Sat.Apr 14, 2018 - Fri.Apr 20, 2018

The one marketing investment with no ROI that you must make

Biznology

I am a big believer in marketing investments returning more than their investment–and you probably are, too. In these data-driven times, we all want to know that we are spending money wisely. We all want to be sure that when we put a dime in the marketing machine, that we get a dollar out.

ROI 191

How to Use LinkedIn in Your B2B Content Marketing Strategy

Marketing Insider Group

Social media marketing is a core part of B2B content marketing. Utilized by 83 percent of marketers, it’s the most widely used content marketing distribution tactic. And what’s the most powerful social channel? By far, it’s LinkedIn for B2B content marketing.

How to Increase Conversions By Identifying Anonymous Website Visitors

Act-On

In this podcast episode & transcript, Phil Bosley, CEO and founder of Tactical Marketing, discusses the importance of using forms, form tools, and form integrations with your marketing automation so that you can increase conversions by identifying anonymous website visitors. .

Business-to-Business Telemarketing: Wasting Your Money?

Sales Lead Insights

Are you dialing for dollars or wasting your money with telemarketing? Unfortunately, most of what B2B marketers call “telemarketing” simply doesn’t work.

See the PureCloud call center in action

All cloud contact centers are not created equal. Register now for an upcoming live demo covering supervisor, admin, and agent experience in PureCloud!

Thought Leadership Strategy: The 10 Biggest Mistakes You Need to Avoid

B2B PR Sense

Thought leadership is the goal of many executives and the pinnacle of success in executive branding. But it doesn’t come about by chance, which is why you need to develop a thought leadership strategy.

8 Key Takeaways from New Survey on B2B Content Preferences

The Point

The team at Demand Gen Report just released their 2018 Content Preferences Survey Report (free download, registration required), yielding fresh insights – and a few surprises – on the types of content today’s B2B buyers prefer, and why.

Survey 211

More Trending

The Perils of Poor Content Engagement

ScribbleLive

Everyone knows content is king. While that phrase has become a bit overused over the years, excellent content is still vital to any content marketing initiative. However, what that content does once it’s out there is perhaps even more important.

Trade Show Takeaways: 12 Lessons from Past Successes and Failures

Webbiquity

Guest post by Kelsey Stage. Searching for ways to ramp up your trade show performance? One of the best ways to improve is by learning from the successes and failures of past exhibitors. We’ve seen some amazing trade show performances over the years. We’ve also seen some that made us cringe.

Google’s Mobile-First Index: 3 Things You Must Do to Your Website Now

Marketing Insider Group

After nearly a year and a half of testing, Google has finally announced its plan to rollout mobile-first indexing. This means that Google’s search indexing will now value mobile pages over run-of-the-mill desktop pages.

Mobile 189

How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

Content marketing is about providing the right content at the right time to the right person. When you say it like that it sounds so simple, but as content marketers know, it’s a full-time job (or more!). In today’s digital age, marketers are more equipped than ever with the data and analytics necessary to effectively engage with their customers. However, oftentimes, marketers find themselves bogged down in day-to-day deadlines that they lose sight of the bigger picture.

SERP 186

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Interview with Mike Moran: AI/ML in Marketing and Beyond

Biznology

I had the pleasure of interviewing Mike Moran about the use of artificial intelligence and machine learning in marketing. We talked about how Mike is really training Artificial Intelligence instead of artificial stupidity, among other things. I hope you’ll give it a listen.

Sites 187

Industrial Marketing – Budgets, Challenges and Performance

Industrial Marketing Today

Curious about how your peers and competition are spending their industrial marketing dollars? You are in the right place at the right time. I just finished reading the research report, 2018 Budget Trends in Industrial & Technology Marketing published by engineering.com. To put their findings in the right perspective, the top three segments of their […] The post Industrial Marketing – Budgets, Challenges and Performance by Achinta Mitra appeared first on Industrial Marketing Today.

Budget 186

9 Costly Mistakes Businesses Make on LinkedIn

Marketing Insider Group

The numbers are in. LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. The number one professional social network is also the channel where 43% of marketers have sourced their customers.

Cost 187

93% of Marketers Seeing Success with Data-Driven Marketing Efforts

KoMarketing Associates

Data-driven marketing is still a new tactic for some marketers, but research shows that those who utilize it find it extremely helpful for reaching their primary goals. Adestra recently teamed up with Ascend2 to conduct the “2018 Data-Driven Marketing Benchmarks for Success” report to determine how marketers are integrating data-driven solutions into their overall strategies.

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Agile vs. the corporate immune system

Biznology

Agile methods, in which dedicated teams work in rapid iterations, consistently produce better results and happier teams. But Agile faces an uphill battle against corporate culture. This post looks at why that is, and how to approach it.

Getting Emotional: How Customer Sentiment Impacts Marketing

Act-On

Understanding customer sentiment is critical to your marketing and organizational success. Learn about the role human emotion plays in a marketer’s work – from brand perception to decision-making to the creative. Customer Marketing

Guiding Customers Through the Buying Process With Sales Acceleration

Marketing Insider Group

To get your customers from problem recognition to purchase, and even better, post-purchase loyalty, you need to be able to guide them through the buying process masterfully. Smooth guidance means few roadblocks and sidetracks as they try to find a solution to their problem or need.

How to Guarantee Content Shares From Influencers

Onalytica B2B

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

On the limits of personalization

Biznology

Before I start my post, I’d also like to invite you to the next Biznology webinar on May 1 where Mike Moran is going to interview me about keyword knowledge graphs.

5 Steps To Building Your Lead Nurturing Program

Act-On

Wondering what is a lead nurturing program, or how to create a lead nurturing program? Here are five foundational steps you can take to set up a successful lead nurturing program. Demand & Lead Generation Lead Generation Lead Management Lead Nurturing Lead Scoring

Weekend Reading: “Inbound Organization” by Todd Hockenberry

Marketing Insider Group

For the 171st episode of The Marketing Book Podcast, I interviewed Todd Hockenberry, co-author with Dan Tyre of Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles.

What’s Missing From Your Content Distribution Strategy? The Marketing Funnel

Contently

Think about your last big purchase. I’m going to take an educated guess that you didn’t just make it blindly. You probably spent a significant amount of time researching brands, reading product reviews, and weighing your options.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Who Owns the Pipeline, Marketing or Sales?

ViewPoint

Traditionally few would contest who owns the pipeline in any organization. It’s referred to as the sales pipeline and it’s owned by sales people, right? But is this still true? With the advent of new marketing automation capabilities, AI apps and other technology, marketing is inserting itself deeper in the pipeline at almost every level. I recently talked to Dan McDade with PointClear as part of a series on SLMA Radio that I’m hosting that deals with the issue of pipeline ownership.

Day Three From Oracle Modern Customer Experience

Modern Marketing

The final Day of Modern Customer Experience has come to a close, but not without an energy all its own. On this day, the keynotes focused on what happens when customer experience works: customer advocacy. “What are you going to do to turn them into raving fans?”-

3 Takeaways From Our Content Maturity Assessment

ScribbleLive

We recently launched a content maturity survey to get a read on the biggest challenges and opportunities facing some of the top minds in content marketing. Since then, we’ve collected nearly 500 responses, and it’s time to share some of the results.

Make Sure Data Isn’t Your Downfall

Contently

The internet was an amazing boon for poker in the early 2000s. Not only could you play high stakes games without going to a casino, but the technology was transformational. Traditionally, you rarely get to play more than 30 hands per hour in a casino game.

Stats 156

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Survey: Marketers Plan Ahead to Improve Integration of Search and Social Advertising

KoMarketing Associates

When it comes to integrating search and social advertising tactics, new research suggests that many marketers now plan ahead to increase their chances of seeing a return on investment. Ascend2 recently conducted the “Search and Social Advertising Strategy Survey” to gauge how marketers are utilizing search and social advertising to achieve their top marketing objectives.

Survey 131

Congratulations to the 2018 Markie Award Winners!

Modern Marketing

Celebrating a Magical Night Honoring Old and New Marketing and Commerce Legends. Last week at Modern Customer Experience, we celebrated our 12th Annual Markie Awards.

B2B Marketing Plan: Steps to Implementing a Program That Drives New Business

Sales Lead Insights

Follow these steps to tune up your B2B marketing program and drive new business. B2B marketing marketing plan

Plan 130

Today’s CMO is tomorrow’s CEO candidate

Act-On

More and more companies are turning to chief marketing officers (CMOs) as CEO candidates. Today’s CMO typically has more responsibility and influence than ever and is likely to have stronger ties across the organization beyond marketing to sales, product marketing, corporate strategy and IT.

CMO 130

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.