Sat.Jun 20, 2020 - Fri.Jun 26, 2020

Trend Lightly: We Don’t Need More Rainbows

Traackr

Take the time to understand what joining the movement, as an ally, really looks like

How Industrial Marketing Strategy Must Change to Fill Pipelines Again

Industrial Marketing Today

Your industrial marketing strategy may have changed recently because of the coronavirus. I don’t think manufacturers have much of a choice because the pandemic has negatively impacted their sales pipelines. There is no getting around that fact.

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100 Email Marketing Statistics: Ready Reference to Why Email is the King

SendX

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures.

How to use interactive calculators in your SaaS strategy

RockContent

Can Interactive Content help your company achieve more? Over the years, interactive marketing has gained traction as a strategy to present information to customers in the most straightforward and fun way possible.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

10 Effective SEO Techniques to Drive Organic Traffic in 2020

Elise Dopson

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Try our powerful suite of SEO tools, ClickFlow, with a free 21-day trial. Click here to learn more or just get started. UPDATED!

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8 Interactive eBook Examples to Inspire Your B2B Content Marketing

DivvyHQ

In B2B content marketing, your content arsenal should be filled with many different types of content. Interactive eBooks, in particular, can be very valuable for attracting an audience and nurturing leads, so here are 8 amazing examples to get you inspired.

Centralization vs. Decentralization: Why You Need A Hybrid Model More Now Than Ever

Perkuto

Becoming familiar with frequent shifts has been one of the only constants of late. Almost 50% of marketing teams reported that they changed tactics amidst the pandemic, highlighting the importance of the ability to move quickly. Put in the context of the ongoing “centralization v.

Driving Growth Amid a Pandemic: Three CMOs Guide the Way

ANNUITAS

Developing and delivering upon a growth strategy is the most important mandate for a today’s successful CMO. Without this focus, the CMO faces a shortened tenure.

CPL 141

Create a Content Marketing Strategy in 3 Steps

Content Marketing Institute

We can’t offer a magic formula that guarantees content marketing success. But we can help you create the success differentiator – a content marketing strategy. Let this process guide your efforts for that strong foundation.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Your Guide to a Smart B2B Website Strategy in 2020

Marketing Insider Group

Just like digital marketing, web design has its own trends to follow if you want to stay current. But a successful web strategy doesn’t end at your website. The discussion can take many different forms and include topics ranging from navigation to user experience to ongoing content creation.

4 Actionable Insights from Google Search Console Search Performance Reports

KoMarketing Associates

SEO remains a critical channel for B2B marketers as they focus on digital marketing goals and objectives.

Search 201

100 Email Marketing Statistics: Ready Reference to Why Email is the King

SendX

Statistics that help you make the best-informed decision on why to go for email marketing The Case for Email Marketing As marketers, we often have to make complex choices, and are always faced with the challenge of backing our decisions with tonnes of research, facts and figures.

How to Ace Video for Personal Branding

B2B PR Sense

Looking for that next thing to give your personal brand a leg up? How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences. And COVID-19 has created an atmosphere where video thrives.

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

2020 Content Marketing Trends – Content for the Buyer Journey

Marketing Insider Group

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey.

Report: 70% of Marketers Have Only Been ‘Somewhat Successful’ with Programmatic Advertising

KoMarketing Associates

Although many marketers are investing in programmatic advertising, new research shows that they still face several hurdles, and they may not dedicate as much of their budget to it in the future.

7 Ways To Improve Email Deliverability (With One Ingenious Tip)

SendX

Serious email marketers know the importance of a strong foundation. They don’t work on subject lines, CTAs, fancy templates unless they are sure that whatever they send will actually land into subscribers’ inbox and not into spam boxes.

Singletasking: doing less to do more

RockContent

In the blink of an eye, here we are in the middle of the year. Do you still remember your goals for 2020? If the answer is yes, are the daily demands already so many that it became difficult to have visibility of those promises? If so, what would it be like if you had promised less?

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

What’s the Essential Ingredient for Effective Marketing in the Coming Decade?

Marketing Insider Group

As someone who does content marketing for a living, AdAge is practically required reading. Not so much for what it teaches us about modern marketing. More so for the comic material it provides that marketing is so much more than advertising.

41% of Marketers Rely on Both First- and Third-Party Data to Drive Personalization Efforts

KoMarketing Associates

Data and analytics are now driving many marketers’ personalization efforts, and new research shows that it’s been a mixture of both first- and third-party information that is helping them craft effective strategies.

Webinar: Male Leadership in the New World of Work

Biznology

As we think about the future of work, many men are asking, “What is best-in-class leadership today and how can I be the leader the world needs now?”

Work 151

Brand persona: differentiate your business with this strategy

RockContent

Brand persona and buyer persona are two separate concepts in marketing, and both can help your company get better results when communicating with your audience. But while a buyer persona relates to those your company wants to talk with, the brand persona indicates how you will be able to do so.

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Why SaaS Businesses Need To Get Branding & Content Right

Marketing Insider Group

Today’s SaaS businesses must learn how to get ahead in an increasingly competitive market. There are currently over 10,000 private SaaS companies, and the average startup spends 92% of its first-year revenue on customer acquisition.

Brand 223

The Founder Interview Series #28: Lonnie McRorey, Framework Science

Webbiquity

Outsourcing software development can provide several significant benefits. Unfortunately, it offers just as many ways to get burned. Is there a better model?

Vendor 152

A Third Wave is coming —and it’s not what you think

Biznology

A looming wave of change bigger than any other is coming for business — and it’s bigger, faster and more complex than anything we’ve seen before.

Google my Business: a beginner’s guide to optimize your page for local sales

RockContent

Google Search and Google Maps have become the two favorite Digital Marketing tools for small companies. The reason is simple: digital transformation turned the internet into a powerful ally to whoever wants to attract customers and build a strong relationship with them.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.