Sat.Mar 14, 2020 - Fri.Mar 20, 2020

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Now is the Time to Revisit Data Literacy

Vision Edge Marketing

In their report, Gartner laments that “by 2020, 50% of organizations will lack sufficient AI and data literacy skills to achieve business value.” The Data Literacy Index – commissioned by Qlik and conducted by IHS Markit and a professor from Wharton School – found that “more data literate firms have a greater enterprise value of between 3-5%.

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Should We Be Posting During The Pandemic?

Oktopost

The short answer is, yes! During these pressing times, it’s no secret that events taking place around the globe are impacting you and your followers. As the world adapts to a new normal, so must your social media marketing strategy. But in the face of change, sometimes it can be easy to divert from the main goals of B2B marketing. Posting blindly as events unfold in hopes of achieving massive amounts of new business will not suffice.

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Marketing, Are You and Finance Aligned? Five Evergreen Tips for Getting in Sync

Hive9

We’ve talked a lot recently about how creating the most effective marketing plan is a team sport involving departmental input across your organization, especially between marketing and sales - but collaboration between marketing and finance is certainly no exception.

Planning 181
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How Important Is Automation in B2B Sales?

Webbiquity

Guest post by Kayleigh Alexandra. Ever since factory automation became commonplace, other business functions have embraced it as well. Automation removes laborious tasks from your workload and frees up your time to work on higher-level issues. Widespread Internet adoption introduced the concept of digital automation. Automation has become standard practice in B2C ecommerce.

B2B Sales 276
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. Add to that the fact that many prospects are cancelling face-to-face sales meetings as companies mandate social distancing.

More Trending

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50 Email Segmentation Tips You Need to Use Now

Optinmonster

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists. Why? Because smart marketers know the value of email list segmentation.

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How to Create Visual Content That’s Worth a Thousand Shares

Content Marketing Institute

Take a fresh look at how your photos, videos, and graphics do the talking for your brand. Here are some of our top visual content tips – with examples – to help you find or reinforce your signature visual style. Continue reading → The post How to Create Visual Content That’s Worth a Thousand Shares appeared first on Content Marketing Institute.

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How to Keep Your Marketing Moving In Times of Uncertainty

Pam Didner

This is an uncertain time for marketers. Things are changing on a daily basis: the stock market plunging, school closures, city and border lockdowns and more. It’s very challenging to be a marketer in a time like this. . We need to be fast and slow at the same time: fast to communicate; yet be patient to wait for executives to communicate (and re-communicate) new business directions.

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All The Digital Marketing Tools You Need To Get The Job Done

Marketing Insider Group

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. This wealth of choice is great news for marketers, but it can also be quite overwhelming. With such a wide choice of tools, it can be difficult knowing which ones are the right option for your digital marketing strategy.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Approach Demand Gen in Challenging Times

The Point

The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty – on top of the risk and strain caused by a global pandemic – whether an economic downturn is imminent, or how severe it might be, and for how long. . Most B2B marketers we talk to are continuing to plan, develop and execute campaigns and other initatives, for the time being at least.

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LinkedIn Sales Navigator Isn’t Just For Sales

Webbiquity

Guest post by Brooklin Nash. Marketing and sales are more connected (or at least, they should be aligned ) than ever. How are you closing the gap between the two? LinkedIn Sales Navigator can help. Yes, it’s typically thought of as a sales tool (it’s in the name, after all). But Sales Nav is powerful for B2B marketing, too. The platform helps you find your target audience, get to know those people and companies, and know when the sales team should act.

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5 Ways to Generate Leads after Coronavirus Canceled Your Event

Zoominfo

In just a few weeks, the novel coronavirus COVID-19 has become a globe-wide pandemic and changed our lives in fundamental ways. Naturally, a health crisis of this magnitude has also turned the business world on its head. No matter what industry you work in, you’ve likely been a part of these changes. Maybe your entire office […].

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How to Implement an Effective Employee Advocacy Program

Marketing Insider Group

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. A poorly executed employee advocacy program will be ineffective, but it could also be damaging to your company and brand reputation.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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4 Free Tools to Streamline Your Remote Sales Force

InsightSquared

We are living through an unprecedented situation right now, with COVID-19 impacting our lives at every turn. One of the most common and concerning aspects of this for many is how it impacts our day-to-day work situation. For those of us in the sales profession, we are fortunate to have a remote work option (in most cases) that allows us to continue working.

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Get Real-Time COVID-19 Case Number Updates by Text (Public Service Announcement)

Webbiquity

Automated email and channel marketing software provider AdBase , headquartered in St. Paul, Minnesota, has just launched a free service that allows people to subscribe via text message to get near-real-time updates if and when their local area has more confirmed cases of COVID-19—including number infected, deaths, and recoveries. Texts show the percentile difference per day or since the last report.

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The Pros of Living through a Coronavirus Crisis

Biznology

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” . This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, and others whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collaboration tools that enable people to w

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The Direct No-Nonsense Relationship Between Employee Activation and ROI

Marketing Insider Group

Employers are all too aware that they need to do all they can to keep their employees. That’s only the tip of the iceberg. No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Quick Takeaways: Employee engagement programs build employee satisfaction. Employee satisfaction keeps employees on the job longer.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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The Secrets to Managing a Remote Sales Team

InsightSquared

Sales teams across the country are being forced into remote work situations in response to the COVID-19 crisis. This places many of you into a new and potentially uncomfortable situation. Rest assured, you are more prepared than you think. However, for some extra guidance, here are some best practices for managing a fully remote sales team from our very own sales leaders. .

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62% of Marketers are Now Making Customer Retention a Top Priority for 2020

KoMarketing Associates

Customer retention hasn’t always been a top priority for marketers, but new research shows that they are now leaning more toward this goal over customer acquisition. Brightback recently published its “State of Customer Retention” survey results for 2020, and statistics showed that for the majority of marketers (62%), customer retention is a higher priority vs. customer acquisition.

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How to Pitch The Content Strategist

Contently

Freelancing is such an important part of Contently’s DNA. The company was founded, in part, to help freelance creatives get paid well for doing what they love. Before I joined Contently, I started as a freelance writer, as did our head of marketing Joe Lazauskas. We know firsthand how difficult it can be to write for a living, especially if you have to prove yourself over and over through pitching.

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Q&A with Cisco’s Cristina Melluzzi: Advice From an Award-Winning Advocate Marketer

Influitive

In the most recent installment of our customer success webinar series, I had the opportunity to chat with trailblazing advocate marketer Cristina Melluzzi, Global Head of Customer Advocacy and recipient of the 2019 BAMMIE award for Advocate Marketer of the Year. In joining Cisco four years ago, Cristina took a small reference-only program and expanded […].

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How Can I Help?

Biznology

This article, authored by our Member Consultant Kelley Haggert, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collab

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Report: 91% of Marketers Now Believe Influencer Marketing is Definitively Effective

KoMarketing Associates

As more marketers look for ways to resonate with their target audience, new research shows that they are putting more effort into influencer marketing as a tactic. Influencer Marketing Hub recently published its “Influencer Marketing Benchmark Report” for 2020, and statistics showed that 91% of respondents now believe that influencer marketing is an effective form of marketing.

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Integrated Campaigns | How to Create Online-to-Offline Experiences

Adobe Experience Cloud Blog

In the modern marketer’s race to capture buyer attention and create meaningful experiences, differentiation is more important than ever. . Digital tactics are effective, but too much can create noise, drowning out your brand message and leaving consumers with the negative side effects of digital overload. Offline channels like direct mail, however, remain incredibly effective at driving awareness and engagement.

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Evergreen Score: The New Content Metric You Should Care About

Contently

In the 1970s, a British boutique owner named Susie Faux came up with the capsule wardrobe. The idea behind it is that you should aim to collect a small amount of timeless pieces of clothing. These garments, like a white silk button-down, work in any season, at the office, on the weekend. They also become the building blocks for a highly functional closet.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Training In The 21st Century: How To Teach Strategic Thinking For Tomorrow’s Leaders

Biznology

We’re pleased to be able to syndicate pieces from Consultants Collective member consultants, advisors and coaches who have shared their expertise with leading business publications. Today, we feature Consultants Collective member consultant Bill Hall , whose article originally appeared in Forbes. The baby boomer generation is retiring at a more rapid pace every day.

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Transforming Social Media Marketing Through AI

Martech Advisor

How marketers can integrate AI into Social Media Strategies to streamline operations and enhance engagement, writes, Almitra Karnik, Head of Marketing, Clevertap. Since its introduction in the early 2000s, social media has completely changed the world – from how people interact with one another to how companies interact with their customers. Globally, digital consumers are now spending an average of two hours and 24 minutes per day on social networks and messaging apps1.

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Top 18 SaaS Analytics Tools for 2020 (By Use Case)

The Daily Egg

We’re breaking down the top SaaS analytics tools into 4 key use cases—so you can mix and match the tools that meet your needs. The post Top 18 SaaS Analytics Tools for 2020 (By Use Case) appeared first on The Daily Egg.

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