Oktopost
MAY 9, 2022
Melissa Francois shares her perspective on managing global social media. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. Managing a global brand’s social media is no easy feat. How do you appeal to multiple audiences and stay respectful of cultural differences? How and when should you localize content?
Anyword
MAY 9, 2022
This five-part series will dive into how you can take a data driven approach to Facebook Ads copywriting, using research-backed insights to improve your content’s form, targeting and engagement. We’ll look at the ideal length and structure for different elements of your Facebook ads. Headline and call-to-action best practices vary for different industries, content types and audience profiles, so we’ll take a deep dive into all.
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TrustRadius Marketing
MAY 12, 2022
Delivering a great customer experience today also means managing your online presence. For a contact center or sales teams to achieve customer success you need to offer an amazing, omnichannel customer experience. Digital experience software allows you control over each new customer’s first time. You can customize their interactions with your site and give them a personable, human experience.
KoMarketing Associates
MAY 10, 2022
Even though marketers are expected to deliver on a number of objectives across their organization, new research suggests that many still lack control over their own strategy and budget. SJT Marketing and YourMarketer recently teamed up to publish the results of the “2022 State of Marketers Survey,” and statistics indicated that even though most marketers (60%) claim they have a written marketing strategy, only 24% confirm that their marketing budget is directly tied to their strategy.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Tomorrow People
MAY 9, 2022
What marketers need to know about internal product launches. So, you’ve developed a product. You want to set your organisation up for long-term success and feel you have to launch your product internally to key stakeholders before releasing it to customers. But how do you get started the right way? This article provides tips on best practices for internal launches, including what you should do and what you should avoid.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Search Engine Journal
MAY 10, 2022
Here's why you need SEO, how to invest in it, and everything else you might need to convince hesitant stakeholders in your organization. The post Where To Invest In SEO For Maximum Impact appeared first on Search Engine Journal.
KoMarketing Associates
MAY 11, 2022
As marketers seek new ways to gather valuable data with the elimination of third-party cookies, new research suggests that many are turning to emerging technology, such as artificial intelligence (AI). Loyalty Research recently partnered with Rep Data to publish the “A Cookieless World: The Shifting MarTech Landscape” report, and statistics indicated that, on average, marketing leaders are making at least five changes to their technology stack as third-party cookies are phased out.
Unbounce
MAY 11, 2022
We earthlings are always searching for a sense of belonging. That’s right, even in marketing. Who knew? Whether you’re new to a marketing role, still getting your foot through the door, or a master of the game—the forever-changing nature of the marketing world can get downright exhausting and, at worst, lonely. Trust us: We’ve been there.
BrandMaker Blog
MAY 13, 2022
This blog was adapted from BrandMaker’s Marketing Ops Now podcast. Go here to listen to the 25-minute podcast between Scott Brinker and Frans Riemersma. Elevating the marketing operations role is not a purpose in itself; it is a way to drive company value. There are three main ways that marketing ops can drive value, coinciding with some marketing operations definitions we shared in a BrandMaker podcast last year.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
MAY 13, 2022
Is your brand overweight on Web 2.0? It's time to build and flex your Web 3.0 muscle! Let's get your social media presence in shape. The post Are You Web 3.0 Ready? 12 Steps For A Successful Social Media Audit appeared first on Search Engine Journal.
Launch Marketing
MAY 10, 2022
The Project. Tethr is an Austin-based company that uses its enterprise listening platform to surface insights from customer interactions such as phone calls, chats and emails. With these insights, organizations can then drive improvements in customer experience and sales while reducing operating costs. As Tethr’s Director of Marketing was going on maternity leave, they looked for someone to temporarily fill that role and step in to ensure continuity with demand generation and sales enablement ef
Benchmark Email
MAY 11, 2022
Need details on how to send a successful email marketing campaign? Here’s everything you need to know. The key to any successful email marketing campaign is knowing your target audience and continually optimizing your campaigns to build on your success. Everything from targeting the audience to personalizing emails plays a role in getting those coveted… The post Top Tips For Successful Email Marketing Campaigns appeared first on Benchmark Email.
Only B2B
MAY 13, 2022
If you’re an SDR, scheduling appointments should be at the top of your priority list. This ability will assist you in connecting with a decision-maker with the authority to sign on the dotted line and acquire your product or service. If you sell yourself well enough on an appointment setting sales call, your prospect will agree to meet with you or an account executive for an active meeting or demo.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Content Marketing Institute
MAY 11, 2022
No one knows for sure what the future holds. But these educated guesses (from people on the front lines of content tech adoption) will help you keep up with and maybe even get ahead of audience preferences.
The Daily Egg
MAY 12, 2022
As two of the most popular cloud storage systems, Google Drive and Dropbox give you everything you need to store your documents, The post Dropbox Vs. Google Drive appeared first on The Daily Egg.
Sprout Social
MAY 9, 2022
If you’ve spent any time scrolling through TikTok, you’re likely impressed by the seemingly endless video ideas brands and content creators alike are able to produce. So if you’re hitting a bit of a dead spot in your brainstorming, we’ve put together 15 TikTok ideas that will boost engagement and get your audience tapping that heart button.
Televerde
MAY 9, 2022
Most customers will remain loyal to your business if they have a positive customer service experience. However, over half of customers will switch companies after one poor experience. Big data in customer service will help you retain your loyal customers, attract new customers, and offer a better experience than your competitors. You will learn how to collect and use big data in your business to improve your customer service strategy and create customer relationships that are built to last.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Launch Marketing
MAY 11, 2022
Creating a social media strategy and plan is the key to success for social media growth and helps you improve audiences’ engagement, as well as your relationship with them so that you can get useful insights. Here are a few tips to help you build a solid strategy and align it with your company objectives while creating an interesting and engaging presence on social media.
DivvyHQ
MAY 9, 2022
When you think of content planning templates, you likely think about spreadsheets for editorial calendars. Gross. That’s not what we're going to talk about today. Instead, we're providing a variety of templates to help you ideate and plan content that is aligned with your strategy, and create content efficiently in many different formats. Let’s dive in!
Sprout Social
MAY 10, 2022
Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Setting your brand apart from the competition is essential for success. Thanks to social media, the goals of brand marketers are within reach.
Martech
MAY 13, 2022
Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). Mobile also offers the possibility of precision location marketing for even better personalization.
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In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.
The Daily Egg
MAY 10, 2022
Wix and Weebly are two highly popular website builders, giving you the opportunity to quickly create a site that looks great. Through. The post Wix Vs. Weebly appeared first on The Daily Egg.
Search Engine Journal
MAY 10, 2022
Setting holiday hours on your Google Business Profile ensures customers never find your location closed when they expect it to be open. The post How To Set Holiday Hours On Your Google Business Profile appeared first on Search Engine Journal.
Industrial Marketer
MAY 10, 2022
Organic traffic is one of the principal lead-generation approaches for many industries, which means that SEO for manufacturers should be of primary importance. However, most manufacturing firms are still behind the curve when it comes to this invaluable marketing channel. And it is understandable — SEO is a complicated process, especially for a segment that hasn’t.
CopyBlogger
MAY 12, 2022
If you find yourself asking, “What is writer’s block?” … you might consider yourself lucky. At the moment, your blog. Continue Reading. The post What Is Writer’s Block? appeared first on Copyblogger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
The Daily Egg
MAY 11, 2022
HelloFax is a decent online fax service. It offers an easy-to-use interface, converts your existing fax numbers, and lets you manage a. The post HelloFax Review appeared first on The Daily Egg.
Search Engine Journal
MAY 11, 2022
SERP Trends By Industry: Learn how to create your content based on the SERP features that display for your industry. The post SERP Trends & Top Keyword Data By Industry appeared first on Search Engine Journal.
Content Marketing Institute
MAY 9, 2022
If you don’t proactively troubleshoot or actively execute your SEO plan, you won’t get the organic traffic your site deserves. Here are 11 quick hits to create a successful SEO plan.
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