Sat.Aug 29, 2020 - Fri.Sep 04, 2020

The Future of Marketing and Rise of the Data-Driven CMO

Smarte

Chief Marketing Officers (CMOs) have traditionally overseen campaigns, content, communications, branding, advertising – they still do. However, advanced tools like CRMs and sales intelligence platforms in data-driven environments have caused their role to be constantly evolving.

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How To Gain Trust From Readers With Credible Content

Brandpoint

Our Senior Content Writer Michelle Miron wrote this post with the perspective that comes from being a longtime Brandpoint contributor. She shares our philosophy on how we create our MAT releases and marketing content and how this tactic fits into an overall marketing strategy.

Trust 71

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How Social Media Impacts Small Businesses

Hatchbuck

Social media needs no further introduction, as over half of the world’s population currently uses various social platforms. With its tentacles spreading across every facet of modern life, it comes as no surprise that small businesses are tapping into its huge potential.

One Click That Mattered

SendX

Our domain ‘sendx.io’ was set up 4 years ago and we have been using GSuite to communicate within the team. We would never expect our emails to land in the spam box… We have been in the email deliverability space for over 2 years now.

Click 265

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

7 Strategies to Convert More Leads with Less Time and Money

Marketing Insider Group

Everyone wants to convert more leads. Statistics say over 80% of leads will never convert into a sale. Hear that? Never. If a secret formula to convert leads existed, companies would never go bankrupt or struggle to meet sales goals.

More Trending

Report: Lead Generation Remains a Top Challenge for Marketers Focused on Building Relationships

KoMarketing Associates

Many marketers excel at lead generation, but new research shows that they still face a number of challenges when it comes to establishing relationships for lead conversion.

Everything You Need to Know to Create a Perfect Thank You Page

SendX

Saying Thank You matters a lot whether you say it to your boss, your colleagues, your clients, or your friends, it’s a gesture of gratitude. A Thank You page is known as the page where subscribers are allowed to get redirected immediately after they buy a service or product from you.

How To Get Started with Retargeting

Marketing Insider Group

Are you getting started with retargeting ads? Perhaps you’ve heard of them, understand the basics, and want to learn more. Well, you’ve landed in the right place. In this guide, you’ll find out what retargeting ads are, how they work, and the goals they can help your business achieve.

The Six Best Project Management and Team Collaboration Tools with Video Calling

Webbiquity

Though project management tools are nothing new, today’s best apps add innovative features to support remote, distributed workforces.

Tools 181

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Report: Instagram Stories Now Have an Average Completion Rate of 87%

KoMarketing Associates

Social media marketers know the importance of utilizing all of the functionalities of Instagram, and new research suggests that Instagram Stories, in particular, are becoming more impactful.

Rate 175

Why and How to Send A Personalized Discount Email

SendX

Personalized email campaigns work much better than generic ones. That’s because they simply work for both sides—you and your prospective buyers. One-to-one email campaigns can boost sales, maximize profitability, increase customer lifetime value and help you build a loyal customer base.

Customer Segmentation Strategies All Marketers Must Learn

Marketing Insider Group

You might think you know your customer inside and out, but what you really know are the likes, dislikes, and behaviors of your ideal customer. In reality, each person engaging with your brand is unique. A one-size-fits-all approach to marketing fails to account for their individual quirks.

Four Ways to Ensure You Look the Part in Business

Webbiquity

Guest post by Jeremy Bowler. In business, you need to work hard to keep the ship steady. It requires work every single day; even your “days off” can be consumed by thinking about the next move.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

What is web design, how to do it right and best skills

RockContent

Did you ever wonder what is the meaning of web design and what are the techniques involved in this process? We are used to looking at the internet as a visual medium. Websites, apps, services, games, and so on rely on interfaces to provide appropriate experience to their audiences.

Design 157

11 Email Preview Tools to Try Out Today

SendX

In email marketing campaigns, you don’t always get what you see. The point is that there are different email providers that people use, such as Yahoo, Outlook, or Gmail, and this can make the emails appear differently for email subscribers.

Tools 195

Brand Storytelling Lessons from Phil Collins’ “In the Air Tonight”

Marketing Insider Group

It’s the element of surprise. That moment three minutes into his hit single, “In the Air Tonight”, when Phil Collins explodes into a groundbreaking drum solo that inspired a decade of imitators. It’s something that content marketers should keep front and center in their toolbox.

Predatory Thinking - Welcome a New Breed of Marketers

Tomorrow People

What is predatory thinking? And how can it help you produce killer strategy? Pete Winter, Managing Partner at Tomorrow People , says that there are two stages to producing a strategy. First: you need to understand the problem. Then, thinking like a predator can produce the solution.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

Check out what to do to remove malware and clean a hacked WordPress

RockContent

Before we start talking about how a WordPress site is hacked, let’s remember an important fact: a website is the main channel for acquiring business opportunities on the Internet, as we always say here at Rock Content.

Sites 152

Influitive Experience changes the game to prospect future customers in a gamified platform

Influitive

Influitive believes it has created a better way for marketers to prospect future customers through its recently launched “Influitive Experience” hub. The platform allows users to conduct “activities” where upon completion they are awarded points.

Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing.

CMO 206

“Reaching out” with video

Biznology

“Social video generates 12 times the shares than text and images combined” has been a favorite stat of video makers since it was mentioned by Forbes in 2017. But what is “social video” anymore, now that socializing with video is an everyday thing for people in business? What’s not sociable?

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How Rock Content helped Gallas & Disperati’s site go from 0 to 8500 visitors in 90 days

RockContent

“If we don’t exist in the digital world, we are no longer relevant”. So said Fernanda Disperati, one of the partners at Gallas & Disperati , and, of course, we at Rock Content agree.

Sites 152

Data Storytelling: How to Win Serious Media Coverage

B2B PR Sense

Data and storytelling are probably two words that you wouldn't expect to go together. But they do. Data storytelling can be a key way to turn dry facts into exciting stories -- a transformation that could win high-tier media coverage for your brand. But what is it and how can you use it?

Retargeting Explained: What It Is And How Does It Work

Marketing Insider Group

Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. Typically, most websites convert 3% of users on their first visit.

Work 206

“You Belong Here”

Biznology

Editors note: The following article compilation by Consultants Collective executive coach, Kevin Jordan , is the first in a 3-part series on belonging.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.