inquiries into qualified leads, it’s widely believed that time is of the essence.

Friday Marketing Picture Puzzle – #7913

Puzzle Marketer

For a fun Friday brain teaser, PuzzleMarketer.com brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped?

What’s So Funny About Social Media and Online Marketing? April 2012

Webbiquity

Let’s face it; lots of people consider spending one’s days with online games, tinkering in PhotoShop, “working” in Facebook, and using words like “viral” and “targeting” in decidedly non-lethal ways a funny way to make a living. Why not laugh with `em?

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

IBMer: ‘Social Selling’ Is a Sales Process in Itself

Paul Gillin

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing.

Content Marketing for Engineers

Industrial Marketing Today

I’ll go out on a limb and state that content marketing for engineers is different. Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will.

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3 Reasons Why Sales and Marketing Don’t Agree on “Lead Generation”

Modern Marketing

by Melissa Madian | Tweet this You know how it is. Marketing says “tomato”, and sales says, “Give me more leads.” ” When it comes to lead generation , these two organizations often view the same topic from entirely different perspectives.

Content Strategy Ain’t Just For Large Companies

Marketing Insider Group

In a recent podcast on OpenView labs , I discussed how content strategy can drive real results for businesses of all sizes. I talked about how every business needs a content strategy – it is not just for large companies.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Don’t Roll Your Eyes at Social Media Influencers

Biznology

I experience a lot of contempt for bloggers and social media influencers. From agencies and marketing firms as well as from self-professed social media experts and social media gurus.

Anatomy of a Facebook Timeline

Paul Gillin

This was submitted by the folks at Wishpond , a maker of social marketing tools with specific emphasis on Facebook. It’s a pretty good anatomy of the new Facebook timeline. Click to enlarge. Facebook Wishpond

Why Landing Pages Are an Indispensable Part of Marketing

Hubspot

Any savvy inbound marketer "gets" that once you've done all that hard work to get visitors to your website, the next big step is to convert them into leads for your business. But what's the best way to get them to convert? Landing pages , that's what!

Introducing “The Blog Tree: UK Edition” [Infographic]

Modern Marketing

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Pinterest: New Tool for Marketing in the A/E/C Industry

Marketri

It seems like Pinterest has practically exploded onto the social media scene and has quickly garnered attention both from users and from folks in the marketing space.

A Nontraditional Application of Triberr: B2B Marketing

Digital B2B Marketing

Triberr. Just say the name on Twitter and you are likely to get responses that range from disdain that is only constrained by 140 characters to adoring love and affection. It is a lightening rod application.

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Why You Need Social Media, Even if Your Customers Don't

Hubspot

Well, here's the thing: your customers probably are on social media. Can any B2B company make the case that its target audience isn't on LinkedIn? Are there B2C companies without potential customers on Facebook? I guess it's possible , but it certainly won't stay that way for long.

David Meerman Scott: How to Break Into the News Cycle

Modern Marketing

by Jesse Noyes | Tweet this Reporters and editors face a 24-hour news cycle. They are constantly, urgently, in need of quotes, quirky anecdotes, data. Yet, many marketers struggle to make it into the story. Why is that? According to David Meerman Scott , author of Real-Time Marketing & PR and Newsjacking, it’s because many marketers are not taking advantage of the second paragraph. The press is constantly looking for a unique angle to insert into breaking news coverage.

30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

5 B2B Sales Tips from Sun Tzu’s “The Art of War”

Sales Intelligence View

Recently, I picked up an ancient and incredibly popular book: Sun Tzu’s Art of War. If you haven’t read it, I highly encourage you do as it only takes about an hour or so to read the book in its entirety.

Paul Greenberg on Social Customers

Paul Gillin

Who are social customers? According to Paul Greenberg , they: Are savvy using social channels. Trust differently than they used to. Communicate with peers. Communicate with companies. Get what they want. Are social, mobile, local. Expect immediate response or nearly immediate response.

A Marketer's Guide to Optimizing Images for Google Search

Hubspot

There's no doubt about it: the visual content revolution is upon us, as is evident by the infographic craze, the popularity of websites like Pinterest, and the success of visual content on social media sites like Facebook and Google+.

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How Sage Does Social Demand Generation

Modern Marketing

by Jesse Noyes | Tweet this When it comes to social media plenty of companies like it, want it, can’t get enough it. But many demand generation marketers don’t know what to make of it.

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.