Biznology

APRIL 20, 2018

I am a big believer in marketing investments returning more than their investment–and you probably are, too. In these data-driven times, we all want to know that we are spending money wisely. We all want to be sure that when we put a dime in the marketing machine, that we get a dollar out. But most clients I work with need to make an investment in marketing that they might never be able to calculate the ROI for.

ROI 190

ROI Youtube Demand Budget Management 190

Marketing Insider Group

APRIL 16, 2018

Social media marketing is a core part of B2B content marketing. Utilized by 83 percent of marketers, it’s the most widely used content marketing distribution tactic. And what’s the most powerful social channel? By far, it’s LinkedIn for B2B content marketing. LinkedIn has built up a reputation as ‘the’ social media site for B2B. It has […]. The post How to Use LinkedIn in Your B2B Content Marketing Strategy appeared first on Marketing Insider Group.

Linkedin 279

Linkedin B2B Marketing Marketing & Strategy Marketing Strategy 279

Act-On

APRIL 19, 2018

In this podcast episode & transcript, Phil Bosley, CEO and founder of Tactical Marketing, discusses the importance of using forms, form tools, and form integrations with your marketing automation so that you can increase conversions by identifying anonymous website visitors. .

Conversion 116

Conversion Marketing Websites Marketing Automation Services Marketing Automation 116

Onalytica B2B

APRIL 19, 2018

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. So you’ve written a great piece of content that you’re sure is deserving of lots of views, shares and engagement- great!

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Vision Edge Marketing

APRIL 19, 2018

The marketing automation software industry was a $3.3 billion market in the United States in 2017, and it is growing 30% annually claims SharpSpring in their recent Investor Presentation. Adoption of these products has passed the tipping point. The majority of Marketing leaders – 67% – currently use a marketing automation platform according to the Salesforce “State of Marketing,” Out of those who don’t use one yet, 21% plan to adopt one over the next two years.

Marketing Automation Services 192

Marketing Automation Services Allocation Planning Budget Programs 192

Webbiquity

APRIL 19, 2018

Guest post by Kelsey Stage. Searching for ways to ramp up your trade show performance? One of the best ways to improve is by learning from the successes and failures of past exhibitors. We’ve seen some amazing trade show performances over the years. We’ve also seen some that made us cringe. To help you avoid these mistakes and capitalize on the wins, here are 12 trade show takeaways that you can apply to your next event.

Trade Show 184

Trade Show Buzz Work Management Impressions 184

Marketing Insider Group

APRIL 18, 2018

The numbers are in. LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. The number one professional social network is also the channel where 43% of marketers have sourced their customers. What’s more, about 50% of LinkedIn users are more likely to […]. The post 9 Costly Mistakes Businesses Make on LinkedIn appeared first on Marketing Insider Group.

Linkedin 184

Linkedin Cost Business Social Networks 184

Act-On

APRIL 17, 2018

More and more companies are turning to chief marketing officers (CMOs) as CEO candidates. Today’s CMO typically has more responsibility and influence than ever and is likely to have stronger ties across the organization beyond marketing to sales, product marketing, corporate strategy and IT.

CMO 180

CMO Marketing Strategy Marketing & Strategy Organization 180

Biznology

APRIL 16, 2018

I had the pleasure of interviewing Mike Moran about the use of artificial intelligence and machine learning in marketing. We talked about how Mike is really training Artificial Intelligence instead of artificial stupidity, among other things. I hope you’ll give it a listen. The full transcript is in the YouTube video, but here’s the first question that I asked Mike: Tim Peter: All right, so let’s start off.

Marketing AI 188

Marketing AI Training Youtube Marketing 188

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Zoominfo

APRIL 16, 2018

If you’re one of the few sales professionals who’s never heard of Keenan the Sales Guy, here’s a little introduction. Keenan is the self-described CEO/President and Chief Antagonist of A Sales Guy Inc. He’s been selling something to someone for his entire life. He’s been teaching and coaching almost as long. With more than 20 years of sales experience, Keenan has influenced, learned, and shaped the world of sales.

Zoominfo 171

Zoominfo Verticals B2B Sales Rules 171

Marketing Insider Group

APRIL 16, 2018

After nearly a year and a half of testing, Google has finally announced its plan to rollout mobile-first indexing. This means that Google’s search indexing will now value mobile pages over run-of-the-mill desktop pages. With close to 60% of Google searches being carried out on mobile devices in 20161 (and increasing), it’s no wonder that […]. The post Google’s Mobile-First Index: 3 Things You Must Do to Your Website Now appeared first on Marketing Insider Group.

Marketing Websites 179

Marketing Websites Mobile Marketing Planning Google 179

KoMarketing Associates

APRIL 18, 2018

Data-driven marketing is still a new tactic for some marketers, but research shows that those who utilize it find it extremely helpful for reaching their primary goals. Adestra recently teamed up with Ascend2 to conduct the “2018 Data-Driven Marketing Benchmarks for Success” report to determine how marketers are integrating data-driven solutions into their overall strategies.

CMO 151

CMO Touchpoints Marketing & Strategy Advertising Benchmark 151

Biznology

APRIL 19, 2018

Agile methods, in which dedicated teams work in rapid iterations, consistently produce better results and happier teams. But Agile faces an uphill battle against corporate culture. This post looks at why that is, and how to approach it. I first encountered Agile methods 14 years ago, when my team decided to manage a web site redesign using Extreme Programming (XP).

Work Management 181

Work Management Thought Leadership Paid Search Agency Organic Leads 181

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Zoominfo

APRIL 15, 2018

The importance of data cannot be understated in the modern sales landscape. Gone are the days of strategies based on instincts and educated. Now, data and analytics reign supreme when it comes to running a successful sales organization. But here’s the thing– the world of data and analytics has made massive strides in recent years and many organizations have yet to catch up.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Marketing Insider Group

APRIL 17, 2018

To get your customers from problem recognition to purchase, and even better, post-purchase loyalty, you need to be able to guide them through the buying process masterfully. Smooth guidance means few roadblocks and sidetracks as they try to find a solution to their problem or need. Low to no barriers to entry. And, a seemingly […]. The post Guiding Customers Through the Buying Process With Sales Acceleration appeared first on Marketing Insider Group.

Buy 163

Buy Process Barriers Loyalty 163

KoMarketing Associates

APRIL 19, 2018

Content marketing is about providing the right content at the right time to the right person. When you say it like that it sounds so simple, but as content marketers know, it’s a full-time job (or more!). In today’s digital age, marketers are more equipped than ever with the data and analytics necessary to effectively engage with their customers.

SEO 149

SEO Top of Funnel SERP B2B 149

Kabbage

APRIL 18, 2018

Welcome to Kabbage’s in-depth technology guide! This guide is approximately 10,000 words (or roughly 30 pages) and contains the information you need on … Read More. The post Tech Yourself Before You Wreck Yourself: A 10,000+ Word Guide On Investing in Technology appeared first on Grow With Kabbage.

Features 158

Features 158

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Zoominfo

APRIL 19, 2018

Have you ever tried to set up a meeting with a senior-level executive? If so, you know how tough it is to connect with busy executives who are never in their office, rarely answer their phones, and seldom reply to voicemail or e-mail. To add insult to injury, executive-level assistants are trained to be gatekeepers. They are paid to protect the C-level from unnecessary interruptions— meaning, if you don’t reach your intended target directly, your message might never make it to them.

B2B Sales 165

B2B Sales InsideView B2B Zoominfo 165

Biznology

APRIL 18, 2018

Before I start my post, I’d also like to invite you to the next Biznology webinar on May 1 where Mike Moran is going to interview me about keyword knowledge graphs. The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Marketing Insider Group

APRIL 20, 2018

For the 171st episode of The Marketing Book Podcast, I interviewed Todd Hockenberry, co-author with Dan Tyre of Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles. It’s no secret that we’re in the midst of a major shift in how businesses grow, how buyers purchase, and how businesses build meaningful […].

Organization 136

Organization Purchase Ad Building Paid Search Agency 136

KoMarketing Associates

APRIL 17, 2018

When it comes to integrating search and social advertising tactics, new research suggests that many marketers now plan ahead to increase their chances of seeing a return on investment. Ascend2 recently conducted the “Search and Social Advertising Strategy Survey” to gauge how marketers are utilizing search and social advertising to achieve their top marketing objectives.

Planning 120

Planning Customer Surveys Search Marketing Advertisements 120

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

Zoominfo

APRIL 18, 2018

Bad poetry: It’s hard to describe but easy to spot. We all know there’s nothing worse than the terrible rhymes, mixed metaphors, and over-the-top adjectives found in amateur poetry. When a poem is bad, it’s uncomfortable to get through and leaves readers confused— just like bad content marketing. Bad content is similar to bad poetry but it’s not always as easy to identify.

Zoominfo 140

Zoominfo Buyer Personas Marketing & Strategy B2B Sales 140

Savanta

APRIL 20, 2018

The rise of low-cost online survey platforms such as Survey Monkey has led to commensurate rise in poorly designed surveys. That’s dangerous – it reflects poorly on the brand behind the survey and it can lead to decisions being made using dodgy data. So, here’s some tips if you’re planning to design your own survey. First, pause and reflect on why you’re conducting the survey – what’s your goal and what decisions are you going to make?

Customer Surveys 120

Customer Surveys Design Tips Positioning 120

WriteSpark

APRIL 18, 2018

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. Yet it was interesting to see how quickly they reached consensus on which document had the most appeal, especially for motivating a purchase decision. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120

Act-On

APRIL 18, 2018

Wondering what is a lead nurturing program, or how to create a lead nurturing program? Here are five foundational steps you can take to set up a successful lead nurturing program.

Lead Nurturing 119

Lead Nurturing Lead Scoring Lead Ranking Leads 119

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B Marketing

Contently

APRIL 17, 2018

The internet was an amazing boon for poker in the early 2000s. Not only could you play high stakes games without going to a casino, but the technology was transformational. Traditionally, you rarely get to play more than 30 hands per hour in a casino game. Online, you can play twice as many hands per hour. More importantly, you can play multiple tables at the same time.

Budget Programs 139

Budget Programs Storytelling Stats Marketing Automation Services 139

Influitive

APRIL 19, 2018

If you’re like most advocate marketers, you probably have some pretty lofty goals to hit. You’re expected to source customers for case studies, crank more referrals into the pipeline, and get references for sales by the end of the quarter. To achieve these objectives, you need to create an experience that’s seamless and delightful for.

Campaigns 113

Campaigns Case Study Case Studies Studies 113

WriteSpark

APRIL 18, 2018

I once participated in a focus group to evaluate the effectiveness of sales materials produced by an insurance company. The group included people of diverse professions, ages, and life experience. Yet it was interesting to see how quickly they reached consensus on which document had the most appeal, especially for motivating a purchase decision. The group's choice?

Case Study 120

Case Study Case Studies Paper Purchase 120