Sat.Jan 02, 2010 - Fri.Jan 08, 2010

Create a 1-Page Marketing Plan

B2B Marketing Traction

Tweet. I like working from a one-page marketing plan for my clients and for my own business, whether or not we have a multi-page written plan as well.

Plan 46

Lead Gen Tips from Yogi Berra

Smashmouth Marketing

Yesterday I was using ConnectAndSell as a training tool and had one of our BDRs (Business Development Reps) live and working a list and three others listening in and critiquing. This, btw, is one of the many benefits of ConnectAndSell. You can train with 5-10 pitches in an hour versus 1 or 2.

Trending Sources

There is only one objective in social media: create learning networks

Chris Koch

There is too much wringing of hands and gnashing of teeth about social media objectives and strategy these days. We all assume that our organizations are unique and that we must devote great sums of time and money to figuring out what our particular motivation is for social media and how we will carry it out. We’re wired as humans to believe that we are each unique and different—indeed, this perception shoulders the bulk of our self-esteem. And yes, we are all unique. A little.

ClickInsights: Mistakes to avoid in copy used for lead generation

Ambal's Amusings

One of the purposes of writing copy is to generate leads. What are the challenges in writing good copy that not only educates prospects and customers but also draws them in as leads for your business?

25 Content Marketing Questions Answered

Featuring LinkedIn's Jason Miller & Curata's Pawan Deshpande

More Trending

Technology. Tastes great. Less filling.

grow - Practical Marketing Solutions

. This week I had problems with every piece of hardware, every piece of software, and every technology service provider important to my business. In the spirit of technology anxiety, I offer this photo as the best use for a computer.

2010 – Welcome to the Age of Customer Service

Buzz Marketing for Technology

At the end of the last decade we saw Amazon snap up Zappos for $928 Million. Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there.

Great Web Content is Authoritative

The Content Factor

Here's #7 of a 10-part series on the "The 10 Hallmarks of Great Web Content." Read the full white paper, or view all the blog posts in the series.Hallmark of Great Web Content #7: Great Web content is authoritative.Great Web content puts your company’s best foot forward. It is original and demonstrates your company’s expertise, not lifted from outsiders or distilled from brochures. It is in-depth.

How to Write an Effective Business Blog

Webbiquity

Blogs are not a traditional marketing medium. Blogs written like extended brochures (in promotional language) don’t get read. They’re boring. A blog is rather, a place to share useful content. Instead of saying “We’re the leading producer of widgets…” or some other such self-promoting statement, demonstrate your leadership by writing about the many creative uses of widgets, what to look for in a widget, recent developments in the widget field, or whatever.

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

The five questions small businesses need to ask about social media marketing

grow - Practical Marketing Solutions

I’d like to start with an excerpt from a a recent Gregg Morris post.

Leverage Your Current Customers at Your Next Trade Show

Reachforce

At a trade show, you are all about talking to as many people (hopefully qualified leads) as you can. But don't forget about your current customers that may be at the show. More than likely you will have a few current customers already attending the events you sponsor. Oftentimes with

Buyer Persona 2.0 - Power of Buyer Insight

Tony Zambito

During the previous decade, we’ve seen a growing acceptance for the use of buyer personas to help guide effective product, sales, and marketing planning.   The basic premise of their importance to the new world order of 21 st century marketing has certainly taken root and is sprouting.   As we enter into this new decade, it is prudent to enter into the next generation of buyer persona concepts.

2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. But the real excitement will be features that expand the scope of demand generation products to support inbound marketing, better measurement, and more efficient content creation. 2009 was a year of tremendous growth for demand generation systems (a.k.a. business-to-business marketing automation.

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Get out your dancing shoes, it’s time to blog

grow - Practical Marketing Solutions

. Pop quiz: Over the next three years, what is the number one skill that will be needed by marketing professionals? Answer: An ability to entertain. I realize that is not normally something you would put on a resume. Let me explain.

Helpful How-tos for B2B Marketers

Reachforce

Here on The B2B Lead, we are all about helpful how-tos. Mashable is a great source for how-to do just about anything online. Brenna Ehrlich compiled a great list on HOW TO: Do Almost Anything Online in 2010. The list covers professional goals, lifestyle goals, fun and a bonus section

Enough is Enough. Or Is it?

The Content Factor

BtoB Magazine's recent article "When Enough is Enough" describes how Cisco Systems straddles the fine line between spamming its existing customers, and keeping Cisco top-of-mind.The article quotes John Coe, president of the Sales & Marketing Institute, on the role of content:In fact, Coe said, if your messages bring value to your customers—beyond your company's latest product offerings—there.

Let's Start Over. Again.

Ambal's Amusings

Ahh, back to our routine! At this point, many of us are happy about the return of our regularly scheduled programming. Happy to pack up Christmas clutter. Really happy to throw out that fruitcake. Come to think of it, we're even happy to get back to work! But, wait a second. We shouldn't go back to our routine. Most of us want to change something in our lives or careers. And to do that, we need a new routine.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

Does Amanda Chapel matter?

grow - Practical Marketing Solutions

. The mysterious, mean-spirited, self-proclaimed “strumpette&# Amanda Chapel is the most divisive personality in the social media movement. She relentlessly shoots poison darts at nearly every voice of authority on the social web.

The Origin of Buyer Personas

Tony Zambito

As we begin a new decade, it is amazing to think how the term buyer persona has become part of the lexicon of business language.   I am often asked by clients, colleagues, friends, and family – where did the idea or the term buyer persona come from?   Like most watershed moments in life, there is an origin that exists which can sometimes get lost in the timeline of progress.   In the use of the term buyer persona , I believe such is the case.

Marketing Automation System Trends: What We Found in the Raab Guide

Customer Experience Matrix

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. But enhanced reporting was the most common improvement of all. Could marketers finally be ready to spend on measurement?

Updating Lead Status in SFDC for Better Marketing Data

Reachforce

Are your email lists growing? If so, you’re among the majority of marketers, according to Marketing Sherpa’s Email Marketing Benchmark survey. Despite the doom and gloom in the economy lately the majority of respondents appear to have not lost considerable portions of their email lists over the last year. Here’s the

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010

Sales Lead Insights

If you are responsible for business-to-business lead generation at a large company, don’t miss this webcast! Lead Gen in 2010: Learn What is Working Best Right Now. January 27, 2010 at 11:00 am PST (2:00 pm EST).

Best of 2008: Amusing, Creative and Just Plain Odd

Webbiquity

Charlie Brown and the Peanuts gang running an ad agency. How Internet marketing is like a ruptured disc. Bizarre yet real images on the web. Ads that never should have seen the light of an LCD screen. What do all of these things have in common? They’re all here in the final best of funny, creative and just plain strange blog posts from the past year. So put on your headphones, make sure the boss isn’t nearby, and check these out. A Charlie Brown Ad Agency.

Lead Generation Checklist - Part 2: Sales and Marketing as One Team

Everything Technology Marketing

Here comes part two of the lead generation checklist series by Brian Carroll. The first part was about engaging prospects and customers in conversations and taking a consultative rather than transactional approach to marketing. Part two focuses on the chasm between sales and marketing that is common in many organizations. How long has it been since your marketing and sales teams got together for a really productive meeting?

Test 3

grow - Practical Marketing Solutions

Test 3.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation.

Best Books of the Decade for Marketing and Selling Services

B2B Lead Generation Blog

Rain T oday , a great resource for those who market and sell services, selected their Best Book s of the Decade for marketing and selling professional services. I was humbled to see that they picked my book, Lead Generation for the Complex Sale for their list. They write, "Brian Carroll’s book is chock-full of information to help you identify ideal leads, align sales and marketing, build a strong pipeline, and effectively use lead-generation tactics.".

Six Ways to Produce Online Video on a Budget

WebMarketCentral

Online video is hot. Yeah, and people gamble in casinos, I know; what a profound observation of the blatantly obvious.) According to Compete.com , YouTube had nearly 86 million unique visitors and more than half a billion site visits last month.

A Six-Step Content Marketing Check-Up For B2B Marketers

B2B SEO

Content marketing is one of the most powerful tools for B2B marketers, most of whom likely have content development as a substantial part of their 2010 marketing plans. But before you get started with developing more content marketing assets, take a step back to assess your efforts to date. Below are six steps to help [.].

B2B 0

A social media question worth pondering

Wondering Out Loud

Earlier this week I met with a representative of an ad agency in Minneapolis. His work is primarily in the world of consumer packaged goods. We were discussing the agency’s exploration of social media and whether it made business sense for them to go that direction. Why it would even be a question was a mystery until he commented that using SM tactics seemed a natural fit in the B2B space (where I’ve been for the better part of a decade), but not so in B2C.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.