The one marketing investment with no ROI that you must make
APRIL 20, 2018
I am a big believer in marketing investments returning more than their investment–and you probably are, too. In these data-driven times, we all want to know that we are spending money wisely. We all want to be sure that when we put a dime in the marketing machine, that we get a dollar out. But most clients I work with need to make an investment in marketing that they might never be able to calculate the ROI for. This investment is in analytics.