Sat.Jul 16, 2022 - Fri.Jul 22, 2022

Report: B2B Marketers Strategizing to Overcome Google Algorithm Changes

KoMarketing Associates

As Google continues to make changes to its algorithm, new research indicates that B2B marketers are seeing a negative impact on everything from page views to overall revenue.

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The Essentials of Account-Based Marketing

Marketing Insider Group

In the modern era, adopting an Account-Based Marketing (ABM) approach is a key business strategy for B2B marketers. What used to be purely account-based selling in the past has evolved to include marketing strategies that yield higher ROI at a fraction of its previous cost.

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Best Email Marketing Tools and Services

Anyword Community

Email marketing is an extremely valuable asset for any business. There are many email services on the market, but it can feel overwhelming trying to navigate picking the perfect one by yourself. We’re here to make this process a lot simpler for you

Email Marketing for Manufacturers—Engage With Engineers and Industrial Professionals

Industrial Marketing Today

Think email marketing for manufacturers is passé and is no longer effective? Think again! Granted, open and click-through rates have declined over the years. However, it is still one of the top-performing industrial marketing tactics. You don’t have to take my word for it.

The Essential Guide to the Buying Experience of the Future

Forget your old sales playbook. Your best value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read this Essential Guide to the Buying Experience of the Future to find out how to empower your customer-facing teams to thrive in modern selling environments.

4 key characteristics of an effective go-to-market plan

Tomorrow People

Consider these points when developing your next GTM strategy. According to Harvard Business School professor Clayton Christensen, approximately 30,000 products are launched every year and 95% of them fail.

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10 Best Leading and Lagging Marketing Performance Indicators to Increase ROI

Webbiquity

Guest post by Ron Stefanski. Every business needs reliable metrics to monitor and evaluate performance, progress, and success. Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives.

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How to Leverage the 5 Love Languages to Drive Customer Advocacy

Influitive

You have collaborated with your internal stakeholders, received feedback from your top customers, and together with their insight built your customer community—congratulations! Now, all that remains (ha, ha!) is to grow advocacy within your community by showing customers your appreciation.

95% of Marketers Agree That a Unified Data Source Improves Attribution

KoMarketing Associates

As marketers struggle to tie their strategic efforts to revenue, new research suggests that a lack of data unification may be to blame.

If Google Steals Your Clicks, Why Does SEO Even Matter in Content Marketing?

Content Marketing Institute

No one’s saying you can stop paying attention to SEO. But Google’s approach to providing answers on SERPs makes it harder to earn clicks and traffic. But don’t worry, Content Marketing World 2022 speakers are here to help with SEO advice and ideas for the instant-answer age.

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7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Not Retaining Clients? Why Your Invoice May be the Problem (And How to Fix It)

Webbiquity

Guest post by Kristie Wright. In any business-to-business (B2B) relationship, an invoice is one of the most important documents for both parties. Without a proper invoice, a client may not be able to pay the correct amount, or pay on time, or even pay at all.

How to Use Automation to Enhance (Not Hurt) Your Marketing Strategy

Sharpspring

Digital marketing automation saves time but, if not done well, it can risk alienating your audience. How do you find that happy medium? Read on for the do’s and don’ts of how to use automation as part of your social media marketing strategy.

How Is ABM Different from Other Marketing Strategies?

PureB2B

The post How Is ABM Different from Other Marketing Strategies? appeared first on DemandScience. Account-Based Marketing Marketing

Improving Your Net Promoter Score: 3 Foundational Tips

Marketing Insider Group

A high net promoter score (NPS) is among the most valuable assets any business can have. This metric measures the eagerness and likelihood of your customers to recommend your business to friends and peers.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Is Your Thought Leadership Content Missing the Point?

Content Marketing Institute

Thought leadership is not just a badge any marketer can claim for their content. It’s a distinction that needs to be built on proven expertise and validated by your audience. Continue reading → Company News

How to Choose a Digital Asset Management Platform

DivvyHQ

Is storing, organizing and managing your content assets getting out of hand? For busy enterprise teams, the volume of asset production is only growing. Keeping all your ducks in a row can be challenging without a system for centralizing everything.

Four Sales and Marketing Pivots for Customer Lifecycle Stewardship – Accelerating “Converged Growth” B2B Go-to-Market Transformation

ANNUITAS

Spoiler alert: The ‘classic’ B2B go-to-market organization and approach is fundamentally broken and out-of-date; moreover, trying to course correct by working on ‘sales and marketing alignment’ is inadequate and unattainable.

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Challenges of Creating an Effective Sales Pipeline

MarketJoy

Why is creating an effective sales pipeline a nightmare for some businesses? Is it as daunting as some people make it out to be? Well, it depends on how you do it. After you read this short article, you will have a full understanding of how to build a robust sales pipeline.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

[Announcement] Increase Sales with OptinMonster’s Easy Digital Downloads Integration

Optinmonster

The vast majority of businesses selling digital products or services online are leaving money on the table. Potential sales that could double their revenue in a matter of weeks. Money they have no clue about… hidden in plain sight.

How To Use Inbound Marketing, Demand Generation And ABM In 2022

Square 2 Marketing

These are three of the most overused phrases in marketing today. Inbound marketing started in 2009 as part of HubSpot’s launch of their new software.

Four Strategies to Create Memorable Marketing in a Distracted World

Launch Marketing

The B2B buyer’s journey and the environment it operates in have changed dramatically in the last few years. Buyers now look for digital-first, self-service paths and increasingly more consumer-like experiences.

The Benefits Of Interactive Content For Lead Generation

Only B2B

One Size Fits All – Interactive Content. Interactive media is similar to pizza. It may have any topping in the world and comes in a variety of sizes and forms. Nevertheless, we do enjoy pizza, don’t we?

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

How to Create Great Reactive Content in Real Time

DivvyHQ

Is it ever a good idea to be reactive vs. proactive? In most cases, you’d probably think no. As content producers, the more proactive we can be in our planning and production, the better.

How to Get Better SEO Results: The Complete Guide

Marketing Insider Group

Wondering how to get better SEO results? You’re not alone! Search engine optimization (SEO) is at the core of how brands attract customers online today.

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How These Small Businesses Give Back: Real Examples From 5 Businesses

Buffer Marketing

Your small business is the perfect outlet for your passion and creativity. With your products and services, you’re able to positively contribute to your customers’ lives. Simultaneously, your company can also be a great channel for championing a cause that you and your team care about.

Forget Views and Shares: Choose Metrics More Relevant to Your Content Marketing Goals

Content Marketing Institute

Stop wasting time on the basic metrics. Take better aim at success by evaluating data more relevant to the content marketing goal, from brand awareness and lead gen to sales enablement and audience engagement. Continue reading → Company News

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

How To Build A B2B Marketing Funnel

The Marketing Blender

Our Services. . See Our Work. . Who We Are. . Resources. . Blog. . Contact Us. . How To Build A B2B Marketing Funnel. When you’re in the business of marketing B2B products or services, it’s crucial to create a B2B marketing funnel that will guide potential customers through the buying process.

Introducing Anyword’s Create Your Own Use Case

Anyword

Don’t worry — we heard you! Today, we are excited to launch our new Create Your Own Use Case. Yes, Anyword has the tools to create ads, social posts, emails, landing pages, blogs, SMS messages, and more! But what if you want to create something else for your product or business?

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How top-earning creators use ConvertKit Commerce to grow their income in 2022

ConvertKit

You’re a creator. You’re passionate and hardworking, but maybe you’re not seeing the revenue you want. You’re not alone: Over 65% of content creators make less than $10K a year. Not everyone can be as fortunate as comedy influencer Lele Pons (who now earns $180K per Instagram post.)