Sat.Dec 27, 2014 - Fri.Jan 02, 2015

Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

B2B Lead Generation

Tweet The holiday season is always a time of reflection for what we have and what we have accomplished over the past year. However, it is also a time to reflect on all we have learned that can help us improve the blank slate that is 2015.

Millennials Are Not Impressed With Your Content Marketing

Marketing Insider Group

By NewsCred Contributor, Dawn Papandrea. Millennials – also referred to as digital natives or Gen Y – created the art of consuming copious amounts of content across multiple devices at all times.

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5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

Writing on the Web

What goals have you identified for your blog and website for 2015? Have you created a map to help you reach your goals? It’s true, I don’t believe in making new year’s resolutions.

Exciting new tools for B2B prospecting

Biznology

Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

10 Marketing New Year’s Resolutions For 2015

Modern Marketing

Have you committed to any personal resolutions for the New Year? In the spirit of professional improvement and the commitment to customer centricity, we’ve compiled a list of 10 resolutions every marketer can potentially benefit from. Check them out, and let us know which ones are most important to you: 1. Exchange value for engagement – Marketers often get wrapped up in web forms and demand generation activities of the sort.

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More Trending

22 Noteworthy Content Marketing Guides and Tips

Webbiquity

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year.

Build your brand (for free)

Biznology

I have a modicum of online reputation with the people who matter to me. I also have search locked down.

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Managing Brand Alpha: The Next Frontier for Investment Firms

Marketing Craftmanship

Performance remains a critical selection factor for investors; but increasingly in a post-Madoff world, it’s not what’s most important to them.

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More on Marketing to Things

Customer Experience Matrix

I’ve been working on that screenplay about marketing to things (see Do Self-Driving Cars Pick Their Own Gas Station? ). It’s not going well – all the scenarios seem to end up with self-aware computers taking over the world, which is both depressing and unoriginal. But I did come up with some interesting thoughts to consider while you’re waiting for that (computer-controlled) ball to drop at midnight.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Our Favorite Online Marketing Blog Posts and Articles of 2014

KoMarketing Associates

Last week I shared a few thoughts on what made 2014 a success at KoMarketing as well as our most popular posts and columns from the past year. But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. We’re fortunate to be in an industry where ideas and insight are so freely shared, explored, and discussed by talented professionals and writers.

Is your website search a marketing or an IT function?

Biznology

You can probably guess which one I think it should be. Yes, I am a longtime IT person, but even I will tell you that marketing needs to run your website search, just as marketing probably runs the rest of your website.

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Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar

Modern Marketing

Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers. Over the past year, Oracle Marketing Cloud has added more than 350 marketing applications and data partners to deliver the industry’s largest marketing technology ecosystem.

Tech Review: A Look at the New Google Inbox

EMagine B2B Blog

Having read a few articles on the new Google Inbox as a curious marketer I was looking forward to trying it out for myself. Eventually seeing a tweet that Google was giving people access if you contacted them via email within the hour, I naturally had no choice but to check it out.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

3 Ways High Growth Firms Use LinkedIn Groups to Increase Visibility, Connections and Lead Generation

Hinge Marketing

2015: The year social media listening grows up

Biznology

Happy New Year, everyone. This is the time of year where everyone makes predictions to show off how smart they are. At least they seem smart until you read the predictions later.

5 New Year’s Resolutions for Marketers

Marketing Action

There’s something very optimistic about the people who make New Year’s resolutions every year. Rather than focusing on the failures of the past (hopefully), we look ahead, once again, to ponder the many ways we can improve ourselves and our lives. I’m one of these people.

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How Amazon Web Services Is Taking Over The Cloud Industry

EMagine B2B Blog

Wouldn’t it be nice if you could take your entire data center filled with racks of servers and hardware and move it to one virtual spot that you could access anywhere, anytime? Well, thanks to Amazon Web Services (AWS), now you can!

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

The Evolution of Demand Generation In 2015

Marketo

Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization. With the New Year, I’d like to share the big trends I see for 2015—starting with a growing and continual focus on demand generation.

10 B2B Marketing Tips from the Best B2C Ads

Sales Intelligence View

Today’s post is from Janice Bowen, Partner Market […]. InsideView Culture Marketing Sales-Marketing Alignment Tips and Tricks best marketing campaigns of 2014 marketing creativity Marketing Tips top 10 advertisements top 10 b2b ads top 10 list top 10 marketing tips

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3 Things We Can Learn From Heisman Winner Marcus Mariota About Content Marketing

Marketing Action

Editor’s note: Deciding what blog post to run on New Year’s Day was a dilemma. Thanks to Andy Baker of Snapshot , we’re reminded that it’s also the day of the Rose Bowl , which gives this particular post resonance.

Top 10 Most Effective Tools to Raise Visibility

Hinge Marketing

Through our research, we have learned that becoming a highly visible industry leader benefits the experts themselves, their firms, and their clients. The research also showed what tools experts use to generate leads and increase their visibility in the marketplace.

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

2015 Resolution: Google Analytics IQ & Adwords Certification

EMagine B2B Blog

Now that the fun and merriment of Christmas is over, the Digital Marketing team at eMagine has set its sights on the New Year.

Mobile Now Driving Most Sales Transactions

KEO Marketing

Retail is becoming increasingly controlled by and dependent on smartphones. Most US consumers are now using their phones to shop and make purchases online from wherever they may be.

Top 10 Blog Posts of 2014: A Look Back at Act-On’s Most Popular Content

Marketing Action

There’s a reason so many writers crank out lists of the top blog posts/books/articles/whatever from the past year. For one thing, it’s a great way to recycle articles and blog posts. Another reason is even simpler: People like to read lists.

Top 10 Marketing Tips from Santa Claus

Sales Intelligence View

Today, as I contemplated the past year while looking at […]. Customer Success InsideView Culture Marketing Mash-ups Tips and Tricks christmas marketing Marketing Tips santa claus marketing top 10 marketing top marketing tips

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!