Sat.Aug 08, 2020 - Fri.Aug 14, 2020

7 Email Writing Techniques to Boost CTR and Conversion Rate

Outgrow

7 Email Writing Techniques to Boost CTR and Conversion Rate. Everyone is praising emails and their marketing potential. But most overlook the fact that it is the way you construct your email copy that does all the magic!

CTR 77

Focus Your Account Based Selling with Intent Data

Outreach

I once heard an SVP of Sales lead his opening remarks to a New Hire Training Class with this message: “What keeps me up at night is not if we’re going to close the deals we’re in. It’s that there are deals out there where we’re not even in the conversation. ”.

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Beyond the Metrics: Analyzing User Engagement

Brightedge

5 min read User engagement is not often a high enough priority for digital marketers, and that is both a big mistake and a big opportunity. Many reports focus on traffic, revenue, keyword rankings (and of course DataCube score), but user engagement metrics are usually an afterthought.

SEM 64

10 factors to consider when choosing the best web hosting service

RockContent

What can you achieve if you know how to choose a web host for your business? Everyone knows that websites are indispensable for any digital business’ success in a world increasingly guided by technology.

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

The Role of Social Media in a Rocking Content Marketing Strategy

Marketing Insider Group

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role.

More Trending

How to Create An Ideal Client Profile

Zoominfo

Have you ever planned something out so that it would make accomplishing an end goal easier? Maybe you make a to-do list of chores for the day or map out specific tasks in order to complete a project?

Top 9 most visited websites of the United States

RockContent

Working with Digital Marketing is a never-ending learning process. The successful marketers who bring real results to their businesses are the ones who know how to investigate and identify what puts the biggest players in the market where they are.

5 Things to Consider When Rethinking Your Customer Experience

Marketing Insider Group

Consumers have always had power over businesses. Without the patronage of buyers, sellers can’t successfully build reliable revenue streams. But since the start of COVID-19, customers have gained even more of an upper hand. Accordingly, companies need to put shoppers’ needs first.

B2B Marketing Tools for Working Remotely

SendX

Businesses have switched to work from home mode and are expected to maintain the same level of productivity and efficiency. Managing work remotely has its hurdles, but remote work is not without its perks.

Work 195

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Improve Your B2B Buying Process During COVID-19

B2B PR Sense

We've seen a lot of changes this year because of COVID-19 -- and even the B2B buying process has not been immune! It makes sense, since the world has been in varying stages of requiring quarantining, lockdowns, and social distancing.

Paywall: what you need to know about the content monetization method

RockContent

The digital market creates opportunities every day and has proven itself capable of solving challenges that are considered insuperable. A good example is the music market, in which the possibility of downloading any track or album for free caused people to stop paying for physical media.

Portal 196

5 CTA Tweaks to Remove Friction from Your Lead Conversion Process

Marketing Insider Group

Lead generation and nurturing often take center stage for digital marketers. They are commonly the top goal for most businesses, with the majority of their budget being funneled in this direction. But when the numbers at the bottom of the funnel refuse to budge it can be incredibly frustrating.

11 Email Design Best Practices to Grab Your Reader’s Attention

SendX

In 2019 alone, users sent and received more than 293 billion emails each day—a figure that’s expected to grow to 347 billion by the end of 2022. This staggering number means a lot of noise to cut through. For email marketers, it also means that much more competition for your reader’s attention.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Build a B2B Sales Team Structure

Zoominfo

On building a sales organization as sophisticated as contemporary B2B buyers …. Every B2B trade publication, analyst, and even company (Hi!) waxes poetic about the buyer’s journey.

Build 173

The 64 best WordPress plugins to use on your blog in 2020

RockContent

WordPress plugins are additional tools that help the improvement of websites and give them additional important functionality. These add-ons provide support for generating CTAs, to optimize page ranking and integrate your website with email and other essential platforms.

Best 190

5 Awesome Marketing Campaign Examples and What Makes Them Special

Marketing Insider Group

Analyzing successful digital marketing campaign examples can shed light on what works, what doesn’t, and what audiences respond to. Unique ads, innovative uses of video and social media, and carefully crafted messaging from brands outside of your industry can inspire your marketing efforts.

Putting Our Money Where Our Values Are: Announcing a New Venture Capital Fund, How Women Invest

Biznology

By Tamara Berner Gracon, Jen Hotes & Jen McClure. This summer, in addition to the significant challenges presented by COVID-19, we’ve been focusing on addressing the challenge of racial injustice.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Go-To-Market Motions Part II: How ZoomInfo Created a Winning Sales Team

Zoominfo

Part one of our GTM series was all about our inbound go-to-market motions. In case you missed it, our performance-based approach results in nearly 60% of our revenue.

7 best WordPress security plugins to protect your website in 2020

RockContent

Are you looking for the best WordPress security plugins to protect your website ? Making sure your data is secure and that your visitors are able to browse without the need to worry is essential to building trust on the internet.

What Your Content Marketing Agency Needs to Be Successful

Marketing Insider Group

If your content marketing agency wants to achieve industry-leading success in today’s environment, your strategy needs to include several essential components. With these critical principles, even fledgling agencies can stand heads above their competition. Impossible? I’ve seen it happen.

Agency 190

3 B2B Tech Content Marketing Mistakes—And What You Should Do Instead

Contently

Data centers are not sexy. The same goes for cloud computing, DevOps, and virtualization. But these topics are some of the core parts of business technology that underpin all organizations around the world. There’s a reason why the IT industry is worth over $5 trillion.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

New School Year: Pack Your Zoom ID, but Don’t Hold Your Breath for Air Quality Changes

Zoominfo

How will we reopen schools? . This remains one of the most pressing questions for parents, teachers, and school administrators. In 2020, the “back-to-school” drama could play out in three ways: fully back in class, fully remote, or — what’s looking like the most likely path — a hybrid of the two.

Brand Experience: the complete guide to this new type of marketing

RockContent

Brand experience is about strengthening the relationship of brands with their customers at all times of contact and interaction. Through some practices, this technique implements actions that arouse sensations and feelings, which generates loyalty and satisfaction.

Team Empowerment in Agile: Reality or Wishful Thinking?

Marketing Insider Group

When it comes to what Agile can and cannot do for your team, there are truths and there are myths. Myth: “Agile means we don’t need to plan.”. Truth: “The Agile mindset is equally, if not more important, than its practices.”.

Report: Marketing and Sales Professionals to Team Up, Clean Up Data

KoMarketing Associates

Although sales and marketing teams have not always worked closely together, new research suggests that they will collaborate frequently in the near future. In addition, this may become the key to more accurate data and analytics.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.