Sat.Apr 23, 2022 - Fri.Apr 29, 2022

5 essential tips to clearly define your ideal target market

Tomorrow People

Why targeting is a strategy in its own right. Segmentation and targeting often go hand in hand. However, as key components of all marketing strategies, these practices are usually lumped together and treated as one process. Unfortunately, this can lead to unpromising results.

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Six Paths to Better Copywriting and Digital Content


Not everyone is a great writer. But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. If you want your online copy to sparkle, but the best you can muster is a dull shine, what can you do? Image credit: Suzy Hazelwood on Pexels.


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60% of Marketers Admit They Still Don’t Fully Understand the Metaverse

KoMarketing Associates

The metaverse, which is the digital space where users can connect in a virtual environment, is continuing to grow in prominence across several industries. Now, new research indicates that more marketers are looking to determine how the metaverse fits into their strategies.

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging.

Omnichannel is Multichannel 2.0

Multichannel and omnichannel marketing are not the same. Many organizations are striving for omnichannel, but it can be a daunting journey—unless you have a map. Download your copy of the ultimate omnichannel guide today!

Best Link-Building Agency: Top 5 Picks for 2022

Single Grain

If you're ready to take your SEO efforts to a whole new level, you probably need to hire a link-building agency. But how do you discern the best link-building agencies from those mediocre outfits whose results are less than impressive?

More Trending

Industrial Marketing is Not Just for ToFU

Industrial Marketing Today

Industrial marketing has become more digital now than in the past. See Marketing to Engineers—Why Digital is the Dominant Strategy). ToFU stands for Top of the Funnel in marketing and not the edible kind.

How to Ensure You Keep Your Dashboard Development on Track

Vision Edge Marketing

If your business is like many we serve, you strive to optimize your business processes, become more effective and efficient, and increase productivity. This is one of the primary reasons companies create dashboards.

6 Signs Your B2B Brand Needs a Refresh

Marketing Insider Group

Coca-Cola spends an average of $4 billion on branding each year. 1 Why? To remain consistently recognizable to customers. It might seem steep, but when prompted, almost anyone can describe the company’s logo marked by red and white script. It’s iconic; thus, it remains top of mind.

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How SaaS Onboarding Emails Can Improve Your Conversions


Saas Onboarding Emails Are An Opportunity.

Put Your Data to Work: The Complete Playbook

Turn your data into a competitive advantage. This playbook contains: Exclusive stats, research & insights on how the pandemic affected businesses. A comprehensive “Request For Proposal” (RFP) checklist and an interactive quiz to test your data knowledge.

Marketers 414% More Likely to See Success with a Documented Marketing Strategy

KoMarketing Associates

As marketers continue to take on tasks ranging from content creation to demand generation, new research suggests that those who document their strategies along the way are more likely to see success.

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Lee Odden on Getting the Most Out of Influencer Marketing


CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.

How to Build Strong Brand Storytelling From the Inside Out

Marketing Insider Group

A strong inside-out marketing strategy begins at home, with your team. As marketers we tend to focus a lot of our time and attention on outside audiences – after all, we’re trying to get people to buy what we’re selling here!

Companies: Pull Your Heads Out of the Social Media Security Sand


Here’s an ugly truth: most companies spend little to no time considering social media governance and security – even though ransomware, malware and other cyber attacks are on the rise and cost big-name companies millions of dollars every year.

The Retailer’s Guide to Marketing Data

Retailers are faced with extraordinary challenges – from changing consumer needs to unpredictable twists & turns in the economy. Learn how innovative retailers use zero-, first-, second-, and third-party data to find their best customers and drive repeat purchases.

Protected: How Cisco and Influitive Co-Created a Customer Engagement Lead Scoring Model


There is no excerpt because this is a protected post. The post Protected: How Cisco and Influitive Co-Created a Customer Engagement Lead Scoring Model appeared first on Influitive. Advocacy ROI Advocate Engagement Community Managers Customer Engagement Customer Marketers

300M Articles Analyzed: 18 Examples Of Awesome B2B Content Marketing


Content Marketing

Hiring a Marketing Consultant? Here’s 6 Things You Must Know

Marketing Insider Group

Are you looking to hire a marketing consultant? You came to the right place! Hiring an outside consultant is a big investment. Not only are you bringing someone new (and external) into your company, but you do it knowing that big strategy changes are on the horizon.

7 Questions Every Writer Should Ask To Craft an Effective Lead

Content Marketing Institute

Are you the writing sin committed by too many content marketers? If your leads are boring, generic, or cumbersome, you’ll get some help with these seven questions (and answers.) Continue reading → Editorial Strategy and Planning

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

What Is Lead Generation? 35 Ways to Generate Leads FAST!


Are you tired of the same boring lead generation strategies? Do you want creative ways to generate leads for your business? Lead generation is as simple as telling people what you do and how you can help them. Lead generation is as simple as telling people what you do and how you can help them.

How To Use Content Marketing To Sell: A Guide For Inside Sales Teams!

It’s time to take your content marketing strategy from a first-touch conversion channel to a last-touch one. Content marketing has all the makings of a powerful conversion channel that can drive your sales strategy.

How to 10X Your Social Strategy Through Data, Intel, & White Space


Social media leader, Dylan Doyle reveals how he was able to get buy-in from leadership and 10X EY’s social strategy. . Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. When you first join a company, you always want to make a profound impact.

Healthcare Content Writer Hiring Guide [Benefits & Considerations]


If your business is a subsection of the healthcare industry or would benefit from including information about a subsection of the healthcare industry, you might want to consider developing healthcare-specific content. Featured Content Marketing

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Top 5 Priorities for Successful Email Marketing Programs


Email remains a top-performing marketing channel with 78% of marketers continuing to see an increase in email engagement. Audiences still love email because it allows brands to communicate with them on their preferred channel in a personalized way.

The Importance of Humanness in B2B Content Experiences

Marketing Interactions

What is it that puts the humanness in business experiences? A recent study from researchers at the University of Florida found that it’s not the question of whether people prefer a chatbot or an exchange with a human, but rather the perceived “humanness” of the interaction.

How we’re shaking up our brand in 2022


It’s a big day for Seismic. We launched the Seismic Enablement Cloud , announced our new mission of igniting growth, and, voila , rolled out a new direction for the Seismic brand.

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Is Campaign Planning the New Demand Center?

BrandMaker Blog

How many marketers do you know with an accounting degree? Probably fewer than you can count on one hand, if you’ve counted any at all.

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B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand Gen

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA

In this webinar, ABM expert Ari Capogeannis will provide examples of successful ABM strategies and assist you in making the most of your ABM technology!

The Ultimate Guide to Content Marketing Strategy


Content Marketing can help you grow your business better and build trust with your customers. Explore this guide and learn how to develop a powerful content marketing strategy for your company, step by step. Content Strategy

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Email: The Perfect Place for Building First-Party Data


The email marketing community has had all eyes on privacy shifts in recent years–for good reason. Last year marked the launch of Apple’s Mail Privacy Protection. Google’s plan to end third-party cookies by 2023 remains a key element of its Privacy Sandbox.

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The Comprehensive List of Discovery Call Questions – Ingenious Ways to Qualify Your Leads

Only B2B

Make sure you nail the first step of your sales process: the discovery call, before moving on to the next. This introductory conversation establishes the tone for your engagement with a prospect and allows you to guide them through the buyer’s journey, if one exists.

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