Sat.Apr 14, 2018 - Fri.Apr 20, 2018

The one marketing investment with no ROI that you must make

Biznology

I am a big believer in marketing investments returning more than their investment–and you probably are, too. In these data-driven times, we all want to know that we are spending money wisely. We all want to be sure that when we put a dime in the marketing machine, that we get a dollar out. But most clients I work with need to make an investment in marketing that they might never be able to calculate the ROI for. This investment is in analytics.

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How to Use LinkedIn in Your B2B Content Marketing Strategy

Marketing Insider Group

Social media marketing is a core part of B2B content marketing. Utilized by 83 percent of marketers, it’s the most widely used content marketing distribution tactic. And what’s the most powerful social channel? By far, it’s LinkedIn for B2B content marketing. LinkedIn has built up a reputation as ‘the’ social media site for B2B. It has […]. The post How to Use LinkedIn in Your B2B Content Marketing Strategy appeared first on Marketing Insider Group. Content Marketing

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How to Increase Conversions By Identifying Anonymous Website Visitors

Act-On

In this podcast episode & transcript, Phil Bosley, CEO and founder of Tactical Marketing, discusses the importance of using forms, form tools, and form integrations with your marketing automation so that you can increase conversions by identifying anonymous website visitors. . Forms & Landing Pages

Business-to-Business Telemarketing: Wasting Your Money?

Sales Lead Insights

Are you dialing for dollars or wasting your money with telemarketing? Unfortunately, most of what B2B marketers call “telemarketing” simply doesn’t work. Because this is what happens when somebody realizes that there are not enough sales leads in the pipeline to meet this quarter’s sales revenue goals: Scenario A: Forced Labor They grab a […]. Telemarketing B-to-B telemarketing lead generation

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Do marketers really want to be data scientists?

Oracle

It is a challenging time to be a marketer. Consumers demand more personalised experiences than ever, and for marketers if feels like the customer's expectations just keep on rising. In such a complex business environment a sophisticated approach to data is the key to success. Increasingly, however, CMOs hear from software vendors, analysts, and the business press that it is not enough to be a great marketer these days.

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More Trending

The Real Value of Email Hygiene: A Marketer’s Guide

Zoominfo

Marketing trends come and go all the time, but email marketing has stood the test of time and it seems as if it’s here to stay. Boasting an ROI of 4400%, or $44 for every $1 spent ( source ), email marketing remains the go-to channel for leading organizations. But, no matter how detailed or personalized your email campaigns are, they’ll inevitably fail if you don’t take the appropriate steps to maintain your email lists.

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How to Guarantee Content Shares From Influencers

Onalytica B2B

What is a content marketer’s ultimate dream? To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. So you’ve written a great piece of content that you’re sure is deserving of lots of views, shares and engagement- great!

Is Content Marketing Still Relevant In Today’s Marketing World?

Oracle

Over the past 24 months, content marketing has swept over the digital marketing world. Brands have been encouraged to think and act like media companies, pushing out content at a prodigious pace. Content marketing has become the new marketing paradigm, pushing aside former marketing favorites such as search engine optimization (SEO).

How to Uncover Actionable SEO Opportunities with a B2B Content Audit

KoMarketing Associates

Content marketing is about providing the right content at the right time to the right person. When you say it like that it sounds so simple, but as content marketers know, it’s a full-time job (or more!). In today’s digital age, marketers are more equipped than ever with the data and analytics necessary to effectively engage with their customers. However, oftentimes, marketers find themselves bogged down in day-to-day deadlines that they lose sight of the bigger picture.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Today’s CMO is tomorrow’s CEO candidate

Act-On

More and more companies are turning to chief marketing officers (CMOs) as CEO candidates. Today’s CMO typically has more responsibility and influence than ever and is likely to have stronger ties across the organization beyond marketing to sales, product marketing, corporate strategy and IT. Marketing Life Marketing Strategy

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Interview with Mike Moran: AI/ML in Marketing and Beyond

Biznology

I had the pleasure of interviewing Mike Moran about the use of artificial intelligence and machine learning in marketing. We talked about how Mike is really training Artificial Intelligence instead of artificial stupidity, among other things. I hope you’ll give it a listen. The full transcript is in the YouTube video, but here’s the first question that I asked Mike: Tim Peter: All right, so let’s start off. Obviously, AI and Machine Learning depend upon data.

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Day Three From Oracle Modern Customer Experience

Oracle

The final Day of Modern Customer Experience has come to a close, but not without an energy all its own. On this day, the keynotes focused on what happens when customer experience works: customer advocacy. “What are you going to do to turn them into raving fans?”- ”- Carolyne Matseshe-Crawford.

The Beginner’s Guide to a Data-Driven Sales Strategy

Zoominfo

The importance of data cannot be understated in the modern sales landscape. Gone are the days of strategies based on instincts and educated. Now, data and analytics reign supreme when it comes to running a successful sales organization. But here’s the thing– the world of data and analytics has made massive strides in recent years and many organizations have yet to catch up.

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

9 Costly Mistakes Businesses Make on LinkedIn

Marketing Insider Group

The numbers are in. LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. The number one professional social network is also the channel where 43% of marketers have sourced their customers. What’s more, about 50% of LinkedIn users are more likely to […]. The post 9 Costly Mistakes Businesses Make on LinkedIn appeared first on Marketing Insider Group. Content Marketing

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Agile vs. the corporate immune system

Biznology

Agile methods, in which dedicated teams work in rapid iterations, consistently produce better results and happier teams. But Agile faces an uphill battle against corporate culture. This post looks at why that is, and how to approach it. I first encountered Agile methods 14 years ago, when my team decided to manage a web site redesign using Extreme Programming (XP). Since then I’ve been involved in many Agile projects and transformation efforts.

Congratulations to the 2018 Markie Award Winners!

Oracle

Celebrating a Magical Night Honoring Old and New Marketing and Commerce Legends. Last week at Modern Customer Experience, we celebrated our 12th Annual Markie Awards. This year marked a significant turn in our awards ceremony, as we welcomed our Oracle Commerce customers to participate in the Markie Awards submissions and celebrate the successes of their peers across both commerce and marketing. It was a night to remember.

6 Reasons Sales Professionals Love Keenan the Sales Guy

Zoominfo

If you’re one of the few sales professionals who’s never heard of Keenan the Sales Guy, here’s a little introduction. Keenan is the self-described CEO/President and Chief Antagonist of A Sales Guy Inc. He’s been selling something to someone for his entire life. He’s been teaching and coaching almost as long. With more than 20 years of sales experience, Keenan has influenced, learned, and shaped the world of sales.

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How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Google’s Mobile-First Index: 3 Things You Must Do to Your Website Now

Marketing Insider Group

After nearly a year and a half of testing, Google has finally announced its plan to rollout mobile-first indexing. This means that Google’s search indexing will now value mobile pages over run-of-the-mill desktop pages. With close to 60% of Google searches being carried out on mobile devices in 20161 (and increasing), it’s no wonder that […]. The post Google’s Mobile-First Index: 3 Things You Must Do to Your Website Now appeared first on Marketing Insider Group. Content Marketing

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Tech Yourself Before You Wreck Yourself: A 10,000+ Word Guide On Investing in Technology

Kabbage

Welcome to Kabbage’s in-depth technology guide! This guide is approximately 10,000 words (or roughly 30 pages) and contains the information you need on … Read More. The post Tech Yourself Before You Wreck Yourself: A 10,000+ Word Guide On Investing in Technology appeared first on Grow With Kabbage. Technology Featured Mobile Featured

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Making the Most Out of Your Investments in Marketing Technology

Measure Up Marketing

The marketing automation software industry was a $3.3 billion market in the United States in 2017, and it is growing 30% annually claims SharpSpring in their recent Investor Presentation. Adoption of these products has passed the tipping point. The majority of Marketing leaders – 67% – currently use a marketing automation platform according to the Salesforce “State of Marketing,” Out of those who don’t use one yet, 21% plan to adopt one over the next two years.

A B2B Sales Rep’s Guide to Meeting with the C-Level

Zoominfo

Have you ever tried to set up a meeting with a senior-level executive? If so, you know how tough it is to connect with busy executives who are never in their office, rarely answer their phones, and seldom reply to voicemail or e-mail. To add insult to injury, executive-level assistants are trained to be gatekeepers. They are paid to protect the C-level from unnecessary interruptions— meaning, if you don’t reach your intended target directly, your message might never make it to them.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

On the limits of personalization

Biznology

Before I start my post, I’d also like to invite you to the next Biznology webinar on May 1 where Mike Moran is going to interview me about keyword knowledge graphs. The Holy Grail of digital marketing is personalization: being able to serve the most relevant content to particular users at a particular time to help them progress on their buyer journeys. Most of the guidance on this topic is related to how you do it. To be sure, it is complicated.

What’s Missing From Your Content Distribution Strategy? The Marketing Funnel

Contently

Think about your last big purchase. I’m going to take an educated guess that you didn’t just make it blindly. You probably spent a significant amount of time researching brands, reading product reviews, and weighing your options. You wouldn’t buy a new car after seeing one TV commercial, right? The commercial might play a part in the decision, but it’s only one touchpoint on much a longer journey.

Guiding Customers Through the Buying Process With Sales Acceleration

Marketing Insider Group

To get your customers from problem recognition to purchase, and even better, post-purchase loyalty, you need to be able to guide them through the buying process masterfully. Smooth guidance means few roadblocks and sidetracks as they try to find a solution to their problem or need. Low to no barriers to entry. And, a seemingly […]. The post Guiding Customers Through the Buying Process With Sales Acceleration appeared first on Marketing Insider Group. Demand Generation

Survey: Marketers Plan Ahead to Improve Integration of Search and Social Advertising

KoMarketing Associates

When it comes to integrating search and social advertising tactics, new research suggests that many marketers now plan ahead to increase their chances of seeing a return on investment. Ascend2 recently conducted the “Search and Social Advertising Strategy Survey” to gauge how marketers are utilizing search and social advertising to achieve their top marketing objectives.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.