ViewPoint
OCTOBER 31, 2013
'I continue to enjoy the insightful discussions I have with sales and marketing experts in our PowerViews series. There are a few topics that come up regularly. For this ‘best of’ edition we revisit the hot topics—social media, mobile marketing, sales lead follow up. Look for some of these topics to be further explored by upcoming guests Jill Rowley of Oracle and Kyle Porter of SalesLoft.
The Point
OCTOBER 30, 2013
'A client asks: “I notice that you’re recommending we gate our offer content behind landing pages as part of the lead nurturing campaign. Why is that necessary when we already know who these people are? Aren’t we just making it more difficult for people to respond?”. As I discussed in this earlier post , it’s not essential that all lead nurturing content be gated, or even that all lead nurturing emails have an offer in the first place, but it is a good idea to host most offer content behind a la
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NuSpark Consulting
OCTOBER 27, 2013
' A B2B Video Marketing Strategy Overview. Name a memorable ad in the past. Chances are, it’s a television ad. Why? Because nothing beats the power of a message that combines the senses of sight and sound. That brings us to a discussion of video marketing for B2B. Depending on what you read, most research shows that white papers are still the most authoritative content asset, but video marketing continues to grow.
Marketing Insider Group
OCTOBER 29, 2013
'Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. But kicking off the event was the real star of the show, Gary Vaynerchuck (@ garyvee ). It was the first time I saw him speak and he did not disappoint. I already covered some of Gary’s ideas when I spoke about how empathy is the secret weapon to social marketing success.
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ViewPoint
OCTOBER 29, 2013
'I’m a follower of SalesLoft, where Kyle Porter and his team consistently produce a phenomenal list of targeted leads. So.how do they help people generate a higher response from clients and customers than many other companies? Kyle and his team export custom lists of leads directly from LinkedIn, and alert customers when big events happen with their critical clients and prospects.
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Biznology
OCTOBER 29, 2013
'It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. Good for you, bad for online business. Be sure to monetize while you can. In my analogy, Google Hummingbird will require each website owner to find one or more social media passion-players and woo, hire, pay, or partner with
Digital B2B Marketing
OCTOBER 29, 2013
'If you torture the data long enough, it will confess to anything. One of the challenges with relying on research, particularly research companies use in their own marketing, is that the statistics used have been tortured. When you see a sales pitch full of statistics, how do you differentiate the real story from the spin? Short of dismissing all of the data presented (a good idea, but not realistic for most of us), these five methods will be a good starting point. 1.
Writing on the Web
OCTOBER 30, 2013
'Are you considering creating an animated video for your business blog? Did you know that blog posts and articles with images perform 91 percent better than those without them ( Skyword study, 2011 )? Have you done a Google search lately that has video content that you can’t resist checking out? Oh yeah. I love video. You know what else I love?
Avitage
OCTOBER 30, 2013
'This post addresses related, but different, content outsourcing and in-sourcing project best practices. Outsourcing Content Creation I have seen many companies struggle setting up outsourced content creation projects due to inadequate preparation and documentation. Content vendors often prefer it this way. Your inefficiency, or ignorance, is their “value add” — and higher billing.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Biznology
OCTOBER 30, 2013
'Photo credit: Wikipedia. Ever visit a website on a mobile device, and find it virtually unreadable because it’s a desktop website and everything is too small to read on your little screen? That is a site that needs responsive design and here’s why marketers need to embrace responsive design for our websites. If you haven’t heard of responsive design before, basically, it is web design that responds to its environment.
Crimson Marketing
OCTOBER 31, 2013
'Image: Courtesy of Just a Guy Thing. 1. Instagram. Dress in normal every day attire; casual wear; whatever you want really. Purchase a really large case of graham crackers to carry around with you. Hand out said graham crackers really fast. Insta-graham, get it? 2. White space. Dress in all white. All white everything. Maybe even consider a white wig and face paint. 3.
ANNUITAS
OCTOBER 29, 2013
'The master exclude functionality in marketing automation is like the find and replace feature in Microsoft Word.
Avitage
OCTOBER 28, 2013
'I have accumulated an inventory of over 25 important blog ideas. These are not simple observations that are easy to blog. They are important ideas that I have developed, but not written up sufficiently for publishing. Trying to get this done by applying a disciplined effort just isn’t working. I invite you to share your ideas and suggestions with me.
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Biznology
NOVEMBER 1, 2013
'Photo credit: Jon Chevier™. Facebook is the biggest social network, but there is a lot more to social media than Facebook. Still, my title stands. If you tried to find the most important face of social media, it has been and continues to be Facebook. Why is this important? Because what Facebook does can give us clues as to how the whole industry will go.
Crimson Marketing
NOVEMBER 1, 2013
'Image: Courtesy of Epic Marketing Fails . So, should we text you now or later? #BADMarketing. The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing.
Anything Goes Marketing
OCTOBER 30, 2013
'Marketing automation + advocate marketing = delicious! This post was originally posted here. 2013 has been a year of transition for me. My wife and I will be. adding a new addition to our family, which will require me to paint a. room pink and have tea parties (it’s a big transition after having two. boys), and I moved from a behemoth of a technology company to a fast. moving startup.
Avitage
OCTOBER 31, 2013
'What would improving the way you execute your content marketing initiative look like? What would it mean to create more and better content faster, on a continuous basis, despite the constraints of your current resources, expertise and budget? What functional and business outcomes would improve? Want some help? No problem. We (and others) can help. But first, we’ll need a copy of your marketing plan, including: Business Strategy, Goals & Plans: Make sure it contains your primary busin
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Vision Edge Marketing
OCTOBER 31, 2013
'Although most markets are fiercely competitive, with so much focus on demand generation, many marketers cannot allocate sufficient resources to anticipating competitors’ moves. Companies need to make a myriad of strategic and tactical decisions regarding how they will operate in the market and engage with customers. These decisions often require a strategic lens that considers both the customer and competitive environment.
Crimson Marketing
OCTOBER 28, 2013
'You work extremely hard on creating and maintaining your brand message. But what if your brand messaging doesn’t match up with your customers most valued characteristics? McKinsey recently conducted a study to help answer this question. Here are some interesting findings: Buyer’s do not correlate social responsibility, sustainability, and global reach with brand strength.
Convince & Convert
OCTOBER 29, 2013
'Tim Washer, Cisco @timwasher. Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
Avitage
OCTOBER 31, 2013
'What would improving the way you execute your content marketing initiative look like? What would it mean to create more and better content faster, on a continuous basis, despite the constraints of your current resources, expertise and budget? What functional and business outcomes would improve? Want some help? No problem. We (and others) […] The post How to execute content marketing appeared first on Avitage.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Adobe Experience Cloud Blog
NOVEMBER 1, 2013
'Author: Carra Manahan 1. You get excited when you cross a certain threshold of likes on your Facebook page. 2. You give yourself a high five when people personally tell you how great one of your social posts was. 3.Coworkers often introduce you to new hires by saying “she (or he) tweets for us.” 4.Yet you know you do way more than just that. 5.You’re not surprised when Facebook announces that they’ve changed their algorithm once again. 6.
Industrial Marketing Today
OCTOBER 29, 2013
'Marketing automation technology is one of the areas where B2B marketers will increase spending in 2014 according to an article I read in the September 16 issue of BtoB Magazine. [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
Convince & Convert
OCTOBER 30, 2013
'In this bandwidth-challenged-from-a-hotel edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Twitter’s new move to enable direct messages to be sent and received even if both parties are not following one another. This has always been one of the quirks of Twitter, that you had to “follow back” to exchange DMs.
Avitage
OCTOBER 31, 2013
'What would improving the way you execute your content marketing initiative look like? What would it mean to create more and better content faster, on a continuous basis, despite the constraints of your current resources, expertise and budget? What functional and business outcomes would improve? Want some help? No problem. We (and others) can help. But first, we’ll need a copy of your marketing plan, including: Business Strategy, Goals & Plans: Make sure it contains your primary busin
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Adobe Experience Cloud Blog
OCTOBER 31, 2013
'Author: Fab Capodicasa If you’ve ever received emails selling Viagra, one hundred Facebook likes, or the classic Nigerian businessman wanting your bank details, you’ve glimpsed the underbelly of digital marketing. Digital marketing can be a powerful tool in any industry (including the financial industry and the healthcare industry ) but today I’d like to discuss one of the dangers — what I call the “Digital Marketing Mafia.” These organized syndicates are far more insidious t
LEADership
OCTOBER 28, 2013
'5 Ways to Stop Fretting and Be More Productive in Your B2B Lead Generation Efforts. Most of us have no patience for time-wasters. These could be individuals, organizations or just situations we find ourselves in. I am not a very patient person unless I am completely engaged by the person or situation that is taking up my time. Sometimes I am blunt and will tell people to stop wasting my time; other times I will just tune out in my head and so the other party is then wasting their time.
Convince & Convert
NOVEMBER 1, 2013
'Jeffrey Rohrs, author @jkrohrs. Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience.
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