Sat.Dec 27, 2014 - Fri.Jan 02, 2015

Best B2B Lead Posts in 2014: Lead generation, lead nurturing and content marketing

B2B Lead Generation

Tweet The holiday season is always a time of reflection for what we have and what we have accomplished over the past year. However, it is also a time to reflect on all we have learned that can help us improve the blank slate that is 2015.

The 10 Best Infographics To Inspire Your Content Marketing

Marketing Insider Group

By NewsCred Contributor, Lauren Mangiaforte . According to Google, searches for the term “infographic” have increased over 800% in the last two years. In the last four hours alone, the hashtag # infographic has been used 3,300 times, with monthly totals bouncing up to 342,000.

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5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

Writing on the Web

What goals have you identified for your blog and website for 2015? Have you created a map to help you reach your goals? It’s true, I don’t believe in making new year’s resolutions.

22 Noteworthy Content Marketing Guides and Tips

Webbiquity

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Exciting new tools for B2B prospecting

Biznology

Finding new customers is a lot easier these days, what with innovative, digitally based ways to capture and collect data.

More Trending

Our Favorite Online Marketing Blog Posts and Articles of 2014

KoMarketing Associates

Last week I shared a few thoughts on what made 2014 a success at KoMarketing as well as our most popular posts and columns from the past year. But our broader online marketing community helps drive our determination for success and provide inspiration to work harder. We’re fortunate to be in an industry where ideas and insight are so freely shared, explored, and discussed by talented professionals and writers.

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Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar

Modern Marketing

Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers. Over the past year, Oracle Marketing Cloud has added more than 350 marketing applications and data partners to deliver the industry’s largest marketing technology ecosystem.

Build your brand (for free)

Biznology

I have a modicum of online reputation with the people who matter to me. I also have search locked down.

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56 Reasons Why Content Marketing Works

Marketing Insider Group

By NewsCred Social Media Strategist Alexa Biale ( @ Alexa_Biale ). Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Managing Brand Alpha: The Next Frontier for Investment Firms

Marketing Craftmanship

Performance remains a critical selection factor for investors; but increasingly in a post-Madoff world, it’s not what’s most important to them.

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10 Marketing New Year’s Resolutions For 2015

Modern Marketing

Have you committed to any personal resolutions for the New Year? In the spirit of professional improvement and the commitment to customer centricity, we’ve compiled a list of 10 resolutions every marketer can potentially benefit from. Check them out, and let us know which ones are most important to you: 1. Exchange value for engagement – Marketers often get wrapped up in web forms and demand generation activities of the sort.

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Is your website search a marketing or an IT function?

Biznology

You can probably guess which one I think it should be. Yes, I am a longtime IT person, but even I will tell you that marketing needs to run your website search, just as marketing probably runs the rest of your website.

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Tech Review: A Look at the New Google Inbox

EMagine B2B Blog

Having read a few articles on the new Google Inbox as a curious marketer I was looking forward to trying it out for myself. Eventually seeing a tweet that Google was giving people access if you contacted them via email within the hour, I naturally had no choice but to check it out.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

More on Marketing to Things

Customer Experience Matrix

I’ve been working on that screenplay about marketing to things (see Do Self-Driving Cars Pick Their Own Gas Station? ). It’s not going well – all the scenarios seem to end up with self-aware computers taking over the world, which is both depressing and unoriginal. But I did come up with some interesting thoughts to consider while you’re waiting for that (computer-controlled) ball to drop at midnight.

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Annual Roundup: Top 14 Modern Marketing Blog Posts of 2014

Modern Marketing

2014 was a significant year for modern marketing, particularly for our organization and brand. After several milestone acquisitions, Oracle formally introduced the Oracle Marketing Cloud focused on empowering marketing leaders and organizations to deliver on the promise of customer centricity. We have aimed to deliver content that supports your individual and team’s growth, strategic challenges, and market growth.

2015: The year social media listening grows up

Biznology

Happy New Year, everyone. This is the time of year where everyone makes predictions to show off how smart they are. At least they seem smart until you read the predictions later.

How Amazon Web Services Is Taking Over The Cloud Industry

EMagine B2B Blog

Wouldn’t it be nice if you could take your entire data center filled with racks of servers and hardware and move it to one virtual spot that you could access anywhere, anytime? Well, thanks to Amazon Web Services (AWS), now you can!

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

5 New Year’s Resolutions for Marketers

Marketing Action

There’s something very optimistic about the people who make New Year’s resolutions every year. Rather than focusing on the failures of the past (hopefully), we look ahead, once again, to ponder the many ways we can improve ourselves and our lives. I’m one of these people.

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3 Ways High Growth Firms Use LinkedIn Groups to Increase Visibility, Connections and Lead Generation

Hinge Marketing

The Evolution of Demand Generation In 2015

Modern B2B Marketing

Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization. With the New Year, I’d like to share the big trends I see for 2015—starting with a growing and continual focus on demand generation.

eMagine’s 2014 Year in Review [Infographic]

EMagine B2B Blog

As yet another successful year comes to a close for the eMagine team, we’d like to reflect on some of the most important highlights of 2014. Not only did we grow in employees, clients and offices, we created footprints into 10 new states and 6 new regions.

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4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

10 B2B Marketing Tips from the Best B2C Ads

Sales Intelligence View

Today’s post is from Janice Bowen, Partner Market […]. InsideView Culture Marketing Sales-Marketing Alignment Tips and Tricks best marketing campaigns of 2014 marketing creativity Marketing Tips top 10 advertisements top 10 b2b ads top 10 list top 10 marketing tips

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3 Things We Can Learn From Heisman Winner Marcus Mariota About Content Marketing

Marketing Action

Editor’s note: Deciding what blog post to run on New Year’s Day was a dilemma. Thanks to Andy Baker of Snapshot , we’re reminded that it’s also the day of the Rose Bowl , which gives this particular post resonance.

3 Things You Can Accomplish with A ‘Year In Review’ Campaign

Modern B2B Marketing

Author: Ellen Gomes The modern buyer, like the modern marketer, is obsessed with data. We love to know about our activities — who did we talk to? What did we tweet about and search for? How many blogs did we write and which got the most attention? And, what life events happened?

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2015 Resolution: Google Analytics IQ & Adwords Certification

EMagine B2B Blog

Now that the fun and merriment of Christmas is over, the Digital Marketing team at eMagine has set its sights on the New Year.

5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.