KoMarketing Associates

JULY 19, 2022

As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue. UpCity recently released the results of a survey aimed at determining how digital marketers are being impacted by Google updates, and statistics suggested that 26% of B2B digital marketers have seen a drop in revenue as a direct result.

Account Based Marketing 256

Account Based Marketing B2B Marketing Marketing Report Google 256

Anyword

JULY 19, 2022

Email marketing is an extremely valuable asset for any business. There are many email services on the market, but it can feel overwhelming trying to navigate picking the perfect one by yourself. We’re here to make this process a lot simpler for you.

Email Marketing 189

Email Marketing Service Tools Best Practices 189

Kaon

JULY 20, 2022

Think you don’t need a digital marketing strategy for an in-person trade show? A Gen Z marketer shares her B2B trade show experience and recommendations for better customer engagement.

Trade Show 325

Trade Show Marketing Strategy Marketing & Strategy Generation 325

Webbiquity

JULY 19, 2022

Guest post by Ron Stefanski. Every business needs reliable metrics to monitor and evaluate performance, progress, and success. Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Image credit: Nathan Dumlao on Unsplash. Marketing performance indicators keep you focused on what‘s really important by keeping your attention on exactly what you must do to reach your business goals faster.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

JULY 20, 2022

As marketers struggle to tie their strategic efforts to revenue, new research suggests that a lack of data unification may be to blame. Ascend2 recently published its “Improving Marketing Attribution” report, and statistics indicated that the majority of marketers (95%) agree that having a unified data source improves marketing attribution. Approximately 44% of respondents stated that improving data quality has been a top challenge to improving overall marketing attribution.

Marketing Attribution 213

Marketing Attribution Touchpoints Statistics Marketing & Strategy 213

Influitive

JULY 22, 2022

You have collaborated with your internal stakeholders, received feedback from your top customers, and together with their insight built your customer community—congratulations! Now, all that remains (ha, ha!) is to grow advocacy within your community by showing customers your appreciation. There is a lovely selection of swag and a couple of gift cards to select, […].

Communities 147

Communities 147

Sword and the Script | B2B

JULY 20, 2022

Content costs soared last year, according to a data study by PathFactory; B2B video content costs the most at $8,448 while blogs cost the least at $1,959; people do actually binge on B2B content

Cost 159

Cost Analysis B2B Content 159

Industrial Marketing Today

JULY 19, 2022

Think email marketing for manufacturers is passé and is no longer effective? Think again! Granted, open and click-through rates have declined over the years. However, it is still one of the top-performing industrial marketing tactics. You don’t have to take my word for it. “Email marketing emerged as the top option for manufacturing and engineering.

Email Marketing 163

Email Marketing Click Rate Tactics Marketing 163

Webbiquity

JULY 22, 2022

Guest post by Kristie Wright. In any business-to-business (B2B) relationship, an invoice is one of the most important documents for both parties. Without a proper invoice, a client may not be able to pay the correct amount, or pay on time, or even pay at all. When a payment isn’t made or it’s late, your business will suffer the financial repercussions.

Terms and Conditions 136

Terms and Conditions Ad Exchange Customer Satisfaction Design 136

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Square 2 Marketing

JULY 20, 2022

Struggling to get results from marketing? Your campaign execution might be broken. Learn how to plan, set up, execute, analyze and optimize marketing campaigns to drive results.

Paid Search Agency 149

Paid Search Agency Companies Leads Lead 149

Triblio

JULY 20, 2022

Tips from Leadsift on building your intent data activation plan to set yourself up for success & avoid common pitfalls

Intent Data 156

Intent Data Intent Tips Activities 156

ANNUITAS

JULY 21, 2022

Spoiler alert: The ‘classic’ B2B go-to-market organization and approach is fundamentally broken and out-of-date; moreover, trying to course correct by working on ‘sales and marketing alignment’ is inadequate and unattainable. This is the topic I covered in my last piece, “Transforming Your Go-to-Market Team: Building a ‘Converged Growth’ B2B Organization.” In my last piece, I also outlined a new strategy tack.

Ideal Customer Profiles 130

Ideal Customer Profiles B2B Sales Work Management Marketing Management 130

Zoominfo

JULY 19, 2022

Data and operations teams spend a considerable amount of time manually collecting and cleaning information. But thanks to ZoomInfo’s new partnership with Amazon Web Services (AWS), things are quickly changing. ZoomInfo customers who use AWS can now receive ZoomInfo’s industry-leading B2B data directly in Amazon Simple Storage Service (S3), significantly improving data quality while eliminating the time-consuming process of cleaning datasets by hand.

Zoominfo 130

Zoominfo Advertising Agencies Work Management Marketing Management 130

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Should you focus on photos? Videos? Blogs? What about forums? And, once you have your content, how do you want to roll it out? You could post on community review sites or live-stream it to the masses.

Social Media 145

Social Media Social Marketing Media Curation 145

Triblio

JULY 20, 2022

Reflecting on a less-than-perfect first half? Use these ABM program metrics to reach your goals in the future.

Account Based Marketing 156

Account Based Marketing ABM 156

Search Engine Journal

JULY 20, 2022

Google Ads is launching a handful of new features, including an easy way for businesses to create video ads. The post Google Makes It Easy To Create Video Ads appeared first on Search Engine Journal.

Google 140

Google Ads Video Marketing Features 140

Zoominfo

JULY 18, 2022

One of the primary rules of sales is to talk to someone who has the power to make a buying decision. If you don’t do that, you can’t close the deal — no matter how well you do your job. In many companies, the chief financial officer (CFO) is the ultimate authority on buying decisions. You can present your pitch to other managers, who can then check with the CFO or recommend your product or service to them.

Work Management 130

Work Management Marketing Management Urgency Marketing Social Media 130

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Content Marketing Institute

JULY 21, 2022

No one’s saying you can stop paying attention to SEO. But Google’s approach to providing answers on SERPs makes it harder to earn clicks and traffic. But don’t worry, Content Marketing World 2022 speakers are here to help with SEO advice and ideas for the instant-answer age.

SEO 139

SEO SERP Content Marketing Google 139

Triblio

JULY 20, 2022

Triblio's ABM experts answer the top account-based marketing questions we've seen across Reddit & LinkedIn.

Account Based Marketing 156

Account Based Marketing ABM Linkedin Marketing 156

Search Engine Journal

JULY 18, 2022

Sometimes finding the right image is a matter of using the right image search engine tool. Here are the top 11 to try. The post 11 Best Image Search Engines For Visual Content appeared first on Search Engine Journal.

Best Practices 140

Best Practices Content Tools SEO 140

Televerde

JULY 18, 2022

Nike is so well known that customers will purchase shoes with the famous swoosh simply because it has the Nike name. Nike mastered its brand awareness strategy, as its booming sales show. The brand showed how converting customers doesn’t have to go together with sales copy. Sometimes, a strategic brand awareness campaign is enough to lead customers through the entire sales journey.

Brand Identity 131

Brand Identity Branding Thought Leadership Trust Marketing 131

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Sharpspring

JULY 22, 2022

Digital marketing automation saves time but, if not done well, it can risk alienating your audience. How do you find that happy medium? Read on for the do’s and don’ts of how to use automation as part of your social media marketing strategy. Positive Forms of Digital Marketing Automation & Their Benefits. First, let’s look at the good side of digital media automation – the things you can do that will help with your social media strategy as a whole.

Automation 130

Automation Marketing & Strategy Marketing Strategy Marketing Automation Services 130

Stevens & Tate

JULY 22, 2022

Your website is the most important marketing tool you have—so it’s no surprise that its design is essential to your success. However, both technology and user behavior are constantly evolving. As such, you need to update your website to stay ahead of the curve. If your website is more than a few years old, it may be time for a website redesign.

Analytics 129

Analytics Marketing Websites Tools Marketing Analytics Tools 129

Search Engine Journal

JULY 22, 2022

Whether you're familiar with Google Analytics 4 or just UA, this detailed guide will help you easily set up a landing page report. The post How To Build A Google Analytics 4 Landing Page Report In Less Than 4 Minutes appeared first on Search Engine Journal.

Landing Pages 136

Landing Pages Marketing Analytics Tools Analytics Google 136

The Daily Egg

JULY 21, 2022

Here’s the TL;DR: SiteGround is the better WordPress hosting service compared to Bluehost. That being said, both web hosting services are great. The post SiteGround Vs. Bluehost appeared first on The Daily Egg.

Service 124

Service Marketing Websites 124

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Zoominfo

JULY 19, 2022

The General Data Protection Regulation (GDPR) was enacted by the European Union in 2018, and remains perhaps the world’s most stringent data privacy regulation. While the GDPR was designed to protect individuals’ rights and improve transparency in the EU, in practice it affects organizations all over the world. Since July 2018, the total number of GDPR infractions and fines has been steadily increasing.

Privacy 100

Privacy Opt-out Opt-in Privacy Policies 100

Stevens & Tate

JULY 20, 2022

Running a business is difficult, no matter how big or small it is. To successfully maintain and grow a business, you need to retain existing customers as well as reach new ones. As such, a good marketing strategy is essential to the success of any business. Marketing helps you communicate with your target audience, build relationships, and generate leads.

Inbound Marketing 126

Inbound Marketing Planning Marketing Analytics Tools Buyer's Journey 126

Search Engine Journal

JULY 19, 2022

Set up your Shopify store for success by ensuring it looks great, navigates well, and optimizes SEO efforts. Here are 10 examples to get started. The post 10 Shopify Store Examples To Inspire Your Ecommerce Strategy appeared first on Search Engine Journal.

eCommerce 136

eCommerce Examples SEO Optimization 136