Sat.Mar 14, 2020 - Fri.Mar 20, 2020

Now is the Time to Revisit Data Literacy

Measure Up Marketing

In their report, Gartner laments that “by 2020, 50% of organizations will lack sufficient AI and data literacy skills to achieve business value.”

Should We Be Posting During The Pandemic?


The short answer is, yes! During these pressing times, it’s no secret that events taking place around the globe are impacting you and your followers. As the world adapts to a new normal, so must your social media marketing strategy.

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Marketing, Are You and Finance Aligned? Five Evergreen Tips for Getting in Sync


We’ve talked a lot recently about how creating the most effective marketing plan is a team sport involving departmental input across your organization, especially between marketing and sales - but collaboration between marketing and finance is certainly no exception.

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How Important Is Automation in B2B Sales?


Guest post by Kayleigh Alexandra. Ever since factory automation became commonplace, other business functions have embraced it as well. Automation removes laborious tasks from your workload and frees up your time to work on higher-level issues.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc.

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50 Email Segmentation Tips You Need to Use Now


Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns.

How to Create Visual Content That’s Worth a Thousand Shares

Content Marketing Institute

Take a fresh look at how your photos, videos, and graphics do the talking for your brand. Here are some of our top visual content tips – with examples – to help you find or reinforce your signature visual style.

Personalized Messaging: The Secret to Customer Engagement in Marketing

Modern Marketing

The omnichannel approach to sales is redefining how marketers approach their audience.

How to Keep Your Marketing Moving In Times of Uncertainty

Pam Didner

This is an uncertain time for marketers. Things are changing on a daily basis: the stock market plunging, school closures, city and border lockdowns and more. It’s very challenging to be a marketer in a time like this. .

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2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

PR and Marketing During COVID-19: What You Need to Know

B2B PR Sense

COVID-19 , otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing "social distancing" and staying home as much as possible. How does this affect your PR and marketing strategies ?

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The Direct No-Nonsense Relationship Between Employee Activation and ROI

Marketing Insider Group

Employers are all too aware that they need to do all they can to keep their employees. That’s only the tip of the iceberg. No matter what the economy does, there’s a statistical relationship between employee activation and ROI.

Report: 91% of Marketers Now Believe Influencer Marketing is Definitively Effective

KoMarketing Associates

As more marketers look for ways to resonate with their target audience, new research shows that they are putting more effort into influencer marketing as a tactic.

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Get Real-Time COVID-19 Case Number Updates by Text (Public Service Announcement)


Automated email and channel marketing software provider AdBase , headquartered in St.

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Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

How to Approach Demand Gen in Challenging Times

The Point

The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty – on top of the risk and strain caused by a global pandemic – whether an economic downturn is imminent, or how severe it might be, and for how long. .

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How a Small Company with Little Budget Can Rank #1 Through Consistent Blog Publishing

Marketing Insider Group

Consistent blog publishing is the heart of successful content marketing. With the right strategy in place, even companies with a limited marketing budget can produce high-value content that not only ranks #1 in search results but also converts visitors into leads.

62% of Marketers are Now Making Customer Retention a Top Priority for 2020

KoMarketing Associates

Customer retention hasn’t always been a top priority for marketers, but new research shows that they are now leaning more toward this goal over customer acquisition.

LinkedIn Sales Navigator Isn’t Just For Sales


Guest post by Brooklin Nash. Marketing and sales are more connected (or at least, they should be aligned ) than ever. How are you closing the gap between the two? LinkedIn Sales Navigator can help. Yes, it’s typically thought of as a sales tool (it’s in the name, after all).

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

Voice Search Is the Future of SEO



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All The Digital Marketing Tools You Need To Get The Job Done

Marketing Insider Group

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. This wealth of choice is great news for marketers, but it can also be quite overwhelming.

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The Value of Loyalty for Telecoms Brands

Modern Marketing

The Loyalty Challenge. Customer retention is a challenge for all industries, but churn rates are particularly high in the telecommunications industry, averaging between 10 and 67% annually.

Training In The 21st Century: How To Teach Strategic Thinking For Tomorrow’s Leaders


We’re pleased to be able to syndicate pieces from Consultants Collective member consultants, advisors and coaches who have shared their expertise with leading business publications. Today, we feature Consultants Collective member consultant Bill Hall , whose article originally appeared in Forbes.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Less organization, more confusion, and fewer deals closed. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Marketing Automation Tips That Empower Small Teams to Drive Major Results


Read this blog to learn marketing tips for small teams that can increase productivity, efficiency, effectiveness, and ROI! Marketing Strategy

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How to Implement an Effective Employee Advocacy Program

Marketing Insider Group

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts.

How Long Should Content Be? And What Can Marketers Learn About It from TV, Movies, and Books…?

Modern Marketing

At some point, copywriters, blog writers, content managers, email marketers , and anyone who works in digital marketing asks themselves just how long a piece of content should be. There are some general rules of thumb, and sometimes it is best to just go with what feels and looks right.

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Writing a Newsletter in 2020? Check out what these experts have to say!


Newsletters are blowing up again. In this age of content overload, people are looking to consume content that they want. They want personalized stories that they resonate with and newsletters are a perfect medium here.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.