Sat.May 07, 2022 - Fri.May 13, 2022

Business Facts To Inspire Your Marketing

Marketing Insider Group

The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. But no function has been more disrupted more than marketing. Since the pandemic, many small businesses have rushed online in hopes of saving their revenue.

How to Nail your Social Strategy ??on a Global Scale

Oktopost

Melissa Francois shares her perspective on managing global social media. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. Episode Summary. Managing a global brand’s social media is no easy feat.

Insiders

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Ad Copy Length & How Content Impacts Reader Expectations

Anyword

This five-part series will dive into how you can take a data driven approach to Facebook Ads copywriting, using research-backed insights to improve your content’s form, targeting and engagement. We’ll look at the ideal length and structure for different elements of your Facebook ads.

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Tips For Picking the Best DXP 2022

TrustRadius Marketing

Delivering a great customer experience today also means managing your online presence. For a contact center or sales teams to achieve customer success you need to offer an amazing, omnichannel customer experience. Digital experience software allows you control over each new customer’s first time.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

Top 20 Content Marketing Blogs You Should Read Every Day

Marketing Insider Group

What are the top content marketing blogs you read every day? This is a question I get asked all the time. It’s not easy to stay on top of the latest news and updates in content marketing.

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Report: Marketers Still Lack Control Over Their Budget and Strategy

KoMarketing Associates

Even though marketers are expected to deliver on a number of objectives across their organization, new research suggests that many still lack control over their own strategy and budget.

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What it Means to Create “Fit Content”: A Story of Brand Identity

Oktopost

Meet Christopher Willis the CMO/CPO of Acrolinx. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Watch the recording: Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary.

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It’s Time to Elevate the Marketing Ops Role

BrandMaker Blog

This blog was adapted from BrandMaker’s Marketing Ops Now podcast. Go here to listen to the 25-minute podcast between Scott Brinker and Frans Riemersma. Elevating the marketing operations role is not a purpose in itself; it is a way to drive company value.

The 30 Most Influential Bloggers of 2022

Marketing Insider Group

Blogging is tough. For starters, you have to hire the best writers , figure out how often to post , and create a consistent tone for your company. It’s a lot of moving parts in the name of improving your SEO ranking, but a necessity to compete in today’s world.

7 Winning Lead Generation Strategies to Drive Growth

As B2B companies pivot to keep pace with a quickly changing marketplace, a data-centric approach to lead generation can be the difference between remaining competitive or being left behind. Get real-world examples and inspiration from leading B2B businesses in this whitepaper.

Report: Marketers Making Adjustments as Third-Party Cookies Fade Out

KoMarketing Associates

As marketers seek new ways to gather valuable data with the elimination of third-party cookies, new research suggests that many are turning to emerging technology, such as artificial intelligence (AI).

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Ask Buffer: Should You Be Using AI for Content Creation?

Buffer Marketing

Question: Lately, I’ve been struggling to create content for all the platforms that I’m on and I found out about AI tools that help with writing.

7 Best Related Post Plugins for WordPress (Compared)

Optinmonster

Are you looking for a related post plugin for your WordPress website? As a website owner, you might want to keep your visitors engaged on your site for driving more conversions, boosting ad revenue, and more.

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What Is A Content Strategy Agency and How We Help You Grow

Marketing Insider Group

Unless your company lives under a rock, your marketing team is likely utilizing content in some way. The real question, then, is this: does your content deliver the results you want? If not, you might want to consider hiring a content strategy agency.

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New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

Instagram Stories vs Feed: What Works Best?

Brandwatch CX

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Client Spotlight: Launch Provides Interim Marketing Services to Cover Maternity Leave

Launch Marketing

The Project. Tethr is an Austin-based company that uses its enterprise listening platform to surface insights from customer interactions such as phone calls, chats and emails.

Creative Briefs: A Guide for Professional Services Marketers

Hinge Marketing

Have you ever struggled to communicate all the essential project information to a graphic designer or writer? Has a writer or designer delivered a piece of creative that missed the mark or was off-strategy?

4 Trends That Will Shape the Future of Your Content Program

Content Marketing Institute

No one knows for sure what the future holds. But these educated guesses (from people on the front lines of content tech adoption) will help you keep up with and maybe even get ahead of audience preferences. Continue reading → Company News

Do You Have an Immediate Need for Skilled Offshore Staffing?

Using talent from overseas is creating new challenges for managers. Here’s a closer look at common offshoring complications for HR managers and best practices for overcoming them. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!

8 Templates to Help You Plan Content in 2022

DivvyHQ

When you think of content planning templates, you likely think about spreadsheets for editorial calendars. Gross. That’s not what we're going to talk about today.

Top 5 Content Marketing Tips to Get You Started

US Data Corporation

In the world of marketing, there is nothing more important than content marketing. Google makes every publisher of advertising and informational. The post Top 5 Content Marketing Tips to Get You Started appeared first on US Data Corporation.

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Applying Growth Investing Methodology to Content Strategy

MarketMuse

By creating content around topics that are already performing well, you ride on the coattails of your current success. Here's how, using MarketMuse. SEO Content Strategy

How I Built a 15,000-Person Community In Under 2 Years

Buffer Marketing

The saying goes that it takes a village to raise a child. Well, I believe the same is true for dog parenthood.

Connecting the Consultative Experience

Many B2B businesses have come to believe that there is an asymmetric relationship between the company and its buyers. But what research has discovered is that many of today’s B2B buyers are NOT empowered and they have little interest in being so. Download the eBook to find out why.

Using Email Templates? Test These 8 Elements Before You Send

Litmus

Email templates are reusable HTML files intended to make your design and creation process smarter, instead of harder. Because the underlying template has already been coded to define the structure and style of the email, it’s reusable.

3 Reasons To Make Personalization More Personal [Rose-Colored Glasses]

Content Marketing Institute

Personalized content remains an elusive goal for many marketing teams. But is that even the right goal? Robert Rose argues that you’ll get better results from getting personal before you personalize. Continue reading → Company News

An Introduction to the Inbound Marketing Funnel

Lake One

Picture this, you’re scrolling on social media and see a random post on your feed about a new product. One catches your attention. You click through to get to the main post, read the caption, and inspect the picture. Feeling compelled to learn more, you navigate to the company’s website.

5 Benefits of an eCommerce Content Writer for Your Online Business

Roketto

Let’s see if we got this right. You just launched a new website, and you’re excited to sell your board games/organic soaps/cruelty-free chocolate/recycled jewelry, etc. Featured Content Marketing

Management Techniques for Offshore Employees

This whitepaper looks at the changes and challenges that stem from remote hiring and current HR trends that address them. Download this comprehensive guide to learn more!

How to Write a Strong Promotional Email: Tips for Crafting Email Copy

Anyword

If you’re using email marketing to promote your business, you need compelling email copy.

Women in Tech | Allies for Change

Matchcraft

Alhely Luna works as a Data Analyst at MatchCraft. In this week's episode in our series highlighting MatchCraft's Women in Tech, Alhely speaks about external support in achieving her goals and the many allies on her path to a career in tech, from college to friends and family. Read More. Newsroom

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How the Right SEO Plan Can Revive Website Rankings and Traffic

Content Marketing Institute

If you don’t proactively troubleshoot or actively execute your SEO plan, you won’t get the organic traffic your site deserves. Here are 11 quick hits to create a successful SEO plan. Continue reading → Company News