Sat.Sep 17, 2011 - Fri.Sep 23, 2011

The Blog Tree: New Growth. Fruit for Your RSS Feed [Infographic]

Modern Marketing

by Joe Chernov | Tweet this A couple weeks ago, I attended Content Marketing World , where I presented on the business value of infographics. Although the conference was chock full o’ content marketing goodness, one line rang most loudly: “You’ve gotta go through the eyes to get to the brain.”.

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E-Books: The Next Front for Journalists in Transition

B2B Memes

Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Twitter is no longer a matter for debate among thinking journalists. Twitterland is settled, and the analog natives have either converted or consigned themselves to the dustbin of history. The next front is something quite different: e-books.

Trending Sources

Content Strategy Visualized – The Blog Tree Sprouts New Growth

Marketing Insider Group

The most popular article I’ve written thus far posed the question: “ will content strategy save marketing? ” The question is being asked by marketing leaders at companies large and small.

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Buyerology: The New Science of Understanding Buyer Behavior

Tony Zambito

Image by Taz etc.via Flickr Over the course of the past two years, we’ve seen a marked shift in buyer behavior and buying choices.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

B2B Buyers: It’s all about the Benjamins

The ROI Guy

Over 2/3rds of B2B buyers indicate that immediate purchase price dominates their buying decisions 60% or more of the time.

Best New B2B Marketing Blogs – The Blog Tree (Infographic)

Webbiquity

The best B2B marketing blogs are once again creatively presented by marketing automation provider Eloqua and JESS3 in this year’s Blog Tree. It’s gratifying to see that Webbiquity sprouted a leaf this time out. As Joe Chernov explains in his blog tree post , “All gene pools benefit from healthy DNA, and if the blogosphere is going to continue to evolve, it’s important that new voices are heard.

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How NOT to pitch a blogger

Biznology

Tweet This Post. Image via Wikipedia. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers.

Useful Tips from Inbound Marketing Summit and Hubspot User Group

Customer Experience Matrix

I spent three days last week at the Inbound Marketing Summit and Hubspot User Group in Boston. These featured a flock of first-rate speakers who presented more useful information than I can jam into a single blog post. That said, here are highlights from my notes.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.

10 SlideShare Presentations That Will Make You a Better Salesperson

Sales Intelligence View

For all of you sales fanatics out there scouring the Internet in search for an article, a blog post, a post-it note, anything, for some solid, rich content on how to become a better sales person…you’re quest is over.

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The B2B Marketing Funnel By the Numbers [Graphic]

Modern Marketing

by Jesse Noyes | Tweet this What are the most effective B2B demand generation tactics? What are the best ways to approach email marketing. How can a business become more social? These are the questions on the mind of many B2B marketers today. And these are the questions that will be addressed during the MarketingSherpa’s B2B Summit – the Boston date takes place on September 26-28. Eloqua is a sponsor.).

Five more tips for successful webinars

EMagine B2B Blog

Among larger B2Bs, webinars are a pretty common online marketing tactic… and why not? Along with white papers, they’re a highly effective means of communicating complex material and/or establishing thought leadership …yet they provide a level of visual interest, personality and “live” interactivity that white papers can’t touch. They can be used for brand building, [.]. B2B Web Strategy Internet Marketing

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Book Review: Adam Needles' Balancing the Demand Equation

Customer Experience Matrix

Business marketers can find plenty of books on broad strategies and plenty of other books on specific tactics. But a framework for connecting tactics to strategic goals has been missing. Adam Needles’ new book Balancing the Demand Equation (available here from Amazon ) closes the gap. Needles is a well-known industry leader who is Chief Strategy Officer at demand generation agency Leftbrain DGA.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Content Marketing and Choose Your Own Adventure Books

Digital B2B Marketing

Choose Your Own Adventure books were a staple when I was growing up. I could read them for hours, choosing different paths and seeing each outcomes unfold. As a child, these books gave me a sense of control, they engaged me with choices and opportunities throughout the book.

Debunking the 80/20 Rule…and 4 Other Sales Force Myths

Marketing Craftmanship

Do the top 20% really bring in 80% of the bacon? The most recent issue of Chief Executive magazine features an insightful piece on “Raising Sales Force Effectiveness,” by the CEO of the Chally Group , and Ohio-based firm that focuses on sales force potential and performance measurement.

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Compelling Content: What Are Your Readers’ Hot Buttons?

Writing on the Web

How do you write compelling content that attracts and engages readers? Ahhh, that question again…(followed usually by how do you turn readers into buyers?). First, let’s deal with the compelling content thing.

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41 Fresh Blog Post Ideas For Your Company Blog

Hubspot

This is an excerpt from our new ebook – 100 Content Ideas for Community Managers. For tips like these for Twitter and Facebook, download the eBook here. Creating consistent and helpful blog content is a great way to build community and trust around your brand for your prospects.

7 Common Marketing Mistakes and strategies to avoid them

This white paper addresses the 7 most common challenges marketers hit when marketing products, solutions, or services and offers proven advice on how to avoid these missteps and improve the success of your marketing efforts.

The Power of the Human Voice in Lead Qualification & Lead Nurturing

ViewPoint

In a recent conversation on marketing approaches, friend and colleague Elizabeth Fairleigh, thE Connection , shared an interesting comment: “I was thinking about outbound telephone calls and why they are relevant today.

Three Social Media Lessons Learned

Digital B2B Marketing

There is no learning like hands on learning. Books, seminars, or cocktail discussions are valuable, but it cannot compare to what you learn by rolling up your sleeves and doing something yourself. In that light, here are three lessons I have learned through my increased involvement and starting this blog seven months ago. Find the Unexpected. Until I actively engaged in social media, you could not anticipate the type of return I would see.

Does Your Marketing Produce Accolades or Action?

Great B2B Marketing

MCI was a powerful company in the 1990s. And while MCI was known for producing very cool advertising – unfortunately, the business results never seemed to match the messaging “creativity.” This is just one example – how about the many $1 million plus Super Bowl ads that have produced a lot of attention but virtually no results. Some of these advertisers were start-up companies that wasted their entire promotional budgets on just one advertisement. Clever yes… effective, no.

Your Life According to Facebook: Facebook Overhauls Personal Profiles

Modern Marketing

by Jesse Noyes | Tweet this Suddenly the bevy of changes Facebook has been rolling out the past few days (subscriptions, the social ticker on the Newsfeed) makes sense.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

If you are a marketer who needs to generate more high-quality leads that will turn into sales opportunities and revenue, register now for this special event that will show you how to get started and moving in a profitable direction.

34 Awesome Twitter Ideas for Engaging Your Prospects

Hubspot

This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more tips like these for your blog and Facebook page, download the ebook here.

Is Twitter “social?”

Chris Koch

Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. For these reasons, pundits say that Twitter isn’t much use for reaching B2B customers.

Website Content Must Address What’s Keeping Engineers up at Night

Industrial Marketing Today

Speak to engineers across the board about what keeps them awake at night and you are likely to hear these three words repeatedly: Risk. Security. Compliance. Does your website content address those issues? The content on your industrial site may be missing the mark completely if it doesn’t speak directly to engineers’ pain points. If you are in the process of redesigning your industrial website, pause for a moment and think about the site content first.

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6 Things To Empower Your Social Media Campaign

Modern Marketing

What’s needed for a successful social media campaign? That’s sort of like asking what it takes to create a success business. The truth is a successful social media endeavor requires hard work, time, commitment and a dash of good luck.

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30 Ways to Get Inside the Mind of Your Target Buyer

Trust, support, and transparency: that's what your target buyer really wants. These 30 findings show the path from respect, to relationship, to business win.

25 Facebook Page Ideas You Haven't Tried Yet

Hubspot

This is an excerpt from our new ebook, 100 Inbound Marketing Content Ideas. For more ideas like these for Twitter and blogging, download the ebook here. Facebook offers a great opportunity to engage your prospects with its business pages.

Case Study: ShoreTel TCO Tool (powered by Alinean)

The ROI Guy

The Unified Communications market is extremely competitive, and in order to move the discussion forward with today's more skeptical / frugal buyer, ShoreTel needed to quantify and prove the head-to-head cost advantages and superior value compared to competitive offerings.

The New Facebook: I Get It and I Don’t

Biznology

Image via Wikipedia. In the past few days, Facebook has rolled out what can only be described as a tsunami of changes to the service.

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Optimizing Online Copy: A Crash Course in Conversion Optimization

MLT Creative

Though I am not a copy writer, I was intrigued by what I learned about writing online copy during my “Conversion Optimization” training class, hosted by Bryan Eisenberg. Based on the chief tenet of conversion optimization (make your content clear and conspicuous so your audience can find it right away), below are some salient tips on writing web copy that could benefit your B2B marketing efforts: Headlines • Try to speak in specifics rather than generalities (e.g.,

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.