Sat.Aug 08, 2020 - Fri.Aug 14, 2020

7 Email Writing Techniques to Boost CTR and Conversion Rate


7 Email Writing Techniques to Boost CTR and Conversion Rate. Everyone is praising emails and their marketing potential. But most overlook the fact that it is the way you construct your email copy that does all the magic! Hence, this blog will detail 7 email writing techniques that are bound to boost your CTR and conversions. .

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Focus Your Account Based Selling with Intent Data


I once heard an SVP of Sales lead his opening remarks to a New Hire Training Class with this message: “What keeps me up at night is not if we’re going to close the deals we’re in. It’s that there are deals out there where we’re not even in the conversation. ”. Talk about instilling a sense of urgency!

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Beyond the Metrics: Analyzing User Engagement


5 min read User engagement is not often a high enough priority for digital marketers, and that is both a big mistake and a big opportunity. Many reports focus on traffic, revenue, keyword rankings (and of course DataCube score), but user engagement metrics are usually an afterthought. Unlocking the value of user engagement data should be at the heart of every report, whether the focus is SEO/SEM, content marketing, email marketing, or conversion rate optimization. What is an engagement metric?

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10 factors to consider when choosing the best web hosting service


What can you achieve if you know how to choose a web host for your business? Everyone knows that websites are indispensable for any digital business’ success in a world increasingly guided by technology.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

5 Things to Consider When Rethinking Your Customer Experience

Marketing Insider Group

Consumers have always had power over businesses. Without the patronage of buyers, sellers can’t successfully build reliable revenue streams. But since the start of COVID-19, customers have gained even more of an upper hand. Accordingly, companies need to put shoppers’ needs first. Why are consumers more powerful than ever? Blame it on a quantum shift in what matters most to them.

More Trending

Report: Marketing and Sales Professionals to Team Up, Clean Up Data

KoMarketing Associates

Although sales and marketing teams have not always worked closely together, new research suggests that they will collaborate frequently in the near future. In addition, this may become the key to more accurate data and analytics.

Top 9 most visited websites of the United States


Working with Digital Marketing is a never-ending learning process. The successful marketers who bring real results to their businesses are the ones who know how to investigate and identify what puts the biggest players in the market where they are. So yes, the most visited websites in the US — even if they have nothing to do with your goals and strategies — should be used as inspiration and a lesson for those who want to gain visibility and convert more. So what are the top 9 sites in the US?

The Role of Social Media in a Rocking Content Marketing Strategy

Marketing Insider Group

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Here are several ways to make your social strategy put in an Oscar-winning performance.

B2B Marketing Tools for Working Remotely


Businesses have switched to work from home mode and are expected to maintain the same level of productivity and efficiency. Managing work remotely has its hurdles, but remote work is not without its perks. No daily commute, business meetings or dressing up saves time for the employees unless you have a meeting or conference. Consequently, the b2b marketing and business activities are effortlessly taking place in the work from home environment.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Improve Your B2B Buying Process During COVID-19

B2B PR Sense

We've seen a lot of changes this year because of COVID-19 -- and even the B2B buying process has not been immune! It makes sense, since the world has been in varying stages of requiring quarantining, lockdowns, and social distancing. In fact, buying in general, whether B2B or B2C, has experienced marked changes throughout this pandemic. So it's no surprise that B2B buying journey, including behaviors and attitudes, would change during this time.

Paywall: what you need to know about the content monetization method


The digital market creates opportunities every day and has proven itself capable of solving challenges that are considered insuperable. A good example is the music market, in which the possibility of downloading any track or album for free caused people to stop paying for physical media. Over time, apps like Spotify and Rdio have emerged, retaking the strength of an industry thought to be dead. Another good example, this one even more recent, is journalism.

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5 Awesome Marketing Campaign Examples and What Makes Them Special

Marketing Insider Group

Analyzing successful digital marketing campaign examples can shed light on what works, what doesn’t, and what audiences respond to. Unique ads, innovative uses of video and social media, and carefully crafted messaging from brands outside of your industry can inspire your marketing efforts. While we believe that always-on marketing gives you a much better chance of marketing success, there are some examples of marketing campaigns that rise above the rest.

11 Email Design Best Practices to Grab Your Reader’s Attention


In 2019 alone, users sent and received more than 293 billion emails each day—a figure that’s expected to grow to 347 billion by the end of 2022. This staggering number means a lot of noise to cut through. For email marketers, it also means that much more competition for your reader’s attention. But organizations that craft creative and valuable emails have the power to connect with customers and move the numbers in their books. In fact, email shows an incredible 4,200% return on investment.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Putting Our Money Where Our Values Are: Announcing a New Venture Capital Fund, How Women Invest


By Tamara Berner Gracon, Jen Hotes & Jen McClure. This summer, in addition to the significant challenges presented by COVID-19, we’ve been focusing on addressing the challenge of racial injustice. What if one of the ways to achieve justice and parity for Black, Indigenous, and Women of Color in leadership is to fund female and BIPOC founders? What if we supported the growth of these women-led enterprises to become industry and market leaders with diverse teams?

The 64 best WordPress plugins to use on your blog in 2020


WordPress plugins are additional tools that help the improvement of websites and give them additional important functionality. These add-ons provide support for generating CTAs, to optimize page ranking and integrate your website with email and other essential platforms. There are hundreds of plug-in options that can help a lot the daily routine of those who manage websites, e-commerce, and blogs.

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5 CTA Tweaks to Remove Friction from Your Lead Conversion Process

Marketing Insider Group

Lead generation and nurturing often take center stage for digital marketers. They are commonly the top goal for most businesses, with the majority of their budget being funneled in this direction. But when the numbers at the bottom of the funnel refuse to budge it can be incredibly frustrating. As a result of excessive focus on lead generation or lead nurturing, marketers might be ignoring an important factor that is hurting conversions further down the funnel: Call-to-Actions or CTAs.

Overview of the Google Ads Structured Snippets Extension for B2B Advertisers

KoMarketing Associates

Structured snippets are a Google Ads extension that allows advertisers to highlight additional and relevant details about their business from a list of predefined categories. Where structured snippets really shine is by giving you the ability to utilize specific text to differentiate your ad message from the rest of the results. By listing the key elements, brands, or products you can highlight the core of what your key audience is looking for.

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

How to Choose the Best Podcast Host


Guest post by Adam Hendricks. So you’ve been thinking of starting a podcast and finally made it happen? Nice move! Once you have recorded, edited, and finalized everything (using a podcasting tool like Audacity, Zencastr, or, it’s time to spread the life-changing audio programs to your audience. That means you need to host your podcast. While doing your own podcast hosting might seem like a good idea, it will prove a hard task in the long run.

7 best WordPress security plugins to protect your website in 2020


Are you looking for the best WordPress security plugins to protect your website ? Making sure your data is secure and that your visitors are able to browse without the need to worry is essential to building trust on the internet. WordPress hosting is the most widely used website management choice around and it already provides adequate security for your website data. However, it does not hurt to improve that even further by counting on the best plugins to extend those features.

What Your Content Marketing Agency Needs to Be Successful

Marketing Insider Group

If your content marketing agency wants to achieve industry-leading success in today’s environment, your strategy needs to include several essential components. With these critical principles, even fledgling agencies can stand heads above their competition. Impossible? I’ve seen it happen. Starting from scratch, I used these principles to build Marketing Insider Group into an agency whose clients number among the finest companies in the country. It’s not rocket science. It’s just fundamentals.

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96% of Marketers Say New Innovations Stemming from COVID-19 are Here to Stay

KoMarketing Associates

As a result of the COVID-19 pandemic, many marketers have been forced to shift their goals and strategies, and new research suggests that their changes are here to stay. Merkle recently published a special COVID-19 edition of its “Customer Engagement Report,” and statistics showed that 52% of marketers have increased their spending since the COVID-19 outbreak, and 74% have ultimately changed their approach to customer content.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems


Needless to say, these are challenging times for the air travel industry. But a number of airports around the world are taking advantage of this slow time to upgrade their technology infrastructure. They know air travel will bounce back strongly at some point, and they want to be ready for that.

Brand Experience: the complete guide to this new type of marketing


Brand experience is about strengthening the relationship of brands with their customers at all times of contact and interaction. Through some practices, this technique implements actions that arouse sensations and feelings, which generates loyalty and satisfaction. Brands need to work on their image to ensure relevance in the market and create identity. In other words, they need to execute branding, and they often do it through details.

Team Empowerment in Agile: Reality or Wishful Thinking?

Marketing Insider Group

When it comes to what Agile can and cannot do for your team, there are truths and there are myths. Myth: “Agile means we don’t need to plan.”. Truth: “The Agile mindset is equally, if not more important, than its practices.”. The element of team empowerment, one of the most powerful qualitative benefits of applying the methodology, sits somewhere in the middle. Because most new Agile teams just haven’t cracked it yet.

We Need Practices


Greetings – I hope you, your families and friends continue to be well, safe and healthy. This week marks the first of two editions that look at change management, learning/continuous improvement and innovation.

Why Start With Marketing & Sales Alignment

Speaker: Molly Rigatti, Marketing Strategist at SmartBug Media

Before you plan your next sales kickoff or bottom of the funnel marketing campaign or any effort where sales and marketing are both on the hook for performance, you need to check in on your teams. Sales and marketing both oversee a very important part of the pipeline and revenue process for your organization. But that doesn’t mean they should function in silos. When building up your sales enablement program, think about the three “P”s—practicality, productivity, and profit—when defining responsibilities and facilitating communication between your teams.