Sat.Mar 14, 2020 - Fri.Mar 20, 2020

Now is the Time to Revisit Data Literacy

Measure Up Marketing

In their report, Gartner laments that “by 2020, 50% of organizations will lack sufficient AI and data literacy skills to achieve business value.”

Should We Be Posting During The Pandemic?

Oktopost

The short answer is, yes! During these pressing times, it’s no secret that events taking place around the globe are impacting you and your followers. As the world adapts to a new normal, so must your social media marketing strategy.

Press 96

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Marketing, Are You and Finance Aligned? Five Evergreen Tips for Getting in Sync

Hive9

We’ve talked a lot recently about how creating the most effective marketing plan is a team sport involving departmental input across your organization, especially between marketing and sales - but collaboration between marketing and finance is certainly no exception.

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How Important Is Automation in B2B Sales?

Webbiquity

Guest post by Kayleigh Alexandra. Ever since factory automation became commonplace, other business functions have embraced it as well. Automation removes laborious tasks from your workload and frees up your time to work on higher-level issues.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc.

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50 Email Segmentation Tips You Need to Use Now

Optinmonster

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns.

How to Create Visual Content That’s Worth a Thousand Shares

Content Marketing Institute

Take a fresh look at how your photos, videos, and graphics do the talking for your brand. Here are some of our top visual content tips – with examples – to help you find or reinforce your signature visual style.

Personalized Messaging: The Secret to Customer Engagement in Marketing

Modern Marketing

The omnichannel approach to sales is redefining how marketers approach their audience.

How to Keep Your Marketing Moving In Times of Uncertainty

Pam Didner

This is an uncertain time for marketers. Things are changing on a daily basis: the stock market plunging, school closures, city and border lockdowns and more. It’s very challenging to be a marketer in a time like this. .

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

All The Digital Marketing Tools You Need To Get The Job Done

Marketing Insider Group

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. This wealth of choice is great news for marketers, but it can also be quite overwhelming.

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PR and Marketing During COVID-19: What You Need to Know

B2B PR Sense

COVID-19 , otherwise known as Coronavirus, has been wreaking havoc across the globe, with countless people practicing "social distancing" and staying home as much as possible. How does this affect your PR and marketing strategies ?

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Get Real-Time COVID-19 Case Number Updates by Text (Public Service Announcement)

Webbiquity

Automated email and channel marketing software provider AdBase , headquartered in St.

Case 202

How to Approach Demand Gen in Challenging Times

The Point

The US business climate is being shaken by events at home and abroad, and (as I write this) no-one knows with certainty – on top of the risk and strain caused by a global pandemic – whether an economic downturn is imminent, or how severe it might be, and for how long. .

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Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

How a Small Company with Little Budget Can Rank #1 Through Consistent Blog Publishing

Marketing Insider Group

Consistent blog publishing is the heart of successful content marketing. With the right strategy in place, even companies with a limited marketing budget can produce high-value content that not only ranks #1 in search results but also converts visitors into leads.

62% of Marketers are Now Making Customer Retention a Top Priority for 2020

KoMarketing Associates

Customer retention hasn’t always been a top priority for marketers, but new research shows that they are now leaning more toward this goal over customer acquisition.

LinkedIn Sales Navigator Isn’t Just For Sales

Webbiquity

Guest post by Brooklin Nash. Marketing and sales are more connected (or at least, they should be aligned ) than ever. How are you closing the gap between the two? LinkedIn Sales Navigator can help. Yes, it’s typically thought of as a sales tool (it’s in the name, after all).

Voice Search Is the Future of SEO

Act-On

Corporate

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

The Direct No-Nonsense Relationship Between Employee Activation and ROI

Marketing Insider Group

Employers are all too aware that they need to do all they can to keep their employees. That’s only the tip of the iceberg. No matter what the economy does, there’s a statistical relationship between employee activation and ROI.

Report: 91% of Marketers Now Believe Influencer Marketing is Definitively Effective

KoMarketing Associates

As more marketers look for ways to resonate with their target audience, new research shows that they are putting more effort into influencer marketing as a tactic.

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The Pros of Living through a Coronavirus Crisis

Biznology

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” .

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Marketing Automation Tips That Empower Small Teams to Drive Major Results

Act-On

Read this blog to learn marketing tips for small teams that can increase productivity, efficiency, effectiveness, and ROI! Marketing Strategy

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Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

How to Implement an Effective Employee Advocacy Program

Marketing Insider Group

An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts.

Writing a Newsletter in 2020? Check out what these experts have to say!

SendX

Newsletters are blowing up again. In this age of content overload, people are looking to consume content that they want. They want personalized stories that they resonate with and newsletters are a perfect medium here.

How Long Should Content Be? And What Can Marketers Learn About It from TV, Movies, and Books…?

Modern Marketing

At some point, copywriters, blog writers, content managers, email marketers , and anyone who works in digital marketing asks themselves just how long a piece of content should be. There are some general rules of thumb, and sometimes it is best to just go with what feels and looks right.

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How to Use Marketing Automation to Create a B2C Rewards Program

Act-On

Learn how you can use marketing automation to create a B2C rewards program that improves retention, drives ROI, and results in happier customers. Customer Marketing

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.