Sat.Dec 27, 2014 - Fri.Jan 02, 2015

Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

B2B Lead Generation

Tweet The holiday season is always a time of reflection for what we have and what we have accomplished over the past year. However, it is also a time to reflect on all we have learned that can help us improve the blank slate that is 2015. Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. You can utilize this information to better inform your 2015 strategy. Topic #1 — Lead generation is king.

Millennials Are Not Impressed With Your Content Marketing

Marketing Insider Group

By NewsCred Contributor, Dawn Papandrea. Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times. Despite this ongoing consumption, 45 percent of Gen Y simply are not impressed with the content that marketers are serving up. That according to a new study, “Content Marketing Best Practices Among Millennials,” by Yahoo and Tumblr, in partnership with Razorfish and Digitas.

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10 Marketing New Year’s Resolutions For 2015

Oracle

Have you committed to any personal resolutions for the New Year? In the spirit of professional improvement and the commitment to customer centricity, we’ve compiled a list of 10 resolutions every marketer can potentially benefit from. Check them out, and let us know which ones are most important to you: 1. Exchange value for engagement – Marketers often get wrapped up in web forms and demand generation activities of the sort.

5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

Writing on the Web

What goals have you identified for your blog and website for 2015? Have you created a map to help you reach your goals? It’s true, I don’t believe in making new year’s resolutions. But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web.

75% of World Trade Flows Through Indirect Channels - Are You Enabling the Right People?

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Exciting new tools for B2B prospecting

Biznology

Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data. Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

More Trending

Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar

Oracle

Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers. Over the past year, Oracle Marketing Cloud has added more than 350 marketing applications and data partners to deliver the industry’s largest marketing technology ecosystem. The most recent addition to this list is Mintigo’s latest Oracle Marketing AppCloud application that brings predictive lead scoring and data enrichment capabilities directly within Eloqua.

More on Marketing to Things

Customer Experience Matrix

I’ve been working on that screenplay about marketing to things (see Do Self-Driving Cars Pick Their Own Gas Station? ). It’s not going well – all the scenarios seem to end up with self-aware computers taking over the world, which is both depressing and unoriginal. But I did come up with some interesting thoughts to consider while you’re waiting for that (computer-controlled) ball to drop at midnight.

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Build your brand (for free)

Biznology

I have a modicum of online reputation with the people who matter to me. I also have search locked down. It’s not the result of being on the web since 1993 either, it’s because I keep a core business and do just about everything else to build my reputation, to build my name recognition, to build my brand, and to really let the world know not only what I am selling but what I actually know and can do. I received an email from someone recently who told me, “I don’t work for free.

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Our Favorite Online Marketing Blog Posts and Articles of 2014

KoMarketing Associates

Last week I shared a few thoughts on what made 2014 a success at KoMarketing as well as our most popular posts and columns from the past year. But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. We’re fortunate to be in an industry where ideas and insight are so freely shared, explored, and discussed by talented professionals and writers.

The Complete Guide to SaaS Revenue Modeling

In today’s climate, it’s more important than ever for SaaS companies to build rock-solid financial models on which they can operate and make key business decisions. The teams at SaaSOptics and Burkland have teamed up to create a comprehensive guide to the most difficult aspect of financial modeling: revenue forecasting.

Managing Brand Alpha: The Next Frontier for Investment Firms

Marketing Craftmanship

Performance remains a critical selection factor for investors; but increasingly in a post-Madoff world, it’s not what’s most important to them. Although investment firms understand this, many choose to ignore the qualitative factors that have significant influence on investor decision-making, which include: What You Stand For : INTELLECTUAL CAPITAL is what motivates investors to place their capital at risk. This does not involve how much you know.

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Email marketing versus social media – once more

Social Email Marketing

If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing. Although I had promised myself not to rant anymore I can’t help but beg you to please refrain from this […]. Email marketing Integrated marketing Social media marketing content marketing Email Delivered Social Media Today social versus email

Is your website search a marketing or an IT function?

Biznology

You can probably guess which one I think it should be. Yes, I am a longtime IT person, but even I will tell you that marketing needs to run your website search, just as marketing probably runs the rest of your website. Now, I know there is a lot of technology involved, and sure, your IT team needs to play a role, just as they do with your website as a whole, but do you let the IT team choose what goes on the home page? Or let them decide which messages you will use for your offerings?

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Tech Review: A Look at the New Google Inbox

EMagine B2B Blog

Having read a few articles on the new Google Inbox as a curious marketer I was looking forward to trying it out for myself. Eventually seeing a tweet that Google was giving people access if you contacted them via email within the hour, I naturally had no choice but to check it out. After gaining access my initial reaction was “whoa what is this”, almost as shocking as having to make the switch to Windows 8.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

3 Ways High Growth Firms Use LinkedIn Groups to Increase Visibility, Connections and Lead Generation

Hinge Marketing

5 New Year’s Resolutions for Marketers

Marketing Action

There’s something very optimistic about the people who make New Year’s resolutions every year. Rather than focusing on the failures of the past (hopefully), we look ahead, once again, to ponder the many ways we can improve ourselves and our lives. I’m one of these people. And even if I don’t always find at the end of every year that I’ve met my goals to exercise/eat healthier/volunteer/fill in the blank, I keep at it. Hope springs eternal.

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2015: The year social media listening grows up

Biznology

Happy New Year, everyone. This is the time of year where everyone makes predictions to show off how smart they are. At least they seem smart until you read the predictions later. I am too smart to make predictions, so instead I will tell you what I am already seeing that sounds like a prediction only if you also don’t know it. I am working with more and more clients who are taking an approach to social media that few were doing even a year ago. It has to do with Boolean searches.

How Amazon Web Services Is Taking Over The Cloud Industry

EMagine B2B Blog

Wouldn’t it be nice if you could take your entire data center filled with racks of servers and hardware and move it to one virtual spot that you could access anywhere, anytime? Well, thanks to Amazon Web Services (AWS), now you can! In addition to the unlimited products available on Amazon.com, the ever-so-popular retail site, now offers a variety of global services to assist large organizations in running a large-scale, transactional IT infrastructure.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

2015: people-centric wishes, predictions and top lists

Social Email Marketing

The end of a year and – amazing coincidence – the beginning of a new year for many is a time to look back and feel a mix of joy, regrets, pain, gratitude and much more in a highly individual way. It’s also a time to look forward and think about the future, the unknown, […]. Content marketing Customer experience Customer service Digital transformation content marketing customer experience customer journey Doug Kessler Forrester Kate Leggett New Year 2015

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The Evolution of Demand Generation In 2015

Marketo

Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization. With the New Year, I’d like to share the big trends I see for 2015—starting with a growing and continual focus on demand generation.

10 B2B Marketing Tips from the Best B2C Ads

Sales Intelligence View

Today’s post is from Janice Bowen, Partner Market […]. InsideView Culture Marketing Sales-Marketing Alignment Tips and Tricks best marketing campaigns of 2014 marketing creativity Marketing Tips top 10 advertisements top 10 b2b ads top 10 list top 10 marketing tips

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3 Things We Can Learn From Heisman Winner Marcus Mariota About Content Marketing

Marketing Action

Editor’s note: Deciding what blog post to run on New Year’s Day was a dilemma. Thanks to Andy Baker of Snapshot , we’re reminded that it’s also the day of the Rose Bowl , which gives this particular post resonance. The #2 Oregon Ducks will face the 3rd-ranked Florida State today, so a football post makes perfect sense. Not to mention that Act-On’s headquartered in Oregon, in another “Rose City.” ” Go Ducks!).

SaaSOptics SaaS Metrics Template

Download this template that includes calculations, formulas, definitions and a customizable dashboard. The template includes subscription momentum metrics (ARR, customer count, avg. ARR), churn and retention metrics, and customer lifetime value metrics.

Top 10 Most Effective Tools to Raise Visibility

Hinge Marketing

Through our research, we have learned that becoming a highly visible industry leader benefits the experts themselves, their firms, and their clients. The research also showed what tools experts use to generate leads and increase their visibility in the marketplace. This Slideshare presentation discusses the top 10 marketing tools Visible Experts use to drive inbound leads and expand visibility, and which tools have the highest return.

2015 Resolution: Google Analytics IQ & Adwords Certification

EMagine B2B Blog

Now that the fun and merriment of Christmas is over, the Digital Marketing team at eMagine has set its sights on the New Year. We’re planning on ringing in 2015 with a bang, and to keep all of you in the loop with our big plans, we’ve decided to publish a series of blog posts that include our 2015 New Year’s resolutions. Each post in this series will include the author’s own individual New Year’s resolution.

Mobile Now Driving Most Sales Transactions

KEO Marketing

Retail is becoming increasingly controlled by and dependent on smartphones. Most US consumers are now using their phones to shop and make purchases online from wherever they may be. While the shopping environment is said to be a multi-channel and multi-device experience for many people, in reality everything is revolving primarily around the smartphone for most of us now. For smartphone-armed shoppers, there is no longer any separation between the online and offline worlds these days.

Top 10 Blog Posts of 2014: A Look Back at Act-On’s Most Popular Content

Marketing Action

There’s a reason so many writers crank out lists of the top blog posts/books/articles/whatever from the past year. For one thing, it’s a great way to recycle articles and blog posts. Another reason is even simpler: People like to read lists. But there’s an even more important reason to look back at the content we’ve created during the last year: we want to figure out what resonated with our audiences (and what didn’t) so we can plan out the topics we’ll cover in the future.

How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.