Sat.Aug 20, 2011 - Fri.Aug 26, 2011

Buyer Personas Require Regular Refreshing

Tony Zambito

Image by zilver pics via Flickr. During a series of articles entitled The Future of Buyer Personas is Social , I referenced several times that the social age will cause a rethinking of buyer persona research and development.  

The Ultimate Cheat Sheet for Mastering LinkedIn

Hubspot

With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential?

Trending Sources

Make Lead Nurturing Work For You

Marketing Insider Group

The role of lead nurturing is specifically to move the prospect forward and give information, when they want it, and in a format that they want it in through “calls to action.”.

Can’t Buy Me (Social Media) Love!

Digital B2B Marketing

In social media, marketers buy attention with promotions or discounts. And research shows consumers expect this from marketers. 44% connect with brands on Twitter for discounts ( source ). The problem is, buying attention is an old school mindset, plopped into a new communication paradigm.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

Does Your Blog Post Answer These 4 Questions?

Writing on the Web

This is important: You want your blog posts to educate, entertain, engage, and enrich readers of your business blog. Aim for all four of these goals when blog writing, and you can’t go wrong. What do you need to remember when writing a post that’s designed to educate ?

3 Questions For When Mobile is the First Screen

Digital B2B Marketing

Mobile devices are expected to be the primary mode of internet access in the next three years. This is worth saying again: Your company’s digital experience will be primarily via mobile devices.

Get on the fast track to meet, exceed end-of-year goals

B2B Lead Generation Blog

Tweet The graph at right, published in MarketingSherpa’s 2011 Benchmark Report , provides a snapshot of what marketers care about most. And it’s very telling, especially now. As we approach the fourth quarter, I am acutely aware of why marketers believe generating better leads is a higher priority than generating more leads. In an economy that’s more precarious than ever, there’s simply no room to waste time, budget or resources.

Why a Facebook Company Page Makes You Less of a Dinosaur

B2B Marketing Traction

Tweet. When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. Because those who spend time on Facebook either like or love the brand. And today over 750 million people spend time on Facebook.

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Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

Get Personal: 5 Tips for Putting YOU in Your Blog

Writing on the Web

If you’re writing for your business, how much of yourself should you include? Everyone agrees that blogs are a place to have a conversation. How personal should you be? How do you keep the YOU in Business Blogging and still make it work for business? There’s an ongoing trend to be personal with business communications.

SEO and Content Marketing Work Together

NuSpark

Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query. However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click. Here’s the difference: Tactic Theme Destination Key.

15 Educational SEO Charts and Diagrams

Hubspot

While search engine optimization is one of the core elements of inbound marketing, not enough businesses are incorporating an SEO strategy into their marketing efforts. It's understandable -- SEO can seem complicated if you've never focused on it.

Should You Blog on Your Website or a Separate Site?

B2B Marketing Traction

Tweet. As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. I’ve heard many different answers over the past few years, so I decided to research some expert opinions online.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

Why Don't Spreadsheets Work for ROI / TCO Sales & Marketing Tools?

The ROI Guy

Many organizations have developed spreadsheet models to help economically justify solutions. Often these spreadsheets are developed by a field subject matter expert, often out of necessity based on one or more client requests, and then shared / distributed to other sales professionals and channel partners for use.

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SEO and Content Marketing Work Together

NuSpark

Search Engine Optimization, or SEO, is the unique mix of art and science with the ultimate goal to showcase your firm on Google’s first page when users query a term that your firm provides as an answer to that query. However, from a lead generation standpoint, the mechanisms of lead capture for SEO are different from pay per click. Here’s the difference: Tactic Theme Destination Key.

Inbound Marketing Alone May Not Be Enough for Industrial Companies

Industrial Marketing Today

Inbound marketing with content has been getting all the attention lately. Consultants and practitioners of “pull” marketing want marketers to abandon “push” marketing because they say it is old school and no longer effective. I too have read all those studies about the how the Internet has permanently changed the industrial buyer’s behavior.

Yes, social media can boost your traffic & leads – research

EMagine B2B Blog

Owing to the lingering perception out there that social media’s rise was primarily spawned by some sort of echoing geeky buzz, we’re always on the lookout for real research on the topic …our most recent being this post, just a few weeks ago. This time around, we’re focusing on social media in lead generation; and [.]. B2B Web Strategy Blogs, Blogging Social Media

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

Is Social Media Just Winning Price Sensitive Customers?

Digital B2B Marketing

In social media, marketers buy attention with promotions or discounts. And research shows consumers expect this from marketers. 44% connect with brands on Twitter for discounts (source). The problem is, buying attention is an old school mindset, plopped into a new communication paradigm. For social media to become an important part of the marketing mix [.]. Content Social Media alienware Jay Baer preference segment pricing social media twitter

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“Value” Remains Most Significant Sales Challenge

The ROI Guy

Sales still remains challenged to add value during the sales process, and prove the value of proposed solutions to ever more empowered, skeptical and frugal executives, this according to a significant study by Blue-Sky, a UK sales performance consultancy.

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3 factors in winning the social media horse race

Chris Koch

Seems everyone has an opinion about Google’s G+. And as usual in a situation where little data exists (yet) to support fact-based opinions, most of them are extreme. Some say G+ is dead in the water because it hasn’t generated the mad rush that Facebook did and that growth and use is already starting to slow.

Smarter marketing for the new age of online business

EMagine B2B Blog

In a previous post, I discussed some fundamental shifts in thinking when it comes to marketing your business. Gone are the days of putting your message “out there,” like a giant billboard on the Interstate. Today, customers gather intelligence first and foremost from reviews of your business, and secondly from the experience they have with [.]. B2B Web Strategy Social Media

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30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

Google Enhances +1 Button to Enable Sharing to Google+

Hubspot

The +1 button just got a makeover! Starting yesterday, Google started rolling out new features that allow users to use the button to share a web page directly to Google+. Similar to Facebook's sharing button, when on a web page, clicking the +1 button will also offer the option to 'Share on Google+.'

Your Dreamforce Survival Guide #DF11

Modern Marketing

by Jesse Noyes | Tweet this Heading to Dreamforce 2011 ? Better get into survival mode. With more than 30,000 attendees expected, a jammed expo floor and some of the best keynote speakers you can fit in less than a week, Dreamforce is the cloud computing event of the year. But it can be a dizzying event if you’re not prepped. With that in mind, we deliver to you this Dreamforce Survival Kit. Below you’ll find the apps, advice, required reading and Twitter streams to follow.

The History of Apple CEOs

Sales Intelligence View

The news of Steve Jobs leaving Apple as the CEO has the internet in flames. Seems like every web site that is even on the fringes of technology has a story about Steve Jobs.

3 Questions For When Mobile is the First Screen

Digital B2B Marketing

Mobile devices are expected to be the primary mode of internet access in the next three years. This is worth saying again: Your company’s digital experience will be primarily via mobile devices. The current response from marketing falls woefully short of where they need to be in a few short months. Discussions of mobile marketing [.]. Mobile Rants Research B2B marketing content Email Mark Schaefer michael brenner mobile Mobile Marketing

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9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

6 Steps to Creating a Successful SEO Strategy

Hubspot

These days, most businesses understand the basic concepts of SEO (search engine optimization) and why it's important. However, when it comes to developing and executing a sound SEO strategy , most businesses don't know where to begin.

The 10 Best Walkable Destinations from Dreamforce #DF11

Modern Marketing

by Jesse Noyes | Tweet this With top keynote speakers, sessions across the board in cloud trends, live music and more swag handed out than anyplace at the Oscars, Dreamforce can be an all encompassing experience. People have been known to spend the whole event without seeing the sun. Most of us will want to break free from the Moscone Center, even for just an hour during a break, and see some nearby spots.

The Results Are In…And They’re Not Pretty

ANNUITAS

Over the last week Demand Gen Report & Televerde published reports which reviewed the performance of B2B marketing and sales teams. The results are far from attractive and show that many companies are still lagging far behind. A few highlights from the two studies include: 40% of the respondents did not know their conversion metrics or indicated that their metrics were not applicable or calculable. 61% of the respondents recognize lead leakage as a problem within their organizations.

Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning.

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Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.